Chapter 2179 The hidden rules of the game industry

Zhou Buqi is actually not familiar with the game industry, at least not as well as he is with the Internet industry. Regarding the game backup, he only found out about it when he went to NetEase Games.

NetEase's games have always been self-operated. A number of outstanding domestically produced online games, including "Dragon", "Perfect World", "Swordsman", etc., have all gone to develop overseas markets. Only NetEase's games have not seen any movement.

After asking, I realized that NetEase was worried about game leaks.

If these games want to develop in overseas markets, they must find local agents. Then, the domestic game company transfers all the code, data, etc. of the game to the agent, and the agent's technical team makes certain adjustments to the game according to the local game culture, such as language modification, parameter adjustment, etc. Then start operating again.

On the agent side, leaks may occur.

Even if it is not leaked, after the agent gets all the code, if it is determined to transform, it can use this complete set of code to develop a highly similar game.

This is a real technical leak.

So NetEase has always been very vigilant.

In the same way, domestic game manufacturers are also inevitable. Ninetowns has no technical background. In the early days, it started by acting as an agent for foreign games.

Do you dare to say that there is no such thing here?

The most important gimmick of Ninetowns at the moment is to spend huge sums of money to develop an online game "Firefall" that is similar to "World of Warcraft", known as "Warcraft with a gun."

The code behind the game must be inspired by World of Warcraft.

After all, Ninetowns has been the agent of "World of Warcraft" for so many years and has already figured it out.

Similarly, Ninetowns has also represented EA's "FIFAonline".

This is a shady matter. It not only infringes on other people's intellectual property rights, but also violates the contract originally signed. If word gets out, Ninetowns will definitely be sued.

Zhu Jun was very wary and looked up at him cautiously, "What do you want to do?"

"What are you doing?" Zhou Buqi snorted, "Fight with EA!"

Zhu Jun frowned slightly and said in a deep voice: "This kind of thing is very common in the industry. If you look at these domestic game companies, most of them started as agents. In the early days, they actually held all the intellectual property rights of foreign games. I learned while operating, and then launched a self-developed game, forming a technical accumulation. But this will never see the light of day."

Zhou Buqi knew what he was worried about and said with a smile: "It's okay, the news can't be leaked!"

"Isn't Changyou developing globally?" Zhu Jun glanced at him, "I'm not worried about China. I'm just worried that foreigners will feel uncomfortable after seeing the relevant data and might report it."

Zhou Buqi nodded, "It's okay, I won't go abroad."

Zhu Jun is not stingy. He has a good relationship with Boss Zhou, and he will definitely help anyone who can. But this is related to Ninetowns' reputation and legal implications, so he has to pay attention to it, "What is going on?"

Zhou Buqi simply explained: "EA has offended me, so I want to attack EA!"

Zhu Jun asked: "Are you eyeing "FIFA Football"? I only have the relevant data of "FIFAonline" in my hand. This is an online game version, and there is a big gap between it and the serious "FIFA Football"."

Zhou Buqi said: "I know, what I want is the online game version. Changyou is negotiating with Konami about the copyright of "Pro Evolution Soccer", and the talks are almost complete."

"real?"

Zhu Jun's eyes lit up and he immediately realized that this matter was not simple.

Zhou Buqi smiled and said: "Yes, after the negotiation is completed, Changyou can get all the codes and data for "Pro Evolution Soccer" from Konami. "Pro Evolution Soccer" already has a computer version."

The PC version of "Pro Evolution Soccer 2012" developed by Konami is actually not very good.

When the copyright deal is concluded, next year's PC version of "Pro Evolution Soccer 2013" will be launched by Changyou. It certainly cannot simply copy Konami's version.

However, past codes and some algorithmic logic can still be used.

A large part of a programmer's job is actually "copying" and "pasting".

It’s not that you can’t write it yourself no matter how technically difficult it is. The key is that doing so can save time, effort, and improve efficiency.

If there is no sample that can be copied, then you really have to type the code from scratch, and the development speed will be too slow. With all the codes of "Pro Evolution Soccer 2012" as a reference, you can copy and paste in large quantities, and the development work of "Pro Evolution Soccer 2013" will be very fast.

A game that originally took 10 months to develop may be completed in 5 months.

So is the online game version.

"Pro Evolution Soccer" does not have an online game version, which means that if Changyou wants to launch an online game version of "Pro Evolution Soccer", it will have to write code from scratch, which will be too slow. It will be good if it can be developed in one or two years.

If you get all the code of "FIFAonline", you don't need to copy it as it is. You only need to use some of the other party's algorithm logic to provide development ideas, and "copy" and "paste" in some shared code places.

In this way, the development cycle of the online game version of "Pro Evolution Soccer" can be greatly shortened, and a large amount of research and development funds can be saved.

The key is that the success rate will also be greatly improved.

