Chapter 2696 Exploring the Indian Market

Borrowing and poaching people from Ziweixing is a common practice for JD.com. There is no way. In the past few years, JD.com was too grass-roots, and senior talents were simply unwilling to join.

It is nominally an e-commerce company and a technology company.

In fact, all money is spent on logistics, just like a traditional company.

For example, Liu Meng, the current vice president of human resources of JD.com, was hired from Ziweixing and was once the director of the fourth group of human resources of Ziweixing.

When she first joined JD.com, she was immediately shocked.

She has worked at Ziweixing for three years, and previously worked for Panasonic, Wal-Mart and other foreign companies. When doing human resources work, she has always dealt with the "system".

When she arrived at Jingdong, she asked, what system does Jingdong use? Let me help you improve it!

JD.com’s answer: There is no system and the Excel table is filled in manually.

This is so shocking. A large company with thousands of employees, how many people come and go, how many people are given jobs and bonuses... actually completes human resources management manually.

Liu Meng collapsed a little, and then directly approached Liu Qiangdong and suggested purchasing a human resources management system, which required a budget of 20 million yuan.

The response given by Lao Liu is that there is no need to buy it. Jingdong can develop the system by itself. It will give you 100,000 yuan and you can develop it yourself!

Is this little money enough? !

Later, there was really no other way. After several coordinations, she finally got a budget of 100,000 yuan. She borrowed Ziweixing's human resources system from her old employer Ziweixing, and simply packaged it and changed its name, and it became Jingdong’s self-developed human resources management system.

There is nothing that can be done about it. Jingdong has spent money on logistics in recent years and has continued to fight price wars to seize the market. The financial pressure is so great that many internal systems have not been built.

It's only gotten better in the past two years.

The reason why Liu Qiangdong wants to study in the United States is actually to test the modern management system established by JD.com. Judging from the results, the effect is very good.

When it comes to doing business, you really can't do it without some luck.

Jingdong has grown to a few thousand people and still shows strong vitality by relying on a small workshop-like business philosophy. If it were another company, it might have been dragged down long ago.

After leaving Jingdong, Zhang Chaoyang called and said that he invited Boss Zhou to have a drink and sing KT in the evening.

Zhou Buqi rejected Lao Zhang's invitation.

His schedule has been arranged and he has no time to chat.

Leaving JD.com, we went directly to Asda.

Going to Asda for a meeting.

Mainly three things.

First, the lawsuit between Asda and Apple.

Most of the current concepts of smartphones are inherited from the iPhone, and Asda's mobile phones naturally have various infringement behaviors. As Asda developed and expanded, Apple finally couldn't sit still and filed a lawsuit, saying that Asda had infringed on 27 of their patents.

Not to be outdone, Asda also countersued Apple, suing them for infringement of 22 Asda patents, mainly around fingerprint unlocking solutions.

This is all designed by Zhou Buqi.

In particular, he also has an important bargaining chip in his hand - the domestic trademark rights of iPad.

In its previous life, HTC was once the largest mobile phone brand in the Android camp, more powerful than Samsung. Later, it collapsed under Apple's patent stick.

Asda will not follow that old path.

If Apple still refuses to compromise this time, it doesn't matter. After the fingerprint unlocking solution, there will still be a visual unlocking solution. Asda can lead step by step and choke the opponent's throat everywhere.

The dispute between the two parties started in November last year and lasted for 8 months. It was finally over. The two parties reached an out-of-court settlement, not to mention the exchange of patents. Apple finally bought the domestic trademark rights of the iPad for US$80 million.

The second thing is the OEM cooperation between Asda and Hyundai mobile phones.

This is related to another major supplier giant-SK Hynix.

This is critical.

After some discussion, Asda agreed that it cannot establish a joint venture with Hyundai. Fortunately, the core business of OEM machines should be in the hands of Asda.

Hyundai is only responsible for selling.

It is necessary to promote the cooperation with Hynix on a large scale. It can replace the American semiconductor company Micron and enter Asda's core supply chain system.

Especially "Motorola" brand mobile phones should all use Hynix's flash memory chips. And we must actively cooperate with Hynix to provide customized services.

The third thing is Asda's overseas expansion.

There was no meeting to discuss this matter for the time being. The main reason was that Zhou Shaoning first conveyed this idea to Zhou Buqi: "I think the time has come to enter the Indian market."

