Chapter 1032 Look down on the common people and show mercy to the world

The gaming industry was shaken.

In the past, everyone knew that Ziweixing's business was doing very well, and it became famous in just a few years, reaching the level of BAT, and even going to expand overseas business.

But Ziweixing and the game industry seem to have nothing to do with it.

This time, Ziweixing's strategic adjustment to the Helo business has caused domestic game companies to collectively beat the blood.

Helo traffic!

So jealous!

50 million daily activities!

so excited!

When making games in China, what everyone is most worried about is being targeted by penguins, and then they can easily kill the original version by relying on the strong driving force of QQ and traffic.

Now, the opportunity has come!

Ziwei Xing should not be called Ziwei Xing, it should be called the Great Savior!

Zhang Yiming came over and made a report.

In just three days, more than 100 cooperation requests for web games have been received.

"a hundred?"

Zhou Buqi was stunned. No wonder there is a talent gap of 3 million in the domestic game industry, and there are too many games, right? How many game companies are there?

Zhang Yiming said: "This is just the beginning. I estimate that within half a month, the number will exceed two hundred."

Zhou Buqi twitched the corners of his mouth, "Okay, it's really an outlet for web games, and they all rushed in."

Zhang Yiming said with a smile: "The effect of Helo's quick login on large-scale online games will take a long time to reflect. But the effect on web games will be seen immediately."

Then, I explained the logic to Boss Zhou.

As a page game, the biggest difficulty is registration.

Many players scoff at web games, preferring to play QQ chess instead of web games, thinking it is too low. As a result, many players don't even want to register, and avoid web games when they see them.

In order to solve this problem, many web game companies have launched a trial function.

Just open the page and start playing without registration.

Register for free and play for half an hour.

Within half an hour, we must do everything possible to attract players, and use rich gameplay to increase players' expectations. When the attraction is almost enough, a new page will pop up at this time, requiring the player to register an account.

This is a gate of hell.

Once you get through it, it's basically done. If you can't break through, it's basically useless.

Website registration can lead to a 40% user churn rate.

For page game registrations, the churn rate can be as high as 80%.

So why is the open platform of Friends.com so popular? Even if the competition is fierce and the introversion is serious, web game companies must bite the bullet and put web games in.

Because on the open platform of Friends.com, players can log in to the game directly through the friend.com account, which is free of registration.

Players only need to fill in a game name, then select a character, and the game can start.

Simple and convenient.

Solved a very critical problem.

Another example is Shanda Online, which is similar to the open platform of Youyou. It is also an online platform, and you can log in with a Shanda account. Game companies launch games on the platform, and Shanda Online sits on the ground and shares.

This is an enviable way to make money.

However, both Shanda Online and Youyou have advantages and disadvantages.

The user groups of Youyou.com mainly fall into two categories: one is white-collar workers, college students, civil servants and other intellectuals; the other is adults who lack Internet knowledge.

These two groups are not the main audience of web games.

Shanda's users are all experienced players. Since they are experienced players, they all go to play e-sports or large-scale online games. Who will play web games?

Nor is it the main audience for web games.

Friends.com accounts for about 15% of the total output value of the national web game industry, which is about the same as Shanda Online.

Obviously, the combination of Friends.com and Shanda Online cannot meet the needs of the web game market.

Until the Helo shortcut login appears.

It can be called a life-saving straw for the entire industry.

When a page game page pops up, users don't need to register!

Log in directly through Helo.

Simple and efficient.

The biggest problem is solved.

Zhou Buqi asked: "Can we guarantee the quick login for so many games at once?"

Zhang Yiming smiled and said: "No problem, the total daily login volume of the domestic web game market is about 20 million. The number of players who use Helo to quickly log in will not exceed 10 million in the short term. Compared with our own data reading, It's not an order of magnitude at all. Squeezing some resources out of the gap between the teeth is enough to solve the problem, and the cost can be ignored."

Even if 8 million players log in to the web game quickly through Helo every day...the service fee for each login is 5 cents, and Helo can earn 400,000 from this business alone.

After a month, it is 12 million yuan.

It's such an easy business to do.

Zhou Buqi was quite emotional, "In business, the most important thing is to master resources. Whoever has more resources can make money more easily and make a lot of money."

Zhang Yiming smiled, "You have to have this kind of brain. At least no one in China has thought of opening a quick login service for the game. With Helo quick login, it is equivalent to us having the data of players across the country. Who is a senior player? , whoever is a player with the ability to pay will have statistics, and when the time comes to swim..."

Zhou Buqi waved his hand, "Leave this aside, we don't participate in the operation of Changyou, what happened to the game panel?"

Zhang Yiming's face became serious, "That's what I told you!"

"oh?"

Zhou Buqi raised his eyebrows.

Zhang Yiming said: "Helo's game panel has a total of 10 pits, and seven of them have been confirmed. The diamond pit is "Zhengtu", the gold pit is "Fantasy Westward Journey" and "Evil World", and the silver pit has been determined. "Tian Long Ba Bu" and "Miracle World" are down, and there is still one place short. There are "Giant" and chess and card game platforms in the bronze pit, and there are still two places short."

