Chapter 2365 Propaganda

The London Stock Exchange was once the number one in the world.

Later, the United States rose up, and the New York Stock Exchange could keep pace with London. Going forward, the London Stock Exchange became increasingly unsustainable. Taking advantage of the explosion of technology stocks in the 1990s, Nasdaq emerged, further taking away the market from the London Stock Exchange.

So much so that a few years ago, Nasdaq once wanted to acquire the London Stock Exchange.

Under this general situation, it is not easy to promote the smooth listing of Ziweixing Digital Media on the London Stock Exchange. The market must be heated up and international funds must be attracted.

It is also a rare opportunity for the British authorities.

What's more, this is a technology company built with the UK as the center and surrounding the entire European football industry.

In short, all parties must work hard.

Only by ensuring a smooth IPO can the benefits be maximized.

Fortunately, Europe is the world of football.

This saves a lot of trouble.

When many companies go public, investors don’t know what they do because of lack of visibility. Roadshows go on one after another. In order to get investors to subscribe for stocks, it’s really hard to get blisters on the soles of your feet and smoke coming out of your throat. .

"Ziweixing Digital Media is leading the wave of technological football."

This slogan alone can at least let European investors know what is going on for the first time.

Just like when Baidu went public in the United States and achieved unprecedented success, the promotion was very simple, "China's Google", which can be said clearly in one sentence. Later, when Alibaba went public in the United States, it was an unprecedented success. However, during the road show, I was so tired that I vomited blood. Many things were really unclear to foreigners.

In order to facilitate this matter, Boss Zhou also wanted to set an example and rarely agreed to be interviewed by The Times. When the Times heard about it, they sent chief reporter Martin Ziegler to fly to Manchester that night.

The next day, both parties met in offices at the newly expanded Carrington base.

First, we talked about football.

Martin Ziegler expressed congratulations to Zhou Buqi. Manchester United has shown an invincible trend in the new season. Although there was not much investment in the summer transfer window, the team was in great shape in the first three games. Although Lahm and Robben suffered muscle strains, the team's lineup was very strong, and the offense and defense were integrated and invincible.

Zhou Buqi didn't dare to be careless. Who knows if the British reporter had set some trap in his rhetoric, and then made a big news to criticize him.

So he was very cautious, basically talking about innocuous and insignificant nonsense: "This is Klopp's second season, and he has done a great job. After more than a year of getting along, he and the club, The players and Manchester United fans are more familiar with it, and his football philosophy can be better implemented into the team. I am not surprised that the team has such an outstanding performance."

Martin Ziegler asked: "Will he renew his contract?"

Zhou Buqi said: "Without a doubt!"

Martin Ziegler said: "Manchester United has experienced a great Ferguson era, will there be a great Klopp era next?"

"Why not?" Zhou Buqi seemed to be full of confidence. "Sir Alex Ferguson has retired. Who can replace him as the coach of Manchester United? This is a huge challenge. I am very happy that Klopp has joined our team. He is brave and brave." , passionate, decisive and resolute, he has a shining personality."

Martin Ziegler then asked: "Will Manchester United win the Champions League again this season?"

Zhou Buqi said: "In the past twenty years, Manchester United has always been at the top of Europe. It was in the past, it is now, and it will be in the future. It is only a matter of time to regain the Champions League."

Although he has very little experience in interviewing reporters, Zhou Buqi's ability to pull the strings is not bad at all. Faced with some questions that are more or less booby-trapped, a positive answer often causes an uproar.

Zhou Buqi was unwilling to make such a promise publicly.

Martin Ziegler smiled and asked: "Manchester United introduced a Japanese player Shinji Kagawa this season. The last Asian player was Park Ji-sung. Will he reach the height of Park Ji-sung?"

Zhou Buqi said: "I believe that with the help of the coaching team, Kagawa can grow rapidly."

Martin Ziegler became even more rude and asked sharply: "We have all noticed that Manchester United's investment has been significantly reduced this summer. Are you going to gradually recover the investment and earn profits?"

"Do you need it?" Zhou Buqi glanced at him, "Do you think I need to make money from Manchester United?"

Martin Ziegler felt his dissatisfaction, and saw the warning look from the president who came next to him, so he quickly stopped and said with a smile: "Oh, by the way, I haven't congratulated you yet! You are in the football industry The investment here is very successful, Manchester United is getting better and better, and is heading towards a greater era. Ziweixing Digital Media is also about to go public, and I am full of expectations for the trend of technological football."

Zhou Buqi said with an indifferent expression, "With the assistance of technology, football will become more and more exciting, and football's influence will become greater and greater."

Martin Ziegler said: "In yesterday's game, we saw Kahn and Maldini sitting next to you. Many people are speculating that they have become your football assistants."

Zhou Buqi said: "No, Ziweixing Digital Media will hire them as directors of the football development department. Kahn and Maldini are both football celebrities. They are full of love for football. This is our common goal. ."

"What will they do?"

Martin Ziegler lowered his head and looked at the question book. This was when he got to the point. The reason why Boss Zhou is willing to be interviewed this time is really not because of Manchester United, but because of Ziweixing Digital Media.

Zhou Buqi said in a deep voice: "European football is developing better and better, and outstanding players from all over the world are yearning to go to Europe to pursue their football dreams. However, we found that the football ecology in Europe is not healthy, and the football industry has been in a state of loss for a long time. Most clubs are unable to make ends meet and many are bankrupt."

Martin Ziegler asked: "This is a problem that has plagued the football industry for decades. Will Mr. Kahn and Maldini take on such a mission?"

This mission is too big.

Don’t say it has to be solved, as long as you really participate in it and work hard for it, you will be respected enough.

Under such a big concept, coupled with the demonstration effect of Kahn and Maldini, I believe that more football celebrities will participate.

Kahn is responsible for the German market, and Maldini is responsible for the Italian market. There are also countries such as Spain, Portugal, Switzerland, France, and Croatia.

The market is huge and we need people urgently!

Zhou Buqi said: "Yes, I am very happy that Kahn and Maldini have the courage to accept such a task. This is a huge challenge. Many small and medium-sized clubs are not well-known enough and have poor business capabilities, so it is difficult to attract them. With enough commercial sponsorship, it has been in a state of bankruptcy for a long time, and can only solve the problem by selling one or two core players every year. But once the team fails to develop outstanding players in a few years, they can be noticed by big football clubs. Players will fall into financial crisis. What Ziweixing Digital Media is doing is to help them solve such problems."

Martin Ziegler is the chief reporter of The Times. However, he is not a financial reporter or a diplomatic reporter, but a football reporter.

He is also full of love for football, and when he heard Boss Zhou's words, he immediately stood in awe.

In a daze, he felt that he had caught the theme of this report.

Focusing on the mission of Ziweixing Digital Media is what a football reporter should do in football promotion.

Martin Ziegler asked: "In what aspects will Ziweixing Digital Media carry out these tasks?"

Zhou Buqi said: "We will approach it from multiple angles. For example, for the official website business, the team will add the official website to Goal's official website system. Fans around the world can discover you through Goal, and fans can also become members of the official website. Membership fees from all over the world will increase the team's income. The products sold on the official website can also be fully responsible for the Goal platform. Of course, the most important thing is team sponsorship."

"Will Goal also sponsor the club?"

"certainly!"

This is to promote Ziweixing Digital Media. Zhou Buqi introduced the principle in detail.