Chapter 1061 AdMob

Zhou Buqi decided to call Teacher Chen Yan.

However, as soon as he picked up the phone, he received another call.

From Shen Xiangyang.

"Old Shen, what's the matter?" Zhou Buqi knew that there should be more important matters, and the trivial matters could not be passed on to him.

Shen Xiangyang was very excited, "That junior of mine has a score!"

"oh?"

As soon as Zhou Buqi's eyes lit up, his heart became excited. This excitement felt more surging than Teacher Chen Yan.

Shen Xiangyang said: "Microsoft has completely given up on the acquisition of Yahoo. Yahoo's management is now very disappointed. Anyone with a discerning eye can see that Yahoo is out of touch with the times."

"Lu Qi is leaving?"

"We just had a phone call, and he wants to meet with you to talk about our strategic plan in detail."

"Okay, no problem!" This is work, Zhou Buqi was unambiguous and tireless, "I will return to Beijing in a few days, and we will go to the United States together."

Shen Xiangyang said with a smile: "Since the merger between Microsoft and Yahoo failed, the stock price has been falling..."

"I know, it's very popular in the media, China Mobile has become the world's largest technology giant."

"Uh... I'm talking about Silicon Valley. Microsoft is the weathervane. They have had a hard time recently. The acquisition failed. Bill Gates wants to completely hand over power, probably because he took the blame and retired."

Zhou Buqi was very happy, "Is there a large-scale resignation wave in Silicon Valley?"

Shen Xiangyang said: "Well, they are all laying off employees."

Zhou Buqi sighed: "The Prophet of Spring River Plumbing Duck, this is the signal of release. The economic crisis cannot be contained, and in the next few months, it may collapse. Even places like Silicon Valley are laying off workers, and other industries One can imagine."

Shen Xiangyang suggested: "I think we have to do two things. First, act quickly to take down the land vehicle, and then take advantage of the opportunity of layoffs, salary cuts, and benefits of others to quickly recruit talents."

"Well, it should."

"The second point is money. I see that the general office has issued a document saying that it is necessary to prepare for a hard life and that cash is king."

"I didn't expect it to cost so much money in overseas markets."

Zhou Buqi also had a headache.

In a mere Japanese market, US$1 billion will be poured into it in all aspects.

This is to do the European and American markets, and the funds are not enough.

Ziweixing's B round of financing exceeded 3.5 billion US dollars.

I thought I had enough reserves.

Looking at it now, it seems that it is not enough!

well!

Ziweixing is still too young, and her background is too shallow.

Shen Xiangyang asked: "Do you have a way to change money?"

Zhou Buqi was silent for a while, and said flatly: "I can always think of a way."

Shen Xiangyang smiled and said, "I have an idea, you can read it."

"oh?"

"You have a partner named Zhen Yu, right?"

"Yes, she started a business in the United States."

Shen Xiangyang said: "The company she founded is called AdMob, which specializes in advertising on mobile phones. I went to check, and it was said that Ziwei Star holds 35% of the shares."

Zhou Buqi nodded, "Well, they had no money when they started their business, and the company paid for it. Speaking of which, it was all two years ago."

At the beginning, Ziwei Star held 40% of the shares, and Zhen Yu held 15% of the shares.

It was okay when the project was first established, so I quickly brought in money and started the business quickly.

After the business is completed, this ownership structure will not work.

The shareholding of "Ziweixing + Zhenyu" has reached 55%, which poses risks to the leading founders. Later, new venture capital funds were introduced and the shareholding structure was redesigned.

Zhen Yu didn't object.

Ziweixing's shareholding became 35%, and Senior Sister Zhenyu became 10%.

Shen Xiangyang asked: "Do you know what their business is?"

Zhou Buqi said: "I know, it is aimed at mobile phone operators. It seems that operators have all-round control over customized mobile phones. In order to ensure the product experience of mobile phones, they will prohibit mobile phone applications from adding advertisements through technical means."

Shen Xiangyang said with a smile: "Yes, that's what it does. It's an amazing company. It's very popular in the United States recently. Especially the iPhone is about to launch an app store, you know?"

"Well, I heard."

"If the application cannot add advertisements, it will not be profitable. Without profit-driven, developers will not have the motivation to develop applications. Therefore, the AdMob business is just needed and a necessity for the new generation of smartphones."

Although Shen Xiangyang works in China, he insists on reading articles, newspapers and magazines in the United States every day, and always pays attention to the technological trends there.

He knows a lot about the latest big trends in Silicon Valley.

The second-generation iPhone is coming out soon.

With the accumulation and precipitation of the first generation, iPhone3g will truly enter the big stage of the mobile phone market.

One of the most important factors is the AppStore.

Behind the AppStore, it must be applied to AdMob's products. AdMob has developed a mobile advertising platform, which can bypass operators' blockade of mobile advertising through technical means, and provide advertising entrances for mobile apps.

For example, the opening screen advertisement after opening the App.

For now, AdMob has almost monopolized the market around the world.

This is so important.

