Chapter 2330 E-commerce Traffic

Chen Dongdao: "An even more important point is that this peer-to-peer transaction model can allow small and medium-sized merchants to collect money faster and solve the pressure on cash flow."

Zhou Buqi's face suddenly became serious, "Well, this is the fundamental problem."

Liu Qiangdong scoffed at this, "Many small and medium-sized enterprises do not have much money, and the funds in their accounts are very tight. If the products are sold, but the accounts cannot be recovered in time, they have to be deposited in a third-party supervision account... This is a headache. If so, this will seriously affect subsequent business development.”

Chen Dong nodded, "With the peer-to-peer online payment model in Europe, America, Korea and Japan, merchants can get money as quickly as possible and resolve financial pressure as quickly as possible."

Liu Qiangdong sneered: "If there is a problem, solve it. If there is no problem, create a problem and then solve it, won't you make money? The third-party account supervision strategy created by Boss Ma has caused small and medium-sized sellers to He also found a solution to the problems of high cash flow pressure and slow repayment by lending money!"

The product is sold, but the income is stored in a third-party custody account, resulting in tight cash flow and operational difficulties for the company... It doesn't matter!

Ali provides you with one-stop service and solves everything for you!

If you are short of money, just come to us for a loan!

First take out a loan to relieve short-term cash flow pressure. Just wait until the funds are withdrawn from the third-party custody account, and then repay the loan.

This has created a new financial business for Alibaba.

However, Lao Liu's words were a bit irresponsible. They were purely to express dissatisfaction and disdain for his competitors, and were somewhat slanderous.

Zhou Buqi shook his head and said neutrally: "No one in the world can solve the problem of lending to small and medium-sized enterprises, but Alibaba has figured out a financial service strategy based on e-commerce consumption data."

This is really not because he has a good relationship with Lao Ma and is helping Lao Ma brag.

In his previous life, Boss Ma's overseas reputation and influence were greater than those of Amazon's Bezos, and he was more popular with political leaders from various countries than Bill Gates and Steve Jobs.

The very important reason is that Boss Ma has really solved the survival problem of small and medium-sized enterprises to a certain extent.

One is to create a platform to help small and medium-sized enterprises sell goods;

One is to provide reliable financial services to small and medium-sized enterprises and extend loans to them.

Alibaba dares to lend loans that banks dare not lend. Not only do they dare to lend, but the bad debt rate is extremely low, much lower than the bad debt rate of banks after layers of screening and only lending to high-quality projects.

There are so many financial data companies in Europe and the United States, all of which are unreliable and constantly causing thunderstorms.

Only Alibaba does it best and most reliably, and the whole world is envious of it.

Small and medium-sized enterprises are the main force in creating jobs, and this is the same all over the world. Only when small and medium-sized enterprises can survive well can social employment be stable and the economic structure be balanced.

For politicians in European and American countries, this is their vote, which is becoming increasingly important.

Liu Qiangdong didn't have a good impression of Lao Ma, and said rudely: "For those small and medium-sized sellers, if they have a choice, they definitely don't want the existence of such third-party supervision accounts. Even if they can rely on loans to solve some cash flow constraints The problem is that the interest rate of the loan is not low, which is an additional financial cost. The profit is already very limited, and you have to pay an additional 10% interest. How much money can you make? Aren’t all the profits covered? The platform was taken away?"

Chen Dong said with a smile: "After all, there are two sides, with advantages and disadvantages. Those developed countries have established mature social credit systems, which can rely on the social credit system to carry out peer-to-peer payments. There is a blank in this aspect in China, and Ma It is not easy for the boss to rely on e-commerce and so many business model innovations to build the credit system that the country lacks."

"Let's not discuss finance." Zhou Buqi waved his hand, "Let's talk about the credit system. Point-to-point transactions also have hidden dangers. In the emerging cross-border e-commerce industry, many domestic cross-border e-commerce teams go abroad to cheat money, relying on There is no advantage of third-party supervision of accounts, and money can be collected directly from consumers. Including the gangs in the United States and Mexico that rely on cross-border e-commerce to launder money, it is also because of the lack of third-party supervision. The chaos in cross-border e-commerce comes from This credit system leaves opportunities for many people to take advantage of.”

Liu Qiangdong nodded, "In the final analysis, the so-called foreign e-commerce giants such as Amazon and eBay are too weak, leaving too much room for independent e-commerce stations to survive in the market."

Zhou Buqi laughed and said, "It's not that Amazon and eBay are too weak, it's that you and Lao Ma have done a great job in the business. They compete with each other and improve each other. Tell me, is there any e-commerce company in the world that can do this?" Services like Taobao and JD.com?”

Chen Dong laughed and said: "Jingtao can't do it anyway."

Domestic Taobao and JD.com have really taken their e-commerce services to the extreme. This is related to the low labor costs in China, which can provide 24-hour customer service and free and fast door-to-door express delivery.

In e-commerce, the most important thing is the shopping experience.

Taobao and JD.com are taking two different routes.

The various e-commerce platforms that subsequently emerged in the country all revolved around the two routes of Taobao and JD.com. There are many forms of shopping, and there are only two modes of shopping experience, either Taobao mode or JD mode.

Because Alibaba and JD.com have done so well and are the two flags of the domestic e-commerce industry, this has caused huge differences between the domestic e-commerce industry and those in Europe and the United States, and has formed its own style.

