Chapter 2424 App pre-installation

The meeting with Lee Jae-yong this time was about cooperation, such as letting Yahoo App be pre-installed on Samsung mobile phones.

There was also a little incident.

Li Zaiyong said with a smile: "We have been making a decision for a long time, and we must do it."

Zhou Buqi couldn't help but be stunned for a moment.

Then it suddenly dawned on me that they were talking about Yahoo Korea.

Yahoo's business in South Korea has been sold to Samsung at a high price by Zhou Buqi. In other words, in South Korea, the Yahoo App cannot be accessed. The only thing that can be accessed is the Yahoo Korea App, which is a Samsung product.

Zhou Buqi added, "I'm talking about the Yahoo App, not the Yahoo Korea App. It's not the Korean market, it's the global market where Yahoo App is focused."

Li Zaiyong asked: "How can we cooperate?"

Zhou Buqi smiled and said: "Pay the money with one hand and deliver the goods with the other hand."

Li Zaiyong then asked: "What markets are there?"

Zhou Buqi said: "In the short term, it will mainly be developed countries such as the United States, the United Kingdom, Germany, France, and Canada. We will talk about the future later."

Yahoo is a global company.

But that's the PC side.

Yahoo has websites covering almost all the world, in various languages. However, the mobile business is not so fast, and Zheng Xiaoli’s team mainly focuses on English.

This is a news and information product, and this type of content often has a strong regional flavor, and the key recommendations are some local news.

This requires a local product team.

Yahoo has local teams in most countries, but they are all PC teams, not Zheng Xiaoli's territory. Therefore, Lu Qi, Thompson, Xu Liangjie and others were slightly conservative when formulating a promotion plan for Zheng Xiaoli.

Being conservative does not mean distrusting her. On the contrary, it means trusting her very much and giving her the greatest support. By setting conservative goals, she can achieve results that far exceed expectations.

In this way, Yahoo can boost morale.

Zheng Xiaoli's own prestige within Yahoo will increase. After establishing her prestige, she can mobilize Yahoo's huge global resources and use these global PC team resources to transform towards mobile.

As of now, what Zheng Xiaoli can directly influence is the North American market. On the European side, we have to rely on Tang Binchen's help.

Lee Jae-yong smiled and said: “These are the countries where Samsung mobile phones are most popular.”

Zhou Buqi said: "According to the market price!"

Li Zaiyong really didn’t know much about it, “What’s the market price?”

Zhou Buqi said: "Each device costs 1-3 US dollars."

That is, for every Samsung smartphone sold with Yahoo App pre-installed, Samsung can charge 1-3 US dollars from Yahoo.

This is the standard of developed countries in Europe and the United States.

However, pre-installation strategies are not popular among European and American mobile phone manufacturers.

It has to do with the system.

Apple mobile phones with iOS system are very airtight, and all pre-installed are Apple’s own products, so they will not pre-install apps for others just to make some extra money.

Android system……

This is Google's original sin.

The Android system is free, and the core business strategy is to attract traffic.

Just like Micropoint Antivirus, this product is also free. How can you make money for Ziweixing? The answer is drainage. After users use the Micropoint antivirus product, they can tilt and guide the traffic of other more "Micropoint" products. Ziweixing does not need to rely on micro-point anti-virus to make money, but it can use micro-point anti-virus to attract more micro-point products and make money through other products.

Google is even more awesome here.

There is a deep binding relationship between products behind it.

The Android system has flaws. If you want to make up for these flaws, you must use a supporting system developed by Google called GMS Google Service Framework.

GMS includes a series of Google products such as YouTube, Google Search, Google Chrome, Google Mail, Google Store, Google+, Google Maps, and Google Cloud Drive.

In other words, if an overseas smartphone uses the Android system, it must be equipped with the GMS service framework. Once you join GMS, a lot of Google apps will be pre-installed on your phone.

The Android system is indeed free, but if mobile phone manufacturers use the Android system, they have to pre-install and promote Google products for free.

This is very criticizing.

Google has so many products!

