Chapter 1126 Artificial event marketing

Beauty tricks are the most commonly used tactics in dredging relationships, especially in business cooperation. Many bosses are not short of money, and it is a bit difficult to buy them with money, and the market is very useful for beauty tricks.

Bosses are generally very old. In order to maintain their vitality and vitality, they have to get in touch with young people more, learn more about new things, and stay with young people to maintain their youthful motivation. It is best to be a young girl.

But the problem is, Zhou Buqi is very young!

"It's difficult, isn't it?" Mr. Pang was a little uncertain about this strategy, "Zhou Buqi's personal morality should be pretty good. I haven't heard of any problems."

Vice President Huang also pondered: "It's a bit difficult. President Zhou seems to have a deep relationship with the entertainment industry. He has invested in several movies, so he must have seen the world."

"Always try!" Someone immediately raised a different opinion, "I haven't even tried, how do I know if it will succeed?"

"How about going to the bar to invite some?"

A vice president surnamed Li is obviously very knowledgeable and made a more conventional suggestion.

Beauty tricks are a common tactic. Many companies have dedicated public relations departments, but there are no such public relations positions in Internet companies. Such tasks are really not easy to assign. Once an incident occurs, it is easy to spoil the company's atmosphere.

Therefore, the common practice in the industry is to go to bars or nightclubs and spend money to invite a few attractive girls to come over, change into their own uniforms, receive two or three days of simple training, and temporarily appoint a front desk or secretary.

Simply pack it up and take it out to talk about work.

"It's impossible!" Mr. Pang waved his hand and immediately refused, "That's Zhou Buqi, not an ordinary person. He is in the Internet business, so he can't tell at a glance how much he has. I can also ask, and I will definitely reveal my secrets."

Vice President Huang agreed deeply, "That's right, it's impossible to use fakes to fool people of Mr. Zhou's level. If they are exposed by then, it will ruin the big thing. If we want to use a beauty trick, we still have to come up with The greatest sincerity will do. It’s not enough to be young and beautiful, you also need to be temperamental and knowledgeable, and be proficient in the Internet industry, and it’s best to be an industry insider.”

Click to finish.

It's hard to say this clearly, it's a bit difficult.

Because in the conference room, there is a suitable person, not the 46-year-old vice president of personnel, but Chen Sisi, the vice president responsible for the creation and design of value-added service products.

She graduated from the University of Hong Kong with a master's degree. She joined 51 three years ago and was promoted to vice president at the beginning of this year. She is only 27 years old this year.

Mr. Pang had pursued her privately for two years, but she never agreed.

This girl is very personable, and it would be too much for her to make such a big sacrifice!

Unexpectedly, Chen Sisi's answer was straightforward, "As long as the company needs it, personal honor and disgrace are nothing!"

Boss Pang's heart was bleeding, his expression was complicated, his throat was dry and he said, "Sisi, don't force it, if it doesn't work, we can think of other ways..."

Chen Sisi twirled her hair next to her ears, her expression was indifferent, and her tone was firm, "The company is in trouble now. If it wants to get financing, it must handle the relationship with Ziweixing properly. Sacrifice me and save the whole company. acceptable."

"Sisi..."

"Mr. Pang, you don't need to persuade me. I've already considered it."

"Will...or..."

Boss Pang's words came to his lips, but he couldn't say anything.

There are a total of 7 executives in the conference room, and everyone else looks surprised and full of anticipation. Chen Sisi, the vice president, is young and beautiful, a talented woman with a high degree of education. She speaks elegantly, has temperament and thoughts, has a figure and self-cultivation, and is far from being comparable to the public relations lady found from a nightclub.

Vice President Huang said happily: "If Xiao Chen agrees, that would be the best. You will personally do it, no matter what Zhou Buqi or Zhou Youqi, I will definitely win it in one fell swoop!"

Vice President Wang, the senior vice president, saw that President Pang was still undecided, so he waved his hand and said in a deep voice, "Okay, then it's settled! Sisi, this matter will wrong you. But don't worry, as long as this matter Once things are done, the company will definitely not be stingy."

Chen Sisi blushed, bit her lip and said, "The company has trained me for three years, and I will not shrink back when it is the most critical time."

Vice President Wang said: "Well, let's do it this way. Arrange a dinner and invite Mr. Zhou to come over. Drink first, let's lower our posture and express our willingness to follow Ziweixing and compete against QQ together. The second step is to lure, Rainbow Helo can Pay, but we need to have a formal contract to guarantee the legal status of this product. The third step, um..."

Chen Sisi said softly, "I'll do the third step."

Vice President Wang smiled and comforted her: "If you come out and drink two glasses of wine, maybe the first two steps will finish him off, so you don't need to take the third step."

Chen Sisi nodded slightly, "Well, I'm mentally prepared."

"President Pang, what do you see?"

"this……"

Boss Pang's heart ached. Seeing the girl who had been chasing him for two years willingly donate like this, he felt the pain of cutting flesh with a blunt knife, "Sisi, you really don't need to..."

Chen Sisi looked firm, "Mr. Pang, you just agree. I joined the company after graduation. Thank you for your care and training for me in the past few years. Now that the company has encountered a business crisis, as a member, this is what I should do , is my job. When we run a business, we should still distinguish between public and private, shouldn’t we?”

