Chapter 1225 Product Concept of Mobile Internet

Lu Qi is a great god and a senior.

Zhou Buqi will be more careful in dealing with interpersonal relationships, and can't make demands almost like giving orders like he did with Zhang Yiming, Guo Pengfei, Ji Zian, and Fu Hongliang.

Now it seems that this will not work.

Now is the era of the PC Internet, many people even take a disapproving attitude towards mobile apps, thinking that the PC Internet is the core, the small screen of the mobile phone, the computing power of the processor, I don’t know how many years it will take to develop it.

Zhou Buqi felt that he needed to point him out, "With the entry of Apple and Google, smartphones will usher in the Internet era. MSN on mobile phones is still the product design of the traditional PC era. Now is an opportunity. The opportunity for the market to gain a firm foothold must be seized at the beginning of a new era."

"With Helo as the core?"

"Yes, build a social super app around Helo. It's not enough to simply send messages, so what's the difference with MSN?"

Lu Qi smiled, "MSN on the mobile phone can't send pictures, but we can."

Now is the 3G era, sending pictures is very expensive.

This kind of traffic consumption is not only borne by users, but also by product operators. Therefore, MSN on the computer side can post pictures, but MSN on the mobile side cannot post pictures, and this loss is too great.

How does this mobile phone chat software make money?

It is better to send texts to save traffic and save money.

The reason why the products developed by such a small company as WhatsApp can quickly sweep the European and American markets is because they don’t seek profit and only make products, and they don’t care about spending money. Make the product well first!

It quickly developed the function of sending pictures for free.

Just this one function has overwhelmed MSN, Yahoo Messenger, Google Talk and other products that have dominated mobile phones for many years.

This is a god-level function!

Because mobile phones are portable and can take pictures.

Using a mobile phone to transfer photos is much more convenient than using a computer to transfer pictures online.

Take pictures wherever you go, and then you can share them with your friends. This is a real shift in product thinking from wireless Internet to mobile Internet. Instagram, which was born later, is also the evolution of this product idea.

What is the difference between "wireless" and "mobile"? The key point is to pursue the "moving" feature of mobile phones and design products based on this feature.

Ziweixing Group now has US$5.2 billion in cash on its account.

Once it is really split, at least 3 billion US dollars will be allocated to overseas business. The money-burning property of the mobile Internet far exceeds that of the PC Internet, and it is simply not enough if there is less money.

Whatsapp was later acquired by Facebook at a sky-high price of 19 billion US dollars. One of the important reasons is that Whatsapp was too expensive, and it was too late to find a profit model. Traffic entry.

But this is not enough.

Zhou Buqi believes that Luqi lacks an understanding of the mobile Internet. This is not surprising, now is the early days, except for him, no one in the world understands how to do mobile Internet products.

I have no choice but to be a good teacher.

"First, there must be a promotion model for viral development. The domestic version of Helo is different from the overseas version. There is a user base of computer terminals in China, so there is no need to worry. But the overseas version is a brand new product, so it is necessary to have a set of low-cost A means of acquiring new customers.”

"How to do it?"

Lu Qi's expression was more casual, as if he didn't think that this young man knew the American market better than himself.

Zhou kept calm and said calmly: "Helo should be a comprehensive, cross-platform mobile communication application based on the built-in address book information of the user's mobile phone."

Lu Qi was slightly taken aback, "Contact book information?"

Zhou Buqi said: "Since it is a mobile phone product, we must maximize the advantages of the mobile phone. In the mobile phone address book, there are all familiar people. This is the most convenient development model of viral marketing."

Lu Qi is an elite in the industry and lacks the knowledge of new industries. Hearing what Boss Zhou said, he immediately understood, "Helo can read the information in the mobile phone address book. Then Helo users can use the interface on the App side to send messages to friends in the address book. Text for free and invite them to download Helo."

"This function must be available."

"yes!"

Lu Qi took a deep look at him, and couldn't help feeling a little awe in his heart.

Sure enough, people can't be judged by their appearance!

Everyone's success is not without reason.

Zhou Buqi went on to say: "There is also the registration method. The traditional email registration and account registration are too cumbersome. We must maximize the advantages of mobile phones. The mobile phone itself has its own account attributes. Why not unify them? ? If you can’t remember a lot of complicated account numbers, won’t it cause trouble for users?”

Lu Qi felt a sense of enlightenment, and stood up abruptly, "Mobile phone number!"

"Yes, the mobile phone number. Even the password is not important, just send a text message. The mobile phone number + SMS verification code can complete the login. Users don't need to remember any account passwords, and they can use our products very conveniently. .”

"This is a change in concept!"

Lu Qi took a deep breath.

Mose suddenly opened up!

I am sincerely convinced!

It turns out that this is the mobile Internet!

It can be deeply bundled with the mobile phone!

