Chapter 2511 Co-branded mobile phone

An important core of the so-called directional traffic card cooperation model is the transfer of traffic from the B side to the C side.

When users buy traffic, this is a consumer business, a C-side business, and the price will be very expensive; when companies buy traffic, this is an enterprise-level business, a B-side business, and the price will be very cheap.

Users spend 5 yuan to buy 500M of traffic; MSI spends 1 yuan to buy 1.5G of traffic.

In this process, there is a transfer of traffic.

The user spent 5 yuan to purchase 2G traffic from Telecom... During this transaction process, two transactions were actually completed behind the scenes.

First, the user paid 5 yuan to China Telecom and bought 500M traffic;

Second, Ziweixing paid 1 yuan to China Telecom and bought 1.5G of traffic.

Telecom's total revenue is 6 yuan.

Among them, 1 yuan is provided by Ziweixing to help users, paying users to use WeChat, Weibo and Toutiao.

Among the 2G traffic provided by China Telecom, 500M is sold to users according to the C-side charging standard, and 1.5G is sold to Ziweixing according to the B-side charging standard.

As for whether Ziweixing purchases the traffic, whether they use it themselves or give it as a gift to users, this has nothing to do with telecommunications.

It's a bit of a borderline.

Through this edge-off mechanism, Telecom bypasses the price standards for traffic billing set by the state.

You can then sell very competitive traffic packages to users.

Such an amazingly favorable data package will arouse the popularity of users, and mobile phone users will switch to China Telecom from China Mobile and China Unicom, buy Telecom's phone cards, and become Telecom users.

Zhang Yiming said: "Paying users money and encouraging them to purchase directional traffic cards to use our products should be promoted on a larger scale. It will be very attractive to operators, and it will become their way to sell phone cards." An important measure. It will also be very important for Ziweixing.”

Zhou Buqi said: "The most important point is that Ziweixing paid the operator and completed a certain benefit transfer, which will make them feel more peaceful and make up for some grievances."

He Yang asked: "What is Telecom's second strategy?"

Guo Pengfei said: "The countryside surrounds the city."

"ah?"

"This is Telecom's idea. I think...how should I put it, I'm not very optimistic about it, but they seem to attach great importance to it. Isn't Telecom's mobile phone business just starting out? The core market is dominated by China Mobile and China Unicom. In a short period of time, There is no competition. The last idea of ​​targeted traffic and Internet Apps was proposed by me. This idea of ​​surrounding rural areas with cities was proposed by China Telecom."

Guo Pengfei shrugged his shoulders, obviously not agreeing with this idea.

Meng Houkun said with a smile: "It's not surprising, traditions are all written in textbooks."

The so-called rural areas surrounding the cities means that if the urban market cannot be established, we should start from the rural areas.

One of the core strategies of an operator's mobile business is to sell cards.

We need to allow users to use their own mobile phone cards instead of buying mobile phone cards from China Mobile or China Unicom.

The directional traffic business is so valued by China Telecom. This is actually why Guo Pengfei won the other party's approval as soon as he proposed it.

They can sell cards through this model!

Only by selling the cards to users and allowing them to use China Telecom’s mobile phone cards will all subsequent income be considered a breakthrough from 0 to 1.

In the future, if you want to promote value-added services to users and make more money, you will have to rely on this phone card.

China Mobile and China Unicom entered the market earlier. China Telecom used to mainly engage in the business of connecting fiber optics and extending broadband. Now that it wants to deploy mobile services, it wants to avoid big cities and start in vast rural areas.

Zhou Buqi asked: "What should we do?"

Guo Pengfei said: "Sell ultra-low-priced customized machines to rural areas. WeChat is now available, and we can also rely on WeChat to attract customers."

Zhou Buqi raised his eyebrows, "Smartphone?"

Guo Pengfei smiled and said: "That's right, but the castration is very serious. There is no WiFi module, and the configuration is also very low. From what they said, I should only be able to run the WeChat app."

Zhou Buqi said amusedly: "A co-branded mobile phone between China Telecom and WeChat?"

Guo Pengfei nodded, "Yes."

Zhang Yiming said: "It should be mainly for the elderly. You can use WeChat to pay, and you can also use WeChat to talk to children in other places. This should be the main idea. Smartphones for the elderly have too complex functions that they can't handle. Understand, just one WeChat app is enough.”

Guo Pengfei shook his head, "I'm afraid there is a trick. The video call consumes a lot of data. Those old people who trick people don't understand, maybe..."

Meng Houkun said: "Isn't that what the operator does? I think it's okay. A mobile phone costs 499 yuan, of which 399 yuan is the mobile phone and 100 yuan is the pre-deposited cost. With such a low price, you can also use WeChat and go online. Where can I find it? If you want to make money, the only thing you can do is pay for subsequent phone calls."

There is nothing more to say.

Whatever tricks the operators are doing, Ziweixing cannot participate. Even if excessive consumption occurs, WeChat cannot be blamed.

This kind of customized mobile phone follows the operator's sinking route, and they are responsible for the entire process. Ziweixing is only responsible for providing a WeChat account.

He Yang asked: "Where is China Unicom?"

Guo Pengfei said: "China Unicom also seems to recognize the directional traffic card model. They said they will send a team to discuss cooperation with us. It should not be a big problem. However, they do not plan to make such co-branded mobile phones. Even if they do, it will mainly be for cities. market."

"What about mobile?"

"No."

"Um?"

"China Mobile is the leader in the industry. It's very conceited. It doesn't like the strategy of co-branded mobile phones, and it doesn't pay much attention to the directional traffic card business."

Guo Pengfei has finally finished explaining the operators’ attitudes.

All within reason.

China Telecom is the weakest, so China Telecom is the most eager to change. It wants to cooperate with WeChat to welcome the new mobile Internet era. It promotes directed traffic cards while promoting co-branded low-end mobile phones. China Unicom is stronger than China Telecom, so it only focuses on directed traffic cards. In the market, you really can’t make much money selling low-end phones to rural areas, and it’s easy to lose your brand if you don’t do it well.

Mobile Home has a big business and is the leader in the mobile market.

Even the name "Mobile" is directly named after the "mobile communications" industry, which shows its strong power and strong connections.

This is not a business, this is an industry.

Mobile represents this industry.

However, Zhou Buqi was not convinced, "Can't you? What I said last night was very clear. Under the wave of mobile Internet, all walks of life will undergo great changes, even the monopolized operator industry. Just a little reaction No? Even if you are arrogant, you won't move so slowly."

Zhang Yiming smiled and said: "Maybe there is some secret operation in private."

Liang Rubo said: "Yes, China Mobile just likes to do this kind of thing. Back then, Mobile QQ wanted to do something, but China Mobile wouldn't let it go. Then they turned around and followed that idea and launched a product called Fetion. It's really It poses many threats to QQ."

As soon as these words came out, there was a strong smell of conspiracy, and He Yang became vigilant, "Is China Mobile targeting WeChat? It doesn't have the support to restrict WeChat in terms of policy, but it just wants to compete with WeChat at the market level. ."

"ah?"

Liang Rubo couldn't help laughing.

Zhou Buqi also laughed dumbly.

Rely on market means to compete with WeChat?

Is this too much to think about?

There is no need for foresight. You can judge it with some basic common sense. This is impossible. If China Mobile really does this, it can only be said to be whimsical, ridiculous and overestimating its capabilities.

But He Yang took it seriously and said, "I'll ask someone later."

Zhou Buqi said: "Okay, let's start cooperating with China Unicom and Telecom. Ziweixing should play a leading role. Internet companies and operators are not a life-and-death relationship. They should cooperate and make progress with each other."