President Pang gritted his teeth, "Okay, that's it!"

I prayed secretly in my heart.

I hope Boss Zhou can see clearly and not fall into the trap.

Immediately, I felt that this prayer was not right.

Boss Zhou didn't fall for it, so what about Rainbow Helo? You can't spoil the overall situation of the company for such a trivial matter as the love of your children, right? There are hundreds of employees to support!

But if he really fell for it, it would be too uncomfortable.

Sure enough, if you want to be a business owner, you have to be able to endure what ordinary people can't bear. This is probably what Yasheng said, hard work, hard work, right?

...

On the second day, Zhou Buqi was full of anticipation. After a while, he could secretly go to Ning Yameng and kiss Fangze.

Go to the company first.

Then there was good news.

Tang Binchen made a move!

An exclusive piece of heavy news was revealed on YikYak. The famous Japanese actress Noriko Sakai was involved in drugs and was arrested! Here's the scoop, and there's even a video of her going out to a bar with a mystery man and smoking in her Honda.

Although the video is blurry, Noriko Sakai's figure is clearly visible!

The entertainment industry has a very important social influence in Japan. Being a star is not just a job, but also assumes the role of social morality and sets an example for young people.

In this regard, South Korea and Japan are the most strict on celebrities in the world, and there are some who commit suicide and apologize.

Then, such a big thing happened.

As an insider, Zhou Buqi can tell at a glance that this is a man-made event marketing. It is necessary to step on Noriko Sakai's shoulders and push YikYak into the wider public view in Japan.

Zhou Buqi put off his thoughts of looking for Ning Yameng, and called Tang Binchen first.

Sure enough, he didn't expect it.

It was really a long-planned plan.

This is in cooperation with Ai Hui.

Noriko Sakai is not Ai Hui's entertainer, but she has a great reputation. She is almost the only female artist in the Japanese entertainment circle who can compete with Ayumi Hamasaki. She is a diva-level figure.

Ayumi Hamasaki's reputation has declined in the past two years, and Ai Hui is very worried. This is one of the reasons why they and Jieyu Media want to launch "The Voice of Japan", just to let Ayumi Hamasaki become a mentor and make it popular again.

It just so happened that YikYak needed a nationwide event to attract eyeball marketing, so it was a perfect match. Everyone in the industry knows about Noriko Sakai. A few people were arranged in advance to follow the candid shots. After half a month of follow-up, the video evidence was finally captured.

Here's the scoop from YikYak.

Japanese media reports are very concerned about copyright. If the news is reproduced, the source must be indicated, indicating that this video and this report are from a mysterious account on YikYak.

Attention has also increased.

"I just paid 20 million yen, which was planned and followed by Ai Hui. There are more than 50 videos and more than 400 photos on my side. They will be released in batches."

"What about the account? What name?"

Tang Binchen said with a smile: "A mysterious person who claims to be a truth-telling person in the entertainment industry can find opportunities to use it a few more times in the future. The influence of entertainment events is really great! This news was released last night. The media reprinted it. According to the data I just saw, YikYak has more than 3 million new users.”

Zhou Buqi said: "Make good use of joint marketing, cooperate with some entertainment artists, let them post on YikYak, add more content, and store this wave of event traffic in YikYak's traffic pool."

Tang Binchen said easily: "It's all planned. The Olympics will be here soon, and sports stars have basically settled in. Take advantage of the enthusiasm of the Olympics to maintain this wave of traffic."

Zhou Buqi said "hmm", "Since it's launched, it's best to continue to connect it continuously. After the Olympic Games, "The Voice of Japan" should also be launched and do a good job of marketing. YikYak is a platform, not a professional media. The more eye-catching, the best variety show in history, the highest investment program in history, an international team, starting at the same time as NBC and BBC in the United States, launching world-class singers, etc. Don’t be afraid of sensationalism, the bigger the momentum, the better.”

The "Voice of Japan" project has already started, and two great singers have been confirmed, the male is Koji Tamaki and the female is Ayumi Hamasaki.

In Japan's common low-cost variety shows, an investment of 10 million to 15 million yen is not bad. The total investment of "The Voice of Japan" is as high as 1.5 billion yen, which is 100 times that of ordinary variety shows!

As long as the publicity keeps up, it will definitely be at the forefront of public opinion.

Just like the big domestic production "Hero" back then, it was really impassioned by the whole people.

Whether the filming is good or not is another matter, let's hype up the momentum first!

YikYak, as the exclusive network cooperation platform of "The Voice of Japan", the result is that the tide rises and all boats rise, quickly sweeping the country and becoming a top-ranking website.

Tang Binchen said with a smile: "The cooperation with Ai Hui is so comfortable. Their status in the industry is unparalleled. With their introduction, we have opened up more relationships with entertainment companies."

Zhou Buqi said: "This line of thinking is correct. Noriko Sakai has made a good start. The focus of public opinion should not be cut off, one thing after another, one focus after another, wave after wave of continuous fermentation , to make YikYak the most center of public opinion in Japan. If there is no suitable big news, you can find a second Noriki Sakai.”

Well, in the entertainment industry, pornography, gambling and drugs, this kind of people are easy to find, but it's not that this kind of talent is hard to find.