Chapter 2143 The practical effect of the new book

Zhou Buqi first met with Chen Dong and briefly communicated his hopes for the listing on Jingtao in March. Chen Dong expressed that he was very relieved and everything was going smoothly.

The market value is likely to reach $15 billion.

"Oh? Isn't it 10 billion US dollars?"

Zhou Buqi cannot be said to be a big surprise, but he is a little surprised. The expected market value has increased from US$10 billion to US$15 billion, an increase of up to 50%.

Chen Dong smiled and said, "It has something to do with you."

"I?"

"Well, your content e-commerce theory." (See Chapter 1715 for details)

"effective?"

This time, Zhou Buqi was quite surprised.

Only when practice is effective will his new book be more influential.

He has published two books in total.

The first book is "From Traffic to Traffic Pool Thinking", which has been published publicly, translated into 17 languages ​​around the world, and sold in 47 countries around the world.

I heard Senior Sister Zhen Yu say some time ago that the first edition of this book appeared in 2008, and now it has reached the fourth edition. It has sold more than 300,000 copies worldwide and has received a total of more than 700,000 US dollars in royalties.

It can't be compared with the top bestsellers, but among the business book series, it is definitely a bestseller.

However, this book, Zhou Buqi, only provides a general idea. It was written by Professor Han Lexui, the dean of Ziweixing Lecture Hall, and he received half of the royalties.

In addition to this book, there is also a new book, "Content E-Commerce".

This is also the theory provided by Zhou Buqi.

Written by Professor Han.

However, this book has not yet been published publicly and is still undergoing internal corrections and revisions. It is expected that the first edition will be launched in mainland China in October this year.

Even though this book is not online yet, it has already reached cooperation with publishers in 13 countries around the world. As soon as the translation is completed, it will be published as soon as possible.

This is the celebrity effect.

In the 1990s, Bill Gates also used this ghostwriting method to write two books, "The Road to the Future" and "The Speed ​​of the Future." Relying on his status as the world's richest man and the founder of Microsoft, these two books became instant hits. A global bestseller with royalties exceeding $4 million.

The market’s feedback is the fairest.

It can be seen from the royalty income. Although Zhou Buqi is now the world's top tycoon and a new generation of Internet entrepreneurs leading global trends, in terms of fame and influence, he is as close as Bill Gates back then. There is still a big gap.

Chen Dongdao: "In the fourth quarter of last year, Jingtao officially cooperated with Niconico and started an attempt to directly link content e-commerce."

"How?"

This is a new e-commerce idea proposed by Zhou Buqi, which we attach great importance to.

Chen Dong said with a smile: "Actually, there have been similar cooperation before. Some up owners in Niconico were displaying some products, such as comics, figures, and DVDs. Then in the introduction of the video, there were e-commerce links for related products, which can be directly Pointing to Jingtao. But this time the cooperation is more direct..."

He simply explained.

In the previous model, there was no exchange of interests.

There is no financial benefit for the up owner to mark the link to the product in the video introduction. It is just that fans think his product is very good after watching the video, so they leave a message asking the up owner to leave a link, and they also want to buy it.

Many up owners take the initiative to leave links in order to take care of their fans.

However, Niconico has relevant provisions that prohibit advertising for third-party platforms...unless it is Jingtao. Therefore, similar product links point to Jingtao, forming a traffic diversion.

There is no interest here.

No matter how many products fans buy through the link provided by the up owner, the up owner will not earn a penny. It is completely an obligatory behavior.

In the fourth quarter of last year, the cooperation between Niconico and Jingtao was upgraded, mainly through the modification of Jingtao’s commission rules, the upgrade of Niconico’s video technology, and the opening of online accounts of both parties, which deepened the cooperation.

Up owners can add links directly in videos!

For example, in the video, the up owner plays with the blind box unboxing of Chaowan Commune. In the lower right corner of the website, a link to the same blind box can be hung, pointing directly to Jingtao.

If fans enter Jingtao through the link in the video and make a purchase, the up owner can get a sales commission of 1% to 20% according to different types of product recommendations.

With financial income, the motivation of the up owner will increase immediately.

Many up owners are otakus, old people who live at home in a two-dimensional world and have little financial income. Now, Niconico has found an opportunity for them to make money in the two-dimensional world, which has immediately detonated the circle.

Chen Dongdao: "The two-dimensional field in Japan has a wide coverage and a large group size. Many uncles in their forties and fifties are even addicted to such animations, games, videos, and even join various girl groups. Support clubs. So there are many video websites of this type, and even YouTube Japan has opened a similar channel to compete with Niconico. However, after Niconico was revised in the fourth quarter of last year, other platforms have little chance."

Zhou Buqi smiled and said: "Many up owners in the two-dimensional field on other platforms have come to Niconico?"

"Yes!" Chen Dong looked at Boss Zhou with sincerity, "This idea of ​​content e-commerce is so correct. I can even guarantee that this is likely to become the most important e-commerce method in the next thirty years! And the linkage effect is very Obviously, it not only creates revenue for Jingtao, but also improves Niconico’s competitiveness among competing products.”

Zhou Buqi asked: "How much did you earn? Have you calculated it?"

Chen Dong smiled and said: "Not long after it went online, it was the fourth quarter of last year. Through the Niconico channel, Jingtao received a total of 36 billion yen in sales... Well, about 300 million U.S. dollars. You know, Jingtao last year Taobao’s total revenue in the fourth quarter was only US$860 million.”

"What about the commission? How much was paid?"

"Nearly $2 million."

"How many up owners are there?"

"Currently, a total of 7,200 up owners have opened this service." Chen Dong is quite proud of this. After all, as the third-ranked e-commerce platform in Japan, it has made some pioneering achievements that only industry leaders can do. "7,200 On average, an up owner earns less than US$300 per person. However, there are a few up owners who make a lot of money. The one with the most earned a commission of US$290,000 in three months.”

Zhou Buqi was not too surprised. This was within his expectation. He smiled and said, "The number of fans is hundreds of thousands, right?"

"1.02 million." Chen Dong felt that this matter was worthy of attention. "She has more than 600,000 fans on YikYak, and her influence is not small. Jingtao has officially signed a contract with him."

"Which field?"

"Well... she is a beautiful girl. She used to be a trainee, but her debut failed, so she turned to posting videos and became the host of Up. The videos contain a lot of content, mainly sharing some personal life, clothes, food, dancing, and sometimes I will also share some videos of playing games. By the way, do you know which field has the highest total revenue in this cooperation between Jingtao and Niconico?"

"Which one?" Zhou Buqi simply followed his train of thought and answered, "Game?"

Chen Dong laughed, "Yes, it's a game!"