Chapter 2078 The media’s outline is online

Zhou Buqi originally planned to take a month off, but when he really relaxed, he felt that one month was a bit too little.

It's really comfortable to be in Australia at this stage, at least it's better than the cold weather in the Northern Hemisphere.

It’s also eye-catching.

When I went to the northern hemisphere, the pretty girls were as covered as rice dumplings. Here in the southern hemisphere, there are beautiful girls in cool clothes everywhere, and there are many beauties in bikinis on the beach.

Originally, Shi Jinglin suggested that she should go to Antarctica.

The proposal was unanimously rejected by the Family Council.

It’s easy to go to the North Pole, but it’s not easy to go to the Antarctic. The waves are also very risky.

Just relax at home for a while, when it's time to get pregnant, and when it's time to take care of your baby.

However, it was difficult for Zhou Buqi to really take a rest. He inspected the Australian game industry and discovered a new and excellent battle game "World of Tanks".

Currently only the PC version is available.

In fact, it is similar to "Dota 2" and "League of Legends". You can form a team to compete... A few friends create a tank army, and then choose a map to fight.

If it is adapted into a mobile game version, it might be more marketable.

However, the company in Australia is just a branch, and the parent company is a Belarusian gaming company.

Zhou Buqi felt that it was fate to meet him, so he took it into his hands, got the relevant materials, and then sent them to Don Mattrick and asked him to run the matter.

This does not require going through the board of directors, obtaining the intellectual property rights of PC games, and then adapting them into mobile games. The main target is the mobile game market.

If the negotiations don't go well, because they won't sell because of some value-form issues or there are certain transaction risks, then it doesn't matter if they don't make the acquisition.

Because Zhou Buqi proposed a new game idea.

"World of Tanks" is about land battles. It selects several classic tank battle maps, and then allows players to enter the map to form teams to compete. It is similar to many shooting games, except that the guns are replaced by tanks. .

This will attract many male players with military enthusiasm.

The land is OK, but the ocean and the sky are OK?

In the ocean, a "World of Warships" is launched; in the sky, a "World of Warplanes" is launched. In fact, it draws on the creativity of "World of Tanks", which is currently popular in the European and American markets, and extends it into new products.

If they don’t sell it, then develop it yourself!

There are already too many tank games. On the ocean, warships of various models and types might be even more attractive than tanks.

During this period of time, Zhou Buqi has been living quite comfortably. It can be regarded as a break from the busy work and the operation of several blockbuster transactions some time ago.

No work pressure.

Shi Jinglin should be pregnant by now, right?

In December, Senior Sister Zhen Yu sent back good news in Los Angeles, saying that a breakthrough had been made in the Los Angeles Dodge case, and the quotation process was now on.

Does Boss Zhou want to come forward in person?

Zhou Buqi took Ning Yaxian with him and set off for Los Angeles.

Either Ning Yaxian is the first secretary or the chief assistant. She is very intellectual and virtuous. She did not need Boss Zhou to explain, she actively arranged it and notified Ning Lu, who was in China at this time, and asked her to take it with her. Gu Zanli and Yao Yao flew from China to Los Angeles to meet with the big boss and handle some work matters together.

When I arrived in Los Angeles, I met Zhou Shaoning first.

He was originally in Silicon Valley. When he heard that Boss Zhou was going to Los Angeles, he hurried over.

Zhou Buqi thought it was a matter of mobile phone sales. After all, the launch of the new iPhone once again caused a shock in the global mobile phone market. Jobs' final work aroused strong resonance among Apple fans.

Unexpectedly, this is not the case.

It’s about the acquisition of Motorola’s mobile phone business.

Zhou Shaoning was waiting for him at the airport and started talking about it as soon as he got in the car, "The current media reports generally believe that Google took a big advantage by selling Motorola's mobile phone business for US$4.86 billion, including many influential people. Big media, Bloomberg, The Wall Street Journal, The Times, etc.”

Zhou Buqi smiled and said, "Let them retaliate."

Zhou Shaoning felt helpless, "The country has also followed suit."

"Not surprisingly."

Zhou Buqi nodded.

Zhou Shaoning sighed and said: "It doesn't matter how these overseas media report it, we don't care. But it is difficult for the domestic media to discuss the matter when reporting this matter. It is a commercial transaction in the first place. Who loses?" Who makes the profit is just a matter between the two companies. But the domestic public opinion seems to have risen to the national level, as if Asda has suffered a loss, causing the country's face to be humiliated."

