Chapter 1023 Squeeze the Game Manufacturer's Wool

Zhou Buqi didn't think that he was a genius, and what he relied on was nothing less than foresight.

In his previous life, he had felt it.

When all websites and apps are registered and bound with a certain mobile phone number, it is simple and convenient, but troubles follow one after another. If you want to change your mobile phone number, you can’t change it!

If Helo can do that, it could have a similar effect.

Zhang Yiming also explained the benefits of this fast login from the product point of view, "Logging in to a third-party website through Helo can bring a large number of new users to the third-party website. At the same time, users can synchronize the information shared by the third-party website to Friends.com. Spread the content of different websites. This not only enriches the content of Moments, but also increases the number of visits and users of third-party websites.”

Xu Liangjie nodded, "Quick login can indeed bring convenience to users. As long as you have a Helo account, you can avoid the trouble of re-registering and entering passwords..."

Zhou Buqi interrupted him, "Not only that, the safety factor is also high. Helo's security protection capabilities can greatly prevent account theft, which is very important to the game industry."

Zhang Yiming said with a smile: "Yes, in my opinion, quick login has at least six advantages. First, shorten the login time; second, improve user experience; third, avoid users needing to remember multiple sets of user names and passwords for various websites; Fourth, user conversion is improved; fifth, the safety factor is improved; sixth, marginal cost is reduced."

"marginal cost?"

"For our servers and databases, the more visits, the lower the cost per visit."

"Um."

Zhou Buqi nodded.

Xu Liangjie said: "Similar models exist abroad, and MSN can also be used to log in quickly, but it has not been promoted."

Zhou Buqi knew about this, "Microsoft's obstacle is definitely not a technical problem."

Xu Liangjie said with a smile: "That's right, it's the protection of personal information. All major websites use MSN to log in, which is equivalent to giving MSN all their corresponding data."

Then he gave an example.

Such as Taobao.

If the user uses Helo to quickly log in to Taobao, and then go shopping. This process is supposed to be Ali's commercial secrets, and outsiders don't know it. But if you quickly log in with Helo, Ziweixing also has the corresponding data.

At this time, Ziweixing can do some data analysis, analyzing the frequency, time and duration of the user's login to Taobao. Then, you can compete with Taobao for business.

During the period of time when the user is habitually logged into Taobao, often sending him advertisements on Taobao channels or JD.com can induce and change his online shopping behavior.

Zhang Yiming said: "The national conditions are different. If you want convenience and security, you must sacrifice a certain amount of personal privacy. As long as Helo is released and a quick login service is launched, 99% of domestic websites and software will use our services. "

Xu Liangjie said cautiously: "Don't worry about this matter, let it go step by step. If you let it go suddenly, hundreds of millions or billions of visits may explode every day, and we can't bear it. The infrastructure must be perfect, the technology It also needs to be iterative and mature little by little.”

Zhou Buqi nodded, "That's right, it's better to develop slowly than to make mistakes in a busy schedule. First cooperate with some popular websites and popular games to cultivate user habits."

Zhang Yiming smiled and said: "Don't worry, only Ziweixing can do this in China! Google and Microsoft have technology, but they don't have national-level products like Helo. Penguin has products, but QQ is very closed and does not cooperate with external parties." .And even if they let it go, they don’t have the technology to handle hundreds of millions of logins.”

Zhou Buqi said firmly: "That's right, that's it! How can we expand our business in a mature market? There are two ways. The first way is to do the opposite and look for differentiation. The second way Trick, do something that no one else can do."

After a pause, he continued: "In the past few years, dozens of chat software have fallen, but Helo has started because we have friends.com, Xiaonei.com and Weidian, and we also have hundreds of real money. Hundreds of millions of subsidies, these things, Penguin can't do any of these things. Relying on these factors, Helo has grown up in the cracks and become a towering tree. But it is only the second largest tree, and the largest tree is still QQ. Now Let’s see, Helo’s surpassing of QQ depends on the link we rely on the most—technology!”

Technology is the biggest moat.

Even if Penguin finds something is wrong and opens up QQ, there is no way to follow up in the short term. They have not worked deeply in the distributed field, and it is difficult to handle simultaneous access to large-scale data.

When Penguin's technology catches up, the world has already changed, and Helo has reached the top and become the leader of the martial arts.

Xu Liangjie nodded, "I think this idea is okay, and I support it. Use half a year to gradually open the Helo quick login service in China. Half a year later, the capital's cloud computing center will be put into use, and the infrastructure has been greatly improved. Improve. After one year, strive to fully open Helo!"

Zhang Yiming said: "QQ has more ways to play and is more interesting, which is why QQ is more attractive than Helo. However, two fists are hard to beat four hands. This year is the year of open platforms. There are gossips in Silicon Valley. Yes, it is said that at the Apple conference next month, Jobs will announce the open platform of the iPhone."

Zhou Buqi smiled, "Well, I know, it's Apple's app store."

Zhang Yiming said: "Helo is too young, and its background is very weak. If Helo is opened up, more peers can participate, help optimize and enrich the gameplay based on Helo, and the disadvantages of QQ will be made up for."

