Chapter 2311 Converting non-performing assets into high-quality assets

Yahoo has no shortage of traffic, and can even compete with Google and Facebook in the British and American markets. What it lacks is precise advertising. The anonymity dilemma that has not been solved for a long time really needs to be solved by the mobile industry.

However, Yahoo’s exploration on the mobile side has been almost zero in the past few years.

It is estimated that Yang Zhiyuan has also seen the situation clearly. The mobile Internet wave is booming, and Ziweixing International is the leader in this field.

If Yahoo wants to revive, it really needs to embrace Ziweixing International.

Zhou Buqi said very cautiously: "Using technical means can indeed solve some problems, but you must be careful. Once word spreads, big things will happen."

Xu Liangjie smiled and said: "It's okay, this is not a hacker's technical method, it is normal App installation information, and it is tacitly approved by the operating system."

Zhou Buqi nodded, "That's fine."

Personalized recommendations are of course the general trend.

However, Europe and the United States attach great importance to the protection of personal privacy, so when making personalized recommendations, they cannot ask for user information excessively.

Facebook has been at the forefront of public opinion time and time again because of its wanton manipulation of user data. Zuckerberg even went to Congress to attend a hearing on this.

Zheng Xiaoli said: "This is actually the choice of product model. On Yahoo App... even if many of our strategies fail and users still don't like to log in, that doesn't matter, and it doesn't prevent us from making personalized recommendations."

"oh?"

Zhou Buqi felt that this was the key to solving the problem.

Zheng Xiaoli said: "For apps on smartphones, even without logging in, the mobile phone used by the App can be displayed in the background. Different mobile phones have different numbers. This allows anonymous users to be numbered . According to Toutiao’s model, we don’t even need to ask for any user personal information, including youth, gender, education, etc.”

Xu Liangjie smiled and said: "Yes, you can copy today's headlines."

Zhou Buqi said: "Use the recommendation flow model to recommend articles. Based on the user's preference for different articles, reading time and completion rate, we can judge the user's preferences and needs, so as to make accurate recommendations for advertisements."

Zheng Xiaoli had had little communication with the big boss before, but now she realized that the big boss not only had a superior vision in strategic decision-making, but also had a deep understanding at the business level. She said happily: "Yes, that's what it means. Actually. In my opinion, even on the PC side, Yahoo still has a chance to recover and has a way to solve the anonymity dilemma. But currently we have not penetrated Yahoo enough. It is not realistic to fully transform Yahoo. Let’s start with the mobile side. Get started with the product.”

Zhou Buqi nodded.

It's not like he hasn't thought about this.

On the web page, change Yahoo to look like Toutiao and use the recommendation flow method. The recommended news is mixed with some advertisements.

Based on the user's preferences for different news, the user's preferences are judged to recommend personalized advertisements. Even if the user does not log in, it does not matter if they are anonymous users.

However, this change is a bit too big for Yahoo.

Yahoo has been around for more than ten years, and it is all in the form of an ordinary portal. Most users are accustomed to this way of reading news. If there are too many sudden changes...if the effect is not good, not only will there be no growth in performance, but the existing territory may not be preserved.

Reforming from the mobile side is different.

This is an emerging market.

There is no need to change user habits. User habits can be cultivated from scratch, making transformation much easier.

This is what Xu Liangjie said.

If you want to transform and revive Yahoo, you must ultimately grasp the mobile Internet market.

Zhou Buqi said: "Let's just leave the PC side like this first, and focus on the mobile side. Mobile Internet is the future. As long as this market is developed, in the future Yahoo's revenue... the mobile side can account for at least 70% "

Zheng Xiaoli said softly: "It's a pity that they were all laid off."

"Um?"

"For example, the travel sector...Yahoo Travel. This business actually has a huge market and the demand is quite large. But Yahoo Travel is just a very unimportant sub-channel of Yahoo. The competitors are all Internet companies that specialize in the travel industry. It is difficult to compete with them. If the Yahoo travel business is directly banned, not to mention having to pay a large termination fee, we will also be missing the travel business market."

