Chapter 1303 In line with national character

Xu Liangjie is in charge of the middle office business. As long as he seizes the opportunity, he will spare no effort to promote it.

But he is right, the localization of Internet products is very important.

This is also the main topic of today's meeting. It is a product rule summarized by Zhou Buqi using his foresight and this life's industry experience.

As Fu Hongliang said before, instant messaging software seems to be born for mobile phones, and the two are deeply genetically compatible. In the era of mobile Internet, the unification of chat products is obvious.

WeChat is used in China, WhatsApp is mainly used in Europe and the United States, and Line is used in Japan, Taiwan and other regions.

What's the difference?

WeChat has two core functions: chat and circle of friends.

The function of WhatsApp is very simple, just chatting.

Such differences do not come from the design of the product, but from the corporate strategy behind the product. WhatsApp is a subsidiary of Facebook, and subsidiaries must obey the parent company's grand strategy.

Moments, including open platforms, personalized recommendations for information feed ads, interest circles, and other functions, are all Facebook's main businesses.

WhatsApp cannot steal the interests of its parent company.

This resulted in the serious lack of functions of WhatsApp and its inability to meet all users' needs, which also led to the inability to monopolize the market. Several chat apps appeared in the European and American markets.

For example, WhatsApp can only send text and pictures, but cannot make voice calls or video calls. If users want to make voice calls or make phone calls, they must use Skype, FaceTime, telegram and other products.

Facebook also has a product called Facebook Messenger, which is very powerful. You can convert Facebook on your computer to your mobile phone. This is a product that focuses on "moments" and is supplemented by chatting. This is not a product aimed at chatting.

In short, Facebook's strategic structure has many problems and has led to a decline in its own competitiveness. One of the reasons for this is that WhatsApp is not Facebook’s own original project. It was acquired by Facebook after WhatsApp grew.

Just spending money is not enough. Facebook also needs to decentralize enough power and follow the product philosophy of the WhatsApp founding team. As a result, this product does not have a deep fit with its own company's strategy, and it fails to maximize the use of this product, leaving a gap for competitors. There is room for growth.

This is the European and American market.

The Asian market is different.

WeChat has a dominant position in China, and it is similar in Korea and Japan.

South Korea's nationalism is too strong and it rejects foreign products. It believes that only local products are the best. The market is dominated by the locally produced Kakaotalk, which is basically a copycat version of WeChat. In the beginning, WeChat imitated them. Later, every time WeChat’s functionality was updated, Koreans would follow and imitate it.

Japan is different again. Japan’s chat software is called Line, which is fundamentally different from chat software in other countries.

Other software has a "chat + circle of friends" design.

Because the chat friends on the mobile phone are more social acquaintances, it is matched with the information updates of acquaintances and friends, which belongs to the acquaintance social network.

But Japan's local character is very obvious. They all like to protect themselves and attach great importance to personal privacy. They don't want to share personal updates even with relatives, classmates, and friends around them.

What they admire more is the social network of strangers.

In other words, the Twitter model will be more popular than the Facebook model in Japan. This is also the main reason why YikYak can quickly stand out in Japan. This product can fit in with the national character.

Japanese users are not willing to share personal information, but like to follow other people's information updates.

But if no one shares it, why should they pay attention?

This is the essence of socializing with strangers. Follow celebrities, celebrities, and some important official accounts, and pay attention to this public information.

Koreans hate Japan very much, but this does not affect making money. The Koreans keenly grasped this national character. When many European and American chat products swept the Japanese market, the Koreans developed Line, abandoning the "chat + friend circle" acquaintance social network model of other products. Instead, it adopted a "chat + Twitter" stranger social network model and became an instant hit!

Line was born very late, but because it was so in line with Japan’s national character, it quickly defeated all products and became a dominant app.

In this life, if Zhou Buqi wants to win the Japanese market, he will not leave any chance to the Koreans.

This is why after Ziweixing entered Japan, it did not do search like Baidu, but came up to do YikYak. This is not only a website, but also paving the way for future occupation of the mobile Internet market.

Helo in the European and American markets can use the "chat + circle of friends" model to grab Facebook's territory. In the Japanese market, it should be a “chat + YikYak” model.

Zhou Buqi didn't know much about the market conditions of more countries because he had never been there. In overseas markets, he mainly goes to the United States, the United Kingdom, Japan and other countries.

But that's the general idea.

Either a social network of acquaintances or a social network of strangers.

This can be operated according to Xu Liangjie’s mid-stage thinking.

Modularize functionality.

Functions such as chat, friend circle, interest circle, YikYak, nearby people, shake, file transfer, scan, live broadcast, etc. are all modularized and built in the form of a middle platform.

It is equivalent to the ingredients provided by logistics to the kitchen.

Then, the chefs at the front desk can select, process, and season the ingredients according to the dining preferences of their guests to make delicious food that satisfies the customers' preferences.

YikYak has already been launched in the Japanese market and is relatively mature.

For Tang Binchen, the most difficult hurdle has passed. Next, it will be much easier to make the Japanese version of Helo. Just make the chat function and integrate YikYak into it, and you're done!

…

The European and American markets are under great pressure of competition. No matter what, we must win the Japanese market.

Tang Binchen is confident.

In less than a year, YikYak has become Japan’s largest social media. Now he is competing for a higher position in Ziweixing International Group!

A mere Japanese market is not enough to satisfy his appetite.

After the meeting, he went directly to Zhou Buqi's office.

“What about South Korea?”

"Um?"

