Chapter 205: The Frenzy of Public Opinion on Xiaonei.com
The number of users of Xiaonei has exceeded 7 million.
Different from ordinary websites, Xiaonei has social attributes. You can interact with friends, leave messages, comment, like, share pictures, etc. There is also an on-campus forum, which is also a major position to attract traffic.
The campus forum imitates Tianya, and there are many popular sections such as gossip entertainment, history of cooking wine, emotional world, interactive games, and university style.
Because the users are all college students, they tend to have a more comparative and common sense of topics, and have cultivated a large number of loyal users.
Relying on social networking and forums, the daily number of log-ins on Xiaonei has steadily exceeded 1 million, and the daily PV volume has exceeded 5 million.
In the ranking of Huaxia websites updated by Alexa this month, Xiaonei.com is on the list strongly.
First, Baidu;
Second, Sina;
Third, Sohu;
Fourth, Netease;
Fifth, 263 online;
Sixth, Yahoo China.
Seventh... It's Xiaonei!
This is also because the Alexa website ranking is based on the number of user links and page views, taking the average of the past 3 months.
The Xiaonei website is relatively independent, and there are not many external links, so the data obtained is naturally very little. And it is an average of three months. Three months ago, the Xiaonei team was still on winter vacation.
Waiting for the next ranking update, Xiaonei.com may challenge those top Internet giants.
Search and social networking are the strongest drainage tools in this era.
Give Xiaonei another 3 months, it is estimated that only need to look up to Baidu, can keep pace with the three major portals.
It can also be seen from this that college students are the most active, enthusiastic and loyal user group among Internet users in China today.
Mastering this group is equivalent to mastering half of the Internet circle.
This time, the Xiaonei network is coming!
On the Xiaonei forum, a bold, bright and red post was pinned to the top of all forums, and the title was "Benefits for college students, limited time and limited purchase of mobile phones"!
...
In today's domestic express delivery industry, there is a saying of "North STO Express and South SF Express".
In the two recent group buying activities organized by Xiaonei.com, fans and table lamps were sold, both of which chose to cooperate with Shentong.
Therefore, many employees within STO are users of Xiaonei.
Zhang Ruxue is the front desk of Shentong Yanjing Branch. She has an extra job, which is to pay attention to the trend of Xiaonei every day, especially the group buying activities of Xiaonei.
E-commerce is inseparable from express delivery.
The situation of the express delivery industry is grim and the competition is fierce. If you want to stand out, you must rely on a stable e-commerce platform and a stable distribution business.
Xiaonei is an option.
Zhang Ruxue also saw this post: "Benefits for college students, limited time and limited purchase of mobile phones". This made her very excited and emotional.
She just graduated last year. It's a pity that she didn't catch up with the good time.
After paying attention to Xiaonei.com for more than two months, she really felt the sincerity of Xiaonei.com for the welfare of college students. Only after entering the society can we know that college life is so simple and beautiful.
However, after reading this post, she couldn't be happy.
If she is a college student, this post is enough to make her so excited that she can't sleep. If she is an employee of Shentong, she will be a little bit unwilling.
This time, Xiaonei.com is going to buy mobile phones, and it is doing it by itself.
Limited time limit!
Time, from 12 noon on May 13th to 12 noon on May 15th, a total of 2 days.
There are four mobile phone models in total, namely Bird D208, Kejian A718, Kejian K18 and Kejian K28.
According to the introduction on the post, it is a high-end model and three ordinary models.
The high-end model is naturally Bird D208, which almost represents the strongest performance in the current mobile phone market. It has 40 chords, 260,000-color TFT color screen inside and outside, supports multimedia messaging, built-in 1.3 million pixel camera, supports music playback, supports video playback, and built-in games , Support extended storage performance Java extension...
It can be said that this is definitely the first mobile phone in China today, and it is one of the few domestic mobile phones that can compete with Nokia, Motorola, Sony Ericsson and other mobile phone giants in the field of high-end mobile phones.
Market guide price: 2680 yuan.
Group purchase on Xiaonei, one-buy price: 2,000 yuan!
The performance of the three ordinary models of Kejian is also good. They are all flip phones with color screens. The market guide prices are 1980 yuan, 1850 yuan and 1799 yuan respectively.
Xiaonei group purchase price——
Kejian A718, buy it now: 999 yuan.
Kejian K18, buy it now: 989 yuan.
Kejian K28, buy it now: 979 yuan.
Four mobile phones, each limited to 1,000 units, and each account is limited to one purchase, while stocks last.
All mobile phones are only for students in the three municipalities of the capital, Modu and Jinmen.
Zhang Ruxue's expression was shocked, and she rubbed her eyes, thinking she was wrong.
She can understand the price of Bird's mobile phone at 2,000 yuan.
She has been paying attention to this mobile phone for a long time. If she goes to Zhongguancun to buy it, try to negotiate the price... Maybe she can get it for around 2300 yuan. The gap is not too big.
But what happened to the three Kejian mobile phones?
How did you lower it to less than 1,000 yuan?
You know, the hundred yuan phones these days are all bar machines with black and white screens. The function is single and the style is ugly. Apart from calling and sending text messages, there are no additional functions. Maybe not even text messaging.
These three Kejian mobile phones can even be called high-end phones. Except that they do not support music and video playback, they have all other functions.
It even has a camera!
Color screen, clamshell!
The price of such a mobile phone has been lowered to less than 1,000 yuan?
