Chapter 2165 Shake the advantage of sinking

The next day, Zhou Buqi felt a little sleepy and had big dark circles under his eyes.

I didn’t go to bed until after 3 a.m. and had breakfast at 7 a.m. to prepare to go to the company. I have a very important meeting to attend in the morning and I have to get up early.

When he went upstairs to change clothes, Aunt Xue followed him and said with some distress: "Why do you work so hard?"

Zhou Buqi smiled and said: "What's so hard about this? I'm used to it. Isn't it the Spring Festival? Manchester United happened to have a Premier League match against West Ham United on the first day of the new year. I asked them to design Manchester United's home court. , add some elements of the Spring Festival, and sleep a little later."

Everyone in the family has gone to their hometown in Northeast China.

Sun Wanran and Ning Lu, two little secretaries, couldn't find enough trouble to wash themselves, put on makeup and change clothes, let alone take care of Zhou Buqi. So Aunt Xue is taking care of him these days.

Zhou Buqi was also used to it and didn't do anything at all, letting Aunt Xue change her clothes from inside to outside, top to bottom.

Aunt Xue took off his plaid pajamas, revealing his strong body, then took a white shirt to help him put it on, and raised his head curiously, "Manchester United? Spring Festival elements? Is this appropriate?"

Zhou Buqi said with a smile: "What's inappropriate? The whole world is celebrating the Lunar New Year. The lanterns and festoons are all red, which matches well with the red color of Manchester United."

Not only that, as domestic consumption power becomes stronger and stronger, there will be more and more Chinese elements in this kind of professional sports.

The entire Premier League will add New Year elements, and many big-name stars will be invited to record VCRs to send New Year greetings to domestic fans. In fact, it is a business-level operation to please domestic fans and make them pay attention to the Premier League.

In this regard, the NBA does the best.

The Premier League has learned a lot.

Aunt Xue sighed softly, "After you are busy during the day and at night, please pay attention to your health and don't work so hard."

Zhou Buqi smiled and said, "It's not hard work. I'll go to the company for a meeting and then go back to the office to catch up on my sleep. A big boss will always have some privileges."

"That's okay." Aunt Xue nodded gently, and then couldn't help but said, "How about a massage? Relax?"

Zhou Buqi twitched the corner of his mouth, "What kind of massage?"

Aunt Xue rolled her eyes at him, "What massage are you talking about? The beauty salon has arranged it."

Zhou Buqi felt very embarrassed, "Isn't this bad..."

Aunt Xue buttoned up his shirt and asked, strangely, "Don't you miss Wan-style service? I've prepared everything for you, why don't you go? I'm just serving you as a customer. What do you dislike?"

Zhou Buqi said: "It's not that I dislike it, it's that it's inappropriate."

"Why is it inappropriate?"

"It's inappropriate in terms of seniority. Speaking of which, she is Shi Jinglin's elder. How do you want me to go? In front of two elders, then strip naked and ask them to provide me with a one-stop service? How can I do that? Such?"

Zhou Buqi shook his head repeatedly.

I feel like this is not good.

Aunt Xue said angrily: "Then what are you doing now?"

Zhou Buqi laughed, took his hands back from her chest, helped her straighten her pajamas, and put on the suspenders, "You are different from them."

Aunt Xue hummed: "Why is it different?"

Zhou Buqi said matter-of-factly: "We have lived together for several years, and we are so familiar with each other. I have only met them a few times, so I'm sorry, I'm not that thick-skinned."

"It's all you no matter what!" Aunt Xue curled her lips and didn't believe it at all. "I'll see how long you can restrain yourself. If you can really restrain yourself, I will obey you."

Zhou Buqi said confidently: "I have no restraint on you? That's inexplicable!"

Then, Aunt Xue knelt down and took off his pajamas, first wearing a pair of warm autumn pants, and a pair of black velvet trousers on the outside.

Because she would have to put on socks soon, she didn't stand up and squatted at her feet to tie his belt.

Zhou Buqi looked at her condescendingly, and suddenly stretched out his hand to push her head toward the belt.

"Fuck you!" Aunt Xue struggled away immediately, raised her head and glared at him fiercely, and then pinched his thighs rudely with both hands, "Restrain yourself!"

…

When I arrived at the company, I mainly held a meeting about WeChat.

This is a marketing campaign planned by Zhou Buqi personally for WeChat, called "Shake to Send Blessings". In cooperation with this year's Spring Festival Gala, the marketing budget reached 20 million yuan.

The process is probably that during the live broadcast of the Spring Festival Gala, the host will recommend the use of WeChat’s “Shake” function to the national audience 10 times in various forms.

By "shaking", you can reach strangers across the country and send them New Year gifts from strangers.

In this way, we can show the closeness of our compatriots across the country.

This statement is of course high-sounding.

When users feel the function of "Shake" and experience it, they will quickly discover that the greater function of "Shake" is to shake girls.

