Chapter 2145 Jingtao’s experimental field

This is really not Zhou Buqi's modesty.

Content e-commerce is indeed a brand new e-commerce model in today’s world. But in terms of details, the reason why he has such a business design is not only foresight, but also a very important point, which is to learn from Boss Ma at close range.

In terms of exploring e-commerce models, there is no doubt that Alibaba is the leader in this era.

Boss Ma led Alibaba, and under the complicated domestic Internet situation, he was forced to embark on an incredible and breathtaking e-commerce road.

The most successful model design is, of course, the "Taobao customer" around Alimama.

Foreign e-commerce companies, such as Amazon, generally rely on search platforms to obtain traffic, which is the traditional "search e-commerce".

Consumers usually search on Google and enter Amazon’s product links through Google’s recommendations to place orders and consume. In this process, Google completed the diversion of traffic to Amazon, and Amazon had to pay two fees to Google.

One is a fixed promotion fee, and the other is a commission rebate given to Google after the product is sold.

In fact, at the beginning, Taobao was also this kind of "search e-commerce".

At one time, 70% of Taobao's traffic relied on Baidu.

To put it bluntly, in the past few years, Baidu was the father of Taobao. Taobao can defeat the American giant eBay, and Baidu also deserves a lot of credit.

However, the Internet situation changed later.

eBay withdrew, Google withdrew, the e-commerce trend picked up, Alibaba acquired Yahoo China and began to engage in search, and Baidu gradually became the largest Internet company in the country...

Mr. Li from Baidu started to stir up trouble.

Baidu's traffic is so valuable and can even play a decisive role in the field of e-commerce. Why should it help others do e-commerce? Why not do it yourself?

Then, Baidu showed its evil side.

They want to start their own e-commerce business!

Mr. Li even threatened to defeat Taobao within three years.

Boss Ma was furious after hearing this, and immediately severed ties with Baidu and blocked crawlers. However, Taobao can no longer play search e-commerce, what should we do in the future?

You know, the domestic Internet environment is much more complex and difficult than that abroad.

Amazon product links can be sent to any platform for publicity and promotion.

Not so with Taobao.

QQ-based products also have their own Paipai.com, which is a competitor of Taobao. Taobao not only lost Baidu's traffic, but also was unable to promote through QQ-based products.

Almost a dead end.

Mountain darkly, vista.

At this time, Boss Ma was ingenious and came up with a world-first business model and launched "Alimama".

Survival from desperate situation!

Alimama's model is actually a commission-based promotion mechanism that can target a wide range of third-party products. Because Taobao's traffic is rare and precious, stores can list their own products on Alimama's platform and get recommended traffic.

By gaining traffic, you can sell more products.

After selling the goods, a commission must be paid to Alimama.

Just like in the past search e-commerce era, Baidu had to pay a commission after Taobao products were sold. It’s just that Alibaba no longer cooperates with Baidu, but starts to do it on its own.

However, there is still a thorny problem.

An advertising platform like Alimama has been developed and successful, but Taobao’s traffic problem still hasn’t been solved. What should I do? Baidu and Penguin are sworn enemies.

At this time, "Taobao Guest" appeared.

Countless third-party small websites and personal websites can join Alimama and use their traffic to help Taobao stores sell goods.

Taobao customers can get 95% of the commission after selling goods, while Alibaba only retains 5% as operating expenses.

Through this move, the traffic problem is also solved.

This combination of punches can be called a business miracle. After losing the two major traffic pools of Baidu and Penguin, Taobao has survived better with the support of countless small websites.

Although Alibaba has been blocked in China by vicious competitions such as Baidu and Penguin, which are suspected of monopoly, Boss Ma did not back down and forcibly carved a bright road out of the darkness.

Even this bright road is better than the original search e-commerce of those foreign e-commerce giants. Be more competitive, earn more, and be able to control your life in your own hands.

If Amazon is blocked by Google, its stock price may plummet by 50%. But Taobao is not afraid, Alibaba is their own platform.

Zhou Buqi said: "Content e-commerce can not only be video content, but also text content. There are many on domestic today's headlines, and many people are even making up stories in order to sell goods."

Chen Dong smiled and said: "I know, Guo Pengfei told me the last time he returned to China. He said that someone posted an article on the headlines. It was originally an emotional article. He said that he annoyed his girlfriend and wanted to break up. Later he bought I bought a music box as a gift to my girlfriend, and she forgave me. As a result, the article became a hit, and the music box became an Internet celebrity product, with more than 100,000 sold during Christmas.”

Zhou Buqi said: "With Taobao customers in China, it is relatively easy to do it. In the Japanese market, everything depends on Jingtao itself. On the one hand, you can learn from Taobao customers, and on the other hand, you can open your mind. For example, you can By cooperating with YikYak, an internet celebrity can take a few beautiful photos wearing a certain piece of clothing and put them up, and people will want to buy the same style, and you can also add a similar link."

Chen Dong nodded, "Well, the next step will be to focus on social media. I've seen it, and it's mainly about signing people. As you said, a big branch of content e-commerce is the Internet celebrity economy. The influence of some internet celebrities calls on fans who follow him to go shopping.”

Zhou Buqi said: "First find the right model from Niconico and YikYak and accumulate good experience. When it matures, we can further develop towards more other third-party websites and strive for similar cooperation. Alibaba is also working on it Expanding the scope of Taobao customers has brought huge traffic to Taobao. This will be a huge advantage for Jingtao. With the slowness and rigidity of Japanese society, competitors will not be able to respond in five or six years."

Chen Dong said with a smile: "Okay, I will start doing this after Jingtao goes public. Then I will bring more people with me and go to Alibaba for a tour. Originally, I was thinking about getting the funds after the listing. Provide $50 million to see if we can start a blind box unboxing industry."

"What kind of blind box?"

"It's like what you said before. You buy a bunch of small items from China, and pack seven, eight, or a dozen of them into a blind box. The user doesn't know what's inside, and there will be surprises after opening the box."

"Okay, I should have done it a long time ago!"

Zhou Buqi has said this idea countless times.

This market must be developed.

A very important reason is that it can help many domestic small commodities open the sales market in Japan. Those domestically produced small commodities, if taken out alone, are actually mediocre, and it may be difficult to sell them.

It would be great if it were packaged into a blind box and transformed the practicality of shopping into gambling.

The business model of blind box was originally born in Japan.

This is the most common practice in the two-dimensional world.

Zhou Buqi said: "The most profitable business is not robbing banks. How much money can you make by robbing banks? It's pornography, gambling, and drugs. Directly engaging in pornography, gambling, and drugs will definitely work. This thing is illegal. No matter what kind of business it is, The closer you get to this, the easier it is to make a lot of money. The blind box is gambling, and adding some adult comics or adult products to it will make it more exciting."

Chen Dong said with a smile: "Then you must first collect the user's information and understand his personal preferences and shopping needs. In case he is a minor or has an elegant personality and does not like some vulgar products, some things should be cautious."

Zhou Buqi said: "Yes, blind boxes can be divided into categories. There are men's and women's models, adults and minors. This idea is feasible. 50 million US dollars is a bit small. If you invest more, you can get started directly! Pass Niconico’s video content or sharing on YikYak, let’s start content e-commerce! Niconico and YikYak are the experimental fields for Jingtao. If we really take this direction, Jingtao’s market value can definitely reach the goal of 50 billion US dollars. go ahead."