Chapter 210 Too much inventory, so you have to sell less

Understand it with reason and move it with emotion.

Bargaining and haggling.

Strangely, Director Kong and Zhou Buqi were the ones who worked hard to lower the price. Boss Chen of Shentong sat there like a wooden sculpture, not saying a word.

This surprised Zhou Buqi.

Could it be that he lost his vigor after being bullied by the post office all these years, and didn't even dare to bargain?

You are a big boss with a net worth of hundreds of millions!

Don't say it, it really made him guess right.

Last year, an accident happened to STO, and a truckload of express delivery was seized by the joint law enforcement of the post office and industry and commerce in Sudong Province. Not to mention the seized goods, a fine was also posted.

Boss Chen couldn't bear it anymore. After being bullied for 11 years, he finally set an example on behalf of the express delivery industry and sued the post office.

Once caused a sensation.

Widespread media attention.

At that time, many legal experts and lawyers expressed their opinions one after another, saying that Shentong had a great chance of winning. Because the country has just promulgated new measures, which have made some restrictions on postal law enforcement, clearly stating that they can only be inspected and cannot be directly punished.

Then, before the case was handed over to the court, Boss Chen withdrew the lawsuit.

When the media went to interview him, Boss Chen's attitude was extremely soft, saying that he would weaken the conflict. Some media wrote an article "Postals block Shentong". Boss Chen was shocked after reading it and asked to take it down.

Since then, the entire private express delivery industry has been silent.

Boss Chen also started self-reflection and tried to learn from SF Express. The boss of SF Express is a Hong Kong native. He keeps a low profile and does not participate in price wars or fights. When faced with fines from the post office, he rushes to pay the money. He is a good guy.

Under such circumstances, SF Express, which is slightly more expensive, defeated dozens of express delivery companies in the south and became the leader.

"Okay, I promise!"

While Zhou Buqi was still trying to lower the price, Boss Chen suddenly spoke up and directly agreed to the postal service's request.

For each order, pay a protection fee of 3 yuan.

The postal representative was very satisfied with Boss Chen's soft attitude, and said with a smile: "Boss Chen really is doing big business, success! Then do this! I will report to the leader later and approve the note for you. From now on, Shentong and Xiaonei.com All co-operative shipments are exempt from inspection!"

Boss Chen also showed a smile on his face: "No problem."

Several leaders of the Education Department looked at each other and said nothing more.

The big boss of the family is stupid and has a lot of money, so he can't afford it.

In fact, before that, they had a good relationship with the postal staff, and a supervision fee of 1 yuan was enough. Unexpectedly, Boss Chen... Well, he is indeed a rich man.

By this time, the matter of express delivery was basically resolved.

Look at the watch, it is already 12:15.

Director Kong suddenly remembered something and slapped his forehead, "Today is May 13th!"

"What's wrong?" The two representatives of the postal service were puzzled.

Director Kong looked at Zhou Buqi with a half-smile, "Has the group-buying mobile phone activity started?"

Zhou Buqi said: "Well, it's over."

Director Kong's smile stopped, and his face changed: "What? Something went wrong? Which link is the problem? While the leader is here, tell me quickly and see if I can help you solve it."

He knows it.

The mobile phone group buying activity on Xiaonei.com started at 12:00 today.

This matter has been making a lot of noise recently.

Not to mention the online frying pan, even more than a dozen traditional newspapers have reported continuously.

This has already become an important event for the current citizens, and it is directly related to education, so it must not be sloppy.

Director Xia also said sternly: "Xiao Zhou, if you have any questions, just speak up. The Xiaonei website is running well, and several leaders in the department pay close attention to it and praise it vigorously. This is a grand event for the education department, and no one can stop it."

Zhou Buqi smiled and thanked, "Thank you for your concern, the leader, it's actually like this. I just received a text message, and the group buying activity is indeed over. But it's not that there is any problem, but that this group buying activity is A limited number of snap-ups. When the snap-ups run out, it's over."

In the office, there was no sound.

After a long time, Director Kong coughed lightly and opened his eyes wide: "Xiao Zhou, I remember this group purchase... There are 4 mobile phones in total, each with 1,000 units, right?"

"That's right."

"All snatched up?"

"It's gone."

Director Kong looked down at his watch, "Within 15 minutes?"

Zhou Buqi said with a smile: "Actually, it only took 12 minutes. Kejian's three mobile phones were sold out within 8 minutes. The price of Bird mobile phones is relatively high, but it is also much cheaper than the market price. It took 12 minutes for the panic buying to end."

Everyone stopped talking.

12 minutes, sold out 4000 mobile phones?

The total sales are close to 5 million!

How is it so easy to do business?

"I didn't expect that the purchasing power of college students is so strong." Director Xia sighed with emotion, and then said: "Xiao Zhou, the problem of express transportation has basically been solved now, since the enthusiasm of college students for buying is so high, It shows that everyone has this demand. The country is eliminating telephone IC cards, and it is time to use mobile phones, especially college students, otherwise they will be out of touch with the times."

