Chapter 2456 Lightweight business philosophy

Zhou Buqi also thought that Lei Jun came here to further solve the supply chain problem.

Unexpectedly, after Lei Jun came over, he first conveyed the good news, saying that Xiaomi has solved many market problems and is expected to be able to ship on a large scale next year.

This is not surprising either.

In this field of hardware manufacturing, the supply chain problem is difficult to solve. It is mainly a credit problem of "credit".

When mobile phone manufacturers go to the supply chain to get goods, they don't pay for them, but they get them on credit.

It is essentially a liability.

Once the phone is sold, the money will be paid back.

Of course, this supply chain will be very cautious and give things out on credit. What if the goods are not paid back? So when making a choice, they are willing to choose those big companies.

The company is big enough, the brand is strong enough, and the repayment ability is excellent enough.

It's different now.

Xiaomi is already unstoppable.

Financing last year, its valuation reached US$4 billion. Last year, Xiaomi mobile phones were in short supply, with market sales exceeding 7.5 million units... This is no worse than those traditional mobile phone manufacturers.

Of course, the attitude of the supply chain will change, and they will start to be willing to cooperate with Xiaomi and accept large quantities of credit from Xiaomi. Xiaomi has become the most popular and popular mobile phone in China.

Even more popular than the iPhone and the Aster series.

After all, public opinion in the Internet market is dominated by young people. iPhone, Aster, and Samsung Galaxy are all too expensive. Xiaomi is the most suitable for their consumption power.

It's strange that Zhou Buqi is not there, so what do you mean?

Lei Jundao: Does Xiaomi have a chance to go overseas?

"This..." Zhou Buqi hesitated for a moment and nodded, "Yes, what are you doing? Did you just get some results and then you're gone?"

Lei Jun smiled, "Lenovo, Huawei, and ZTE are all working in overseas markets, not to mention Asda, which is a world-class mobile phone manufacturer. Judging from the current situation, Xiaomi mobile phones are not bad either."

Zhou Buqi said with a smile: "Xiaomi mobile phones are not bad, but does your company have the strength to expand overseas? How many years have Huawei, ZTE, and Lenovo been in the overseas market?"

Lei Jun nodded, "Normally, Xiaomi would have no chance. But now the mobile phone industry is changing too fast. Overnight, dozens of mobile phone manufacturers have gone bankrupt. Almost all Japanese manufacturers such as Sony, Panasonic, and Kyocera have gone bankrupt." European manufacturers such as Nokia, Siemens, and Philips have also fallen out of business one by one. Now, only a few companies such as Apple, Samsung, Asda, LG, and BlackBerry are active on the market."

Zhou Buqi said "Yeah", "So Lenovo, Huawei, and ZTE are all actively expanding their mobile phone businesses into overseas markets. This is probably the same logic."

The mobile phone era has ushered in a big change.

The old era is coming to an end.

A new era has arrived.

A series of mobile phone manufacturers in the old era have gone bankrupt. Even Nokia can no longer survive, leaving a huge global mobile phone market...

This is all unclaimed land!

In such a large territory, as long as you enter the market, won't it be easy to gain popularity?

In fact, this is indeed the case.

In recent years, among the four major manufacturers of the "China Cool Alliance", except for Coolpad, which is really weak and has little overseas business, the other three have all fought for a place in the overseas mobile phone market.

Even later, Lenovo and ZTE were no longer interested in China, but they were still well-known mobile phone manufacturers, mainly relying on the European and American markets.

If it cannot be used domestically, it can be sold to European and American markets.

It is also for this reason that after Motorola was acquired by Asda, it quickly adjusted its strategy to "old brand + new strategy" and quickly completed its recovery.

Zhou Buqi said: "At this stage, there is indeed an opportunity to seize the Borderlands. But when the Borderlands is finished, it will definitely be a competition between each other. It is not certain who will survive by then. "

These words will not fool Lei Jun. He smiled and said: "The fierce competition is in the field of high-end mobile phones. At least it is impossible for Apple to launch cheap models and enter the low-end market to compete."