Only after discovering the hidden function can you truly feel the magic of the "Shake" function.

This is Ziweixing’s first formal attempt to cooperate with the Spring Festival Gala.

There have been cooperations before, but they were all sponsorships in the traditional sense, that is, Ziweixing paid for advertising space in the Spring Festival Gala. This time the cooperation is different, with more interactive functions.

This is also of great significance to the Spring Festival Gala!

Today's young people increasingly dislike watching the Spring Festival Gala. How can we attract young audiences back? Previous directors have racked their brains and invited many popular stars that young people like to star in the show.

The effect is actually not very good.

The cooperation with Ziweixing is a new attempt.

Through Ziweixing's products that young people like, and through real-time live broadcast interaction with national audiences through product functions, we can increase the stickiness of the program and maintain extremely high ratings.

This is why a mere 20 million yuan was able to achieve such an important cooperation with the Spring Festival Gala.

Of course, this is also related to the program style of this year's Spring Festival Gala chief director Ha Wen. This producer has launched programs such as "Very 6+1" and "Lucky 52". His style is lively and keeps pace with the times, and he understands the needs of young audiences better. thought.

Zhou Buqi said: "The number of smartphones in China is now 130 million, and the number of WeChat users is 76 million, which is not enough. This year, more and more mobile phone manufacturers will follow up and launch smartphones, and they are likely to enter the market. The era of thousand-yuan phones. We can even predict that domestic smartphone sales may reach 200 million units this year."

Guo Pengfei understood what he meant and said in a deep voice: "In the initial stage, WeChat gained a huge advantage. But with the rapid development of the smartphone industry, this year is the critical period that determines WeChat's survival."

Zhou Buqi said: "WeChat must firmly grasp the pulse of the times. First rely on 'Shake' to dominate the market, and after opening up the relationship between WeChat Moments and Moments.com's Moments, we can truly form a product linkage between them.”

"What about the payment business?"

Zhang Yiming also participated in this meeting. He was more concerned about the development of online payment functions.

Zhou Buqi asked: "Where's Alipay?"

"ah?"

Zhang Yiming was slightly startled.

Zhou Buqi said: "The financial field is too sensitive, and we must be cautious. There is no need to think about leading the times, just follow Alipay. They have done it in the front, and WeChat will continue to follow up."

This actually hurts morale a bit.

A little less responsible.

But there is no way. For a company, survival is the most important thing. If you can't even live, let alone make money, pay taxes, and create jobs.

In this regard, Zhou Buqi admitted unabashedly that he was far inferior to Mr. Liu and Mr. Ma, who dared to be the first in the world but no one else.

It was also the prophetic experience that limited his courage.

In terms of wealth, Zhou Buqi can be more generous; in terms of reputation, he has always been selfish, but he doesn't want to be infamous after making so many contributions.

Of course Guo Pengfei would support Mr. Zhou and said with a smile: "Compared to Alipay, WeChat has a huge traffic advantage. It doesn't matter if we give up the first-mover advantage to Alipay."

WeChat product manager Fu Hongliang said: "Yes, smartphones will become more and more popular. Compared with the PC Internet era, the most important feature of the mobile Internet era is the sinking of products."

Zhou Buqi held out a thumb, "This is the most critical point!"

Fu Hongliang said: "'Shake' is a magical function that can quickly help WeChat sink! Alipay does not have such an advantage. It is a purely financial product... For sinking users, 'finance' is a A big concept that is both lofty and unavoidable.”

Guo Pengfei said with a smile: "I have a hunch that 'shake' will become the most popular feature on smartphones this year."

Zhang Yiming said: "This general trend is actually quite obvious, and we can judge based on this trend."

Zhou Buqi asked: "How to judge?"

Zhang Yiming said: "It can be seen through the frequency of use of seed users and the popularity of their spontaneous promotion to relatives and friends."

Fu Hongliang added: “If the first batch of seed users of a product use the product very frequently and spontaneously recommend it to more people around them, it means that the product has great potential. , will form a major trend of rapid development."

Zhou Buqi nodded.

I can't say anything.

I feel like I can no longer teach them at this level.

With the development of the mobile Internet, when Ziweixing's team was doing mobile business, on the one hand, they learned from Boss Zhou, and on the other hand, they explored, followed up, and summarized on their own, all of which achieved rapid growth.

It can be seen from Fu Hongliang's views that they have formed a complete theoretical system for the mobile Internet.

"Then it's settled!" Zhou Buqi concluded, "This year, WeChat will launch WeChat Moments, and then follow Alipay to promote online payment. Alipay does not have the product quality to sink its products, so it might as well give up its first-mover advantage to Them! Let them fight with the traditional financial industry. Ziweixing's financial business must be based on stable and safe strategies. Don't be afraid of being slow. We have traffic advantages and sinking advantages, and we can strike from behind. Alipay wants to be the first, Then let them grab it!"