Chapter 103 Ping An Fruit Marketing Plan

Xiaonei now has three research and development groups.

The R\u0026D team at the headquarters of Beike is responsible for the overall framework of the school net and the social section, and is the core team.

The R\u0026D team of BIT is launching a meal ordering system.

In addition, the National People's Congress has also set up a new R\u0026D team, led by Ji Zian, responsible for the development of the group buying related pages. Because there is no online payment service, the task is relatively simple. You only need to put photos of the real thing, and then place an order online and submit your personal information. That's fine.

Now, the number of users of Xiaonei has exceeded 40,000, and the number of daily active users is close to 5,000. Compared with the rapid growth rate in the initial stage, the growth rate of the number of users has slowed down recently.

It is necessary to introduce some strategies to stimulate the market.

Ping An fruit is a good choice.

In the afternoon, Zhou Buqi convened Ji Zian, Zhen Yu, Xu Baihui, Guo Pengfei, and Meng Houkun to explain his "Ping An Fruit Marketing Plan for Xiaonei Network Promotion".

A secondary page of "Christmas Ping An Fruit" will be added on the campus website.

Students can order Ping An fruit online.

Of course, this approach is not enough to attract the carnival of the market.

Zhoubuqi has launched two strategies: first, creativity; second, free.

At Christmas time, almost all the student unions of major colleges and universities will organize sales of Ping An fruit. The operation is simple and the profit is high.

A box contains one fruit, the price is 3 yuan; a piece of wrapping paper wraps one fruit, the price is 5 yuan; a wooden box contains two fruits, the price is 10 yuan...

Some even sell naked fruit directly, probably from straight men to straight men.

"This kind of ordinary Ping An fruit not only has a low gross profit per unit of product, but also will be squeezed out of the market share by other powerful Ping An fruits in the school. Moreover, the school's population base is far from being able to achieve small profits but high sales. Therefore, we must Change your thinking and launch a high-end customized Ping Anguo!"

"Advanced customization?"

Girls are indeed more sensitive to this word. Zhen Yu and Xu Baihui said in unison, their eyes sparkling.

Zhou Buqi said: "This inspiration comes from the high-end dresses worn by female stars. Why can hundreds of thousands of millions of dresses still attract countless stars to buy? We can apply the answer to this question to Ping An Guo. Ping An Guo market miscellaneous And Luan, we want to build our own Ping An Guo brand, so we might as well call it Yuanwei Ping An Guo.”

Xu Baihui immediately raised her hand and said, "I'm a design major, so I'll do the design!"

"You? You're a choreographer!" Zhou Buqi pouted.

Xu Baihui said unconvinced: "It's all creative design, okay? Boss Zhou, do you understand it?"

Zhou Buqi said calmly: "I'd better set a tone first, lest you get whimsical. Our customized Ping An fruit should combine flowers and apples. For lovers, we use wrapping paper, apples, and add four or five flowers. Embellishment of roses. For the girlfriend version, lilies can be used for decoration; for the classmate version, tulips and carnations can be used. This is the basic idea, to carry the meaning of flowers on the Ping An fruit.”

In the office, everyone sat on the sofa and felt that they could hear each other's breathing.

This week, Boss, is too powerful, right?

It seems that there is nothing he doesn't understand!

The flower arrangement version of Ping An fruit, especially the rose version of Ping An fruit, should not be too tempting!

As soon as this Ping An fruit is launched, Christmas Eve is equivalent to Valentine's Day. How romantic and warm?

Meng Houkun took a deep breath and said loudly, "You can buy apples through the milk tea shop channel, and I will look for the fresh flower channel. In addition, you can make some exquisite posters of customized Ping An fruit and post them in the dormitory shops of major universities to attract attention." .”

Zhou Buqi laughed and said, "That's the right idea. The Xiaonei website logo should be printed on the poster. Since it is customized, we must contact you in advance. Xiaonei website is the only channel for customization."

Guo Pengfei waved his fist, "The milk tea shop also needs to post a poster, this is the biggest advertisement promoted by Xiaonei!"

"This is just the beginning." Zhou Buqi shook his head, "In addition to high-end customization, we can't ignore the low-end Ping An fruit market. The spending power of college students is not high. No matter how good our products are, they can't afford the price." Advantages. It is conceivable that the mainstream of the market is still low-end Ping An Guo.”

"So, we need to focus on both the high-end market and the low-end market, so that the student union has nowhere to go?" Guo Pengfei laughed a few times, thinking that Zhou Buqi was really vicious, and he kept saying that he didn't care about Lu Hua and his ilk, but what actually happened? Haven't made a move yet?

Zhou Buqi glared at him, and said indifferently: "The market for Ping An Guo is only that big. These are all spaces for promoting Xiaonei. If you let others share the profits, it will be equivalent to taking away the drainage resources of Xiaonei!"

"What do you mean by free?" Ji Zian's voice was warm and his eyes widened, "Could it be to seize the low-end market by giving away fruit for free?"

"That's right!" Zhou Buqi replied firmly, "Only for free can we snatch the market from the student unions of major colleges and universities."

