Chapter 2157 Digging and digging

The so-called difference is that Changyou is not willing to only operate Capcom's games.

If Capcom is compared to a gold mine, then Changyou, which has been negotiated, will operate the European and American markets, which is actually equivalent to selling gold to the European market.

Isn't this enough?

Changyou also wants to enter the mine and dig for gold!

In the big gold mine, dig and dig!

Of course Capcom doesn't want to.

So when talking next, you need to have a good direction.

Zhou Buqi's strategy is that Changyou will only dig for gold that Capcom doesn't like, and will never compete with them.

The gold that Capcom likes is console games, and this cannot be touched.

In fact, there is no need for them to protect the food at all. The console game market is broken, and Changyou is invited to do it, but Changyou is too lazy to do it. In a far bigger market, we have to develop different versions for different game consoles... It's simply thankless.

There is a craftsman spirit here in Japan.

Most of the time, the spirit of craftsmanship is to work hard where others don't like it.

For example, the samurai sword is praised by the world. The craftsmanship is indeed very good and admirable. But few people explore the story behind it, and they really think that their craftsmanship is amazing.

Zhou Buqi happened to be familiar with history.

The samurai sword is actually the Tang sword craftsmanship from the Celestial Kingdom. However, later this practice became less popular in the Central Plains. Because all the wars in the Central Plains were fought by hundreds of thousands or millions of people.

In a battle of this level, what's the point of using that kind of finely crafted top-notch Tang knife?

Under the sea of ​​​​people, a group of peasants on the other side who had not practiced martial arts had hoes in their hands, and they could chop the instructor of the Royal Forest Guards holding a Tang knife into a pulp.

All the wars in the Central Plains were extremely large-scale, and the emphasis was on the popularization of weapons, not the quality of individual soldiers, but on winning with quantity. Even during World War II, the Korean War, and the Vietnam War, this set of ideas was still effective.

It's different in Japan.

The war took place between samurai, and the total number of people on both sides in a battle was only a few hundred. In a small battle of this scale, whoever's weapons can cut iron like clay will be the most powerful.

Because the scale is so small, we strive for excellence.

In the final analysis, this is the consciousness of small farmers in a small country with few people.

Even in 2012, Japan still has not escaped this kind of cultural influence. For example, Capcom has been obsessed with console games in the past few years... In fact, it is the spirit of craftsmanship, digging and digging in a small market and small pool. Yeah dig.

European and American game companies have developed horizontally, from console games to computer games, and from social games to mobile games.

Japanese game companies continue to develop vertically and strive for excellence in areas that have not changed much... This will of course have a quality advantage far beyond other companies.

But once the market changes.

That would be tragic.

For example, Konami's "Pro Evolution Soccer".

The reason why it doesn’t work is because the market has changed. In the past few years, there were several football games on the market, with lower development costs. "Pro Evolution Soccer" has the craftsman spirit of excellence, the best quality, and of course ranks first in the industry.

Not in the past few years.

The old guys in football have reacted slowly, and digital economy and copyright economy have received attention in the football field.

This has led to a significant increase in the cost of football games.

A lot of football games just die.

EA adapted to the times, quickly made adjustments and increased the development budget of "FIFA Football". However, "Pro Evolution Soccer" is still the same as in the past and wants to continue the past model. Insufficient budget will lead to too few copyrights and insufficient product quality.

The spirit of craftsmanship is certainly good.

But there is a premise: this thing is immutable, preferably it will not change for a hundred or a thousand years.

Once it changes, it's all over.

It is innovation, not craftsmanship, that stands out amid change.

This is a truly huge market. It is a battle between hundreds of thousands and millions of troops in the ancient Central Plains, not the eternal line of Japanese emperors, which has not changed for thousands of years.

Shopping malls are like battlefields.

Changyou wants to be a world-class gaming giant and dominate the global gaming market. The most important thing is to welcome and embrace changes.

Capcom wants to protect his one-third of an acre of land and pass it on to future generations...

This is good.

Changyou can borrow good IP from them to conquer a larger market. A small part of the rewards you win can be given to Capcom, which can be regarded as repaying the "principal and interest".

This is what Ren Yuxin said about the third and fourth points of cooperation with Capcom.

Thirdly, Changyou can help Capcom launch PC versions of some games.

Although Capcom has reaped the benefits of the PC version of "Resident Evil 5" and made a fortune, it is not easy to fully transform from console games to computer games. It's different from a technical perspective. Developing console games and developing computer games are completely different technologies and different business processes.

Another point is that Capcom simply does not dare to fully transform into computer games.

Players have all gone to play computer games, so how can console games be sold?

This is why Capcom chose to use "Resident Evil 5" as a guinea pig to launch the company's first computer game.

Because the "Resident Evil" series of movies is very famous, it is very famous in the European and American markets. The PC version of "Resident Evil 5" is actually mainly aimed at the European and American markets.

This is something Changyou can take advantage of.

