Chapter 2213 Multi-channel Distribution

In the past two years, Ning Yaxian has spent most of her time in the United States. Firstly, her eldest daughter Xinxin has already entered elementary school and she has to take care of her. Secondly, because of her status, if she goes to school in China, she will be easily ignored by others. notice.

Zhou Buqi has contacted Ballmer.

The other party’s attitude was very positive and he said he would come to Silicon Valley to meet me.

Zhou Buqi felt at ease.

I no longer have to travel to Seattle, so I have more time in Silicon Valley.

There was no need to suffer from jet lag. After the plane landed, I called Ning Yaxian and together we went to Google and met Larry Page.

Zhou Buqi came to him mainly because he wanted to further promote the cooperation between Netflix and YouTube. "YouTube and Netflix are different forms of streaming media, and there is no possibility of competition. Netflix can provide more content for YouTube, and YouTube It is to provide traffic and attention to Netflix, and everyone gets what they need."

Larry Page said awkwardly: "YouTube has also launched a long video business."

Zhou Buqi said with a smile: "This is impossible, don't have high hopes."

"It's hard to say."

Larry Page didn’t think so, so he didn’t listen to his lies.

Zhou Buqi said strangely: "Netflix is in the process of transformation and trying to make homemade dramas. Haven't you paid attention? YouTube wants to launch a long video business, but it can't sustain it just by reselling copyrights."

YouTube has now comprehensively launched long-form video services, and users can also watch Hollywood movies here.

But this is on demand.

For example, the movie "Iron Man 2".

There are now two major online platforms in the United States where you can watch the genuine version of "Iron Man 2", one is Netflix and the other is YouTube.

However, the payment mechanism is different.

Netflix users need to purchase a Netflix membership. Once you become a member, you can watch all the film and television content on Netflix for free; YouTube is a free platform, but if fans want to watch valuable and high-quality content like "Iron Man 2", they need There's an additional fee, and the on-demand fee is $9.99.

On the incoming plane, Zhou Buqi looked at the relevant data.

In the past year, "Iron Man 2" has been played more than 85 million times on Netflix; on-demand on YouTube has reached 750,000 times. The on-demand share received by Ziweixing Global from YouTube has reached $5 million.

In the long run, Netflix’s model is more reliable.

Larry Page smiled and said: "YouTube has been revamped and has also launched a membership system."

"ah?"

Zhou Buqi was slightly startled.

Larry Page said: "Some senior accounts can open membership services. The ordinary content published can be made public and is a free model, mainly to earn advertising fees. If you want to publish some more high-quality content, you can put it in the membership channel. If users want to watch, they need to purchase his membership."

"Well, it should be."

Zhou Buqi nodded, thinking this was a better product idea.

Rely on free content to earn advertising fees, earn public attention, and attract fans. Then, by putting more high-end and high-quality content in the membership channel, you can earn more membership fees.

In this way, YouTube's profit model will be diversified.

No similar UGC video website in China can survive, even if it is using other people's pirated film and television works, it will fall into long-term losses.

In fact, the business model cannot run.

Firstly, the advertising fee is too low, and secondly, no one has signed up for membership.

Larry Page said: "Netflix is your company, and Ziweixing Global is also your company... In comparison, Ziweixing Global is more important, right?"

Zhou Buqi was noncommittal.

In terms of personal holdings, I still hold more shares in Netflix.

However, shares are of little significance.

Without power, no matter how many shares you have, they may turn into waste paper; with power, no matter how few shares you have, you can get all the benefits.

Zhou Buqi does not have control over Netflix, but he has full control over Ziweixing Global.

Ziweixing Global is the biological son, and Netflix is only the godson.

Larry Page said with a smile: "From a higher macro perspective, MSI Global licensing all film and television content to Netflix may not be able to maximize profits. Maybe one more YouTube distribution channel will be better."

Zhou Buqi laughed dumbly.

Larry Page looked at him funny, "Isn't it right?"

Zhou Buqi said: "Yes."

He has already had this idea.

If you want to make money from film and television content, no matter what channel or model it is sold through, it is ultimately the same: money is collected from consumers.

The less consumers spend, the less they make.

Therefore, for copyright owners like MSI, whether selling online or offline, the purpose is always the same, which is to find ways to get consumers to spend more.

In this way, copyright segmentation is very important.

Netflix's membership system, as long as users purchase a Netflix membership, they can watch all the content on the Netflix platform.

