Chapter 1278 It's Not Sure Who Sucks Who

After this period of in-depth understanding, Zhou Buqi already basically knows where the ills of European football are.

The football industry is also a market. If you want to have a better development, you must follow the laws of the market, that is, professional things must be done by professional people.

If entrepreneurs are allowed to do scientific research, nothing will come out; if scientists are allowed to manage the enterprise, the efficiency of the enterprise will definitely become worse and worse.

The same goes for football.

National football associations, such as the English Football Association and the Italian Football Association, are non-profit organizations whose purpose is to develop their own football industry. Such an organization must be run by football practitioners, who understand football better and how football should develop.

However, the Premier League, La Liga, Serie A, and Champions League are commercial alliances, and the purpose of commercial alliances must be business. The better the commercial promotion, the better the football market.

The status quo is that football practitioners not only rule the national football associations, but also control the commercial leagues. This is the layman dominating the expert.

For example, the operation of the broadcasting rights of football matches has nothing to do with football, but with copyright. It should be done by someone who is proficient in copyright operations, even if this person knows nothing about football. It's not that a person is very proficient in football and knows nothing about copyright operations.

Regardless of whether it is football matches, basketball matches, or boxing matches, including copyright operations for movies, TV dramas, comics, and novels, the core is actually the same, and they are refined copyright operations through data analysis and market research.

As the boss of Manchester United, Zhou Buqi understands the stupid business operations of the Premier League and the Champions League, and feels that his own interests have been seriously violated.

These commercial leagues are arbitrary, even the best Premier League.

Obviously relying on the 20 Premier League teams to make money, all the money earned should belong to the 20 club owners. But after earning money, part of it must be used as "solidarity funds" to distribute to low-level clubs, and then tens of millions of pounds will be used for donations every year to show the important contributions of people from all walks of life to society...

This is amazing!

It's completely generous to others!

The people in power in European football want to show solidarity, express love and make donations. This is of course a good thing, but can you take money from your own pockets to express love? Donate with your own money, okay? Donate money out of other people's pockets. Is this a donation or a robbery?

The people in power don't own the teams, they use the wealth created by the teams that belongs to the owners of the clubs to please all sections of society.

Then, if the whole society praises them for justice, fairness, equality and unity, they will gain the support and support of all levels of society, and they will be able to guide the emotions of fans, and they will be able to continue to hold power.

The good reputation is all earned by these power holders in football.

The owners of the clubs who really contribute money will not only not earn a good reputation, but will be scolded as capitalists, vampires, profit-seeking, hurting football and hurting fans if they make a mistake...

As the boss of Manchester United, Zhou Buqi was also the one who was cheated.

Fortunately, he is in a good mood.

The owner of the AC Milan club is the head of Italy and a well-known media tycoon in Europe. He has worked hard to promote the reform of European football. After decades of hard work, isn't it also ineffective? Later, Florentino and a number of giant clubs wanted to reform the European Super League, which became a laughing stock.

It doesn't matter, the east side is not bright, the west side is bright!

Zhou Buqi started Ziwei Star in China, and the biggest achievement is that he learned the skill of "cutting the foot to fit the shoe". The general environment cannot be changed, so change yourself, follow the trend, and fish in troubled waters.

He is not only the boss of Manchester United, but also the boss of Ziweixing.

The goal site is an opportunity.

It must be taken down.

According to the data, Goal has more than 10 million unique visitors per month in its 7 global language versions, making it the largest professional football information website in the world.

Such data are hardly satisfactory.

The advantage is that the price of this website will be very cheap, and it can be bought for several million pounds.

Back at the hotel in the evening, Zhou Buqi made a phone call with China. The caller was Chen Tong, vice president and editor-in-chief of Ziwei Star, a senior football fan.

"Old Chen, there is a website in China called goal, do you know that?"

"I know!"

"you know?"

"Yes, I often visit here. It is the best football information website." Chen Tong laughed, "But this is a British website, and the domestic one is a Chinese version, and the internet speed is a bit slow."

Zhou Buqi asked, "Slow Internet speed?"

Chen Channel: "It should be too poor. Their servers are only set up in the UK. Fans all over the world can only access the UK servers no matter where they are."

"Yes, poor."

Zhou Buqi nodded, understanding very much.

The goal website has not even received financing, so it would be nice to be able to operate the headquarters. It is not realistic to ask them to build branches, recruit teams, and build servers all over the world.

Chen Tong went on to say: "This website is too bad, and it won't last long in China."

"Why?"

"Copyright, the British are too stubborn."

"What's the meaning?"

