Chapter 2285 The Paradox of Subsidy

Zhou Buqi's heart skipped a beat, and he seemed to have found some direction, and said to himself: "The coupon for opening the blind box..."

Wen Zhixia said softly: "In the business of unpacking blind boxes, before the consumer opens the blind box, he has no idea what is in the box. Only after he buys the blind box home and opens it will he get the truth. This It not only provides a sense of heartbeat and excitement, but also allows merchants to sell some products that consumers do not need."

"Um."

"If consumption occurs because of demand, there will be too much excess productivity in society, which will cause great waste. If this kind of consumption is regarded as entertainment, a lot of inventory can be solved."

"You understand it very thoroughly!"

Zhou Buqi laughed.

Teacher Wen's words hit the point.

Many of the things in the black box and blind box are actually quite good and "valuable".

But in fact, most of the commodities are surplus commodities, and there are also small commodities imported from China. The biggest attribute of these products is that they are of high quality and low price. They look expensive and classy, ​​but are actually very cheap.

Even if it is a luxury product like LV.

For luxury goods like LV, in order to maintain the brand's status and image, once unsalable products appear, they would rather destroy them than reduce their prices.

This is of course a huge loss for LV manufacturers.

But although the loss is large, it is much smaller than the brand damage caused by price reduction sales.

Blind boxes are different.

That will solve this problem.

In a blind box worth $50, a pair of LV T-shirts were suddenly revealed, worth $800!

This is a win-win situation for all three parties.

For blind box consumers, it is a great deal to buy a luxury T-shirt for such a small amount of money. This is definitely a treasure blind box!

For Jingtao, by promoting consumption and improving the quality of blind box unboxing activities, it can attract more people to participate.

It is also of great benefit to LV.

Those unsalable T-shirts must not be sold at a reduced price, so they will have to be destroyed, which would be such a waste. But if it is sold to Jingtao at a low price, it will be different.

Jingtao’s blind box sales strategy is not clearly marked, but random.

If a consumer spends $50 to buy a pair of LV T-shirts, it means that the market value of the T-shirt is only $50; if a consumer spends $50 to buy a blind box, a price tag will be drawn from the blind box. An LVT shirt priced at US$800 is different. The market price of this T-shirt is still US$800!

Because this is a treasure blind box, it can be easily shared and disseminated through social platforms under the ecstasy and excitement of consumers, and it will further increase the brand value of LV.

By removing the blind box design, the insurmountable hurdle of not being able to reduce the price of luxury goods has been bypassed.

There are too many similar "no price reduction" products.

For example, the shoes of Adidas and Nike cannot be reduced even if they want to, but they can be sold to Jingtao at a reduced price, and then Jingtao packages them into blind boxes.

In this way, the external value of the blind box is greatly improved, but in fact, the procurement cost of Jingtao is far less than outside expectations.

However, Jingtao’s blind box unboxing activity has only been online for a short period of time, and its strength is not yet strong enough. It has not yet reached cooperation with luxury brands such as LV, Chanel, and Dior.

Fortunately there is no rush.

Japan is the world's largest consumer of luxury goods, far ahead of the United States and China. This is the market that luxury goods companies attach most importance to. In this kind of abnormal consumer society, many abnormal cultures will appear.

For example, many young girls want to buy luxury goods to suit the social atmosphere, but they have no money, what should they do? Then you can only rely on your body.

It's like a very popular culture here.

What is nurturance?

It is impossible to raise a biological daughter, it would be worse than a beast.

Mainly some older bastards go to the market to find some beautiful young girls, finance them, and then slowly develop them... The reason why young girls are willing to be developed is often because of the desire to compare. Earn enough money to buy a luxury bag without being laughed at by your friends.

If it is a girl with better conditions, she will be targeted by a higher-level person, such as Mr. Mitsui. Cultivate her carefully, and then arrange to work as a housemaid in the homes of some powerful people.

Wen Zhixia actually didn’t have such a thorough understanding of Jingtao’s blind box business. She just found some inspiration, “Blind box transforms consumption into entertainment. This is actually consumption for entertainment rather than consumption of goods. Coupons It could also be that this is a movie coupon, and the purpose of the movie itself is entertainment.”

Zhou Buqi narrowed his eyes, "Blind box coupon..."

Wen Zhixia said softly: "I have browsed some group buying websites in China and used Groupon in the United States. These websites are actually similar. There are many coupons on them, which are cooperated by merchants and websites to subsidize users. But the actual effect is not good, and only those excessive subsidies will arouse the favor of consumers."

Zhou Buqi said with a smile: "Teacher Wen, you are really going to make a comeback, you are awesome! You are awesome! You have a unique vision!"

