Chapter 2462 The logic of the Internet

Xiaomi's mobile phone profits are too thin. If you only rely on selling mobile phones to make money, you will lack much imagination. In the capital market, the biggest financing strategy is not the company's revenue scale or net profit, but the ability to tell stories.

Telling investors a beautiful and hopeful story will allow Xiaomi to obtain more funds in the next few rounds of financing.

Holding Ziweixing's lap, this is undoubtedly an excellent choice.

On-campus group buying has provided great help to Xiaomi’s brand building and marketing. Further cooperation between the two parties is natural.

Lei Jun has entered the market, and it is time for Ziweixing to develop an IoT operating system and build an IoT platform.

Zhou Buqi found Zhang Yiming, Zhou Feng, Dr. Wang Jian and others and held a small meeting.

Simply said this.

This is not a whim.

The development direction of the Internet of Things has long been in Ziweixing’s internal planning.

Just need to make some business distinctions.

Domestic and foreign affairs must be separated.

Domestic application of a domestic Internet of Things platform is only for the domestic market; foreign countries will develop a dedicated one for overseas markets. To prevent future data disputes.

In fact, this thing is not necessary at all.

It is completely the self-righteousness of some politicians who do not understand Internet technology.

It's actually pretty good at this stage.

After a few years, they started to struggle. The United States requires that American data be stored in the United States, the European Union requires that European data be stored in European soil, and China also requires that domestic data can only be kept in the country.

At first glance, it makes sense.

It's actually a joke.

Still want to keep it secret on the Internet?

Not to mention storing the data on a local server, even if it is hidden in a safe, it can still be stolen. Top hackers can even break into the Pentagon's database, let alone these civilian-grade servers.

The dark web is full of all kinds of private data being sold.

In particular, some countries have implemented the Internet real-name system.

The meaning of the real-name system is to strip you naked and completely expose you to the Internet world without any privacy.

Not to mention anything else, domestic Internet companies now have clear records of household data in the United States, such as home addresses, phone numbers, names, credit card numbers, and even income expectations, spending power, etc., and they are quickly manned. One serving.

This is actually a share from Amazon.

After Amazon came to China to develop, it opened up the e-commerce business between China and the United States, which can be regarded as the prototype of cross-border e-commerce.

Amazon's domestic stores can deliver goods not only to domestic users, but also to American users... The Amazon platform does not have any restrictions or privacy protection in this process, and the relevant data is directly handed over to domestic users. As a business, all kinds of data have long been made public.

The Internet of Things platform must be built based on cloud computing, and it is naturally planned to be under the Ziwei Cloud Business Group.

This is not technically difficult.

Mainly market operations.

Let’s do this for two or three years first, using Xiaomi as a product pilot and Japan’s Jingtao and South Korea’s JTmall as platform pilots to see the effect.

Sun Wanran didn't quite understand. During lunch, she asked, "Why do you have to find Xiaomi as a pilot? Xiaomi doesn't even have a mobile phone yet!"

He Yang is preparing for Ziweixing's office design competition.

However, the chairman's office will not participate.

This is not an office at all. It occupies more than half of the floor. The specifications are higher than the presidential suite of a five-star hotel. There is no need to compete with the employees for design awards.

In the office, there is also a newly renovated restaurant.

A table full of girls had lunch with him.

Zhou Buqi smiled and looked at Gu Zanli, who was quite smart and deliberately cultivated, "Lili, tell me why?"

Gu Zanli blinked her smart eyes and said tentatively, "Because Mr. Lei is very capable."

I asked my junior classmate Yan Qiqi again, and her statement was even more irritating, "Because you invested in Xiaomi."

Finally, Zhou Buqi asked Zhang Zetian.

Milk Tea Sister's color and figure are not outstanding among these girls, but compared with the other vases, she is definitely a talented girl.

Well, after all, I am from Tsinghua University, so my academic qualifications are even more beautiful.

Zhang Ze said sweetly: "Because Xiaomi is making mobile phones, and Asda is also making mobile phones. Let Xiaomi do other things to distract them, and it will not form too much competition with Asda's mobile phones." ”

"Yeah!"

When Zhang Zetian said this, the other girls suddenly realized.

I feel like the big boss is really enigmatic.

Zhou Buqi said angrily: "Whatever nonsense, just nonsense."

Sun Wanran said with a smile: "What's the reason?"

Zhou Buqi felt that there was nothing ulterior to this and there was no need to keep it secret, so he simply said it in front of everyone at the dinner table, "Because Xiaomi is a manufacturing company based on Internet logic."

"Huh? What does that mean?"

Sun Wanran had already put down her chopsticks and simply ate some vegetables. The other girls were similar and were controlling their diets.

Zhou Buqi said while eating: "What we want to do is to build an Internet brand and not follow the traditional manufacturing logic. For example, Midea also has many small home appliances, which are high-quality and low-priced, and are also suitable for sale on Jingtao."

