Chapter 2460 Overseas sales channels

Zhou Buqi said: "There are several manufacturing giants in China, such as Haier and Gree. As long as there are no operational problems, their development in overseas markets will only get better and better. Haier, in particular, is doing Haier Smart Home has moved closer to the Internet of Things, which is much ahead of those foreign manufacturing companies."

Lei Jun said slowly: "The Internet of Things is the Internet of Everything, and China is the center of the manufacturing industry, with the largest manufacturing industry. According to this idea, if you want to create a real platform for the Internet of Everything, you must follow the domestic Establish in-depth cooperative relationships with the manufacturing industry. This is your main purpose, right? Ziweixing is going to launch an IoT operating system? Establish an IoT platform?"

Zhou Buqi said with a smile: "There is this idea, but there is still a long way to go before it can be fully promoted. I originally wanted to cooperate with Haier, but they want to do it themselves."

"Haier?" Lei Jun shook his head, "They are not good at it. They cannot build a mass platform."

Zhou Buqi said: "Although the concept of the Internet of Things has been proposed for more than 20 years, if you really want to put it into practice, the process will be very long and will definitely be slower than the mobile Internet. The mobile Internet is developing so fast because of the rapid development of the mobile phone industry. Changes are rapid, and there are only a dozen or so smartphone manufacturers. If they contact each other and reach a consensus, the problem will be solved."

"Yeah, Google Alliance."

"Yes, in order to promote the Android system, Google has reached a Google Alliance, and more than a dozen mobile phone manufacturers have joined one after another. But these are only a dozen companies, and the operation is very simple. But the Internet of Things platform is different , since it is the Internet of Everything, it covers tens of thousands of products and tens of thousands of companies."

"So you want Xiaomi to set an example."

Lei Jun captured the essence.

Just like what Zhou Buqi said in his book "Platform Economy", if you want to build a platform, it must be "self-operated + third party", but it must be self-operated as the core.

Ziweixing is an Internet company rather than a manufacturing company, and it has no self-operated business.

If we cooperate with Xiaomi, we can let Xiaomi play the role of self-operation.

Promote Xiaomi to the whole world.

At that time, the platform effect will be revealed. Other third-party manufacturing manufacturers will feel the power of role models and actively join Ziweixing's IoT platform.

Just like Google invested heavily in Asda to promote Android, allowing Asda to play a self-operated role, and Asda worked hard enough to make the product an instant hit, which gave the Android system a global presence. sexual appeal.

Lei Jun felt that this idea was feasible, at least in terms of theory and logic. He mused: "On the mobile Internet, the domestic follow-up speed is slow. Even if the speed is not slow and it starts at the same time as Europe and the United States, it will not work. Former In recent years, domestic Internet technology has not been sufficient, so it is completely impossible for us to develop an operating system of the level of Android."

Zhou Buqi said: "Let alone a few years ago, even now...even in a few years, we can't do it. An operating system of that level is too large. There is still a lack of world-class technological experts at the operating system level in China. However, the IoT platform system is much simpler, even easier than the cloud computing system.”

"Yes, the application scale is different."

Lei Jun himself is a technology guru, which requires no explanation.

A big factor in the difficulty of IT technology is scale.

The larger the scale, the more complex the technology required.

The scale of the individuals targeted by the Android system is staggering; the scale of enterprises targeted by the cloud computing system may not even be 5% of Android's, which is much easier.

Countless technology companies in the world are doing cloud computing and developing their own cloud computing systems.

In comparison, IoT systems are simpler.

At least in the short term.

Regardless of the Internet of Everything, "all things" sounds quite large, but in fact it is nothing at all. There are millions of apps on Android, all of which are at least tens of millions, and the user scale is even billions or billions.

In the field of technology, the most popular direction of large-scale application is "scalability".

The so-called scalability means that when developing a system, an App or a small program, first develop a small product and apply some simple technologies and cheap equipment support behind it.

It only needs to have scalability properties in the architecture.

Once the product becomes popular and the user base becomes larger and larger, then use scalability to slowly increase the strength of the product, and slowly provide support with more powerful technology and more powerful hardware equipment.

It cannot be done at once.

Go from simple to complex little by little.

This saves money.

If it comes up, it will cost a lot of manpower and material resources, invite the top scientists, buy the top equipment, and maximize the power consumption of the product. If it fails, the loss will be too great.

Let’s start with a little fuss.

If you fail, the loss will be limited.

If it succeeds, then slowly rely on scalability to upgrade and strengthen it.

Therefore, it is very easy to develop an operating system for an Internet of Things platform. Just take an American open source system and modify it to use it.

Even Haier can build a Haier Smart Home platform around its own products and achieve great success. Relying on the advantages of this Internet of Things, Haier's products...especially Haier refrigerators are really rushing into the European and American markets, and their market share is getting higher and higher.

That advantage is much greater than that of ZTE, Lenovo, and Huawei, which are also doing overseas business. Haier refrigerators are not only the best in the world, but also the world hegemon that has been far ahead for more than ten years.

When it comes to playing platform, it is definitely the best in China.

Haier has been influenced by it, and by stealing some ideas from Internet companies, it can dominate the global refrigerator industry.

However, it is limited to refrigerators.

The core competitiveness of a manufacturing company is still manufacturing. After all, playing with platforms is just for outsiders. Even with the strong self-operated attributes of Haier refrigerators, Haier Smart Home cannot fully develop.

Just like a cloud computing platform.

This thing has to be done by Internet companies to be successful.

Zhou Buqi said: "I thought it would be very technically difficult to build an Internet of Things system at first. After asking about it, I found out that it is not complicated at all. Since it is difficult to generate competitiveness from technology, we can only operate it from the market. It was taken."

Lei Jun nodded, "It should be like this. Android can beat Microsoft's mobile operating system not because of good technology, but because of good market operation. If Ziweixing wants to do this, it will have to rely on the domestic manufacturing system. It has natural advantages.”

Zhou Buqi said: "The platform is another matter. It's not certain whether it can be successful. Even if it can be successful, it will probably be in the year of the monkey. But finding new ways out for many small and medium-sized manufacturing plants in the country is an immediate matter. Even if not For the Internet of Everything, we must also produce high-quality and low-priced products and then sell them to overseas markets. Let’s do this first.”

"Rely on Xiaomi?"

"Yes, as you said, in the product process, the front end is brand building and product design. This is the most difficult for small and medium-sized enterprises. Xiaomi is responsible for this. You have made Xiaomi mobile phones so good , if you replace it with other products, I believe it will be just as good.”

"This task is quite heavy."

Lei Jun laughed.

Zhou Buqi continued: "The production of mid-range products is the simplest, and it is also what the domestic manufacturing industry is best at. They can do it. When it comes to back-end market sales, domestic competition is too fierce, and they are constantly lowering prices. Vicious price cuts. If we go to overseas markets, we can actually create more profits."

"Have you established overseas sales channels?" Lei Jun frowned slightly, "Brand building and product design may be difficult, but Xiaomi has already done it, so there is no difficulty. The most difficult thing about your plan is Overseas sales channels.”

Zhou Buqi smiled and said, "Jing Tao!"

"Is it just Jingtao?"

Only one Japanese market seems to be unable to satisfy Boss Lei’s appetite.