Chapter 1307 Traffic Hijacking

In the past few years, Zhou Buqi had a feeling that it was getting harder and harder to make friends.

When I first came to the capital to go to college, I always met some hateful people, either looking for trouble or provocation. I was disgusted at that time and wished I could destroy them all.

Looking back now, I feel a bit nostalgic.

A nostalgia for reality.

In life, there should be bad people and good people, and then avoid the bad people and embrace the good people. Now that he is successful, famous, and everyone knows him, the surrounding environment becomes hypocritical, and it feels like the whole world is a good person.

Everyone around us is so friendly and polite, which can easily create misunderstandings and cognitive biases. Even forming an information cocoon of power, if you are surrounded by nice words, it is easy to have the illusion of being invincible.

Such an identity brought a lot of trouble to Zhou Buqi's normal life. At least he couldn't make friends like ordinary people. Facing Xin Chuang, an old classmate from his previous life, it is difficult to make friends with him due to their unequal identities.

However, because the other party graduated from Jilin University, Zhou Buqi still had the opportunity to talk to him a few more words.

"Ji Da? What a coincidence!"

"Mr. Zhou too?" Xin Chuang was a little surprised.

Zhou Buqi said: "No, my home is in Spring City. I used to go to Jida to play there. I'm very familiar with it."

Xin Chuang also wanted to join in the fun and scratched his head, "Several of my classmates work at Ziweixing. I also applied for the job but was not selected."

"Oh? Your classmates are here too?"

A figure of a Jiangnan girl wearing a plaid skirt, a pointed chin, and big eyes suddenly appeared in Zhou Buqi's mind, named Cai Bingbing. That was the first girlfriend he had in college in his previous life, who was Xin Chuang's classmate. It's a pity that I later found out that this girl had a serious tendency to worship money, so we broke up.

Later, when I matured, I felt a little regretful.

Worshiping money is really not a shortcoming.

Unfortunately, the other party replied with the names of several boys.

Zhou Buqi lost interest. He simply said a few words to him and went up to the fifth floor.

Here is the most important thing.

It is 51’s game area and new product research and development area.

Social web games are very popular now, not only in China, but also in the United States.

Mr. Pang said with a smile: "This year, a number of social game companies were born in the United States. Zynga, Bigpoint, Playdom, and Playfish are all developing at an exponential rate. I read the news and said that EA will spend US$400 million to acquire Playfish. ."

Of course Zhou Buqi knew very well, "Yes, on Facebook's open platform, the biggest source of profit is web games, and the most popular among web games are social games."

Mr. Pang said: “I read reports that Facebook’s social gaming scale reached US$600 million this year.”

"Absolutely. The one that made the most money was "Farmville."

Zhou Buqi understands it too well, and this is what he pushed for.

"Farmville" is licensed from "Happy Farm". It is an American version of the farm game developed by Facebook and Ziweixing in cooperation with the American market, but the details of the gameplay are different from those in China.

In China, it is stealing food and playing tricks on friends.

The American version is sowing, hoeing, and harvesting. In this process, friends help each other. If there are no seeds on your farm, I will plant them for you; if weeds grow on your farm, I will help you weed... It is a friendly and collaborative process. In the end, everyone Take photos together and share the harvest results.

However, Zhou Buqi didn't want to say more on this topic.

These social games of 51 are obviously imitated by Ziweixing, which is a serious infringement of intellectual property rights.

This was probably the main reason why Mr. Pang and all the senior executives received him with such high standards.

51 relied on Ziweixing to come back to life, and he didn’t want to offend the other party.

It is difficult to pay intellectual property fees.

Zhou Buqi glanced at the vice president, Ms. Chen Sisi, and murmured in his heart, could it be another honey trap?

This is not possible!

51 must not have too deep business dealings with Ziweixing. This is a matter of principle.

The main reason why the 51 community is so bad and the traffic can be so high is that it has occupied the Internet cafe market and "hijacked" the traffic in the Internet cafes, attracting all the non-mainstream young people in the Internet cafes here. This model will not last and will not build a healthy brand.

Even though the other party seems to have made some money through social games, in Zhou Buqi's eyes, this is nothing more than a return to the past. Not to mention surviving for a long time, it is impossible to reach the height of Kaixin.com in the previous life.

Mr. Pang introduced him to several new social games being developed by 51, including hospital games, city management games, and shooting games. Several of them clearly plagiarized Ziweixing’s ideas.

Zhou Buqi remained calm.

Mr. Pang gave Chen Sisi a look.

Chen Sisi understood and said a little coquettishly: "Mr. Zhou, our two games are imitated by you. You have a lot of them, but don't be as knowledgeable as our small company."

Zhou Buqi smiled and said, "I understand."

Chen Sisi glanced at Mr. Pang carefully.

Mr. Pang’s heart was bleeding.

The ring on Sisi's hand was given by him, and his proposal was successful. But for the company, for the career... well, I can only sacrifice the small self to achieve the greater self.

He gave me an affirmative look in return.

please continue!

To deal with this young boss, the beauty trap is still the best!

Chen Sisi gritted her teeth and could only push her head up, saying with a hint of "Mr. Zhou, are you free today?"

Zhou Buqi said: "Well, I'll go to Google in the afternoon."

"What about tonight?"

"I want to accompany my girlfriend."

"What about tomorrow?"

"Go to Hangzhou."