How can it be?
At this time, Miss Xu, a colleague from the marketing department who usually has a good relationship with her in the company, quietly came over and lowered her voice: "Sister Xue, have you read the post on Xiaonei?"
The astonishment on Zhang Ruxue's face has not yet disappeared, "Well, I just saw it."
Xiao Xu's face was flushed, and he said excitedly: "Isn't your cousin studying at the Normal University? Ask her for help, buy a Kejian mobile phone for me, any model is fine. If I get it, I... I will give her 100 Hard work for a dollar!"
Zhang Ruxue was both angry and funny.
It is said in the post on Xiaonei.com that each user is limited to purchase one!
She wanted to snap up one herself.
You think so beautifully!
...
Even post-graduation students are full of expectations for this group buying activity on Xiaonei.com, let alone these current students.
When college students buy things, they often pay the most attention to cost performance.
Will compare the prices of other brands of mobile phones of the same type in an all-round way, and then decide whether to buy.
Then, a lot of popular science posts appeared on the Xiaonei forum.
The content is detailed and rich, every detail and every function is explained, the article is extremely professional, and it is definitely not something that ordinary college students can write.
There was even a post of "Getting to the bottom of it", saying that the discounts in this group buying event are unprecedentedly large, so how much do these four mobile phones cost in this group buying event?
A college student who claimed that his brother worked in Huaqiangbei gave a detailed answer.
Bird D208, the cost price is about 1500 yuan;
The cost price of Kejian A718, Kejian K18 and Kejian K28 is around 900 yuan.
Even the unit price of each spare part is clearly marked.
At this moment, the Xiaonei forum erupted instantly.
Not to mention Bird mobile phones, the three Kejian mobile phones are all zero-profit sales!
Count labor costs, channel costs, operating costs, tax expenses and other expenses...
Xiaonei is losing money to sell mobile phones to everyone.
So conscientious!
So touched!
It really is a good website with conscience, pursuit, and sense of responsibility. It really is for the benefit of college students. The price is so touching.
At the same time, another voice appeared on the Xiaonei forum.
A grumpy voice.
"Why limited to 1000 pieces? What if I can't grab it? "
"Strongly request Xiaonei to increase supply! "
"Why is it only for Beijing, Tianjin and the upper three places? "
"Strongly request that the school intranet be open to universities across the country. "
"Xiaonei is the Xiaonei network of college students across the country, not the Xiaonei network of the three municipalities directly under the Central Government! "
"Why can each person only buy one? "
Xiaonei, please understand the feelings of our foreign college students. "
"My tears flowed upstream into a river on the school intranet. "
...
The Xiaonei forum exploded.
On that day, the page PV volume exceeded 15 million!
What is this concept?
According to the advertising agreement signed by Xiaonei and Taobao, 1000PV/20 yuan. In other words, on this day alone, Xiaonei can earn 300,000 yuan in advertising fees from Taobao.
For this reason, Taobao had a vice president who made a special call and contacted Xiaonei.
It's not that I feel sorry for the advertising fee, but to express my gratitude.
Because we want to compare prices, we need to find a frame of reference. Therefore, there are too many users on Xiaonei. This day, they opened the Taobao webpage through the link of the Taobao advertisement, and searched for the price of related models of mobile phones.
Some college students use Taobao for the first time, and they are immediately attracted by the dazzling array of small commodities on it.
In terms of the e-commerce environment, Taobao is much stronger than Xiaonei, which is not an order of magnitude at all.
It is said that Taobao registered more than 30,000 new users on this day, all of whom are college students.
Not only JD.com has this feeling, but even Taobao.
It is very correct to cooperate with Xiaonei.
...
Zhou Buqi was in his office, browsing the posts on the Xiaonei forum one by one, paying attention to the trend of public opinion, and said without raising his head: "Students' emotions must be properly guided, urge the administrators to have snacks, and the abusive posts must be quickly deleted. , Keep messages from students who are eager to buy mobile phones, and push them hot.”
Guan Ting blushed, stood weakly by the desk, lowered her head and let out an "oh".
She has also taken on an important task and is the general moderator of the Xiaonei forum.
"boom!"
Guo Pengfei rushed in and saw that Guan Ting was intact, so he was relieved and said angrily: "Zhou Buqi, what do you mean? Just talk over there if you have something to say? I have to call you to the office specially? Show off Do you have an office?"
Zhou Buqi said: "I'm here for work! Guo Pengfei, what's on your mind every day? Guan Ting is my classmate. Can I just say a few words to her?"
Guan Ting had a small face at first, so she had the nerve to listen, so she covered her face and ran away.
After he left, Guo Pengfei lowered his voice and gritted his teeth: "Zhou Buqi, Boss Zhou... Yes, we have a good relationship. However, we can wear a pair of pants, but you don't mean you can wear my clothes .”
"Ahem...haha!"
Zhou Buqi laughed, pointed at him and said, "Why didn't you say that in front of Guan Ting? Well, I can't even wear my own clothes. No one cares about you. Be stingy. Tell you the business Ah, here on Xiaonei, we have to control the public opinion well, and stimulate their hunger for mobile phones and their mentality of not taking advantage of the bastard. The group buying activity will start at 12 noon on May 13th, I hope..."
Guo Pengfei was also unambiguous, waved his big hand, and quickly replied: "I know, within an hour, this batch of mobile phones must be snatched up! If they can't snatch them up, I will change the background!"
