Chapter 2291 Online shopping guidance from search engines

Zhou Buqi has actually heard about this for a long time.

In the past few years, the domestic Internet industry has seen a wave of people going overseas to make money. In fact, not many are doing serious business, and most of them use unconventional means.

The most ruthless thing is cross-border e-commerce.

This is related to the e-commerce shopping environment at home and abroad.

Domestic e-commerce giants are more cautious and unwilling to hand over their core lifeline to others... The most representative case is the battle between Baidu and Taobao.

At the beginning, domestic online shopping habits were similar to those abroad. They were all searched through search engines. Most of Taobao's traffic came from Baidu.

This makes Taobao feel threatened and has a feeling that its life is controlled by others.

Sure enough, Baidu later took advantage of its strong traffic advantage and started its own e-commerce business. Fortunately, Taobao survived under the leadership of Boss Ma, and as a blessing in disguise, it got rid of the situation controlled by search engines and opened up a new atmosphere for the domestic e-commerce environment.

It also established the overall pattern of domestic online shopping.

That is, when consumers shop online, they directly enter relevant e-commerce platforms, such as Taobao, JD.com, Dangdang, Yixun, Paipai, etc.

One advantage of this is that these large e-commerce platforms that have grown up have established their own brands and obtained credibility certification in the market.

All have certain consumption guarantees, which greatly protect the rights and interests of consumers.

For example, if you want to buy a handbag, go to Taobao to buy it... At least Taobao is the platform to check it, and the safety is greatly guaranteed.

If you directly search for "handbag" on a search engine, the e-commerce websites that pop up may be of all kinds, and they may be scam websites. If you go in and make a purchase, you may be deceived.

It’s different abroad.

The vast majority of online shopping activities still rely on search engines... This is also the reason why Google makes so much money. A large part of its profits comes from the revenue brought by attracting traffic to e-commerce websites.

And there is a mechanical loophole.

When foreign consumers shop online, they search for products on search engines, and then enter relevant e-commerce websites to place orders and consume.

Most search platforms, including Google, almost have a bidding ranking mechanism.

As long as the e-commerce platform pays a lot of advertising fees, it has a great chance of being ranked at the top of the search page, thus attracting the greatest possible attention from consumers and winning orders.

This has been discovered by some domestic entrepreneurial teams as an opportunity to make a lot of money.

Not only in this life, Zhou Buqi knew several friends who were engaged in cross-border e-commerce in his previous life. Making money was like printing money. Making millions a year was just like playing. After working for a few years, he could accumulate a fortune. A net worth of twenty to thirty million.

The general approach is for a domestic team to register an e-commerce website overseas, and then import relevant product information. The price is low enough and the products are attractive.

However, this newly registered website has no reputation and no one knows about it. What should I do?

It doesn’t matter, go advertise on search engines.

Firmly lock the top few search pages.

For example, if a consumer wants to buy a bag online, he or she will first search on Google, see the link to this new website, and be attracted to it.

Even if there is competition from similar formal websites such as Amazon and eBay, don’t be afraid.

It’s $200 on Amazon, but only $50 here.

And make various promises with absolute fidelity.

The only disadvantage is that cross-border e-commerce is very slow in terms of time. It needs to be reviewed, the goods need to be picked up, and the goods need to go through customs. It takes 30 days for the goods to be shipped.

Foreigners also have the psychology of picking up bargains and want to buy bargains. It doesn’t matter if they have more time to wait.

You will be attracted by the high-quality and low-priced products and place an order.

After paying and placing an order, consumers will wait slowly and expectantly.

However, after waiting for 30 days, I found that the website had not shipped the goods.

Suddenly one day, you will find that this website cannot be opened... I went to investigate again and found that this company has been canceled and the building is empty.

In other words, this gang actually has no supply chain, logistics or product channels at all. It is just a leather bag company that specializes in deceiving people.

Taking advantage of the long turnaround period of cross-border e-commerce, we only collect money and do not deliver goods.

