Chapter 1311 No war between giants

When doing Internet business, Zhou Buqi never thought about killing any competitors. Whether it’s Baidu, QQ, or Taobao. A single family can never be truly big. The strong one with hundreds of families flourishing is the real king.

What Ziweixing wants to do is a big global business.

What's the point of fighting with your own people in China? Going abroad to compete with foreign giants such as Amazon, Google, Apple, and Yahoo is Ziweixing's goal.

However, if you go abroad, can you kill all these Silicon Valley giants?

It's impossible to beat him to death.

Domestic business is just a testing ground. We stand out in the fierce domestic competition and have accumulated a lot of competitive experience. The more complex the domestic competitive environment is, the higher the success will be in overseas markets.

When Zhou Buqi engages in e-commerce, most of the time he still has a small-scale mentality. He invests in JD.com, does an on-campus group purchase, launches cross-border fashion e-commerce Farfetch... the audience will be far smaller than Taobao.

Don’t engage in Pinduoduo, it’s more like a game than a business. In the field of comprehensive e-commerce, we mainly cooperate with Taobao.

Taobao blocks Baidu's crawlers, and Taobao blocks Penguin's ecology. The method is a bit ruthless, but it also makes business sense. Because Baidu and Penguin both have their own comprehensive e-commerce platforms, they have a life-and-death relationship with Taobao.

Ziweixing will not do this.

It is absolutely possible to reach a long-term and stable cooperative relationship with Taobao. As Zhou Buqi has stated many times, Ziweixing is a fair, just, open and transparent traffic platform. Any Internet peer can use its own resources equally.

Just like Baidu, it actively cooperated with Taobao at the beginning and gave Taobao traffic. When netizens are accustomed to using Baidu for shopping searches, they suddenly block Taobao and launch their own e-commerce platform to attract traffic to their own products... Ziweixing must not do this kind of thing.

Any check and balance strategy has negative effects.

Baidu offended Taobao in order to launch Baidu Youah. But Baidu failed to do so, and it lost Taobao, the largest e-commerce giant in the country.

Both ends are gone.

Most of Google’s advertising revenue comes from e-commerce advertising. Baidu has lost this big customer, so it can only find ways to find profits elsewhere. There is a big problem in business design that has been criticized.

There is no reason for Ziweixing to provoke Taobao and then suffer similar backlash.

Zhou Buqi said: "It's like fighting in ancient times. When two armies fight, overseas, the two sides line up in neat lines and fight openly. Whoever is stronger will win. It's different in China. The thirty-six strategies are all used. , to do whatever it takes to win the war. This is not good."

Boss Ma said with a smile: "Those are all in movies."

"That's what I'm talking about." Zhou Buqi had to persuade him to believe that this level of business cooperation cannot rely on personal relationships. "The all-purpose war will definitely be accompanied by the Yellow River bursting its banks, burning cities and massacres, and massacres." The large-scale killings and the devastation of lives. In addition to the winner taking all, it has caused too much disaster to this society and this country."

Boss Ma nodded, "That's right."

Zhou Buqi said: "Domestic requirements for the Internet are still a little loose. I don't believe that these domestic Internet competition methods, who dares to use them in the European and American markets. Just like the competition between Baidu and Taobao, this is a lose-lose situation. Going to the big market Liao said that this is a disruption to the Internet economy. Without Baidu's traffic, Taobao will have to look elsewhere, and may even have to find offline magazines and newspapers. Without Baidu's e-commerce income, it will have to look elsewhere. These are potential huge hidden dangers! When the growth of the Internet industry weakens and loses weight in a few years, it will be time for the country to take action. At that time, various rules will be added, and you will see. All of you who do not follow the rules and engage in informal competition will cry!"

Boss Ma could hear the implications of his words, with a heavy expression on his face, "There is nothing we can do about it. Good money cannot be driven away by bad money. Just talk about the competition between Taobao and Baidu. Who are you wrong about?" ?”

Zhou Buqi hummed, "One slap can't make a sound."

"To put it lightly." Boss Ma looked contemptuous, "The competition between Helo and QQ is not much better! When Helo was first launched, your dazzling methods were overwhelming!"

Zhou Buqi coughed lightly, "This time, that time."

"Admit it?"

"Now Helo is also a giant. If you are a giant, you must abide by the rules. If even the giants don't abide by the rules and follow the rules, won't the market be in chaos? We won't discuss the previous situation, just talk about the current Helo. You can find Is it an Internet product that’s more disciplined than Helo?”

"Um."

Boss Ma admitted his statement.

This is true.

Helo's operations are indeed very regular, at least in a fair and just manner. It is not like QQ that takes advantage of traffic and blocks all competitors and only promotes its own products.

In Helo's traffic promotion, as long as you pay money, even competitors can buy advertising space. Baidu, 51 and even Renren have purchased recommendation ads for Helo’s wallet system.