"South Korea's network facilities are better than Japan's and are the best in the world."

Zhou Buqi said with a smile: "It's a small country with only Seoul. It really has advantages."

Tang Binchen said: "Because of the good network facilities, South Korea has always been at the forefront of Internet development. It's not that their technology is so good, but that they have been able to follow the pace of Silicon Valley. Unlike in China, there is no 3G network yet, at least It will be two or three years behind. I think we should seize the time to enter the Korean market. If it is too late, we may not have the chance."

Zhou Buqi nodded, "Yes."

Tang Binchen said with a smile: "Chen Dong said that he had already taken the lead in entering."

Zhou Buqi said: "Yes, Jingtao invested money and asked one of his Koreans to return to China with capital to start a business. His name seems to be Kim Jong Hyuk, and he built an e-commerce website. I don't know the details, but I heard The guy who started the business has a good background, and his father seems to be a senior executive of Hyundai Group."

Tang Binchen said: "It is too difficult for foreigners to enter the Korean market. They still have to fit in with the national character and support a local Korean to build a local Korean Internet company. We hold shares behind the scenes and indirectly control the Korean market."

Zhou Buqi said: "Okay, I will go to Japan for the Club World Cup in a few days. Then we will talk to Chen Dong and come up with plans for the Korean market. If Kim Jong Hyuk is reliable, we will focus on training him. If he can’t do it, find another Korean from Silicon Valley and send him back to South Korea.”

"Club World Cup?"

"You didn't know? Manchester United is going to participate!"

"YikYak will follow up the whole process and send reporters to follow up."

"Well, just look at the arrangements. At that time, we can cooperate with Manchester United to create a batch of player accounts and send some words of thanks to the fans."

In fact, it’s not just players. Many public celebrities have contracts and they need to pay attention to their public image.

Moreover, it is impossible for players to express their gratitude to fans in different languages ​​on various platforms around the world, and it can only be operated through the team.

Now that the entire industry chain for harvesting fan traffic through social media has not yet been established, the only thing left is for Manchester United officials to come forward and operate these accounts on behalf of the players.

Let players such as Ronaldinho, Rooney, and Scholes open accounts on YikYak to say hello and interact with fans in Japanese.

Tang Binchen has returned to Japan and he is very busy.

Zhou Buqi sat in the office, downloaded Rainbow Helo, and studied it with interest. Although this is not his own product, the success of this product gives him a greater sense of pride than the success of his own products.

In the first half of the year, 51 saw its capital chain broken and was on the verge of death.

Unexpectedly, the other party's boss Pang was also a ruthless person. He sent his crush out and used two honey traps. Boss Zhou had no choice but to fall into the trap. He had no choice but to include them in his "Magic Helo Reform Plan", and then they launched Rainbow Helo, and then it really succeeded!

Looking at this momentum, they are really going to replace Kaixin.com’s position in the industry.

After a while, Wang Haiyang came over and handed over a document.

"What's this?"

"This year's Special Contribution Award."

"Oh, yeah, it's the end of the year."

Zhou Buqi took the document and read it.

Wang Haiyang introduced: "A total of 10 people have won the prize, and the total amount is 500,000 shares."

This also illustrates the development and growth of Ziweixing.

When Shi Jinglin received the special contribution award, she was awarded 5 million shares in one go. Now 10 people should only get 500,000 shares.

However, Shi Jinglin's contribution was also great. At one time, relying on on-campus group buying, Xiaonei.com became Ziweixing's largest business group, even more powerful than Friends.com.

The 10 people on the list cover a wide range of topics.

There is Dr. Zhang Shaoqiang from Ziweixing Research Institute, who led a team to develop an intelligent program for identifying pornographic images, which effectively monitored and rectified the unhealthy "photogate" network trend at the beginning of the year; Lu Chao, director of the Interest Circle, who took charge of The development of interest circles has become another big money-making section in the friend network besides the circle of friends; Zhang Xuhao, who has UC beauty, is the biggest surprise. The "Weimei Xiutu" he led the team to develop is not available in China. After surviving, he turned around and turned into UC Beauty, which took the Japanese market by storm, which also allowed him to win the top prize of 100,000 shares.

"Huh? Salesman Batu Balu?"

"Yes, he is from the marketing department and he is from an ethnic minority."

"What did he do?"

"The introduction of car advertising is very impressive. The total amount of car advertising he introduced is more than everyone else combined. Moreover, his car advertising channels cover a wide range of areas."

"Very wide?" Zhou Buqi raised his eyebrows, "What do you mean?"

Wang Haiyang said: "This kid has great ideas. Other salesmen introduce car advertisements to attract advertisements for Friends.com and Toutiao. But what he focuses on is games."

"game?"

""Grab a Parking Space", this is your idea!"

"Oh yes!"

"There are a total of 10 car advertisements, and the prices are sky-high. They are calculated on a daily basis. The daily advertising fee is 2 million! The contract is signed in June next year." After a pause, Wang Haiyang continued, "The advertisements for social games are now But it became popular. Mengniu, Motorola, and L'Oreal all bought the "Slave Trading" component. Lenovo organized a "LOFT Decoration Competition" in the "Buy a House" game. Lancôme established a pink-collar beauty crowd, as well as United Lihua and Magnum Ice Cream... …Starting from January next year, Friends.com’s advertising revenue will increase significantly.”

Zhou Buqi said: "No wonder we have to cancel page ads. This is to be prepared! Well...our social games receive so many ads, and 51 is almost the same. You have to thank us properly."