Zhou Buqi said sternly: "Yes, the 4,000 mobile phones this time are just a water test activity. Next, Xiaonei.com will make every effort to prepare for the battle, cooperate with Shentong and Postal Services, and prepare sufficient supplies. It will be officially released in June. Let go of the restrictions and sell good and cheap mobile phones to college students across the country."

"good."

Several leaders are very satisfied with his attitude.

This college student has determination, attitude, consciousness, and ability, and is worth cultivating.

...

Declined lunch.

Boss Chen left with Zhou Buqi and invited him to have a table at Yanjing Restaurant.

Unbelievable enthusiasm.

There was an unconcealable excitement on his face.

Zhou Buqi sighed, and while driving, he said to Boss Chen in the passenger seat: "Actually, the price can be lowered, I can feel it, and the post office can make concessions, at least to 2 yuan It shouldn't be a problem."

"No, this has far exceeded expectations."

Boss Chen shook his head, he was very satisfied with the result, "We can't push them too hard, if we make a proper profit, maybe we can cooperate for a long time."

Zhou Buqi was speechless.

He knows the inside story.

Next year, the postal service will be separated from government and enterprise, and the postal company will no longer be able to grab and block packages everywhere in the name of the post office. At that time, what regulatory fees are there?

As long as private couriers respect the post office well, they can compete fairly with postal companies.

The people at the postal company must have received the letter in advance, and they planned to take advantage of this opportunity to make a fortune before the new policy was introduced.

With a supervision fee of 3 yuan per order, several million a year cannot be escaped.

It's a pity that Boss Chen didn't know about it, and thought he was taking advantage of it.

After reaching an agreement with the Post, Shentong can use the guise of Xiaonei to safely collect, deliver, and deliver express delivery.

Giving up millions of profits in exchange for a stable market environment is actually a profit.

Boss Chen said with emotion: "Last year, I sued the postal service. Later, some leaders came to talk to me and gave me some advice. They said that compared with other express companies, the reason why STO received more suppression was because STO is a purely private enterprise. Many other express delivery companies have a state-owned enterprise background.”

Zhou Buqi shook his head, and said flatly: "The reason why Shentong can do bigger than those express companies is precisely because it does not have a state-owned enterprise background. If there is such a relationship, the relatives and friends of the leader must be arranged to come in, and the power is restricted. There will be a crisis in management..."

Boss Chen sighed. Anyway, now that the cooperation has been reached, he did not hide it anymore and said: "In the face of the general trend, there is no way. I first chose Sinotrans with a state-owned background. As a result, something happened to Sinotrans, and the chairman took the state-owned asset If you are arrested for the crime of loss, you will not be able to cooperate any longer.”

"and after?"

"Haven't we joined the WTO? According to my country's commitment to the WTO, the express delivery industry will be opened to foreign investment this year. I have talked with FedEx, France Post and TNT Express in the Netherlands."

Zhou Buqi frowned, "Boss Chen, this is not a good idea. Shentong is the benchmark of private express delivery. It just so happens that the rise of national brands has been discussed in the past few years, and the whole country is full of enthusiasm. It can't be sold."

Boss Chen said with a smile: "It can't be sold, I know it too. Or it's luck, the cooperation with Xiaonei.com suddenly contacted the post office and reached an agreement. The troubles that have plagued STO for more than ten years, just like this. It was solved easily. Brother Zhou, I should thank you! In the future, if you have anything to do, just ask directly, and I will definitely help if I can."

Only then did Zhou Buqi suddenly understand.

It turned out that what happened this time actually helped Shentong overcome a crisis of selling (harmoniously) himself.

No wonder Boss Chen is so happy.

"By the way, why did you only sell 4,000 mobile phones this time?"

"Too much inventory."

"Um?"

Boss Chen was a little confused, "There are too many stocks, so you want to sell less?"

So contradictory?

Zhou Buqi said with a smile: "It is because there are too many stocks that we need some marketing routines. We must first stir up the enthusiasm of the market and make the market full of hunger and thirst."

"How many phones do you have in stock?"

"750,000 units."

"Ahem..."

Boss Chen almost lost his breath.

750,000 units?

How much does it cost, several hundred million?

Xiaonei is so rich?

Boss Chen turned his head to look at him in disbelief, then looked at the Maybach logo on the steering wheel, took a deep breath, shook his head and said, "The market is so hot now, my niece was still talking about it that day. However, these 750,000 mobile phones ...Can college students eat it?"

Either way, cell phones are valuable items.

There are nearly 20 million undergraduates, postgraduates and doctoral students in the country. It is still impossible to eat these 750,000 mobile phones.

Zhou Buqi laughed and said, "So, we have to choose a special sales time."

"June?"

"There is Father's Day in mid-June, and I will graduate at the end of June."

"hiss!"

Boss Chen took a breath of surprise.

This kid!

Enough!

This marketing idea is amazing, it’s nothing more than pretending to be out of stock and brewing market hunger, and playing the emotional card, not to mention tying up college students, but also tying up the families of college students...