Sun Wanran nodded repeatedly, "Well, I remember... Jingtao's domestic purchase orders last year were from Midea, which seemed to have reached 2 billion yuan."

Zhou Buqi nodded, "Absolutely, but it's just a normal business cooperation. One is an Internet company and the other is a traditional manufacturing company. It is difficult for both parties to establish strategic cooperation. Xiaomi is different, Lei Jun is Coming from the software and Internet industry, he knows how to build an Internet brand."

The rules in the office are quite strict.

Director Sun was discussing, and the other secretaries were listening obediently. No one dared to interrupt.

Sun Wanran asked: "Internet brands are like Xiaomi mobile phones? They don't do offline sales, only online sales?"

"Yes, that's what I mean." Zhou Buqi smiled, "Cooperate with Xiaomi, and Xiaomi will launch some high-quality small household appliances and electronic products. The domestic market mainly supplies on-campus group purchases. For overseas markets, we will first cooperate with Jingtao. Only Do online sales, not offline promotion.”

Sun Wanran then asked: "Isn't it possible to promote offline?"

Zhou Buqi said: "If it is Midea, they have strong offline channels, and they will definitely do it online and offline together. But offline management is much more complicated than online, especially if you have to go through several dealers, there will be layers of Squeezing goods will greatly reduce the turnover rate. It will even create the illusion that many sales data are confusing. On the surface, the goods are sold, but in fact they are backlogged in the warehouses of offline distributors at all levels. "

"oh."

"Offline promotion is not impossible. The prerequisite is a strong and advanced digital management system. Various real-time offline data must be reflected in the online management system, just like JD Logistics. This is another way of playing on the Internet. In In this regard, no matter whether it is Midea, Gree or Haier, it is impossible to be Xiaomi's opponent."

"That's it..."

Only then did Sun Wanran understand that Boss Zhou was not engaged in manufacturing, but in building a manufacturing ecosystem based on Internet logic through Xiaomi.

"Eh?" Sun Wanran's eyes lit up, "'Manufacturing + Internet', isn't this the Internet of Things?"

Zhou Buqi smiled and said: "Yes, that's pretty much what it means. But there are differences in models. Large companies like Haier and Midea will have extremely high management costs. If a product line's annual revenue is 10 million , creating a profit of 1 million, then this product line is too inconspicuous, there is no need to exist, and it may be axed.”

Sun Wanran reacted very quickly, "But it is different for some foundries. If a factory can have an income of 10 million yuan and a profit of 1 million yuan a year, it can live well and support dozens of employees. For large companies, A product line that is not attractive to others is the dream business of a small and medium-sized enterprise."

When Jobs returned to Apple, he found that Apple had hundreds of production lines, so he cut them all off. Some production lines had annual revenue of more than 1 billion US dollars, so he gave up when it was time to give up.

The same goes for large companies such as Haier and Lenovo that have established brands abroad.

You can only do big business, not small business.

In high-sounding words, "You cannot do all the business, you must leave a way for your peers to survive."

Zhou Buqi said: "Yes, so what Xiaomi wants to solve is this pain point in the manufacturing industry. Large companies with brands and markets look down on niche markets; small and medium-sized enterprises that value niche markets do not have brands. There is also no market. Big companies are not interested, but small companies cannot get it, which will cause a huge lack in the industry. Ziweixing and Xiaomi are doing this to serve those who want to do things but have no brand, no design, no market, and no channels. of small and medium-sized enterprises looking for a way out.”

Sun Wanran frowned slightly and didn't quite understand. "Large companies can't do small businesses because the management costs are too high. But if Xiaomi does so many small businesses, wouldn't the management costs be high?"

Zhou Buqi smiled and said: "Isn't this clear? I didn't ask Xiaomi to do manufacturing. Gree and Midea are manufacturing companies. Xiaomi is Internet logic and makes platforms. Xiaomi provides brands and designs and makes products. A platform similar to the manufacturing industry attracts many manufacturing manufacturers to this platform and uses Xiaomi's OEM products uniformly. Then it is connected with Ziweixing's IoT platform and sales channels."

Sun Wanran breathed a sigh of relief, "That's it, I understand, it's really complicated."

Zhou Buqi also finished lunch here.

Eat well and drink well, and be surrounded by beautiful women.

"It's time for a nap." Zhou Buqi looked around and focused on Mai Feixue and Zhuo Wensi. Next to them, Liang Lexin and Zhao Li Muge were also charming and asked, "Maizi, you..."

Before she finished speaking, Mai Feixue immediately understood and stood up lively, "Boss, I'm going to clean up the room first."

Sun Wanran stopped, "No need to go."

"ah?"

Mai Feixue's face suddenly became filled with sadness and she felt unhappy.

Zhou Buqi is also very strange.

Sun Wanran said helplessly: "Meng Houkun is looking for you."