This is the latecomer advantage in R\u0026D work.

Zhu Jun raised his eyebrows, a little strange, "I think I heard someone say that Konami seems to be cooperating with some game company in South Korea and authorizing them to develop an online game version of "Pro Evolution Soccer"."

Zhou Buqi smiled and said: "That's what happened. Then Changyou entered the game, and Konami stopped it in time. Changyou wants to lay out the track of sports games around "Pro Evolution Soccer", Konami is sure We will pay more attention to swimming."

"Where is the development team?" Zhu Jun was very cautious about this. "I do have the complete code of "FIFAonline" here, but I don't want this code to go abroad. Once it is discovered, it will be tragic."

Zhou Buqi said: "You can rest assured that "Pro Evolution Soccer" will definitely still be based on the PC version. This version will be handed over to a British studio. After all, British people know football best, Americans and Japanese can't." No, it’s even worse for Chinese people. The online game version and the mobile game version are actually emasculation of the PC version to a certain extent, and it can be done by domestic studios.”

Zhu Jun breathed a sigh of relief and nodded, "This is best. The most important thing in a football game is balance, and the player parameters must be adjusted well. The player parameters must be consistent with the players' abilities in reality. Let the British team do this best Okay. After the British adjust the parameters, the domestic team will use these parameters to develop relevant online and mobile game versions."

Zhou Buqi said: "Yes, how fast is the domestic game industry developing? Konami originally wanted to authorize a Korean game company to develop an online version of "Pro Evolution Soccer". This is really a misunderstanding. The domestic game level has already It’s no worse than South Korea, and the development cost is lower and the iteration speed is faster. Games don’t require too sophisticated technology. Domestic development is the core for future game development.”

Zhu Jun asked: "Who should I leave it to?"

Zhou Buqi said: "Ren Yuxin, don't you know him?"

Zhu Jun said amusedly: "How come we don't know each other? They are two gaming geniuses recognized in the industry."

Zhou Buqi asked: "Who is it?"

"One is Ren Yuxin from Penguin Games, who was poached by you, and the other is Ding Youfeng from NetEase Games." Zhu Jun smiled, "It would be great if you could also recruit Ding Youfeng to Changyou."

Zhou Buqi waved his hand, "There are many talents, it just depends on whether they can be discovered and reused."

He will definitely entrust Ren Yuxin with important tasks.

The copyright of "Pro Evolution Soccer" was negotiated by Ren Yuxin from Konami without even taking a Spring Festival vacation. It would be too unkind to directly entrust the game to a British game studio.

Therefore, both the online game version and the mobile game version can only be developed by domestic game studios.

At the same time, further rewards must be given to him.

Originally, Changyou's internal power and responsibility plan was to put him in charge of domestic business, which could expand his territory and put him in charge of the entire Asia-Pacific market.

It just so happened that there was a procurement fraud case in the European region. As CEO, Don Mattrick also had to bear corresponding responsibilities. In addition to deducting penalties and bonuses and some of this year's options, he also had to weaken his powers and responsibilities.

Zhou Buqi has already planned it.

It is necessary to redistribute the power of Changyou's two co-CEOs.

The Asia-Pacific market is headed by Ren Yuxin; the European and American markets are headed by Don Mattrick.

As for the markets in the Middle East, South America, Africa, and Russia, they are jointly negotiated and responsible for the two parties.

After a while, Zhu Jun came back with a silver USB flash drive and handed it to Zhou Buqi, "The file password is the letters 'FIFAonline', which is case-sensitive. Well, be careful and don't spread it. If it is really leaked. News, Ninetowns has been asked for compensation by EA, you have to compensate me."

Zhou Buqi took the U disk and laughed, "How could the news be leaked? You are a bit unfounded! It's not like you don't know that game development requires a high degree of confidentiality. Isn't this an unspoken rule in the industry? Even if it is criticized by domestic peers Even if they know, they won’t make it public.”

Seeing that he was about to leave after taking the things, Zhu Jun said anxiously: "What are you doing? Are you leaving now?"

Zhou Buqi looked back at him, "What's wrong? Is something wrong?"

Zhu Jun smiled and said, "Do you have a girlfriend?"

Zhou Buqi was a little confused, "I'm already married! It's not like you don't know!"

Zhu Jun said nonchalantly: "If you're married, that's not your wife. What I'm talking about is whether you have a girlfriend."

"What are you doing?"

As a good man, Zhou Buqi is very vigilant. After all, when he returned to his hometown during the Spring Festival, Uncle Bai's sisters kept pestering him, as if he was the only man left in the world.

Zhu Jun said: "I have a niece who is a sophomore this year. She said she admires you. My sister and my brother-in-law wanted me to help connect and introduce her to you."

Zhou Buqi had a black line on his forehead, "What is this? Stop making trouble!"