Zhou Buqi said excitedly: "You mean, Apple is going to acquire AdMob?"

"Not Apple."

"Um?"

"It's Google."

"Oh!" Zhou Buqi suddenly realized, "Google is not surprised either!"

At present, there are two giants in the United States that are planning for the depth of the smartphone market. Not Motorola and Microsoft, but Apple and Google.

Apple made the iPhone.

Google launched the open source Android system.

These two companies are fighting each other fiercely in this field.

AdMob is very important to Apple and has deep strategic value.

Same goes for Google!

Because Google is an open source operating system, the mobile advertising platform will be more valuable to Google than Apple.

For example, Aster, the world's first Android phone, which is about to be launched jointly by Google and Ziweixing Electronics, must leave room for developers to make profits.

This requires technical means to bypass the operator's blockade.

It seems that AdMob has become a favorite!

When the two sides fight together, the price will go up!

It seems that this trip to the United States is not only to get rid of the current senior vice president of Yahoo, Lu Qi, but also to be a bridge between Google and AdMob.

Ziweixing has to embrace Google's thighs to make mobile phones, otherwise it will be difficult to move forward in the United States.

To mutual benefit.

This is an opportunity to deepen the cooperation and friendship between the two sides.

Shen Xiangyang smiled and said: "Yesterday, I talked with Zhou Shaoning all afternoon, and we were talking about it. From a technical point of view, AdMob's work is not too difficult, at least for giants like Google and Apple. In other words, there are no technical barriers. The most important point is that AdMob has developed a complete set of mature mobile advertising platforms, and has attracted more than 90% of the world's current mobile application providers."

Zhou Buqi understood what he meant, and said, "Yes, if there is no strong enough moat, the market share will be gone."

Shen Xiangyang said: "That's right, that's what it means. The reason why AdMob has become popular is because it entered the game early, its products are mature, and it has monopolized the market. But how many mobile apps are there now? After Apple and Google enter the game, That is the real explosive period. Relying on the market capabilities of Apple and Google, given them two years, AdMob can be squeezed so that there is no room for survival.”

"right."

Zhou Buqi thinks so.

AdMob's products are highly technical and can bypass carrier blocking. But the most powerful thing about this product is not technology, but creativity.

oh! It turns out that you can still play like this, design a platform to bypass the technical restrictions of operators, can you add advertisements to mobile applications?

Once you have an idea, it's easy to follow through.

Neither Google nor Apple is short of technology.

The only advantage of AdMob is that it is the first mover, almost occupying the current market.

For Google and Apple, whoever can grab AdMob will be able to grab a head start in the smartphone market. AdMob can be used to influence those mobile phone developers in turn, calling on them to develop mobile apps on their own platforms.

This is short-term strategic significance.

In the long run, AdMob is worthless, and Apple and Google can develop better products. But if you develop it yourself, then operate, promote, and attract customers, you will lose the market opportunity.

So, AdMob must sell!

Can only sell!

If you dare to keep it in your hands and don't sell it, they will develop it themselves. In a few years, AdMob will die.

Zhou Buqi said in a deep voice: "Okay, you can write an analysis report later. After we go to the United States, let's go and finish this matter together."

Shen Xiangyang suggested: "You can call Zhou Shaoning."

"good!"

Zhou Buqi was right next to Jingyue Lake, accompanied by three bodyguards.

Another bodyguard followed Sun Guanran and fell behind. She also received a call.

After Zhou Buqi finished the phone call, Sun Guanran trotted over and said, "It's the call from Mr. Shi from the giant."

"What's the matter?"

"He asked you to treat him."

"What?"

Zhou Buqi was slightly taken aback.

Sun Guanran covered his mouth with a smile and said, "He's finished his inspection at Changbai Mountain, and he's coming to Spring City. I heard that you're going back to the Northeast, so I want you to be a landlord."

Zhou Buqi was very happy, so he called Shi Yuzhu back, jokingly said: "What do you want to arrange? Our one-stop massage here is no worse than that in the south, and there are all kinds of tricks."

Shi Yuzhu laughed, "You know a lot?"

"I've heard that too."

"I won't talk to you anymore, you just need to arrange a hotel, and eating and drinking are enough."

"Who is there?"

"Old Wang from Wanda, Lao Lu from Oceanwide, President Ding from Elion, and Xiao Zhao from Legend Holdings, there are no outsiders."

Zhou Buqi said: "No problem, I will arrange it! Wild animals and other things will not be eaten. If it is ten years in advance, bear's paws will be a regular dish, and tigers can get it too."

Shi Yuzhu hurriedly said: "Don't do that, what's delicious about wild animals, just get some local characteristics."

"By the way, why do you want to build a resort?"

"Giant Network is just a subsidiary of Giant Investment. Giant Investment is a diversified group. Does Melatonin know?"

Zhou Buqi snorted and said, "Yes, you are also a big fool, just like an old horse! No wonder you two teamed up to trick me in the matter of 51."

Shi Yuzhu laughed, "It's all a misunderstanding."