Chapter 2681 Naming

Just as Zhou Buqi guessed, the little trouble at the Korean Chess Academy was quickly resolved. It's very simple, just give money. This Korean chess academy is like a beggar, it is so poor.

Purple Star International invested US$1.3 million to win the naming rights of the Korean Go League for two years.

Just like sending away the begging flowers with your hands.

The naming rights are not using the name "Ziweixing", but "Rokid-go". The top priority is still to recommend this super artificial intelligence chess software.

This will be a signature of Ziweixing and a representative work of Ziweixing leading the development trend of the artificial intelligence industry.

Significant!

After handling the matter, Shen Xiangyang breathed a long sigh of relief and was called away by Zhou Buqi's phone call to go together to inspect the mobile phone business department of Hyundai Group.

Shen Xiangyang was in a very good mood and said with a smile: "This Korean Chess Academy is really interesting. They have issued a formal notice. I thought it was very serious. But when we promised to give sponsorship money, they immediately changed their attitude. An urgent notice was issued, saying that the previous ban was caused by a misunderstanding and had been cancelled. The Chess Academy would cooperate sincerely with Ziweixing to make this 'Man-Machine War' competition a success. It is really without dignity and without dignity. in principle."

Zhou Buqi thought it was normal, "If you can't live anymore, what dignity do you need?"

Shen Xiangyang said with emotion: "The overall strength of Korean Go is very strong, but the income of their top professional players is not very optimistic. After all, this is a niche industry."

Zhou Buqi smiled and said: "It doesn't matter if you are a minority, as long as everyone has a sense of awe and respect and worship. The achievements of the Nobel Prize are more niche, but they can always have a huge influence in the world. The naming is used Is it Rokid-go?”

"right."

"In the past few years, the Rokid-go product should be made more internationally known. Since it is sponsoring the Korean Go League this time, it cannot be left empty in the country. If it sponsors South Korea but not the country, many people will have opinions. "

"Then win the naming rights for the domestic Weijia League?"

"OK."

Zhou Buqi nodded.

In the process of developing Rokid-go, Shen Xiangyang had many interactions with the Chinese Chess Academy, and also invited many domestic professional Go players to secretly train AI models. He already had some relationships with the leaders of the Chess Academy, so this is relatively Understood, "But the domestic sponsorship seems to have been sold, it is Gionee mobile phone."

"Gionee phone?" Zhou Buqi was a little surprised, "That copycat phone?"

Shen Xiangyang couldn't help laughing, "Yes, that's the company."

Zhou Buqi was very surprised, "Is the domestic copycat phone market still alive? Wasn't it cleaned up by the cooperation of Xiaomi and Asda?"

Shen Xiangyang said: "I'm not sure about this. Gionee Mobile has sponsored the domestic Go league for many years. It should be a long-term contract, maybe... maybe a 10-year sponsorship contract."

Zhou Buqi probably guessed what was going on and said: "It should be the big contract signed by Gionee and Qiyuan in the years when Gionee mobile phones were at their peak in the country."

This kind of thing happens in many companies.

Sponsorships from sports brands often require a relatively long response time for the market. If a brand sponsors a certain sport for only one year, the sponsorship contract may be invalidated before the audience reacts. The sponsorship is meaningless and the money is wasted.

Therefore, sponsoring sports projects must take a long time!

The movement will last for four to five years, seven to eight years.

For example, Heineken, the sponsor of the Champions League, has a sponsorship contract that lasts for ten years once signed. It has sponsored the Champions League for more than 20 years. For example, once the sponsors sponsor the jerseys of wealthy teams, they will last for several years.

Including Wanda.

Now Wanda has become the largest real estate company in China. Boss Wang is very high-spirited and feels that the domestic market can no longer let him go, so he has gone abroad to open up new horizons and build a "World Wanda" and a "Century-year Wanda".

To achieve this, the first step is to develop the "Wanda" brand in overseas markets.

How to do it?

Boss Wang has two strategies, one is film and television, and the other is football.

In the field of film and television, I just asked Zhou Buqi for help and tried to acquire a Hollywood film company.

In the field of football, Wanda has reached a cooperation with FIFA and has become one of FIFA's largest sponsors. It signed a 15-year sponsorship agreement with a total investment of up to 6 billion yuan.

Now is Wanda's peak period. This small amount of money is nothing to them and they can afford it.

But when Wanda later encountered a cash flow crisis, it began to continuously sell off its core assets in order to escape the difficulties... Those days were very miserable. The business empire that Boss Wang had built with decades of hard work was dismantled one by one by his own hands.

There is no choice but to sell core assets in order to pay off debts.

However, Wanda's sponsorship contract with FIFA has not yet ended, and it still has to pay hundreds of millions of sponsorship fees to FIFA every year... which is simply adding insult to injury.

Therefore, the benefits of this kind of super long-term contract are obvious. The longer the contract, the better the market effect, and there are discounts when sponsoring; the disadvantages are more obvious. Once the company encounters trouble and fails, it will face a breach of contract... Once the company breaches the contract, If a company's reputation goes bankrupt, it will suffer a double blow from its stocks and bonds.

In order not to break the contract, I really had to hand over the sponsorship fee with tears in my eyes.

At present, the domestic copycat phone market has completely failed.

Jinli's life was miserable.

For Jinli now, those long-term contracts signed during the company's peak period will become a huge operational burden for them.

Shen Xiangyang also thought this was the case and nodded: "Well, I will arrange for someone to handle it right now. If Jinli is willing to transfer the contract, the Chess Academy will definitely not stop it."

"This matter must be done, and don't make it true. You can't sponsor Korean Go but not contribute money to the domestic Go industry. You will definitely encounter some troubles with public opinion." Zhou Buqi then asked, " When does the new season of Go League start?”

"next month."

"So fast?"

"Yes, time is tight."

"Then do it quickly." Zhou Buqi paid more attention to this matter. "If there are any obstacles at Jinli or Chess Academy, just come to me and I will find someone to get it done. Rokid-go is a hard-core technology, and no one can We can't stop it half way. Well...it's best to win the naming rights of Japan's Go League. The Go Leagues in China, Japan and South Korea are all named by 'Rokid-go', and they have been named for four to five years. This popularity and influence It will be reflected.”

Shen Xiangyang frowned slightly, "Go is a niche project, and Rokid-go's operating costs are too high. Let alone making a profit, we can't even break even."

Failure to make money means that once Ziweixing has mastered the technology in this field and lost its marketing value, it will withdraw from the market.

The Rokid-go team was disbanded.

The core personnel will use the experience and technical achievements accumulated from Rokid-go to develop products with greater application prospects and market value.

Zhou Buqi said: "Originally, I didn't plan to make Rokid-go a long-term product. Before Ziweixing and Ziweixing International were launched, I wanted to realize the value of technology marketing."

Shen Xiangyang is a scientist. He is more concerned about scientific and technological achievements. He said: "If a machine can defeat human professional Go players through autonomous learning, then it means that the technical direction of artificial intelligence in autonomous learning is on the right track. You can move forward boldly with confidence.”

Zhou Buqi smiled and said, "I believe it will happen!"