Chapter 1043 Profit Driven Can Copy

The disaster of the earthquake is too great.

Driven by relevant departments, all walks of life responded positively, major media reported continuously, and great deeds appeared one after another.

Some old people donated all their life savings, some students donated a semester’s food expenses, and some migrant workers donated the money they had accumulated for several years to go home and marry a wife...

For a time, the whole society burst out a wave of various donations to help the people in the disaster-stricken areas.

Every generation of righteousness slaughters more dogs.

Because the dog-slaying generation is the easiest to be passionate, the easiest to be incited by public opinion, and the easiest to be dazzled by sensibility.

Donations are fine, but do what you can.

In this situation, not many people dare to speak out, but it is not impossible.

For example, Wang Shi of Vanke.

He suggested that ordinary people donate at most 10 yuan, which is what he asked Vanke's employees. Grassroots employees don’t need to donate, and they can only donate up to 10 yuan.

I also publicly stood up and called for it, hoping that everyone can donate rationally.

The result was scolded miserably.

He was also nicknamed "Wang Shiyuan" from Wang Shi by netizens.

Boss Ma is also indispensable for this kind of thing. This buddy is even more ruthless, and he said a standard of 1 yuan. However, the old horse is now a key protection target, and there are not many critical articles on the Internet.

Wang Shi is a real estate guy, he's outdated, so he can scold him whatever he wants.

Until a few years later, a lady surnamed Guo appeared. Only then did the online reviews turn around completely, and they all apologized to Wang Shi, saying that they were too ignorant back then and regretted not listening to Mr. Wang.

Zhou Buqi will not participate in this kind of thing.

Boss Ma is too floating to learn.

Wang Shi is even in a semi-retired state, traveling around the mountains and rivers every day, and donating all of Vanke's shares to the country, so he can do whatever he wants.

Zhou Buqi can't do it, he still has thousands of employees under his command!

It would be too irresponsible if some personal remarks affected the company and affected the social reputation and work income of thousands of employees.

As the level gets higher and higher, Zhou Buqi summed up an iron law of life.

For the common people at the bottom, if they have to be human with their crotch in their hands and take good care of their crotch, then the moral foundation of society will be established. For people with social status, they should behave with their tails between their tails. If their tails are firmly held, there will be a stable foundation for society.

Zhou Buqi pretended not to know about the future, and was actively cooperating with charitable associations to promote donations.

It took three days for Ziweixing's gold coin wallet system to launch an online donation function on FireWire. Users can transfer gold coins to the donation wallet, or transfer money through online banking to transfer cash to the donation wallet. Ziweixing will transfer this money to the charity association, which can be regarded as a contribution to the people in the disaster area.

It's certainly not just donations.

It is also a business practice.

From the theory of company operation, all behaviors of enterprises are commercial behaviors. Whether it is recruitment, layoffs, donations, or construction of public facilities, there is business logic behind it.

In capitalist theory, donations are the most covert way for the rich to exploit the poor.

On Ziweixing's side, Zhou Buqi doesn't need to be distracted.

Here are the smartest people managing, what to do, they will handle it themselves.

But Yuanwei Group can't do it.

Shi Jinglin hadn't started working yet, so she didn't understand the commercial significance behind this donation at all based on her father's ideological awareness and business understanding.

For this earthquake, the national disaster relief fund is 120 million.

Corporate donations cannot exceed this line.

Zhou Buqi told his father to prepare 100 million yuan and donate it to the charity association. Then, let the director of the factory come forward to participate in the "Dedication of Love" disaster relief party held by CCTV.

On the evening of the 18th, the live broadcast of the disaster relief party began.

Performing stars have come into battle.

Donations of hundreds of thousands of yuan have been made one after another, and the donations of super-first-line celebrities like Uncle Benshan and International Chapter have reached 1 million.

Of course, celebrities are only a small head, and corporate donations are the big head.

This evening, a total of 1.8 billion yuan in disaster relief funds were raised!

Among them, there are five major companies that come out on top!

First, Formosa Plastics Group, an enterprise in Taiwan, donated 100 million yuan!

Second, Rizhao Steel, a private steel company, donated 100 million yuan!

Thirdly, Ziweixing Group, a domestic Internet giant, appeared on the stage with Ji Zi'an, holding a large 100 million yuan donation plaque in his hand, and appeared amid thunderous applause.

Fourth, Yuanwei Group is also 100 million yuan!

Fifth, another beverage company, Wanglaoji, also appeared, with the same 100 million yuan.

Under such a national upsurge, the result can be imagined.

It exploded directly on the Internet!

"Don't drink cola, drink milk tea!"

"For milk tea, only drink Yuanwei milk tea!"

"Chinese, only drink Wanglaoji!"

"A friend in need is a friend, I really love Ziwei Xing."

"Drink Wanglaoji into the world's top 500!"

"Yuanwei milk tea, you are really too arrogant. If you have a cup of Nationwide People, you can buy one. If you sell a box of Nationwide People, you can carry one box!"

"From now on, I will only use Helo!"

"Wild consumption, starting today, sweep away all the Yuanwei milk tea and Wanglaoji in the supermarket!"

...

When donations become business, there is a way.

