Chapter 2795 Marketing Route

Technology research and development is very difficult, especially autonomous driving at the top of the field of artificial intelligence, which is even more difficult. Musk has recently been paying attention to the development and top talents in the field of artificial intelligence. In fact, this road is also very difficult.

Autonomous driving is much more difficult than building a car!

Google has taken the first step, and Musk is very anxious. He basically has two options now, either go to Ziweixing International to recruit people, or go to Google to recruit people. What Zhou Buqi wanted to prevent was just to prevent him from harming Ziweixing International.

This is also Dr. Wang Jian’s worry.

In the current fields of deep learning and neural networks, they are basically dominated by Google and Ziweixing International. Regardless of their technical strength, this represents the flow of talents. Especially after Rokid_go was released and achieved great success, it shocked the industry.

It also formed a golden signboard!

When many talents have a choice, they will give priority to joining Ziweixing International... Ziweixing International, not Ziweixing. If Dr. Wang Jian approves a lot of people for Dr. Li Heli and asks her to go to Silicon Valley to grab people, most of the people she recruits with high salary will be her own people.

This puts the "smart shuttle" project in a very awkward position.

It means a lot.

It is a technology demonstration of Ziweixing to the outside world, and it is the most cutting-edge high-tech product. However, this project team has no money or talent, and the challenges it faces are too great, and it is difficult to produce any substantial results in a short period of time.

Not to mention Ziweixing, not even Tesla can do it now.

what to do?

It is not surprising that Dr. Li Heli is very embarrassed and aggrieved.

However, Zhou Buqi keenly discovered the difference between marketing and technology, and immediately grasped the core issue of this project.

The old man's face was calm, and he was sitting in the car calmly.

There was a slight smile on the corner of his mouth.

He seemed to enjoy the majesty and ability shown by his grandson in company management, and he felt a sense of pride from the bottom of his heart.

Zhou Buqi said slowly: "When the iPhone was released, I was there. Did you see the press conference?"

"Yes." Dr. Li Heli nodded, "That was an exciting press conference."

Zhou Buqi said: "The press conference at that time was very anxious. There were still many key technologies for the iPhone that had not yet been broken through. But the date of the press conference had already been set, so Steve had no choice but to go ahead. So you can We see that the first-generation iPhone only started to be officially sold a few months after the conference.”

Dr. Li Heli is very calm.

Silently thinking about what Boss Zhou meant.

Zhou Buqi said with a smile: "You will know, for example, that Steve Jobs told me personally. At that time, there was a technical barrier that the iPhone had not overcome, which was that the WiFi signal connection was unstable and would always be disconnected. , or even unable to connect at all, in order to prevent accidents during the press conference, do you know what he did?”

Dr. Li Heli shook his head.

Zhou Buqi said: "He asked the engineer to make a fake icon and put it in the status bar of the phone. On the iPhone demonstrated at the press conference, the WiFi connection icon was actually fake, and the WiFi signal behind it may have been disconnected. "

"Well……"

Dr. Li Heli narrowed her eyes and seemed to understand what he meant.

Zhou Buqi said: "This is the difference between technology and marketing. Technology must be down-to-earth, unknown, and real. Marketing is different. Marketing must be high-profile and exaggerated. It must be pursued Greater influence... In fact, marketing must have the attribute of deception. A new mobile phone product launch is not a technology showcase, but a marketing event. Since it is marketing, of course, every method must be used to maximize the technical results. Show good things, even if..."

After a pause, he said a crucial concept: "Even if it is fake!"

"hiss!"

Dr. Li Heli took a deep breath of air conditioning.

At this time, a person appeared in front of the smart shuttle bus. He was looking down at his mobile phone and took a wrong path. If he continued to drive according to the established program route, he would probably hit him. She had no choice but to step on the brakes and stop steadily.

The speed is very slow and the brakes have no cushioning feel.

However, the person in front was still looking down at his phone and didn't realize that there was a car coming behind him. These shuttle buses are all powered by electricity and make almost no noise when driving.

Zhou Buqi used this topic to expand his thinking and said: "At this time, when you brake, you should match the brake with a voice message to remind people in front to go around. In fact, it is also under your control, but to outsiders, The shuttle bus will automatically remind passers-by, which will have more technological attributes. You also said that in the short term, the greater value of this project is marketing, so it must give full play to its marketing value. ”

Dr. Li Heli said with deep approval: "Indeed, if you add an intelligent voice and let the shuttle bus speak some words intelligently, it will look very sci-fi... This is actually not difficult at all. Add the Rokid voice assistant, and it will Can accomplish this task very well.”

Zhou Buqi smiled and said: "The voice assistant is paired with a mobile phone. In fact, there are many shortcomings. After all, it is not a mature product, and the ability to answer voice calls is still very weak. But Helo and the Rokid assistant on WeChat are very Stronger, do you know why?”

Dr. Li Heli suddenly realized, "It's because behind those text-based Rokid assistants, there is a huge real-person customer service team."

"Yes, that's the idea!"

This is actually a plan proposed by Zhou Buqi.

Now, Ziweixing has two domestic product applications that are used as Rokid Assistant, one is the social product Helo on the computer side, and the other is WeChat on the mobile side. Both products automatically have a "Rokid Assistant" friend.

Users can talk to this assistant.

You can also ask some questions.

This technology is very difficult. This is a technology that will only be available for large generative models more than ten years later. With the current level of artificial intelligence, it is still far from reaching it. However, on Weibo, Friends, Toutiao, and many other platforms, there are real users sharing his rich and interesting conversations with "Rokid Assistant", which has generated great communication value.

How is this going?

It's not technology, it's marketing.

In fact, it is the real-person team behind the "Rokid Assistant" who is answering the users, not the artificial intelligence communicating with them at all. This naturally allows for a lot of interesting and fun conversations.

Then it was posted on the Internet by some people, which played a very good marketing role and allowed the whole country to see the strong technical strength of Ziweixing in the field of artificial intelligence.

This kind of thinking will be widely used in the industry in the next few years.

For example, some shopping malls, universities or other public places will place some intelligent robots, and passers-by can talk to these robots, including the famous Internet celebrity check-in "Optimus Prime" at Universal Studios.

Many times, these robots can say many amazing words. Not only can they answer fluent questions with humans, but they can also cleverly avoid the traps set by humans and give answers that are both hilarious and lively.

Whose technical capabilities are so strong?

The world's best technology giants can't even communicate with each other through text. Who is so good at communicating through voice?

In fact, there is no AI behind it at all.

But real people.

It is through a robot at the front desk, or Optimus Prime, to complete the dialogue between the customer and the back-end customer service, and communicate through a voice changer or voice simulation conversion. It's not technology at all, it's marketing.

There is still a long way to go before smart shuttles can be built.

It won't be possible for a few years.

However, people across the country have great expectations for Ziweixing, especially because Ziweixing's listing has been so prosperous this time, with such a high market value and making so much money. How can it do it if its technical level is poor? But the problem is that the smart shuttle project is really impossible, and employees and tourists coming and going can always come into contact with smart shuttles.

If technology can’t do it, then take the marketing route!