Chapter 2280 Coupon

Zhou Buqi immediately felt like one of his own towards Zheng Xiaoli. As expected, she came from China. Everyone was of the same mind, so he couldn't help but said, "How about you take care of this stall?"

"ah?"

Zheng Xiaoli was slightly startled.

Zhou Buqi smiled and said: "Actually, you don't have to worry too much. The person in charge of this business is a guy named Paul. He has also started a business in Silicon Valley before. There are no barriers to communication. Just let him report to you."

Of course Zheng Xiaoli would not refuse, but she was worried that she would not do well. After all, she had never been exposed to this kind of O2O business, "Me? Can I do it?"

The two of them were sitting in a coffee shop near the company. Zhou Buqi glanced at Zheng Xiaoli opposite him and said, "Besides you, I don't know anyone else who has such a good grasp of traffic theory. I don't trust those foreigners. They You can also see the attitude towards subsidies and O2O, it’s like a mouse seeing a cat.”

Zheng Xiaoli laughed and said, "Isn't that true?"

Zhou Buqi said: "This matter is very important and must be done well. First of all, we must have a correct understanding of the concept and proactively do it with expectations. Facebook and Ziweixing International have launched a comprehensive competition. Not to mention other products that are springing up in the market, Facebook alone will definitely launch several products that are highly similar to ours in a short period of time to compete. We must ensure that users choose our products."

Zheng Xiaoli nodded, "Yes, so we need to deepen and strengthen the moat of the product. If we only rely on product innovation and certain technical advantages, it will be too easy for competitors to imitate. But the combination with offline business has extremely The threshold is big, let alone small companies, even big companies may not be able to achieve it.”

Zhou Buqi smiled and said, "That's what I mean."

Zheng Xiaoli said: "Just like movies, we are able to do this because we have the support of Ziweixing Universal, as well as the online movie ecosystem composed of Rotten Tomatoes, Metacritic, Flixster and Fandango that we have established very early, as well as Wanda The support of the acquired AMC theater chain. These resources, even technology giants like Facebook, are powerless. If we make good use of these resources, it will be our great competitiveness."

Zhou Buqi smiled and said, "Yahoo also has a movie channel with rich content. You can also run it and integrate it into this movie system."

"good."

"This matter must be done by our own people. Not only will you understand this set of ideas best, but it will also be easier for us to communicate. It will also be conducive to the confidentiality of the business line. It is best not to let competitors think clearly about us. Whatever you’re doing, the sooner the better.”

"Yes." Zheng Xiaoli accepted Boss Zhou's opinion, "The combination with movies is the first step for us to promote the product into the marriage system and return from love to life. If the first step fails, let alone external opinions. , even if there will be great criticism within us.”

Zhou Buqi is very satisfied with her. No wonder Zhang Yiming, Wang Xiaochuan, Liang Rubo and others are full of praise for her, "Do you have an idea? If you are put in charge of this matter, what will you do?"

Zheng Xiaoli said: "I want to call two more people from China to help me. I may first focus on the project to transform Yahoo. I need trustworthy people to help me keep an eye on this."

"no problem."

Zhou Buqi responded readily.

Zheng Xiaoli continued: "The next step is to rely on subsidies. Competitive prices often lead to competitive products. Now Fandango adopts a commission system, and online ticket purchasing is more expensive than offline, so the traffic will definitely not be too high." high."

Zhou Buqi smiled and said: "It's not too low. In the past year, the number of movie tickets sold on Fandango reached 100 million. It can be seen that the United States is indeed a big country in movie consumption, and many people are really fed up. It is inconvenient to buy tickets offline and queue up, so I would rather buy more expensive tickets online.”

Zheng Xiaoli said: "It can be seen that the market demand is still very obvious, but I don't think it is necessary to cancel the commission."

"ah?"

Zhou Buqi was a little surprised.

This idea is really different from his previous thinking.

Zheng Xiaoli said: "It would be a pity to cancel the commission system that they have worked hard to establish for so many years. The existence of the commission system will definitely be beneficial to Fandango's own business development. It is a channel of income. . Once canceled, it is easy to cancel, but it will be difficult to restore the commission system in the future.”

Zhou Buqi remained silent.

Zheng Xiaoli continued: "What consumers really care about is not the commission, but the final transaction price. As long as online ticket purchasing is cheaper than offline ticket purchasing, more and more people will choose to buy tickets online. There are There’s no commission, so it doesn’t really matter, they’re already used to commissions anyway.”

"Um."

Zhou Buqi nodded.

I think what she said makes sense.

Even if there is a commission for online ticket purchase, as long as the subsidy is in place and the price of online ticket purchase will be lower, then the sales of movie tickets will be more competitive.

There is a more important point, Zheng Xiaoli may not be embarrassed to say it clearly.

Think about defeat before thinking about victory.

What if this traffic plan around the movie fails?

At that time, Fandango will lose the support of the group headquarters and will have to fend for itself.

Now that the commission has been cancelled, if the plan fails in the future, Fandango will have to find its own way out... If the commission is cancelled, their operation will be very complicated, and they will have to iterate on product design to restore the commission system. This will greatly offend consumers.

Zheng Xiaoli said with a smile: "The existence of the commission system will also give people the illusion that they are enjoying a greater discount. A ticket is 8 US dollars, including the commission of 8.5 US dollars. The final transaction price is 7.5 US dollars. In fact, We only subsidize US$0.5, but in the minds of consumers, it is a benefit of US$1, and they will be happier.”

Zhou Buqi asked: "What's the form of the subsidy?"

Zheng Xiaoli pondered for a moment and said slowly: "At present, I have two considerations. One is Helo payment. If the user chooses to use Helo payment when purchasing tickets, a certain deduction can be made during the payment process, thereby encouraging everyone to pay with Helo. Use Helo to pay. The other option is to issue coupons directly. You can issue coupons for movie tickets through Fandango, Helo, including Ucgram, YikYak, Yahoo and other channels."

Zhou Buqi said: "The current competition between Ziweixing International and Facebook mainly revolves around the two products Helo and Facebook. The top priority is to increase the attractiveness and traffic of Helo at all costs and complete the marriage with users. The tying up of the scumbag attribute users will stop them from messing around.”

Zheng Xiaoli immediately understood what he meant, "Then you can only receive coupons through the Helo platform! Direct all online movie ticket traffic to Helo."

Zhou Buqi said with a smile: "It doesn't have to be just online tickets, it also includes offline tickets. If there are movie fans who go to buy tickets offline, they can cooperate with the theaters and ask the ticket seller to recommend that the fans use Helo to collect coupons offline. It can also be used when purchasing tickets.”