Chapter 2419 Ground Push

Zhou Buqi saw that she was blaming herself, so he quickly comforted her and said with a smile: "We are just communicating on business. What I say may not be right, and your ideas may not be wrong. To communicate, we must share our thoughts. If we explain it clearly, we might be able to come up with new inspirations and find a development model for the fission of Yahoo App products."

Zheng Xiaoli humbly asked for advice, "Well, you tell me!"

Zhou Buqi said slowly: "Yahoo App will be a global product. Except for a few countries, it will be the market for Yahoo App. Such complex cultures, customs, religions, etc. of different countries and regions factors will indeed increase the difficulty during product development.”

Zheng Xiaoli said softly: "The best strategy is to develop common and universal products."

"That's right."

Zhou Buqi obviously has a basic understanding of the operation of overseas products.

The so-called universal products are those that meet the needs of different nationals in various countries.

For example, it is difficult for Snapchat to become a universal product. Users in many countries do not like this design model that disappears after reading, so it is difficult to become a globally popular product.

For example, Helo, there are some shortcomings in mobile phone communications around the world. SMS services cost a lot of money, and they cannot send high-definition pictures and voice conversations. This is a global consensus.

Helo has found a common need in the global market, which is a universal product.

Reading news online is a common need of users all over the world.

Yahoo App has a common basic guarantee.

However, there will be a big difference in the fission mode of the product.

Social products themselves have fission properties. If you want to be social, you must have someone to socialize with, and you need the other party to download and install the product, and then it can spread to tens of places.

Yahoo App obviously does not have such an advantage.

How can we make users spontaneously and actively recommend this product to their relatives and friends?

The simplest and crudest way is to give money.

If old users can attract a new customer, they can receive a red envelope of 20 yuan, which will give them motivation. Many domestic apps in later generations basically adopt this type of fission growth strategy.

But this strategy is difficult to work in developed countries.

Zheng Xiaoli said with embarrassment: "If it is a reward for attracting new users, if an old user attracts a new user, the reward will be 3 US dollars or 5 US dollars. Many people will find it troublesome. The small amount of money earned is not enough to win the favor. If In underdeveloped countries and regions, such a strategy will be very attractive... Just like the gold coin wallet system we do in China, it is very attractive. It can not only attract new users for new products, but also increase the activity of the product. This is indeed a great innovation in product operation. But in developed countries, it is difficult to work. In the short term, Yahoo App still needs to be promoted in developed countries in Europe and the United States."

Zhou Buqi doesn’t think so, “$3 is not much, but it costs $3 to attract a new user. To attract 100 new users, that’s $300. To attract 1,000 new users, that’s $3,000. This is not small money. ”

"Who can attract 1,000 users?"

Zheng Xiaoli was very surprised.

Zhou Buqi said: "College student."

"ah?"

Zheng Xiaoli was slightly startled and blinked.

Zhou Buqi said: "Many college students are working part-time and doing part-time jobs in their spare time. I believe there must be a team of college students willing to take on such a task and promote it in school."

"It seems...it seems okay."

Zheng Xiaoli was thoughtful.

I feel like the big boss really has a soft spot for college students.

A very important factor for Ziweixing's smooth development in China is that it grasped the decisive role of college students in the early development of the Internet.

If you can get college students through the campus network, you can basically get the most important online group.

Those college students who used the campus network back then have now graduated and become the backbone of society. They are also the most important user group in Ziweixing's product line.

Although Ziweixing does not have a campus network overseas, the important role of the college student team has always been noticed by Boss Zhou.

By providing part-time opportunities for college students in Europe and the United States, and then using them to promote it on campus, the Yahoo App can really become widespread on campus.

Zheng Xiaoli thinks this idea is feasible, "However, technical fraud must be prevented."

"Technical fraud?" Zhou Buqi was a little amused. "How can the skills of a group of college students be better than your technical team? If someone really does it, I don't think there will be any punishment. With such technical talents, we can directly recruit them." Come here."

Zheng Xiaoli nodded, "I understand."

Zhou Buqi continued: "Not only can we have a local promotion team, but we also have a sales team, which is the SLG model you mentioned. Who said that product sales can only be for the B-end?"

Zheng Xiaoli was very surprised, "door-to-door sales?"

Zhou Buqi smiled and said: "Mobile Apps, in the final analysis, have to be installed on mobile phones. For door-to-door sales, you only need to find those mobile phone manufacturers. There are only a few, Apple, Samsung, Nokia, Blackberry, HTC, Sony , LG, Asda... a dozen or so are enough."

Zheng Xiaoli understood what he meant and said thoughtfully: "Cooperate with mobile phone manufacturers to pre-install Yahoo App into their mobile phones."

"You haven't considered it?"

"Yes, Xu Liangjie disagrees."

"Why?"

"He feels that my team should be streamlined enough. The complexity of Yahoo's situation greatly increases the difficulty of management. At the same time, the larger the number of people in the team, the more complex the management will be. If another sales team is added, the management will be greatly improved. Complexity will make the team more loose."

"Yes." Zhou Buqi nodded, "Lao Xu is still mature and prudent, and I feel that he is developing towards the trend of He Yang."

Zheng Xiaoli asked tentatively: "Then we still need to do sales?"

Zhou Buqi said: "Do it! You must do it. This mode will be pre-installed. It will still be very effective in the next few years. After a few years, users will be very disgusted and can't do it anymore. You have to seize the time. While smartphones are still fresh in the past two years, hurry up and start the pre-installation business. If you give Apple $100 million a year to pre-install Yahoo App, they may not agree; but if you give Samsung $100 million a year, For $100 million, nine times out of ten they will cooperate.”

Zheng Xiaoli twitched her lips, "Then the budget may increase instead of falling."

Zhou Buqi waved his hand and said nonchalantly: "Money has never been a problem! The most important thing is to make the Yahoo App a good job. The most important thing is to find enough users for the Yahoo App. The most important thing is to use the Yahoo App The success of Yahoo! will lead the overall recovery of Yahoo!"

Zheng Xiaoli said tentatively: "Does my team want to expand sales?"

Zhou Buqi glanced at her, "What do you think?"

Zheng Xiaoli hesitated, "I'm very worried. I think Lao Xu's opinion is very reasonable. Moreover, the most important thing in sales is morale, fighting spirit and cohesion. This is Yahoo's biggest disadvantage."

Zhou Buqi thought she was right, "Then find Tang Binchen!"

"ah?"

"He is in charge of the 'Manual' project, and he has a large sales team. Let him be responsible for this and promote Yahoo App to major mobile phone manufacturers."

"Of course that's good!" Zheng Xiaoli was very excited. If Tang Binchen could come to help, the hope of success would be greatly increased. "Then I will go back and recreate the promotion plan and leave it to you!"