"What are you doing? Do you really want to push Xiaomi to go overseas?" Zhou Buqi was really confused, "You haven't understood the domestic market yet."

Lei Jun stretched out and said, "I'm not going, I'm just asking."

Zhou Buqi said: "I don't have time to chat with you."

Lei Jun smiled and said: "You have done prosperous business in various countries abroad. I think Xiaomi will always be able to benefit from it in the future, right? You are still an important investor in Xiaomi, and you currently hold 18% of the shares." %."

Zhou Buqi is really angry and funny.

Only then did I understand what he meant.

This is where eye drops are applied!

Xiaomi has developed and gained momentum. Looking at this situation, it is only a matter of time before it establishes a firm foothold in the domestic mobile phone market. Once it is done well in China, the next step will definitely be to develop into overseas markets.

When the time comes, does Boss Zhou want to help?

This is a contradiction.

As long as Xiaomi develops, Xiaomi will definitely become a competitor of Asda. And Aisida is a mobile phone manufacturer cultivated by Zhou Buqi himself.

When the time comes, Astar is on the left hand and Xiaomi is on the right hand. How will Boss Zhou make the decision?

It would be outrageous to not help Xiaomi operate overseas. Holding so many shares of Xiaomi but doing nothing would easily arouse criticism.

Lei Jundao: "Motorola sold 30 million smartphones in China last year. Whether it is product positioning or market strategy, they are almost exactly the same as Xiaomi. I say that Xiaomi has opened up a new way of survival for Motorola. Isn't it too much?"

Zhou Buqi said angrily: "Isn't Xiaomi a brand that relies on the Xiaonei network? Don't compare with anyone else! Going overseas is still far away, so you just came here to talk about this?"

Lei Jun smiled and said: "No, I met with Lao Zhou... Zhou Shaoning some time ago. He said that you have a new positioning for Xiaomi to reduce the friction between Xiaomi and Asda. I want to hear what you mean. ."

"Oh, this!" Zhou Buqi was happy at this, "Originally, the global market is so big, and Asda and Xiaomi are both compatriots, what's the point of fighting back and forth? The only way is to make money by sharding overseas. A way out.”

"Internet of Things?"

Lei Jun has already gotten some explanations from Zhou Shaoning.

Zhou Buqi smiled and said: "Yes, the Internet of Things will be an important development direction in the future. Just like... Fanke, you didn't invest in Fanke."

Lei Jun was helpless, "Fanke has failed and is about to go bankrupt and liquidated."

Zhou Buqi said: "Fanke's operations are not good, and the inventory turnover is too poor, but this basic product development idea is very effective."

"OEM? OEM?"

Lei Jun understood the meaning immediately.

Vanke has many types of products, but unlike the traditional product production model, Vanke adopts a completely new way of playing. It is to create the "Fanke" brand, and then cooperate with some factories through Fanke, and the major factories will produce Vanke brand products for them.

In this way, Fanke's brand will be very strong.

It has countless products, including desk lamps, flashlights, sweaters, socks, bookcases, mops, batteries, knives, and hundreds of other products.

In the traditional enterprise model, if a company can produce so many products, it must be a very large group company, just like China Resources Group, a state-owned enterprise.

Fanke adopts a lightweight Internet model.

Just focus on building the "Fanke" brand, and then ask third-party factories to produce related Fanke brand products through authorized cooperation, and you can quickly expand the scale and product line.

China Resources has been doing it for decades, and Fanke has done it in a few years.

Unfortunately, there was a problem with Vanke's inventory, and there were too many unsold goods... resulting in a rupture in cash flow and almost bankruptcy.

Chen Nian, the big boss of Fanke, is Lei Jun's "little brother".

Just like the relationship between Chen Dong and Zhou Buqi.

Fanke's corporate philosophy is also Lei Jun's idea to a certain extent. As long as Xiaomi gets started, sooner or later it will learn from Fanke's failure and go back to Fanke's old path.

Zhou Buqi can be regarded as seeing Fanke's life from birth to death, from the peak to the bottom. "Although Fanke failed, Fanke's lightweight business philosophy may not be without merit."