Zhou Buqi twitched the corner of his mouth and glanced at him, "Weibo? Today's headlines?"

This kind of thing is really not unusual.

Especially the articles on the headlines, how can they be more attractive and eye-catching? That is to seize a small thing, and then magnify it infinitely to attract attention, and constantly go up and down the line.

If it were just the transaction between Asda and Google, it would only be in the financial field. This would be a very niche article, and no one would pay attention to it.

If the above outline is put online and promoted to the point of collision between China and the United States, the audience will be wide.

Especially the lower-middle-class users, the more they like this kind of articles with a flavor of conspiracy theories.

This type of user group also likes to be tricked into reposting. As long as they add the sentence "If you don't repost, you are not Chinese", they will continue to repost on various platforms.

Then, the article received a lot of traffic.

It doesn't matter if it's true or false.

The more traffic there is, the more money you will make. This is what self-media creators focus on.

Zhou Shaoning said "Yeah" and said, "It's all there, not only on the Internet platform, but also on many print media. Even more professional financial programs on TV... It's the one who hired the flight attendant for several years, and finally filed a lawsuit and asked her to pay back a few dollars." One hundred thousand economists were on the front line and made several programs to criticize the Asda deal."

Zhou Buqi frowned, "Is it making a big fuss?"

Zhou Shaoning said: "Anyway, the impact is very bad. Originally, it was a very happy thing that this deal was concluded. But when the public did this, the good thing turned bad. Even many internal employees questioned us and asked us what we were doing here." Have you been deceived by Google in this transaction? Many common sense things need to be popularized. Many people think that business is a zero-sum game. If you lose, I will gain, and they lack understanding of mutual benefit and win-win."

The deal between Asda and Google is the most obvious win-win situation.

Both sides gained huge benefits.

Asda's valuation was raised by US$22 billion to US$57 billion. Not only did it acquire the assets of Motorola's mobile phone business without paying a penny, but it also received US$250 million in financing from Google; Google's market value It also increased by US$27 billion in half a month, breaking the US$200 billion mark for the first time in history!

Larry Page is proud.

Zhou Shaoning was also unambiguous and in high spirits.

However, it has been criticized by the media who do not know the inside story and report randomly, especially some domestic media. In order to attract eyeballs and earn traffic, they constantly go up and down the line to create topics.

Zhou Buqi asked: "What should we do? Let me tell Ziweixing to control the comments on Weibo and headlines? In fact, from my point of view, it doesn't matter at all. They can say whatever they want. That's it. This gust of wind will be fine, they can say whatever they like, Aisda will take advantage and just keep silent and make a fortune."

Zhou Shaoning glanced at him and said, "I'm afraid that my competitors are causing trouble. They feel the threat of the rising and powerful Aisda and are deliberately targeting them."

Zhou Buqi waved his hand, "No one can avoid this kind of thing, and we still have to make our own products well. Lotus MSG was rumored for a while and died immediately; Coca-Cola has been rumored for so many years, but it is still number one in the market. "

Zhou Shaoning sighed, "I can't be tough. The sales of the new iPhone are so hot. Domestic news has reported that some young people can't afford it and have sold one of their kidneys to buy an iPhone."

Zhou Buqi smiled and said, "So, do your own thing well, media chaos is inevitable. Good products and low prices are the way to go. Just like Carrefour, wasn't it also a boycott in the past few years? I wish I could scold them out of the country. It is easy to deal with it. As long as the price is reduced and promoted, it will be overcrowded immediately. Those who are most susceptible to emotional guidance and scold the most fiercely are often the most price-sensitive consumers. Good quality and low price, the product is good enough, We can break through the blockade of public opinion.”

Zhou Shaoning nodded, "Speak to the people above and explain the twists and turns. Asda did not suffer a loss in this transaction. On the surface, it cost 4.86 billion U.S. dollars, but in fact it cost the normal 35 billion U.S. dollars." Calculated in U.S. dollars, the total cost is less than 2.6 billion U.S. dollars, which is much lower than we expected. It is very profitable. Please communicate with the authorities and don’t let some leaders be misled by this kind of public opinion and end up not approving us. transaction."

Zhou Buqi said: "Okay, I'll go talk."