Liu Qiangdong asserted: "Domestic e-commerce platforms will not have vertical categories in the future. Maybe there will be e-commerce platforms that can compete with Taobao and JD.com in the future, but this platform must not be vertical, it must only be full-category of."

Zhou Buqi smiled, "So confident?"

Finding a channel from a big platform and doing it vertically is a way for startups to defeat big companies.

For example, Sohu has sports channels, real estate channels, car channels, etc., covering all categories.

If a new startup company also operates in all categories, it will definitely not be Sohu’s rival.

You can choose one of the channels and do it vertically.

For example, if you specialize in the sports field, you can make the information more professional and richer, and attract all sports users, thereby defeating Sohu; the same goes for the real estate channel. With the emergence of 58.com, no one will use Sohu’s real estate channel. Looking for property information.

Later, the market value of companies in these vertical categories exceeded Sohu.

However, in terms of business level, there is still a big gap between Lao Zhang and Lao Ma and Lao Liu.

Taobao and JD.com sell all categories.

However, they can crush all vertical e-commerce platforms.

The main thing is that these two companies have done so well. Even if they are full-category platforms, any sub-channel alone is better than those vertical platforms.

Chen Dongdao: "Zappos, a vertical e-commerce network specializing in selling shoes in the United States, was founded by Huayi entrepreneurs. The e-commerce concept is... very close to Taobao, and the customer service is excellent. Amazon's shoe sales have been influenced by Zappos." After the impact, they began to fight back, mainly by fighting a price war. The same shoes, the price on Amazon is 20%-30% lower than on Zappos on average. However, the market feedback surprised Amazon. Zappos’s performance continued to rise, and consumers I still prefer Zappos. Later, Amazon had no choice but to defeat it, so it spent US$1 billion to acquire Zappos in the first two years.”

Zhou Buqi said: "Amazon's customer service level is indeed not very good, and its efficiency is too poor. Apart from being generous in giving and refunding money, it has no advantages in other aspects. It's not surprising that they can't beat Zappos."

Liu Qiangdong smiled and said: "JD.com is different. In the vertical field of books, Dangdang has been wiped out."

"Oh?" Zhou Buqi didn't expect it to be so fast, "The market share has exceeded?"

Liu Qiangdong said: "We haven't exceeded it yet, but we have already exhausted their energy. I heard that they are going to join Alibaba."

"Join Alibaba?" Zhou Buqi was a little amused, "Isn't that true? Dangdang is still a listed company with a market value of US$3 billion."

Liu Qiangdong said: "3 billion U.S. dollars? That was last year, right? The current market value is only 2.2 billion U.S. dollars. Under the impact of JD.com, Dangdang not only has a sharp decline in its book market share, but the most important thing is The website’s traffic has dropped significantly. Users are no longer used to logging in to Dangdang.”

"Well……"

Zhou Buqi twitched the corner of his mouth.

He is also friends with Li Guoqing of Dangdang.

I think this guy is a bit miserable.

The decline in market share is not serious. But the traffic dropped significantly, and it was over. As long as there is traffic, there is hope for sales to increase. Now that Dangdang can’t even get traffic, it’s really desperate and will be relegated to the second tier.

The battle between JD.com and Dangdang has only been going on for more than a year, right?

Is this the end of the meal?

Liu Qiangdong said: "Dangdang may want to open a flagship store on Tmall, hoping to use Taobao's traffic to alleviate the declining trend of its own website traffic. This should also be a major trend in domestic e-commerce."

Zhou Buqi asked: "What is the big trend?"

Liu Qiangdong said: "You don't need too many big platforms. Three or four are enough. Taobao and JD.com, and maybe two or three more competitive ones. The remaining vertical e-commerce and small and medium-sized enterprise shops We don’t need to build our own website, it’s enough to link it to a big platform.”

Zhou Buqi nodded, "That's the truth."

Liu Qiangdong said: "However, it is different abroad. E-commerce giants such as Amazon and eBay do not have such dominant strength. This will inevitably lead to many e-commerce platforms in the European and American markets, vertical and classified , regional, membership-based, and even independent e-commerce sites for cross-border e-commerce. I heard that you are paying close attention to cross-border e-commerce recently. This idea is quite right and you can sell traffic."

"Ah? Selling traffic?"

"Yes, domestic small and medium-sized enterprises have to sell goods on large platforms such as Taobao and JD.com. If they want to buy traffic, they can only buy from platforms such as Taobao and JD.com. All foreign e-commerce websites are independent. You have to find a way to buy traffic yourself. Where to buy it? Of course, go to products with extremely high traffic such as Google, Facebook, YikYak, and Helo.”

"That's really not what I was thinking about!"

Zhou Buqi couldn't help laughing.

Selling traffic to make money is a business aspect. Ziweiyun's cross-border e-commerce services compete with Amazon Cloud. This is a strategic level, and this is what Boss Zhou is focusing on.

However, Liu Qiangdong's words also gave him a wake-up call.

If Shi Jinglin really engages in cross-border e-commerce in the future, she really cannot copy the domestic model. The services provided by Ziwei Cloud to cross-border e-commerce customers should also include "traffic packages" to meet customers' traffic purchasing needs.

It just so happens that Ziweixing International has many popular products, and the most important thing is traffic. Selling traffic is originally the main way to make money for social products.