Chapter 2416 Promotion plan with a budget of US$3.5 billion

After returning to the west from the east, Zhou Buqi got some bad news. There was a small situation at Lucasfilm. Firing Kathleen Kennedy is complicated, as her last name shows.

Her last name is not Kennedy, her husband's last name is Kennedy. After getting married, she took her husband's surname.

The couple are both film producers and have a strong relationship.

Zhou Buqi would not compromise. A member of the Kennedy family who could not be beaten could not shake his determination to fire Catherine. I would rather suffer the loss of interests during the IPO process of Ziweixing Global than to take her down!

If he is determined, the other party will not be able to carry on.

After all, his surname is Kennedy, so face is very important.

If you are fired, how will you survive in the future? Especially when he was fired at such a critical period for Ziweixing Global, you don't have to guess that there must have been major ideological differences.

Zhou Buqi is the boss and Kathleen Kennedy is his subordinate.

This is also related to her professional ethics and industry evaluation.

Later, she had no choice but to find her old friends George Lucas and Spielberg, and together they came to San Francisco to visit Zhou Buqi.

Want to make peace.

Zhou Buqi remained unmoved and said he would not take back any of his decisions.

The relationship has broken down.

It is impossible to go back to the past.

It’s hard to collect water!

George Lucas put forward a compromise idea, saying that he should not issue a formal statement. Kathleen Kennedy is still the president of Lucasfilm, but she no longer has real power. She is only a nominal president. Whoever Boss Zhou wants can lead Lucasfilm.

When Ziweixing Global is successfully listed... it would be best to wait until "Star Wars 7" is released in May next year, and then she will take the initiative to resign on the grounds of differences in entrepreneurial concepts.

In this way, it will not affect the IPO of Ziweixing Global, nor will it affect the subsequent production and distribution of the new film "Star Wars Episode 7", nor will it have a negative impact on Kathleen Kennedy's personal reputation and career resume.

This is actually a more appropriate solution.

Of course, there is another reason behind this, which is profit.

George Lucas and Kathleen Kennedy both hold a lot of shares of Ziweixing Global. Once the IPO stock price is affected, their interests will also be damaged.

Including Spielberg, because of the cooperative relationship between DreamWorks and Universal Pictures, he also subscribed for some original shares of Ziweixing Universal, with a total value of more than 20 million US dollars.

Everyone has a common goal, that is, they all hope that the IPO of Ziweixing Global can be beautiful enough, successful enough, and shocking enough.

Since the two parties cannot reach an agreement and have to part ways, it is better to leave the scene with dignity.

Zhou Buqi thinks this plan is feasible.

So I agreed.

I also made a small request. I hope that George Lucas and Spielberg will be present when Ziweixing Global IPOs next month.

This is of course no problem.

Even though they are both great directors in Hollywood, their social level is no longer that of a director. They are powerful Hollywood bosses. Their homes are in Long Island, New York. They usually live in New York when they don't work.

…

Now that December is here, Silicon Valley is experiencing its first snowfall of the year.

A little earlier than in years past.

Zhou Buqi's schedule is full again, and he will go to London next, and then Paris. Then he returned to China, then went to Seoul, then to Tokyo, and then back to Los Angeles, where he officially began the listing process of Ziweixing Global.

Another business trip around the world.

Before going on a business trip, there were a few things that he paid close attention to.

First, ensure that the transaction with Microsoft around the UC Group is progressing in an orderly manner;

Second, Ziweiyun’s strategic cooperation with Adobe and eBay is advancing smoothly;

Third, work with Sinofsky, who was fired by Microsoft, to start a SaaS-based creative design software company. The other party is very interested, but the process of his resignation from Microsoft has not been completed yet, and he has to wait for a while;

Fourth, the merger of photo websites Pinterest and Flickr;

Fifth, Yahoo App.

Especially the last thing, Zhou Buqi paid special attention to it.

This is a direct team he specially recruited from China, with Zheng Xiaoli in charge and Xu Liangjie behind him. The success of this product will largely determine Yahoo's survival in the mobile Internet era.

Half a month ago, the product was officially launched!

Relying on the strong brand influence of Yahoo and the strong channel capabilities of Ziweixing International, the number of downloads of Yahoo App quickly exceeded 30 million.

But this is far from Zhou Buqi's expected goal.

Smartphones around the world have been sold out this year, and total sales may exceed 1 billion units. As the device base grows, there will naturally be more and more users.

Helo's global user base has reached an astonishing 320 million.

The number of Ucgram users is approaching 200 million.

In addition, the number of mobile users of several other products under Ziweixing International has also increased significantly. The scale of YikYak has exceeded 60 million, the number of users of Snapchat has exceeded 50 million, and the number of users of Evernote has exceeded 50 million. It exceeds 40 million, and even the number of independent users of Helo’s sub-product HeloPay has reached 30 million…

"Yahoo" is such a legendary brand on the Internet. The Yahoo App only comes up with this kind of data, which is really not good-looking.