If Purple Star Global licenses all its content to Netflix, it means that consumers only need to pay once, spending $10 per month, to watch all Purple Star Global content online.

This is such a loss!

If the copyright of Ziweixing Global is divided, part will be given to Platform A, part will be given to Platform B, part will be given to Platform C, and part will be given to Platform D...

This is great. If the audience wants to watch all the film and television works of Ziweixing Global, they have to go to multiple ABCD platforms to purchase memberships.

Each member is US$10, and the total consumption is US$40.

Purple MSI Global can earn more.

Anyway, they have money and have strict authenticity requirements.

Or don't watch it, you'll have to pay more if you want to watch it.

If it is an ordinary film and television company, it may not have the strength and not have enough high-quality content to attract viewers to pay. But Ziweixing Universal has the "Star Wars" series, "Avengers" series, "007" series, "Jurassic Park" series, "Fast and Furious" series, as well as the "Twilight" series, "The Hungry" series Game series and so on.

With so many must-see movies, you can easily split them up, simply combine them and license them to different platforms, and you can control the movie.

Zhou Buqi said: "When the time comes in the future, maybe Ziweixing Global will exclusively authorize the entire set of "Star Wars" series of movies to YouTube. They can be produced on demand, or you can open a membership."

"real?"

Larry Page was very pleasantly surprised.

"Star Wars" is the most popular movie series in the United States. The United States was founded too short ago and has little culture. The biggest popular culture is "Star Wars".

So no matter how bad a Star Wars movie is, it can still sell unimaginable box office.

Zhou Buqi said: "As you said, from a more macro perspective, multi-channel distribution is indeed more beneficial. However, the streaming media market has not yet developed. Let's talk about it later!"

Larry Page understood what the other party meant.

In the short term, YouTube will first help Netflix promote it; when the streaming media industry develops, Ziweixing Global will use its own core products to help YouTube promote it.

The matter was settled just like that.

YouTube can cooperate with Netflix!

For example, Netflix's homemade drama "House of Cards" has become famous. However, Netflix is a paid website after all, and its traffic is limited. If you cooperate with YouTube, you can license an episode to YouTube for free.

More viewers can watch the first episode of "House of Cards" on YouTube.

Mesmerized.

I want to watch the second episode...Sorry, it is no longer available on YouTube. Please subscribe to Netflix. In this way, the drainage effect is achieved.

There are many similar strategies.

The key is to promote the cooperation between Netflix and YouTube.

Next, another thing was mentioned.

One thing that worries Larry Page - Google+.

This social product once had high hopes for Larry Page, and it was his biggest political achievement after becoming the CEO of Google!

This website was only launched in June last year.

All of Google's resources were poured into it, and it was instantly in the limelight.

It's only been a few months and it's not working anymore.

Even social game developers are leaving.

For social networking sites, social games are a very important profit segment, but the traffic of Google+ is too low. More importantly, Google+ users are a bit too high-end, so high-end that they don’t play social games at all.

what to do?

This is a sign of decline!

Zhou Buqi didn't know what to do. Even if he knew, he wouldn't say anything. He said with embarrassment: "The social game industry has gone downhill. All major companies are cutting expenses and shrinking their business. Google+ cannot provide enough revenue. They will definitely quit first. There is nothing we can do about it.”

Larry Page was very reluctant, "Is there really nothing we can do?"

Zhou Buqi said: "By the way, I heard that Apple has given up on its own social network business? The iOS system is deeply integrating Helo."

Larry Page nodded, "Yes, not only Helo, but also Facebook."

He was embarrassed.

As the three giants in the global social business, Facebook, Helo and Twitter, the first two products are highly integrated with the iOS system, only Twitter has not made any move.

The so-called deep integration means that Apple specifically adjusts the system level of iOS to specifically adapt to Facebook and Helo.

In this way, when users use Helo on the iPhone, the user experience will be greatly superior to using Helo on an Android phone.

That's the benefit of Apple's "dedicated" system.

Android is a "universal" system, so it is difficult to achieve such an effect.

Because it is dedicated, it performs better.

Now that social networks were mentioned, Zhou Buqi suddenly remembered something and said in a deep voice: "The social network market has basically been finalized, and Microsoft has nothing to do... By the way, do you know what Microsoft has been doing lately?"

"What's the noise?"

"They want to buy Yammer."

"That's it..."

Larry Page was indeed deep in thought.