"Any questions?"

"Penguins want to come too."

"What?"

Zhang Yiming said in a deep voice: "Dungeon and Fighter operated by Penguin wants to buy a silver slot in our game panel. Their "QQ Dazzle Dance" wants to buy a bronze slot."

"hehe."

Zhou Buqi couldn't help laughing.

sharp!

Really great!

Some time ago, he rejected Mr. Ma's proposal to jointly suppress 51. This is a good move, and he will immediately take eye drops.

Doesn't Helo advertise openness and fairness?

Didn't you mean to build an Internet platform without vicious competition?

Okay!

Then put "Dungeon and Warriors" and "QQ Dazzle Dance" over here to see if you can pick it up.

After accepting it, Ziweixing will use its own traffic to help Penguin to make money. At that time, these two games will be able to sit on the two major drainage platforms of QQ and Helo, and they will become so popular.

If they don't pick up, they have a reason. Ziweixing's so-called fairness and openness are just lies, and they are just fooling around. As long as there is a conflict of interests, what should be suppressed will be suppressed!

The peers have all connected to the Helo express service, and the user's login data will be in the hands of Helo at that time.

This is invaluable player data.

Once Ziweixing also makes games, it can carry out precise marketing to these players, and attract players from other games to its own game through a series of indiscriminate advertisements.

"Boss Ma is in a hurry."

"I was irritated by Rainbow QQ."

"oh?"

Zhang Yiming said with a smile: "During this time, you have been paying attention to the game business, right? The drama of QQ and Rainbow QQ is so exciting!"

Zhou Buqi was very interested, "How is it?"

Zhang Yiming said: "A few days ago, QQ updated its version, trying to conquer Rainbow QQ from the product level. When a user who uses Rainbow QQ checks a friend's IP, no information will be displayed on the friend information interface, or it will be directly displayed as the United States. The IP address. As a result, it took less than 24 hours, Rainbow QQ also launched a new version, cracked the privacy and copyright protection of QQ, and can display the IP again.”

Zhou Buqi laughed and said: "It's quite a headache to meet such hooligans. Mr. Ma has misunderstood us. I have explained to him that we did not provide technical support for Rainbow QQ. He just doesn't believe it. This The first time I wanted to put the game on Helo, I guess it was revenge on us."

Zhang Yiming said: "That's right, they were able to crack QQ's privacy protocol because their technology is too poor. We have suffered an unwarranted disaster."

Zhou Buqi was relatively flat, "It's not a random disaster, it's a double-edged sword."

"Um?"

Zhang Yiming raised his eyebrows.

Zhou Buqi said: ""Dungeon and Warriors" is very popular. At the beginning, Penguin competed with several game giants to win the agency rights. The gameplay of this game is simple and rich, and the number of players must not be low. If "Underground "City and Warriors" is forcibly bound to QQ, and players can only log in to QQ if they want to play. If it is put on Helo, users don't have to log in to QQ."

Zhang Yiming nodded, "That's the case in theory, but we have to pay attention that the overlap between the user groups of QQ and Helo is not high, less than 35%. The user group of Helo is proficient in the Internet and lacks knowledge of Internet use There are two levels of groups, high and low. The user group of QQ is the middle class.”

Zhou Buqi stood up from the sofa, walked to the window, overlooking the Tsinghua Science and Technology Park, "Yes, they are all smart people."

Zhang Yiming said: "Or just reject it directly. Now there are fewer slots and more games. It is reasonable for Penguin to lose the game."

"Even if it is reasonable to lose the election, it will be fulfilled."

"do you accept?"

Zhang Yiming hesitated.

is this okay?

Penguin is Ziwei Star's biggest competitor, and both parties are Internet companies with social networking as their strategic fulcrum. The domestic market is so big, if Penguin eats more, Ziweixing eats less.

It's always bad to be an enemy, right?

Zhou Buqi snorted coldly and said: "I guess no one on the Penguin side would have thought that we would agree. It's nothing more than giving us eye drops, which is disgusting. Hmph, many people think I'm a big fool, so let's pass this This incident told all colleagues that Ziweixing sincerely wants to create a fair, just, open, friendly, and mutually beneficial platform to promote the healthy development of the domestic Internet industry! Even if it is the most direct competitor, if they are willing to come, we will Welcome with both hands! This is the tolerance that a large enterprise that benefits the country and the people should have! This is the belief and value of Ziweixing, and the business ethics that Ziweixing has always pursued! Taking this opportunity, I would like to express my gratitude to the officials, leaders and colleagues, Show Ziweixing's structure, heart and feelings, let them truly realize what kind of company Ziweixing is!"

Zhang Yiming was not surprised.

This is in line with Zhou Daboss' consistent conduct.

In terms of structure and thinking level, Boss Zhou always has a posture of looking down on the common people and showing compassion to the world.

"Then "Dungeon and Warriors". "QQ Dazzling Dance" has the QQ brand logo, so there's no need for that."

"Can!"