Chapter 2118 3D movie takes the blame

Wanda wants to acquire AMC Cinemas, which is the second largest cinema chain in the world and a multi-billion dollar business.

Zhou Buqi originally wanted to go back to China and send Yang Mi, Jiang Bingjie, and Dilireya back. Reya is still a college student, and she hasn't had her winter vacation yet.

From this point of view, I won't reply for now and let her ask for leave.

It’s a film school anyway, and many people can’t attend a few classes throughout the year and still get a diploma.

On the plane, Yang Mi was very interested in Wanda’s big move this time. “Wanda seems to be no longer in the real estate business. It is going to switch to the film industry. Now it is poaching people everywhere, even the director of the film department of Jieyu Media.” ”

Zhou Buqi smiled and said, "The one you are talking about is Wanda Film and Television, which is a listed subsidiary of Wanda Group. The real estate business is another subsidiary, Wanda Commercial. Their business scope is huge."

Jiang Bingjie, Li Xinwan, and Dilireya are not interested in business and don’t understand much about it.

Yang Mi's ambitions were even greater. She couldn't miss the learning opportunity to communicate closely with the financial backers and big bosses. "Can Wanda succeed? AMC Cinemas is a big company, right?"

Zhou Buqi nodded, "Yes, AMC Cinemas encountered a cash flow crisis. The overall performance of the movie market last year was very bad. It was even a bad situation that has never happened in history."

"Why is this happening?" Yang Mi frowned slightly, not understanding, and asked softly, "Isn't it about the lipstick economy? When the economy is in a recession, everyone has no money, so they can only engage in simple entertainment activities, through simple small things Come and find happiness. Then everyone will go to the movies, and the movie market will be very hot. That’s what you taught me.”

Zhou Buqi laughed, invited her to come and sit next to her, and hugged her gently, "It's the lipstick economy. This is normal logic. But the complexity of reality cannot be explained by one or two simple economic theories. And There are more complicated reasons.”

"what is it then?"

"3D movie."

"3D movie?"

Yang Mi was confused and found it difficult to understand.

Zhou Buqi looked at Sun Wanran sitting opposite, "Can you explain it?"

Sun Wanran curled her lips, "I don't know either."

"Huh?" Zhou Buqi frowned, "How could you not know? You have read so much information in vain?"

Sun Wanran said: "I don't pay attention to Ziweixing Global. I pay attention to the domestic film and television market. The domestic market is growing rapidly, and movies are considered to be the industry with the most potential for development. Domestic and foreign countries are different."

Zhou Buqi could only give them a unified explanation, "In the final analysis, it is actually the fault of "Afa"."

Yang Mi pursed her lips, a little funny, "Why are you relying on "Avatar" again?"

Zhou Buqi said: "Because "Avatar" was so popular, it immediately sparked a craze for 3D movies. It seemed that it was not a 3D version of a Hollywood blockbuster, and fans stopped watching it. However, time was too short, and there was simply no one on the market. So many 3D movies.”

Yang Mi knew now, "Yes, the others are all movies converted from 2D to 3D."

Zhou Buqi nodded, "Even if it is a transformation, there is a difference. There may be a big difference in the effect between taking a year to polish it and completing the transformation in two or three months."

At this time, Ning Lu came over. She spoke good English and had read a lot of information about Ziweixing Universal. She answered the conversation and said with a smile: "In 2009, affected by the economic crisis, the U.S. movie box office hit a record of 10.6 billion U.S. dollars. box office record. However, it has shrunk to US$10.2 billion last year. According to industry analysis, it is because of 3D movies.”

Zhou Buqi smiled and stretched out his hand, "Go on, I'll understand the situation and give Boss Wang a lesson when the time comes."

Ning Lu leaned on the seat, stood next to her, and said with a chuckle: "Movie fans are not stupid, no one likes to watch inferior 3D movies. Another more important point is that the ticket price of 3D movies is higher. The average ticket price The price has increased from US$7.3 to US$8.1, but the inferior 3D effects have disappointed many movie fans."

Zhou Buqi nodded, "Well, the first is product quality, and the second is product price, both determine sales."

Yang Mi asked: "What should we do? How to solve it?"

Ning Lu said easily: "So the launch of Ziweixing Universal will be at the end of this year. It is all planned. Because of the 3D movies in the movie market this year, the 3D effect will be greatly improved. Movie fans can all Once we return to movie theaters, the industry will recover. This is related to the cycle of Hollywood movies."

The preparation time for a Hollywood movie may be very long, with the production cycle generally being two years.

One year is used for shooting, and one year is used for post-production.

"Avatar" was released at the end of 2009, more than two years ago.

In other words, those 3D movies released in 2011 were actually launched before the release of "Avatar". During the filming, they used a 2D camera, so they had to convert it into a 3D version later.

Coupled with the tight schedule, there is no longer time to carefully transform the production, and the construction period is very rushed, and the effect will be very poor.

But with the many Hollywood blockbusters released this year, there is no need to worry about this.

Because most of it was filmed after "Avatar" was released.

By that time, the producers had seen the popularity of 3D in "Avatar" and would adjust their shooting plans and switch to using 3D cameras. So starting from this year, Hollywood has truly entered the era of 3D blockbusters.

2012 is the first year, and the past two years are just a transition period.

However, the two-year transition period is neither long nor short.

A company like AMC Theaters, which is heavily in debt and can only rely on box office revenue to operate, will face difficulties. Without enough cash flow on their books, one or two years would be enough for them to fall into trouble.

This gives Wanda the opportunity to acquire them.

Zhou Buqi nodded.

I think Yang Mi’s question and Ning Lu’s explanation are very good.

It was very valuable for his subsequent meeting with Boss Wang.

The current AMC theater chain is at its lowest point.

Starting this year, AMC theaters can recover. Buying AMC Cinemas now is a real bargain hunting, just like he wanted to buy Yahoo at the bottom.

Opportunities are rare.

Lao Wang has a good vision!

Yang Mi blinked her eyes and said tentatively: "I think if Wanda wants to acquire AMC Cinemas, it would be best to complete the deal before June...or even May."

"Oh?" Zhou Buqi smiled, "Why?"

Yang Mi was a little embarrassed and scratched her face, "I'm just talking nonsense. I think... since it's a Hollywood blockbuster, it shouldn't be released in the spring. It will be concentrated in the summer. It won't be released until May at the earliest. Once the new movie is released, it will be released in the summer. When a real Hollywood 3D movie is released and sells well at the box office, the capital market will understand. By then, AMC Cinemas will benefit from this and will have to spend more money to complete the acquisition."

Zhou Buqi smiled and said, "What's so embarrassing about this? That's the truth! When you meet Mr. Wang tomorrow, do you want to go?"

"Me?" Yang Mi felt a little guilty, "Is it convenient for me to go?"

Zhou Buqi said calmly: "It's okay, go and show your face and let him get to know you. His son has contacted you several times and wants to date you. After you go, make it clear and let his son stop having such wishful thinking."