It also has something to do with the short time it takes to go online.

A more robust promotion plan has yet to be implemented.

It's already December. According to the practice of large companies, they are reluctant to approve funds for large projects at the end of the year, which will cause trouble in the year-end financial audit.

Yahoo App will obviously not be affected by this.

Especially Boss Zhou is so concerned.

He called Zheng Xiaoli to his office.

Zhou Buqi frowned slightly, "I've read your promotion strategy, and it doesn't seem to be very good."

"Ah?" Zheng Xiaoli didn't dare to be careless and quickly asked for advice, "If there is a problem, I will correct it immediately."

The material in Zhou Buqi's hand was the Yahoo App promotion plan she submitted. She said calmly: "In your plan, there are a total of 18 promotion strategies. There are Ziweixing's 'Instructions', Helo traffic, and YikYak advertising." , Ucgram and Quora marketing accounts. Externally, there are Twitter promotions, Google search ads, Google Mail email ads, Facebook ads...the coverage is indeed very wide.”

Zheng Xiaoli felt a little guilty, "Is the cost too high?"

"Expenses?" Zhou Buqi was slightly startled, "Is there a list of expenses?"

He didn't see it at all.

Zheng Xiaoli went over, turned to the last page, and listed the half-year budget for her promotion plan, which reached an astonishing US$350 million.

In other words, within the next six months, Yahoo App can receive US$350 million in promotion funds.

You know, Ziweixing International is still short of money.

Fortunately it's not that urgent anymore.

Although Zuckerberg made some mistakes and Facebook's shares were not completely sold, Ziweixing International has still received great recognition because of its good performance in the market during the past period.

A very important performance is the astonishing performance of the stock prices of several listed companies held by Ziweixing International, which has given the capital market greater confidence.

Then the amount of controllable debt of Ziweixing International was increased again.

Reached 9.5 billion US dollars!

In other words, Ziweixing International can issue corporate bonds at extremely low interest rates again.

With one hand, you can pledge the stocks of Jingtao, Ziweixing Digital Media, Google, Changyou, Netflix, and the upcoming Ziweixing Global; with the other hand, you can continue to issue bonds to raise funds.

Concerns about financial crisis have largely been lifted.

But even so, a staggering US$350 million promotion budget was allocated for Yahoo App in half a year... This is definitely a big deal! Looking around the world, only Microsoft and Google can do this kind of thing.

In order to promote Google+, Google has invested no less than 1 billion US dollars in promotion funds in the past two years, and the actual effect is very poor. Although Google is still very stubborn, saying that it will continue to develop the Google+ project. But anyone with a discerning eye can see that this is already the first major unfinished project since Larry Page became Google CEO for the second time.

Now, Ziweixing International has also taken action.

We have to start spending money crazily to build the market.

This is an exaggeration.

The budget request Zheng Xiaoli initially submitted was US$80 million for half a year. After submitting it to Xu Liangjie, he was very dissatisfied and added a 1 in front.

It became $180 million.

He reported it to Lu Qi again.

Lu Qi's appetite was even greater, and he was also asked by his boss Zhou to promote the Yahoo App at all costs, so he doubled the size, giving him an astonishing budget of US$350 million. The additional condition is that more than half of this promotion fund must be invested in its own marketing channels.

Zheng Xiaoli was frightened and guilty, fearing that she would mess up such a big thing.

Zhou Buqi glanced at the expense list casually, "Oh, the half-year budget of US$350 million... Yes, I remembered it. Lu Qi told me about this."

Zheng Xiaoli said weakly: "There is really too much money. Originally, the promotion plan I planned was only around my own marketing channels, as well as the three popular channels of Google, Twitter and Facebook. With so much budget space, I made this This promotion plan includes more promotion channels.”

This is a direct lineage and a confidant. Zhou Buqi will not be polite when talking to her, "I am not satisfied with this plan. With such a big sum of money, this is all you can do?"

Zheng Xiaoli quickly explained, "Of the US$350 million budget, US$200 million will be invested in our own promotion channels. The cost of external channels is US$150 million. Further adjustments can be made."

Ziweixing International has a wealth of promotion channels.

For example, the best medium for promoting the most popular App at the moment is the mobile phone “instruction manual”.

This "instruction manual" project, strategically promoted by Tang Binchen, has had a huge influence in overseas markets and has become a must-have resource for every app market promotion.

It is definitely a scarce resource that is in short supply.

After many users buy a smartphone, because they are not familiar with it, they will use the included exquisite "manual" and follow the introduction of the "manual" to download and install many recommended popular apps.

This is our own promotion channel.

Yahoo App will definitely focus on using this channel to develop.

The huge amount of promotion funds is always on the account of Ziweixing International. In terms of income, there has been a huge increase.