Chen Sisi's eyes were charming and she pretended to be coquettish, "Mr. Zhou, you are such a big shot, you are so busy!"

Zhou Buqi avoided her electric eyes and said helplessly: "There is no way. Ali is acquiring land in Hangzhou and is going to build a Taobao city. There will be a launch event tomorrow, and I will be asked to participate by name."

Chen Sisi breathed a sigh of relief, pursed her lips and said, "Mr. Zhou is a very busy man."

Mr. Pang next to him also breathed a long sigh of relief.

…

After leaving 51, Zhou Buqi waved his fist like a winner.

YES!

Won!

This time I finally didn't fall into the trap.

No money can be provided to finance 51 under any circumstances. Including the other party in the "Magic Helo Plan" is just an experiment, and it is impossible to further deepen cooperation.

However, the competition between the opponent and the Penguins has been going on for many years, which is the main reason why Zhou Buqi came over today. Come and inspire them.

Even if you can't contribute money, you can cheer them up!

Continue your performance and continue to compete with QQ!

Ziweixing supports you verbally!

I went to Google China in the afternoon and met with a vice president of the research institute named Lin Bin. He was responsible for two businesses. One is the music search business, which is nothing.

Another very important one is the research on mobile Internet-related technologies.

This research is not only aimed at the domestic market, but also provides technical standards for Google's entire mobile Internet ecosystem and solutions for the unified transformation of PC-side products to mobile terminals.

Shen Xiangyang had contacted him before and wanted to recruit him to Ziweixing.

Zhou Buqi came over this time, and he also wanted to get involved. Google has been squeezed by Baidu and Weidian in China, and its market share has become smaller and smaller, less than 5%. In particular, Weidian's series of layouts in the mid-to-high-end content field in the past few years have produced a content source that is more powerful than Google. Many high-quality customers have gone to Weidian.

Li Kaifu is really leaving.

This guy has worked for many Silicon Valley giants and has no sense of belonging. His career future must be more important. When talking about the search business, we don’t hide it.

“According to the current development situation, the domestic search market will be dominated by Weidian in the future.”

"Baidu is number one."

"No, they will not be Weidian's opponents."

Li Kaifu's conclusion is very firm.

Zhou Buqi was very curious, "How to judge?"

Li Kaifu said: "Because Taobao is very powerful."

Zhou Buqi has also not cared about domestic front-line business for a long time and does not understand the specific data. He only knew that after Baidu started to develop e-commerce, it broke up with Alibaba.

"Now, Baidu and Taobao are mutually blocked. If you search for Taobao products on Baidu, it should be because Taobao is short of traffic, right?"

Li Kaifu said: "Google's largest revenue from search advertising is from retail and e-commerce. Among domestic C2C e-commerce, Taobao controls nearly 80% of the market. According to Google's revenue logic, Taobao should be the search platform The largest source of income. But Taobao has blocked Baidu’s crawlers.”

Zhou Buqi smiled and said, "But Baidu's revenue is still three times that of Weidian."

"Mr. Zhou is being humble." Kaifu Li is deliberately making friends with this Internet tycoon. "Weidian's advertising is very restrained, but in the long run, those who want e-commerce will have to search. If Baidu cannot ease the relationship with Taobao, In order to make up for this lack of profit, Baidu can only make more money from other aspects."

Zhou Buqi likes to chat with insiders.

This can indeed bring new ideas to people.

It seems that Baidu’s medical advertising incidents in the next few years have something to do with Alibaba. Taobao no longer pays advertising fees to Baidu, so people have no choice but to find another way out.

Those who want to be e-commerce have to search. No wonder Baidu wants to do it. Baidu has it.

Zhou Buqi became wary and asked: "How is the cooperation between Google and Taobao?"

"Not very good." Li Kaifu shook his head, "I think this is something we should be careful about."

"How to say?"

Zhou Buqi asked unambiguously.

This is the dilemma of multinational giants. If foreigners are assigned to manage the company, they do not know enough about the local culture and may not do well. If we let our own people take charge, cohesion and loyalty will not be enough, and we may end up like Li Kaifu, with his elbows turned outward.

Li Kaifu said: "Taobao is different from eBay. It is a free e-commerce platform. Taobao's current profit model is actually the same as Baidu's. It is bidding for advertising rankings. It is essentially a business of selling traffic. The exposure ranking of different products is controlled through advertising. So from a business model perspective, this is a head-to-head relationship with Baidu.”

Then he gave another example: if a merchant places an advertisement on Taobao, the product ranks first. Another merchant placed an ad on Baidu and ranked first on the search page.

This creates a contradiction.

When Taobao's traffic is obtained through Baidu, that is, users enter the shopping page through Baidu search... This is equivalent to bypassing Taobao's own advertising recommendation system.

Once the effectiveness of their own advertising recommendations is not good, merchants will vote with their feet and go to Baidu to do bidding rankings. This is equivalent to hijacking traffic and Taobao will have no money to make.

Therefore, the separation of Taobao and Baidu is inevitable.

Baidu is because e-commerce players need search and want to grasp the core lifeline. Taobao also wants to keep its core lifeline in its own hands and does not want to become a trading center.

Neither side wanted to become a vassal, and both wanted to control the "core assets," so conflicts broke out.

From this point of view, micro-dots are also very dangerous!

When Taobao's performance, traffic and growth are stabilized, with Lao Ma's courage, he will definitely kick Weidian away.