Especially the "10 billion subsidy". When this plan was first launched, even people in the industry thought that Ziweixing was a bluff and a marketing ploy.

Unexpectedly, they actually played it for real!

A list will be made every month, detailing the expenditures of the monthly "tens of billions of subsidy" fund pools, and explaining them to the whole society.

After this wave of operations, credibility increased immediately.

Many white-collar workers don't care about the "extra money" income in the gold coin wallet system, it is really too little. However, what they care about is credibility and branding.

Helo's upright approach is indeed respectable and can be recognized by the middle- and high-income people.

Zhou Buqi said: "It is best not to have a war between giants. Even if a war occurs, both parties must abide by the rules and not spread the war too widely, causing harm to all living beings. Disorderly expansion and disorderly competition, It can only enrich one family and harm everyone. It will destroy the entire country’s Internet economy and do no good to anyone.”

Boss Ma's eyes changed a bit when he looked at him, "I really didn't expect that."

Zhou Buqi said angrily: "Did you look down on me before?"

"No." Boss Ma shook his head and then admitted, "I didn't expect you to be better than I thought. From a larger perspective and a higher perspective, what you said is right."

Immediately, Boss Ma sighed and said sincerely: "No wonder Ziweixing can do overseas markets with its head held high. This is determined by the pattern. You are very good. There is a ridiculous argument in China that success or failure is determined by details. This is It is a rhetoric used by upper-level leaders to shirk responsibilities to lower-level employees, and it is also regarded as a guideline that makes people believe it. The real situation is that strategy determines success or failure! If the strategy is successful, the details can determine whether you win more or less; if the strategy fails, the product will fail. Undoubtedly. This has nothing to do with the detailed design at the grassroots level. It is all the responsibility of the people who make the decisions."

Zhou Buqi felt the other party's sincere praise and felt somewhat proud in his heart.

The person he is now is not the person he was in his previous life.

People grow through experience and experiences.

Especially with the great success, wealth and honor, his whole realm and thinking have leapt forward. With his confidence, his situation has improved.

Zhou Buqi said solemnly: "Ziweixing's strategy is to compete fairly and equally. Don't say that Ziweixing can't do e-commerce. Even if it does do e-commerce, it will not manipulate traffic and deliberately suppress competition like Baidu." Opponents. Ziweixing will act in accordance with the international laws of the Internet, both at home and abroad. Again, unfair competition between giants is too destructive, and all parties must exercise restraint."

Boss Ma sighed, "As you just said, a slap can't make a difference. You told me that Taobao does not block Baidu's crawlers, what can I do? When others search Taobao on Baidu, all the traffic is directed to him Our platform is on. Isn’t this using Taobao to compete with Taobao?”

Zhou Buqi said: "I don't care what others do, but war between Ziweixing and Ali must be avoided."

Boss Ma smiled and said: "Of course, Ali is a shareholder of Ziweixing."

Alibaba has previously participated in the financing of Ziweixing and holds 30 million shares, which is not worth mentioning. If Alibaba and Ziweixing fight in the future, this share will not be an obstacle at all.

Zhou Buqi still wants to avoid war and develop peacefully.

It's not that he's afraid, but it's not necessary.

What’s the point of spending all your energy competing with Baidu, Penguin, and Alibaba in China? So what if we win? From a national and national perspective, this is civil war and internal strife.

If you have this energy, how about competing with Google, Facebook, and Amazon?

Zhou Buqi continued: "Now is the first half of the Internet, and the e-commerce model is 'I have needs, so I want to place an order.' In the second half, the e-commerce model is likely to become 'friends, friends, Recommended by people, so I want to place an order', 'Browsing and found interesting, so I want to place an order'. Taobao's armor is the former, and the latter is Ziweixing's advantage. If Alibaba wants to develop further, it still has to follow Ziweixing Deepen cooperation.”

Boss Ma said: "Well, that makes sense."

Zhou Buqi said calmly: "Lao Ma, I'm telling you this not because I'm afraid of you or anything, but I just don't want to spend all my energy on internal consumption. I want to gradually delegate power in the domestic business, and then go to fight with the Silicon Valley giants. Don't let me go The fight with the Americans is going on fiercely outside, and my own people are stabbing me in the back."

This was a bit serious in nature. Boss Ma said seriously: "You can rest assured that as long as you don't build a comprehensive e-commerce platform like Taobao, Alibaba will have no reason to give up the cooperation between the two parties. I said, I don't care. Money, what we have to do is strategically related to life and death decisions. Earning more or less is a matter of details and the people below. If Baidu doesn't sell me traffic, I will buy it from Ziweixing. That's no problem! You can. Long-term cooperation!"

Zhou Buqi was very happy, "Alibaba's ecology and Ziweixing's ecology can be fully liberalized and mutually beneficial. We must persist in the long term."

"It should."

"Sign the contract?"

"Will you do a second Taobao?"

"Won't."

"Then sign it!"