Chapter 1252 Blind Box of Derivatives

Capital International Airport.

PARKING LOT.

Zhou Buqi and Ning Yaxian were sitting in a dark Maybach. The driver went to pick up people at the airport, and two bodyguards stood guard not far away under the cold wind.

"I'm fat."

"Really? Can't tell."

"I lost three catties."

Ning Yaxian touched her stomach, which was not obvious, feeling a little helpless.

"What's three catties?" Zhou Buqi didn't take it seriously, he opened his arms and took her into his arms, "Which woman doesn't gain weight when she's pregnant? This is called Fu Xiang."

Ning Yaxian snuggled into his arms and yawned, "I've been feeling sleepy lately."

Zhou Buqi suggested: "Why don't you put the company's affairs aside and relax with me. Take Xinxin with you. Well, there is also Yameng."

"Go abroad?"

"Yes, I haven't finished my business abroad. Now "Red Cliff" is a big hit at the box office, and even the blind box of derivative products is also selling well. The thing about Chaowan Commune can come to an end for the time being. Go abroad and relax. "

Ning Yaxian asked: "What about Ziweixing's affairs?"

Zhou Buqi said: "It's nothing to do. Zhang Yiming is going to be promoted to vice chairman, so just delegate power. Don't worry, with Meng Houkun, Guo Pengfei, and Ji Zian around, there won't be any problems, and you don't need to tip off the news!"

"Who tipped off the news?" Ning Yaxian shot him a look, "I have to notify you of some important business adjustments, right?"

Zhou Buqi said: "Well, let Sun Guanran and Feng Muer stay and transfer shifts."

Ning Yaxian's beautiful eyes were playful and charming, she leaned over and whispered in his ear: "Is it a different group of people to accompany you? I'm pregnant, so I can't accompany you."

Zhou Buqi coughed lightly, "Change tricks."

Ning Yaxian smiled but wasn't smiling.

Zhou Buqi smiled sheepishly, and then sighed, "Hey, I'm also to blame for this matter. I finally took down your sisters. I thought I could enjoy at least a year or so of happiness. This is good, pregnant It's gone! It's useless!"

Ning Yaxian was as gentle as water, "After I give birth, you can do whatever you want."

Zhou Buqi was very satisfied, kissed her on the face a few times, and promised: "Recently, work hard so that Yameng can also become pregnant."

Coincidentally, at this time, Ning Yameng's exquisite and beautiful face appeared outside the car window, "Brother-in-law! Open the door!"

Zhou Buqi opened the car door and said with a smile, "Get in the car!"

Ning Yameng pursed her lips and smiled, but gave up the seat to Wu Yu and asked her to get in the car first.

Wu Yu was not too polite, and rushed in with a chill, excited, proud of his career success, but also missing him for a long time, and sat on his lap all at once, and said softly: "Husband , I am also a strong woman!"

Zhou Buqi laughed and said: "You are a strong woman."

Wu Yu said happily: "Wu Yusen is amazing, he is really an international director, and he is very popular in Japan. His movies are selling very well, and our blind box sales are also booming, earning more than 100 million! "

"More than 100 million?" Zhou Buqi was startled, "Yen?"

"Who said it was Huaxia coins!"

"real or fake?"

"Really!" Seeing his doubts, Wu Yu was very unconvinced, and turned to look at Ning Yameng beside him, "Tell me, Yameng, did you earn more than 100 million yuan?"

Ning Yameng hesitated for a moment, "To be precise, the sales have exceeded 100 million."

Wu Yu blinked a few times, "Yes, the sales volume has exceeded 100 million, and the profit is more than 60 million."

"gross profit."

"Yes, Maori."

Wu Yu was a little discouraged, and cast a resentful glance at Ning Yameng, always feeling that she was making trouble for herself.

Zhou Buqi suppressed a smile and glanced out of the car, "Where's Chen Dong?"

Wu Yu muttered, "Take the car behind and leave, probably because I don't want to be a light bulb."

"Well, then let's go too."

On the way back to the city, Zhou Buqi asked about the general situation of blind box sales in Japan. Before Wu Yu and Ning Yaxian left Japan, the sales data obtained was 2.4 million, and the retail price of a single blind box was 800-900 yen.

Total sales are nearly 2 billion yen.

The current blind boxes are mainly sold offline. Chaowan Commune wholesales the blind boxes to movie theaters, department stores and convenience stores, and these stores then sell them to movie fans.

The wholesale price is 500-600 yen, which is about 35 yuan Huaxia currency.

The production cost of a single blind box is about 8 yuan.

In other words, for every blind box sold, the gross profit earned by Chaowan Commune can reach 27 yuan.

The margins are super high.

If it is sold online through an e-commerce platform, this has been planned long ago. The blind box will be exclusively sold through the Jingtao platform... The retail price of a single blind box can reach 800-900 yen, and the profit margin will be higher. .

However, Zhou Buqi was also worried about this.

A physical business is much more complicated than a virtual business. In addition to income tax, there is an additional value-added tax. If you sell it from China to Japan, you will have to pay tariffs. Well, you should be able to get a part of the export tax rebate. These are easy to handle, the most difficult thing is the backlog of inventory.

The cost of a blind box is 8 yuan, and the gross profit is 27 yuan... which means that if the inventory backlog rate exceeds 80%, it will face losses.