"What are you doing?" Zhou Buqi was amused by her, "Are you so ambitious?"

Zheng Xiaoli was a little embarrassed, "I just think it's too wasteful. We might as well separate the Yahoo Travel business and change its name... It can be called Ai Travel, Chao Travel, etc. Don't use the Yahoo brand and build a vertical business." With the channel resources of Yahoo and Helo, it is possible to really support the tourism business."

Zhou Buqi nodded, "If it were in China, this would definitely work."

Ziweixing’s influence in the country is too great.

Especially with the strong development of products such as Friends.com, Weibo, Toutiao, and WeChat, with such a strong channel advantage and traffic advantage, it really has the ability to hit wherever you want.

In overseas markets, the situation is much worse.

Yahoo has too many sub-channels, including finance, technology, sports, travel, life, movies, music, food, real estate, cars, beauty, e-commerce, search, email, social networking, weather, etc.

You really can't bite off more than you can chew.

Just doing some news is fine, but if you want to work deeply in every field, it is almost impossible, and it is difficult to compete with competitors in vertical fields.

According to Zheng Xiaoli, each sub-department should be separated into an independently operated vertical business, and then relaunched with a new look...

That really accomplishes multiple things with one stone.

Xu Liangjie also agreed with this view and said: "Yahoo is, after all, a former Internet giant with a very strong foundation and a solid foundation. It has too many assets. If they all divest and abandon them so casually, and then spend money to reorganize and lay off employees, , that’s really a bit of a waste. Why not just compete for jobs, just like...just like the state-owned enterprise reform back then, maybe we can turn those bad assets into high-quality assets.”

Zheng Xiaoli's eyes lit up, "Yes, we can refer to the domestic state-owned enterprise reform model. If it doesn't work, we can let them go out independently and become a new company. Whoever can do it well will give the relevant assets to whoever can do it, and strip it away and abandon it. It's too Pity."

At that time, all domestic enterprises were state-owned enterprises, and their operations were in a mess.

In fact, many companies have very high-quality assets.

Just like Yahoo.

But there is no way. The company has become rigid and has no internal motivation to make progress. Even if it holds monopoly-level high-quality assets, it will not create much value and will become non-performing assets and suffer serious losses every year.

In order to solve this problem, state-owned enterprise reform will be carried out later.

High-quality assets are only high-quality assets in the hands of the right people. If it falls into the wrong hands, no matter how high-quality an asset is, it can become a non-performing asset.

How to find the right person?

The simplest way is money.

Judge human nature by money.

If a person stakes all his wealth to purchase corresponding state-owned enterprise assets, then in all likelihood this part of the assets will shine brightly in the future after it falls into his hands.

If he cannot revitalize this part of his assets, then he will go bankrupt and he will be the biggest victim. He will definitely try his best to revitalize this company at all costs.

If the revitalization is successful, employees can be paid, the employment problem can be solved, society will be stable, the economy will recover, and tax revenue will increase.

This is valuable experience accumulated from the rapid development of the domestic economy over the past two to three decades.

You should really study hard!

Today's Yahoo is almost the same as the state-owned enterprises of the past. It has countless assets, but it is not used well. Except for a few channels such as news, sports, and finance, which are operating very well, dozens of other channels are operating in a mess.

At this time, if a "private boss" can be brought in...

For example, the Yahoo Travel channel does not need to be banned and can be openly recruited. Anyone who is confident that he can revitalize this business can join!

The premise is that you have to spend money.

For US$5 million or US$10 million, you can get 20%, 30% or even more than 51% of the shares of this business, and have absolute say.

Once the business is done, you become the boss.

Everyone is happy.

Yahoo can also retain some shares and enjoy future profits.

In this way, people's enthusiasm is mobilized.

These "bad assets" owned by Yahoo may really be transformed into "high-quality assets."