The previous mobile phone applications were all in the model of PC-side websites, and they were modified slightly to become mobile-side products. Mobile Internet should grasp the characteristics and advantages of mobile phones and create exclusive products for mobile phones, rather than accessories of computer-side websites.

Zhou Buqi said: "Let's go back and tell the country, let Helo send a product team to come on a business trip to help out with ideas. There are many smartphone platforms now, Symbian, Android, Apple, Microsoft, and some miscellaneous systems. Don’t be afraid of trouble, unless the market share of a certain system is less than 1%, otherwise it needs to be updated for a long time. Opera can sweep the world, but it can’t beat UC because UC browser has stronger multi-platform attributes.”

"It costs too much."

"Within five years, the mobile terminal will not be able to make a profit! When the money is spent, we will raise funds and make sure to make a good product. It is not easy to go out, and we must build a brand and build faith."

Lu Qi nodded, "Yes."

Regarding this product, Zhou Buqi still has a lot of ideas, such as how to design the function of "Moments"? It is definitely not possible to copy the WeChat model, and it must be improved according to local conditions.

But don't worry.

Product functions should be enriched and improved little by little. First put the existing functions online and verify them in the market. If the verification fails, modify it; until the verification is passed and the existing functions are improved, then do new explorations.

Wait until Helo US version 2.0 goes online.

Zhou Buqi smiled and said, "By the way, the YikYak website has also been built?"

"Well, in the internal testing stage, let's take a look."

Lu Qi invited him to his desk, turned on the computer, and watched the English version of YikYak together, which has not been officially launched yet.

This doesn't need any comments.

A PC website, and the great success of YikYak in Japan before, just operate and develop slowly.

...

Shi Jinglin is very interested in Stanford University.

Simply everyone went together.

Shi Jinglin, Xue Baoshan, Sun Guanran, Feng Muer, Yang Mi, Jiang Bingjie, Li Xinwan... Exactly seven of them, Zhou Buqi participated in it, and it felt like being a hero Wei Xiaobao, Duke of Luding.

The campus is a bit bleak, but clean.

Among them, there are not only very old buildings and style designs, but also very modern emerging buildings. The names of the buildings are all famous, Gates, Allen, Moore, Yang, Huang, Karak, Plattner, Varian... each of them is a well-known big figure in the technology industry.

"I think this is very good, because this can reflect the foundation and inheritance of a top university." Shi Jinglin would wait and see in front of a building for a while, like a pilgrimage.

In contrast, the other girls didn't feel this way, they were laughing and absent-minded.

Zhou Buqi said: "It's different, this is a private university, and all the facilities are donated by alumni and the society. Domestic universities are all built by the state."

"What about donations from entrepreneurs?"

"If you want to use your personal name, it is not up to the school to decide. A university is a place for teaching and educating people. How can businessmen be held in such a high position. Shaw Building can be realized, which is approved by the high-level. Nowadays, how many college students Anyone who knows that Shaw Building actually refers to Run Run Shaw."

Shi Jinglin sighed, "Only after graduation can I realize how wonderful college life is."

"Huh?" Zhou Buqi raised his eyebrows, "What do you mean? Are you mocking me?"

"No."

"Yuanwei Group is not easy to manage?"

"Somewhat."

Shi Jinglin hesitated for a moment, then nodded slightly.

Zhou Buqi waved his hand and snorted coldly: "There is nothing difficult to manage, you can do whatever you want! At worst, close the door and go bankrupt, if you dare to make my woman feel wronged, then we will break up."

Shi Jinglin pursed her lips and rolled her eyes, "Just talking nonsense!"

At this time, Zhou Buqi received a call from Rick Efron of Goldman Sachs, and said straight to the point: "Two things! You win!"

"What?"

"Malcolm wants to see you, Malcolm Glazer."

"Oh, let him come."

"Ahem..." Rick Efron felt a little absurd, "Zhou, Malcolm is already 80 years old, and he is not in good health. How about... why don't you go to Florida?"

Florida is like a peninsula, extending into the sea in the southeast, close to the Caribbean Sea, next to tourist attractions such as Bermuda and the Bahamas.

It's November now, and it's pretty cold here in Silicon Valley.

But the southern part of Florida is tropical, and it is a good place to relax while wearing a bikini and sunbathing. But I'm still very busy now, how can I have time to go to the beach for vacation?

Zhou Buqi said: "Why don't we raise funds first."

Rick Efron laughed: "That's the second thing, and it's in Florida."

"oh?"

"Madoff's second son, Andrew, contacted me and said he wanted to see you."

"Me?" Zhou Buqi frowned, "His family's financial fraud has nothing to do with me, right?"

Rick Efron said: "The most famous Palm Beach in Florida is a good place for vacation and leisure. Jews like to go there. There is a Palm Beach Country Club over there, which is a Jewish club and has many big customers."