As consumers reported more and more, relevant departments were dispatched, and Google also blocked relevant website links... This group of people had already run away.

After running away, re-register a company, change the name, build an e-commerce website, and then continue using this model from beginning to end.

Even if only 1,000 orders were received during the 30-day turnover period, the transaction volume in one month would be at least tens of thousands of US dollars. Converted into Huaxia currency, that would be a "net profit" of hundreds of thousands.

In this process, there is only one point that is more difficult to deal with.

There is a lot of technical difficulty in building a decent e-commerce website that can attract consumers.

This creates market demand.

That is to say, this new project proposed by Ms. Ji Xiaqing, the product director of the International Department, is to be a template e-commerce platform.

Is it difficult to build an e-commerce website?

It doesn't matter!

We can use Ziwei Cloud to launch a new SaaS service and use the cloud platform to build an e-commerce website building platform. Modularizing an e-commerce website allows some small and medium-sized entrepreneurial teams with little technical skills to build their own e-commerce websites in a time-saving, labor-intensive and cost-effective manner.

In this way, it will be convenient for those who engage in cross-border e-commerce.

You can build a new website every month.

Then shoot for a land.

Keep jumping, keep going overseas to harvest.

This kind of behavior is really a bit cruel and inhumane.

It's not surprising that the company has a certain skepticism about this project. Liu Qing asked Boss Zhou to come and comment on it, which was really unreasonable.

Zhou Buqi recalled: "Someone seemed to have suggested similar projects before... Well, it is undeniable that e-commerce is to a large extent the largest revenue direction on the Internet."

Ji Xiaqing said softly: "What we want to do is not to help criminals deceive people, but to build such a rich cloud service platform to improve our business system and serve our customers. If a gun is in the hands of a soldier, it can protect the home and country; if a gun is in the hands of a gangster, it can lead to evil. It is the gangster who is at fault, not the gun."

Zhou Buqi has the experience of foresight, so he does not have much moral pressure on this. "The market has a very powerful ability, which is self-correction. Various loopholes will continue to appear in the market economy, and then Some brave and smart people will seize the loopholes and make huge profits. In this process, the market will continue to repair and make up for the loopholes."

Ji Xiaqing smiled and said, "Yes, the devil is one foot high and the Tao is ten feet high."

Zhou Buqi nodded, "These teams engaged in cross-border e-commerce will probably have a few years to make waves. When those foreigners come to their senses and figure out the routines and logic, they will slowly fix the loopholes. Made it up.”

Although it is money fraud, the nature is still different.

The domestic e-commerce environment and consumption habits have been determined by Boss Ma, which means de-search engineization, which is equivalent to getting rid of the misleading bidding rankings.

Consumers like to go shopping on large platforms such as Taobao, JD.com, Dangdang, Paipai, and Amazon.

There is no boss Ma abroad.

When shopping online, it is difficult to get rid of the guidance of bidding rankings in search engines.

This gives the scammers an opportunity.

In other words, this team of scammers only defrauded foreigners’ money and did not defraud Chinese people’s money. Even if they want to cheat, they can't. There are no loopholes in the domestic market in this regard.

In the eyes of many narrow-minded nationalists, they would feel very proud if they defrauded foreign money into China.

At least domestic authorities have been encouraging the development of cross-border e-commerce.

It wasn’t until later that it really couldn’t develop anymore.

Ji Xiaqing didn't expect to get support from the big boss, and said repeatedly: "Yes, that's what I mean. These scammers may make a lot of money in a short time, but their model is not a long-term solution after all. It will not take a few years." It will no longer be possible. However, the Saas service we provide to help small and medium-sized enterprises and self-employed individuals build e-commerce websites can continue to exist for a long time. Cross-border e-commerce is not a derogatory term, it is likely to be an e-commerce platform in the future. Business trends.”

Zhou Buqi's thinking is very exciting, "In the final analysis, it is still the evil of bidding ranking. Because of this, Google has been investigated in the European and American markets."