Wu Yu said displeased: "How can there be a backlog of inventory? There is not enough to sell now, we have prepared a total of 5 million blind boxes. I have to contact the factory to expedite production. Don't you know that "Red Cliff" is in How hot Japan is."

Ning Yameng seconded, "Well, brother-in-law, the Japanese really like the culture of the Three Kingdoms. It's even more exaggerated than domestic ones. I think it's scary."

Wu Yudao: "When we first went to Tokyo, we wanted to go to the cinema to experience it firsthand. Guess what?"

"No tickets?"

"Yes, no tickets! The queue was until the early morning of the next day! There was no way, we bought the noon show of the next day. After going there the next day, only the front row seats were left in the theater , are almost full.”

"The lunch hall is full?" Zhou Buqi nodded, "Well, it's really hot."

Wu Yu said softly: "That's right, the movies released at the same time include the Hollywood blockbuster "The Mummy 3" and "Batman: The Dark Knight". Those two blockbuster movies were basically empty shows. By the way, it was Halloween Well, those two Hollywood movies were more in line with the schedule, and they were defeated by "Red Cliff."

Zhou Buqi nodded, "Well, they have learned about Halloween, but they still recognize traditional culture more in their bones."

Wu Yu curled her lips and said, "I don't like this movie because of traditional culture. It's made up randomly, and the plot lacks logic. Cao Cao and Zhou Yu can still talk about family affairs, and the filming is like a Japanese romance drama, so they can fool around and fool around. Foreigners who don't understand."

Zhou Buqi laughed and said, "Isn't it enough to fool foreigners? If you don't rely on movies to fool you, how can your blind box open up the market so easily?"

Wu Yu said with a smile, "That's right, so I've already made up my mind. When "Red Cliff: Next" is released, I will sponsor a sum of money to the producer to help them market in Japan."

"Well, it should. The premise of making the cake bigger is to learn how to divide the cake."

Zhou Buqi felt that with Wu Yu's aptitude, she might not be able to think so long-term, it might be Shi Jinglin who taught her.

It stands to reason that the blind box of the Three Kingdoms series is a derivative of the movie "Red Cliff", and a large proportion of copyright fees must be paid. By Hollywood standards, 50% of sales may be taken outright.

But the domestic film market is too single, not to mention the derivatives industry, and even the peripheral industries of DVD video discs and TV broadcasting.

There is piracy in the disc market, which is completely useless.

The TV market is even more serious. The TV station directly quoted 200,000 yuan! Sell ​​it or not! Sell? Collect the money and take it away. Do not sell? Love to sell or not, anyway, the TV station broadcasts it correctly.

The blind box of the Three Kingdoms series cooperated with "Red Cliff" for promotion, which is a cooperation between Zhou Buqi and China Film Group relying on his own face. There is no derivative licensing agreement at all.

In other words, the money earned from selling blind boxes does not need to be distributed to the film side.

It's okay to come and go small.

If you make a lot of money, it will inevitably make people jealous, it's better to share the cake, and everyone will be happy. With the interest relationship, it will be convenient to carry out cooperation in more fields in the future.

Wu Yu got a bit addicted to the bonuses he got from the Three Kingdoms-themed movie this time, and said worriedly: "Husband, there are only two parts of "Red Cliff". In January next year, "Red Cliff: Part 2" will be released. , it’s gone.”

"what do you want?"

"The power of movies is too powerful, we should make a series! After filming Chibi, you can also film Guandu, Yiling War, Taoyuan Three Knots, Warming Wine and Killing Huaxiong, Passing Five Passes and Killing Six Generals, you can shoot many Woolen cloth!"

Zhou Buqi frowned slightly, "Domestic movie fans may not like this, "Three Kingdoms" still stars Andy Lau, and the domestic box office is only over 60 million."

Wu Yu said quickly: "I know, I checked! This film is not released in Japan, it seems that the schedule is March next year."

Zhou Buqi shook his head, "So what if it's released? Do you think it can be as successful as "Red Cliff"? "Red Cliff" has a bad reputation in China, mainly because this movie is aimed at the Japanese market. Design the plot within the scope of understanding. Once or twice is okay, if we shoot our own historical dramas according to the standards of other countries, will our traditional culture still exist?"

In fact, there is a more important point. Now is the honeymoon between China and Japan, and we can have a deeper relationship in film and television dramas, but it will be difficult in the future. Domestically, Japanese films are not allowed to be released, and it is difficult for Japan to approve the release of domestic films.

Wu Yu said sullenly: "Then what should we do? Without movie promotion, the appeal of blind box products will drop."

Zhou Buqi said: "As long as it is a good product, why not sell it?"

Wu Yu curled her lips, "How good can a broken blind box be? Isn't it just relying on marketing and gameplay to deceive people. You can't spend money on marketing, right?"

Zhou Buqi laughed and said: "You know a lot! Don't worry, I have arranged everything for you. I bought a two-dimensional website called NicoNico in Japan. When the time comes, I will hold an event to organize otaku to upload blind pictures. The unboxing video of the box stimulates the desire to show off and compare, and it can drive a large number of otaku men and women to buy blind boxes."

Wu Yu was suspicious, "Is this okay?"

"I don't know." Zhou Buqi shook his head, "Who can explain this kind of thing clearly, you have to try."

"Isn't it okay to give some confirmation letter?"

"There are also quasi-believers!"

"What is it?"

Wu Yu was very eager and pleasantly surprised.

Zhou Buqi said: "Marvel."