"hiss!"

The few people in the meeting room looked at each other in blank dismay and stopped talking.

Boss Zhou, you played really big!

Giveaway?

It's really Internet thinking.

"The price of high-end customized Ping An fruit can be higher. If there are a lot of bouquets, especially a large bouquet of roses, one or two hundred yuan is fine. As for low-end fruits, they are all free!"

"There must be restrictions, right?"

"You can use the Xiaonei network to organize a activity of giving away Ping An fruit icons. One party gives it and the other party accepts it. It is a gift activity. As long as any user sends three Ping An fruit icons to his high school classmates, and the other party accepts them, they can receive them for free. A real safe fruit, we will deliver it to your door. In addition, it is only available in the capital area, and each student can only receive the safe fruit icon once."

As soon as these words came out, everyone was shocked again.

The current Xiaonei network is mainly promoted among college students, which has extremely strong geographical restrictions. 99% of the users are college students in the capital.

If it can be popularized among high school students, it can be spread all over the country.

One party donates and the other party accepts, it is considered as a gift activity, that is to say, his high school classmates must complete the registration on the Xiaonei website before they can click the accept button.

A college student can be extended to three high school classmates.

At the same time, each user can only accept the Ping An fruit icon once, avoiding duplication.

This is simply a viral promotion!

Well, MLM is also this model.

Zhou Buqi looked at them stunned, and couldn't help but feel proud. This is social e-commerce, and it is a marketing method that Pinduoduo quickly became popular.

Zhen Yu said sincerely: "Boss Zhou, I admire you so much. I have an idea, can it be like this, if a user promotes three new users, he can receive a safe fruit worth 5 yuan. If he promotes ten For new users, you can receive a high-end customized Ping An fruit worth 30 yuan, how about it?"

Zhou Buqi smiled, "Yes!"

Not to be outdone, Xu Baihui suggested: "We can increase the transfer function. Because we can only provide door-to-door delivery services to college students in the capital area, college students from other places want to promote, but they don't get any benefits. You can donate their promotional credits to Students in the capital, let the students in the capital help to receive free gifts."

Zhou Buqi gave a thumbs up, "Good idea!"

Guo Pengfei frowned and said, "It's just that the technology is not easy."

Zhou Buqi said: "Then hurry up and get it! Immediately! Immediately!"

...

Something happened to the milk tea shop of Beijing Normal University.

Liu Wenbo took people to check the accounts, and found that this milk tea shop, which had just opened for a month, had a 10.5% loss rate of cups! A total of more than 4,300 cups of milk tea were sold, but the consumption of cups reached 4,800.

The normal discount rate is only about 1%.

In other words, in the past month, Beishi's milk tea shop was suspected of embezzling 2,000 yuan.

Liu Wenbo immediately became angry and wanted to call the police.

I was stopped by the full-time store manager and the part-time student deputy store manager with snot and tears.

Especially that student, who was a girl, almost knelt down.

2000 yuan is enough to file a case.

Once the case was filed, she was destined to have only one result - expulsion!

Liu Wenbo was still angry and called Xue Baoshan over. She is in charge of personnel affairs. Now that the person she selected has a problem, she, the vice president in charge, has to bear the responsibility.

After Xue Baoshan arrived, Liu Wenbo scolded her head and face again, showing no sympathy for her.

Xue Baoshan's eyes were red, she held back her tears, accepted it humbly, and bowed her head to admit her mistake.

After Zhou Buqi heard about it, he rushed over immediately.

Soon a basic judgment was made on the current situation.

Liu Wenbo is making use of the topic.

He is nominally the executive vice president of the milk tea chain store, and he is the head of the milk tea store when Zhou Buqi delegates power. However, his lack of power over personnel affairs greatly restricted his power.

Especially every time a new store opened, he worked so hard, but in the end Xue Baoshan sent someone to take it over, and he felt like working for others.

"If you can't take care of it, let me take care of it!"

Liu Wenbo snorted angrily and expressed his ambition.

Zhou Buqi naturally wouldn't let him succeed, he also criticized Xue Baoshan, and said that he would fine her a month's salary, but the power was not taken back.

The milk tea shop in Beijing Normal University, the manager, the deputy manager, and four part-time college students were all fired, and they were required to return the 2,000 yuan that they were greedy for, and their wages were not settled.

If you disagree, call the police!

It wasn't until after nine o'clock in the evening that a small crisis finally subsided.

Zhou Buqi couldn't leave immediately, sent Xue Baoshan back to school, sat with her in the coffee shop for half an hour, calmed her emotions, and said softly: "Sister Bao, Liu Wenbo is deliberately suppressing you, I hope you can resist this pressure."

Xue Baoshan pursed her lips tightly, "Student Zhou, don't worry about me, I'm not that fragile."

"When you go back, you are not allowed to cry secretly, you understand?"

"Well, I don't cry."

"Hey, how can starting a business be smooth sailing? Sister Bao, I hope you can learn from this incident."

"I see."

"You can ask Ji Zi'an to help you, he is reliable."

"good."