The "Resident Evil" brand is very famous in Europe and the United States, but other game brands are different. How can Capcom develop a game that meets the European and American markets?

It would be more appropriate for Changyou to do it.

For example, if Changyou's British game studios and American studios use Capcom's game IP for development, it will be in line with the preferences of European and American players.

This is also the overall idea for the operation of global game IP that Zhou Buqi has designed for Changyou.

As for the fourth point of mobile game development, let alone this.

Mobile gaming is too far away for Capcom.

Out of reach.

Ren Yuxin said: "There is a general idea that Capcom will work with Changyou to develop the computer version of the game. As for the development of mobile games, Capcom has no interest at all."

Zhou Buqi smiled and said: "That's better, Changyou can do it by himself!"

Ren Yuxin nodded, "We still need a few more rounds of talks. Let's settle the third point surrounding computer games first. Capcom will provide the intellectual property rights, and Changyou will provide the channel resources. It is considered equal, so we are investing in new products." of……"

At this time, Senior Sister Zhen Yu knocked on the door and walked into the study.

Zhou Buqi was not interested in hearing the trivial details, so he interrupted him, "It's all fine. Just do it according to your ideas. Just make good use of the other party's narrow vision."

Ren Yuxin smiled, "Yes."

Zhou Buqi then asked: "Where's "Pro Evolution Soccer"?"

Ren Yuxin said: "Tomorrow, we will have a discussion meeting tomorrow morning. If Konami's other games are not easy to talk about, "Pro Evolution Soccer" is probably their biggest headache. I hope Changyou will show up."

Zhou Buqi nodded, "Have Mattrick told you that the 'FIFA' license obtained by 'FIFA Football' from FIFA will expire this year."

Ren Yuxin said: "Well, I've said it before. "FIFA13" launched this year will be the last game that can be named 'FIFA'. Unless EA can reach an agreement with FIFA and complete the contract renewal."

Zhou Buqi said decisively: "You can make more fuss about this matter. Football is a global institution with a high degree of monopoly and highly concentrated power. FIFA is football, and football is FIFA. FIFA has all the control over football." Power and capital can only kneel before power. EA is an American company and may not have such awareness. Changyou grew up in such soil, which is Changyou's advantage."

Ren Yuxin knew what he meant and said with a smile: "Indeed, if Changyou can cooperate with FIFA and compete for FIFA's authorization, we can maximize the value of the 'FIFA' title. Come out and do better than EA."

"Okay, that's it, let's talk about it tomorrow night."

When Zhou Buqi saw that Zhen Yu was already pregnant, the way she sat on the sofa suddenly lost a bit of the youthfulness and vitality of a girl, showing the brilliance and charm that only a young woman can have.

He immediately understood the origin of that strange feeling.

It turns out to be here!

From Ning Yaxian at the beginning, to Aunt Xue, and later Wen Zhixia and Ning Yameng... they all have a charm that other girls don't have.

It's a different taste.

Now I understand.

It turns out that young woman does not refer to the transformation from a girl to a woman, nor to breaking through the window paper, but to the unique sense of maturity and charm that can only be shown after giving birth to a child.

This time, Zhou Buqi felt that he understood women better.

Just like Aunt Xue once said in private, she owed him everything in her life and could give him nothing. If there is another life, he will definitely get what he wants.

At that time, Zhou Buqi was quite useful.

Something doesn't feel right when I think about it now.

That’s not right!

Aunt Xue's temperament is because she gave birth to Baoshan. If there was no Baoshan in the next life, wouldn't she be less attractive? Isn’t there that mysterious magic that is like a magnet?

Sure enough, people can't be too superstitious.

You can't place all your hopes on the next life. The butterfly effect is happening. You still don't know what will happen in the next life.

Zhou Buqi went to sit on the edge of the sofa, took Senior Sister Zhen Yu's hand, and mainly talked about the European debt.

Last year, the Zhou family had a bit of a cash flow crisis.

Just as European debt plummeted to a historic low, Zhou Buqi asked Zhen Yu to get in again with US$500 million. What I originally thought was that if I hold it for one year, it can rise not only 100%, but also 80%.

Unexpectedly, in just over half a year, the goal of doubling has been achieved.

Zhen Yu asked: "Do you want to sell it?"

"Now?"

"right."

"Well, then sell it. It's not good for you to be worried now that you are pregnant. If it falls sharply again after a while, it will affect your mood. Sell it, it will be easier, the European debt market is too unstable."

Zhou Buqi pondered for a moment and then gave his answer.

European debt trading, in the long run, must be a huge profit, whether it is Greece, Portugal or Italy, they have survived. However, in the short term, the risks are extremely high. The European debt of 500 million U.S. dollars has now doubled to 1 billion U.S. dollars. After a few months, it may fall back to 500 million U.S. dollars.

Short-term high selling is also a good choice.

Zhen Yu pinched his face lightly, pursed her lips and smiled, "Okay, let's sell it. I made a big profit, I'm really happy."