"Well... the broadcast of sports events has copyright, including game highlights. Domestic football news is full of game highlight highlights, so they don't care about copyright. But Goal is different. They didn't get the copyright and would rather give it up. There is no pirated version of the video collection.”

"Bad money drives out good money."

"Yes." Chen Tong felt a little pity, "The content of goal is really good, and you can grasp the real-time news of European football at the first time, which is much faster than domestic football websites. However, the number of visits is too low, and the popularity is too low , they have no advertising fees."

Zhou Buqi said: "Why don't you make the Chinese version of Goal? At least don't be expelled by bad money."

"Huh?" Chen Tong was slightly taken aback, "You want to make a football website?"

Zhou Buqi said: "Yes, I went to Goal to check it out today, and the team is pretty good. Are you free to come over? There are several good football websites in the UK. Let's check them out and buy them all. "

Chen Tong was a little puzzled, "Boss, you...why do you pay attention to this kind of small business? How much money can football websites make? With this energy, what can you do better than this?"

Zhou Buqi said with a smile: "The toC business makes less money, but the toB business can make a lot of money. Ziweixing can deploy globally. This kind of website is very easy, and it can be built by hand."

"ToB's business?" Chen Tong is a veteran football fan and the first editor in China to do football reports on the Internet, so he is very knowledgeable. "Like the Opta website?"

The Opta website is a well-known data analysis website in football, which can record every touch, running, body contact and other data of players on the court. Every time the event is broadcast, the official statistics or data analysis are provided by this website.

However, these data are paid for.

For example, the Premier League pays for data services from the Opta website, and their data analysis and statistical records can be used in Premier League broadcasts. For example, Manchester United can conduct a detailed analysis of a game by spending money to buy data from Opta.

Zhou Buqi smiled and said: "Not only that, European teams all have their own official websites, and they also have various language versions, which are all outsourced. Manchester United spends nearly 5 million US dollars on this service every year. We If we can help operate the official websites of the mainstream European teams, it will be easy to earn 500 million to 600 million U.S. dollars a year."

Chen Tong was amused, "Go to European football to gather wool?"

Zhou Buqi said angrily: "You don't know, the football environment can piss me off. FIFA, UEFA and the Premier League don't know how much cash they want to extract from Manchester United every year. Can’t you earn some money back? Hmph! It’s not certain who will squeeze who!”

"Well, it's true that the players are supported by the club, and the salary is paid by the club. But they have to participate in the national team's matches non-stop, and the club has to pay for the player's injury." Chen Tong suddenly thought of something, "Manchester United Should be better? Ferguson is a tough guy, Scholes is so good, he retired from the England national team at the age of 29. There is still the World Cup in 2006. Didn’t the news come out that Ferguson gave England coach Eriksson Called and said that if he dared to recruit Wayne Rooney to play in the World Cup, he would kill him."

Ferguson is very strong, he often finds various reasons to not allow Manchester United players to participate in the national team, and puts all his energy in the club. In addition, he strictly restricts the commercial activities of players and even The frequency of married life...Under various factors, Manchester United's results will be particularly good, and they rarely lose upsets.

Zhou Buqi sighed, "It's almost the same. Manchester United also needs to reform. Ferguson's mind is full of football. Just like some scientists whose minds are full of scientific research, they lack understanding of marketization."

Chen Tong is a golf friend of Boss Zhou and the captain of the Ziwei Star football team. He has studied the thoughts of Boss Zhou very thoroughly, "Is this not the truth? I don't believe that you play such a big game of chess just to make a few Football websites, to help European teams build official websites.”

Zhou Buqi said: "Because this is the easiest way for Ziwei Star to gain a foothold in the overseas market."

"easiest?"

"Yes, the United States is a football desert. So none of the Silicon Valley giants have entered the football industry. Ziwei Star is the only one when it enters. There is no competitive pressure, and everything is under control. It can almost monopolize the football Internet ecosystem."

Zhou Buqi's layout of "Internet + Football" is actually the same as "Internet + Movies", starting with supporting services.

To build an "Internet + Movie" ecosystem, we need to acquire movie-related websites such as Rotten Tomatoes, Flixster, and Fandango. The money-making effect of these websites is not very strong. The most important thing is that they can obtain the traffic entrance of movies, and then cooperate with the core website Netflix to form a walled garden.

The same is true for "Internet + football". First, through a series of football combination websites, you must grasp the traffic entrance of fans all over the world.

After mastering the traffic entrance, all online business related to football in the future will not be able to bypass Ziweixing.

The core asset of football is the broadcast of matches.

The current broadcast of the event is through TV stations, and in the future it will be through the Internet. Mastering the traffic entrance is equivalent to planting a sycamore tree, and it may not be impossible to support a "Netflix" that broadcasts football matches in the future.