"India?"

When Zhou Buqi heard about that weird market, he was a little confused.

Zhou Shaoning said with a smile: "The Indian market is quite complex, but it is large in scale and has great potential. Domestic smartphones have been developed for several generations now, and the prices of old devices from previous generations are low enough to fully meet the consumption in the Indian market. ability."

Zhou Buqi asked: "Where's Apple?"

Zhou Shaoning said: "Apple has some sales in the Indian market, and we also have some sales of Aster. However, that is only for the wealthy areas. The wealthy areas in India are no different from the wealthy areas in Europe and the United States. But for the vast majority of people, they Their income is too low and they can only buy extremely low-priced mobile phones.”

"Smartphone?"

“They are mainly copycat phones.”

"What?"

Zhou Buqi was amused.

Zhou Shaoning said with a smile: "It's really a copycat phone. It's the same as domestic. To be precise, it's domestic. In fact, India has no mobile phone manufacturing industry at all. Several local mobile phone brands in India are OEM from China." of."

"ah?"

This is the first time Zhou Buqi has heard of it.

I feel that India’s technology industry is quite strong, and mobile phone manufacturing does not require sophisticated technology. Why can’t India do it? Can’t local mobile phones be produced?

Zhou Shaoning simply explained this, "India can produce mobile phones, but the level of each link is very poor, and the work efficiency is also low. The cost of mobile phones made by oneself is much higher than that of OEM machines purchased from China. Originally, India There are also several locally made mobile phone brands, but they were later beaten to death by another group of new local forces that came from domestic OEM. Because the OEM machines purchased from China have better performance, lower cost, and better design. pretty."

Zhou Buqi said amusedly: "So, the domestic copycat phones that have been beaten down and have no room for survival are all using Indian OEM?"

"A small part." Zhou Shaoning nodded, "Mainly Indian businessmen come to China to inspect, select a few styles, then place orders for production, affix their trademarks and sell them in India."

"Are they all copycat phones?"

"The threshold for manufacturing smartphones is still a bit high now, and the domestic copycat mobile phone manufacturers do not have that strength. A smartphone in India that sells well is actually made by ZTE."

"Well, no surprise."

Zhou Buqi now understands it better.

ZTE is a mobile phone giant, and ZTE’s mobile phones are mainly sold to overseas markets. A large part of its business is OEM machines. North Korea's Jindalai mobile phone has been praised by their country as the pride of the country and the highest expression of North Korean technology... When you take it apart, you can see that it is actually a ZTE mobile phone.

"China Cool Alliance" is already a bit behind in the country, but bringing ZTE's smartphones to the Indian market will be enough to make the Indian people crazy.

Zhou Shaoning said: "Now India has also begun the trend of smart phones, especially young people, who like to save money and save a few months' salary to buy a smart phone. The opportunity in this market has come. Motorola is a world-class The brand has been in the Indian market for the past two decades, and its brand influence is still there. Returning to the Indian market under the name of Motorola and launching one or two extremely low-priced smartphones can create a strong presence among the young people in India. Reputation."

Zhou Buqi pondered and said: "The Indian market is very complex, but it is a large and growing market that no large company with international business can afford to miss."

"Then let's try it?"

"I have no objection. If you want to go, then go. If you enter the market early, you can make profits early. You can take advantage of the strong position of mobile phones to deeply penetrate India's mobile Internet industry."

"Infiltration?" Zhou Shaoning raised his eyebrows, "How to infiltrate?"

Zhou Buqi said with a smile: "If Motorola's smartphones enter the Indian market, they will definitely sweep the entire market. Some emerging mobile Internet startups in India want to pre-install their apps on our phones. However, they have no money to pay. It doesn’t matter if they don’t have money, just give up their shares.”

"ah?"

Zhou Shaoning was stunned.

Zhou Buqi said calmly: "It has never been the strong bullying the weak, but the more civilized bullying the less civilized. Which App wants to be pre-installed on our mobile phones and let them take out 30% of the shares? No. If you are willing to take it out, then pre-install competitors’ apps and kill them. In a few years, you may not make much money from mobile phone sales, but India’s mobile Internet market will basically be able to penetrate half of the country. Look at the 80 In the 1990s and 1990s, how those foreign companies played tricks on our state-owned enterprises that knew nothing about market economy, just copy the gourd."