Zhou Buqi waved his hand, "Don't worry about Helo's open platform, first make the game panel and cooperate with game manufacturers. Damn, those companies that make games really make money. Giants rely on the game "Zhengtu" , the profit in the first quarter reached 50 million U.S. dollars. This kind of data is not ranked among the top five in China.”

Zhang Yiming laughed and said, "Squeeze the wool?"

"necessary!"

"How?"

Zhou Buqi blurted out: "Charge for quick login."

Both Zhang Yiming and Xu Liangjie agreed.

This is for sure.

The user completes the login to the third-party website through the Helo account. During this process, Ziwei Star needs to spend money, and needs to provide broadband, database, and technical support for data processing.

Of course Ziweixing couldn't help in vain.

The third-party company enjoys the fast service provided by Helo, and must pay a fee.

Zhou Buqi said: "The charging standard can't be too high, um... how much does MSN charge?"

Xu Liangjie said: "There are almost none in China, and foreign ones are about 2-5 cents per login."

"too expensive!"

Zhou Buqi shook his head, thinking that Microsoft is really too dark.

No wonder there are statistics that among the legal industries all over the world, software is the most profitable, with a profit margin of 95%, higher than that of tobacco. It is equivalent to the user spending 100 yuan, and 95 yuan is profit.

It's no wonder that MSN's quick login service cannot be promoted.

Zhang Yiming pondered slowly and said, "This industry is still relatively blank in China, and there is no reference for pricing. However, the quick login of Helo is actually a connection of information, similar to SMS."

Zhou Buqi twitched the corner of his mouth, "Send a text message for 10 cents."

Zhang Yiming said with a smile: "The SMS fee of 10 cents is for individuals. Enterprises purchase on a large scale, which is 1-2 cents. Our Helo purchases a larger volume, and the price of a single SMS is only 5 cents."

"Hmm." Zhou Buqi took it seriously, "It makes sense."

Xu Liangjie's eyes lit up, and he said: "This idea is better. We can use the operator as a reference, and we are not bullying. Helo's quick payment price is generally 1-2 cents per login. If The amount is particularly large and can be reduced to 8% or 5%.”

Zhang Yiming agreed: "That's right. For example, if the winger game hall mentioned earlier is connected to Helo, it will be equivalent to the relationship between the QQ game platform and QQ. The number of users will increase sharply in the short term, and the number of daily logins may reach 20 million. Even if it’s only 1 cent, the daily service fee is 200,000, which is too much. Chess and board games can’t make a lot of money, and wingers can’t afford it.”

Zhou Buqi nodded, "Yes."

Zhang Yiming pondered: "The winger game hall is of strategic significance to Helo, so we might as well give some discounts, regardless of the number of charges, an annual service fee of 10 million."

Zhou Buqi waved his hand, "What specific plan, you can discuss it later. However, I want to say that for general websites and software, the service fee for a single login is 1-2 cents, which is no problem. But The price of online games is high, and the uniform price is 10 cents!"

Zhang Yiming smiled and said, "I think it's okay, the price is not high."

A game like "Zhengtu", which is popular across the country, has about 4 million players who log in every day. Even if 50% of the players use Helo to log in, it will be 200,000 yuan.

Only 6 million a month.

For "Journey", it means nothing.

In order to ensure the security of the user's account, "Journey" will also provide SMS verification or email verification when logging in. This function also costs 2-3 cents.

If you log in with Helo, the money will be saved, and the responsibility for account security will be handed over to Helo.

Zhou Buqi secretly calculated.

"Journey" 6 million, "World of Warcraft", "Fantasy Westward Journey", "Legendary World" can also have a monthly income of 5 million, and "Dragon Ba Bu", "Bubble Hall", "Running Kart", "Audition" and so on top games……

Coupled with the fact that web games are in full swing...

Relying on the quick login of the game business alone, Helo's monthly income of 50 million is not a problem!

You can make a profit!

This direction is very good!

Well, resources are limited, and good steel should be used wisely.

Zhou Buqi said: "Now our infrastructure needs to be improved, and the technology needs to be iterated, optimized and matured. We can give priority to providing quick login services to game manufacturers."

Zhang Yiming is more like a businessman than Xu Liangjie, and said with a smile: "Not only that. The quick login of the game is for the user to open the game client and log in with Helo. But Helo will add a game panel module, and players can complete the game login through the Helo client. This is not only a quick login, but also a drainage effect."

"What do you think?"

"If you want to enter Helo's game panel, you have to pay a platform service fee of 10 million yuan per year. Well, you can bid for rankings. The higher the price, the higher the ranking."

"It makes sense!" Zhou Buqi thinks this idea is very good, "Whether it is 10 million or 20 million, you can study it later. This idea is correct. We don't make games, but we want to squeeze the wool of game manufacturers! Alas, They have made too much ill-gotten wealth, and I am also kindly helping them alleviate their crimes. My Buddha is merciful, and the sun shines."

Zhang Yiming twitched the corner of his mouth, "You are so kind."

Zhou Buqi sighed, "Yes, I'm too kind."