Many Google apps are already pre-installed on mobile phones. For mobile phone manufacturers, how can there be extra space to pre-install more apps? If there are a lot of messy things pre-installed on the phone, it would be really unfriendly to consumers and would degrade the user experience.

This leads to the fact that the trend of pre-installed mobile phones is not popular in overseas markets.

It's just a very rare case.

It's different in China. Pre-installed apps are overwhelming and have formed a major industry.

A very important reason is that the ban on Google in China also bans Google's GMS service framework, and there is no need to pre-install a lot of Google Apps.

There is enough space reserved on the phone to pre-install various apps.

This allows mobile phone manufacturers to find a new profit point.

In China, the normal price of pre-installing an App is generally 3-10 yuan.

The difference in price depends on the brand of the product and market demand.

Such as WeChat.

This is already a national-level product, and users must always use this product on their mobile phones. Moreover, the “WeChat” brand is big enough and the demand is strong enough. Even if the WeChat App is pre-installed, the phone will not be suspected of abusing the pre-installation.

For such a product, the pre-installed price will be very low.

If it is a shopping Dangdang App, the demand is not that high. There is a suspicion of strong bundling, which will have a certain impact on the mobile phone experience and the price will be relatively high.

This is all formal.

If it is an irregular App, the pre-installation fee may reach tens of dollars, which is dangerous. There may be a backdoor behind the App and the user's information and data may be stolen.

For Samsung mobile phones, the "Yahoo" brand is strong enough and the market demand for Yahoo App is not bad. There is every reason to pre-install it on the mobile phone at the lowest market price.

Samsung Electronics' current strength at the Internet level is still relatively weak.

Therefore, Samsung’s mobile phones do not have many bundled apps developed by Samsung pre-installed, which leaves enough space for pre-installed apps.

Lee Jae-yong has previously reached an agreement with Microsoft to pre-install Microsoft Office on Samsung mobile phones and tablets. Similar cooperation is not unfamiliar.

"Yahoo App..." Li Zaiyong had no objection, "The cooperative relationship between Samsung and Ziweixing has always been very deep."

Zhou Buqi smiled and said, "That's it? It just so happens that in South Korea, Samsung can pre-install the Yahoo Korea App, which is your own product. In the European and American markets, it can pre-install the Yahoo App. It will also be very strategic at the strategic level. Unite."

Li Zaiyong asked: "How much does each pre-installation cost?"

"It's the market price." Zhou Buqi gave him no reason to bargain. "One pre-installed one costs US$1. Yahoo App is not an ordinary product. Yahoo's brand will only add luster to Samsung's mobile phones."

Lee Jae-yong smiled and said: “Samsung and Microsoft’s cooperation, pre-installed Office is also $1.”

"Is this enough?" Zhou Buqi laughed and deliberately did not argue about whose brand value is higher, Yahoo or Office. "Yahoo and Samsung have been cooperating for more than ten years. Samsung has merged with Yahoo Korea. Both parties have There is reason for the cooperation to continue.”

Li Zaiyong smiled and said, "Okay."

Zhou Buqi was somewhat surprised that he agreed so readily. After all, he took the initiative to come to the door this time, so he was asking for help.

Sure enough, the next moment Li Zaiyong came back with a "begging", "By the way, there is one more thing I need your help with."

"Just ask."

Zhou Buqi waved his hand grandly.

Li Zaeyong said: "At present, the application store seems to be a very good business. I saw Aster's mobile phones and launched the Aster store specifically."

Zhou Buqi understood what he meant, "Samsung also wants to build an app store?"

"Named after Galaxy, it's called Galaxy Store." Lee Jae-yong didn't hide Samsung's technological deficiencies at the Internet level. "If it's only for the Korean market, it's definitely no problem. But for the global market, if you have to serve so many users, you're afraid that some problems will arise. ."

The store has low traffic, that's no problem, it works perfectly.

If the flow of passengers is too large, the doors and windows may be torn down, and the roof may be torn down.

With Samsung's current technical strength, it is still unable to open a global application store on Internet services.

Zhou Buqi said grandly: "No problem! Ziweiyun has an outsourcing team, and the fees are fair. It is definitely the lowest price in the industry. With Ziweiyun, you can completely build your Galaxy!"