First of all, foreign companies and companies from Hong Kong, Macao and Taiwan are not good, and the guidance of public opinion is also regional. It is impossible to pass on one's own wealth to outsiders. No matter how many donations from outside companies, it will not become a hot topic.

Second, it must conform to public perception.

Rizhao Iron and Steel also donated 100 million yuan, but there was no splash. In the public perception, the iron and steel business is a cornucopia, donate 100 million...is the donation too low? !

But they don't know that this is a private iron and steel enterprise with limited profits and difficult operations, struggling to survive in the cracks of state-owned enterprises.

The third is to shorten the distance.

The steel industry is too far away from the lives of ordinary people, and they cannot understand it. However, products such as Helo, Friends.com, Wanglaoji, and Yuanwei milk tea are all familiar in life, and they can be sensed immediately, and the intimacy comes out. The effect of publicity will be there.

In the middle of the night, Zhou Buqi hugged his younger sister Bao, and after some lingering love, he was about to go to bed when he suddenly received a call from his father.

It seems that Dad has reacted.

How about it? Understand now?

"well."

Papa Bear Bao sighed.

Zhou Buqi said: "Dad, you... well, you have a level, and it's okay to start a small business. Now Yuanwei Group is already a big company, especially to open up a new business of mineral water, you can't control it. I will buy you Arsenal later, you can become the chairman of the club, it is too complicated to do business in China."

"Huh?" Dad's thinking is really different from ordinary people. He is a die-hard Wenger fan. "Arsenal? Are you sure?"

Zhou Buqi smiled and said: "As long as they are willing to sell, I will buy it for you. Well...their new stadium has just been built, so it may not be able to sell, anyway, we will talk about it later."

Dad was surprised and said, "It's not cheap to buy a Premier League club, right? Don't buy me a relegation team."

"Don't worry, it's either a rich family or a quasi-rich family."

"Where did you get the money?"

"Investment return, I bought a product from a private equity fund in the United States... Oh, don't worry about it, anyway, be prepared, and at the end of next month, I will let Linlin be the chairman."

"Um."

Although my father is a bit of a bear, he is very self-aware.

Besides, what's the fun of being the chairman of Yuanwei Group? It's still football! Domestic football is unplayable, and the more you play, the more tired you become. It is exciting to think about going to the Premier League.

Yes, Not Bad!

This son was not raised in vain, he was really filial!

Suddenly thought of something, Dad hurriedly said: "By the way, let me tell you something, Fang Qiwen just called me."

"Didn't he go to the disaster relief party?"

"Well, he called me in the background."

"What's up?"

"He said he didn't expect that this donation would have such an unexpected effect. The on-site response and online public opinion are very positive, and the social effect in the future will certainly keep up."

"Definitely."

Zhou Buqi is very confident about this.

Dad Xiong Bao said: "Lao Fang told me that he wanted to take this opportunity to put Yuanwei mineral water on the market in advance. Instead of slowly developing in batches and regions as planned at the beginning, he directly borrowed Yuanwei mineral water. Channels for flavored milk tea, launched nationwide."

Zhou Buqi admitted: "Well, the level of the factory manager is still very high."

My father couldn't accept it, and said angrily: "Why are you two trading together? It's too utilitarian! A donation is a donation. It's the love of the company, it's..."

Zhou Buqi interrupted him, and said disapprovingly, "Dad, what logic are you talking about? Love and business are not contradictory. To develop business is to show love. With the production of Yuanwei mineral water, how much GDP can it boost Northeast? How many jobs will it bring? What do you think is the significance of this disaster relief party?"

Dad froze for a moment, "Relief."

Zhou Buqi said: "If it's just for disaster relief, just donate silently. Enterprises and elites from all walks of life will definitely follow suit. Why did several major departments join forces to hold such a big event with CCTV, and even the big leaders came forward Thank you?"

"you say."

"This is a show. On the one hand, it is a donation for disaster relief, and on the other hand, it is also a publicity. Provide the country's most important media resources to those companies that are truly caring and willing to donate, and help them advertise."

"Um."

Dad was a little silent, thinking that what the kid said made sense.

Zhou Buqi said: "In the name of disaster relief donations, enterprises have started to operate. It seems very utilitarian, as if the purpose of donations is not pure. This kind of behavior should be encouraged, and it is what the country hopes to see. Enterprises through donations The method has achieved great success, and if there are natural disasters in the future, more companies will join in. Driven by feelings, you can meet but not seek, and only profit-driven can be replicated. This is a positive effect, which will drive domestic philanthropy stand up."

Dad said angrily: "You have many reasons."

Zhou Buqi smiled and said, "Okay, it's too late, go to bed quickly. By the way, is there any problem with Uncle?"

"No, the plane the day after tomorrow will go to Canada."

"That's good. I'll go back to the northeast in a few days."

"What are you going to do?"

"Build a library for a junior high school and do some charity work."

"Huh?" Dad snorted disdainfully, "I figured it out, your boy's charity is not so pure! Knowing your son is like a father! You built a library for the junior high school, and you want to get some benefits from the junior high school?"

Zhou Buqi almost broke out in a cold sweat, "Nothing! Don't slander me!"