Wen Zhixia rolled her eyes at him, but felt a warm feeling of recognition in her heart, "Most of the coupons issued by group buying websites are difficult to convert into final orders. Only those coupons with excessive subsidies will be converted into orders. But For these over-subsidy coupons, merchants either give up profits or the platform provides additional subsidies. This means that the more orders there are on such websites, the more serious the losses will be, because the final transaction orders are basically the same as Related to over-subsidised coupons.”

Zhou Buqi nodded, "This is the paradox of subsidies."

Wen Zhixia was really in tune with him, and even thought of the case of luxury goods, "Just like many luxury goods, they would rather be destroyed than lowered in price. Once the price is lowered, there will be a chain reaction in the market. If the price is lowered today, it will not be lowered tomorrow." Will it drop again? After a long time, most consumers will be in a wait-and-see state. What if the price drops again in a few days? On the contrary, no one will buy it. On the contrary, if the price is not lowered but only raised, it will It will give consumers confidence and have a psychological effect that if they don’t buy it quickly, it will only become more expensive in the future, which will greatly stimulate consumption.”

Zhou Buqi said: "The blind box can circumvent this paradox."

Wen Zhixia pursed her lips and chuckled, "Yes, blind boxes are unknown and full of variables. So if Ziweixing wants to issue movie coupons, it must not be like those group buying websites, which will only cause continuous losses and subsidy effects. It will also be bad.”

Zhou Buqi asked with a smile: "Mr. Wen, do you have any advice? Can you give me some advice?"

Wen Zhixia said: "Coupons are distributed randomly. But I don't know how much discount the coupons are. Only when consumers take the coupons to the cinema counter or self-service ticket vending machine to pay the bill, can they check what they have won. How much discount can you get with the coupon?”

"Good! Good! Good! What a great idea!"

Zhou Buqi really had a feeling of enlightenment.

That's how it should be!

This should be the correct form for Helo to distribute movie ticket coupons to movie fans!

If it is a normal group purchase coupon, there are too many disadvantages.

For example, if Helo sends a movie coupon to a user, it would be troublesome if it were open and transparent and clearly informed the user of the discount.

If the discount is too low, users may give up the coupon and stop watching the movie.

Wait until the next day to get the coupon.

If the discount is still low, then give up.

When did you get a coupon with a low enough discount, and then happily took the coupon to buy a ticket to watch a movie in the cinema? In this way, the ultimate harvesting of the platform is completed.

Ziweixing International will suffer serious losses in this business.

But the blind box strategy is different.

The user is not told what kind of coupon he got. Only when he goes to the cinema and completes the payment will he be "surprised" to discover the real discount of the coupon.

This has a feeling of playing with the heartbeat.

The entertainment aspect of "gambling" comes out.

Movie fans are happy to pay the bill, and there will be no mechanical loopholes in Ziweixing International's subsidy process. Because more entertainment attributes are added, it will be easier to introduce traffic from movies to Helo, and the ultimate goal is achieved.

…

In the evening, Zhou Buqi went to Mr. Mitsui's home to meet the girls he had arranged. There were more than twenty girls in total, and he selected them again.

The quality is very high.

Just don't trick some minors into coming over.

After returning home, Zhou Buqi was too embarrassed to talk to Teacher Wen about this kind of thing, so he turned to work and said with a smile: "Teacher Wen, I think you know a lot about the Internet!"

Wen Zhixia pursed her lips and rolled her eyes at him.

Zhou Buqi said: "I'm serious, how would you think of me to open a milk tea shop or something? How about... how about you go find a job at Ziweixing International?"

"Me?" Wen Zhixia was slightly startled, "Can I do it?"

Zhou Buqi said: "Why not? The blind box coupon theory you mentioned has saved me so much trouble!"

Wen Zhixia pursed her lips and laughed, "Then what do you want me to do? I don't understand anything."

Zhou Buqi smiled and said: "Simple, haven't I just acquired Yahoo? Next, I want to transform Yahoo from a media to a media platform. In order to accomplish this, I specially transferred a vice president from China. , to serve as Yahoo’s senior vice president and take charge of transforming Yahoo.”

Wen Zhixia frowned slightly, "Shall I go and attack him?"

Zhou Buqi said: "I'll be an assistant... This vice president is a woman, a few years older than you. Her name is Zheng Xiaoli. She is outstanding. She is one of the few elite executives that has emerged in China in the past few years."

"I'm going to be someone's assistant," Wen Zhixia said dumbfoundingly, "Does someone want me?"

Zhou Buqi said: "Why not?"

Wen Zhixia glanced at him and said, "Should I tell her about our relationship? If I tell her, she will be under pressure. If I don't tell her, she might still look down on me at my level."

Zhou Buqi said decisively: "Tell her that I want to train her as a direct descendant. This pressure is nothing. Female executives in the workplace are generally better able to withstand stress than men."