Chapter 2828 Can’t give them a chance

In this regard, Zhou Shaoning was helpless, "But this is indeed a gray area."

"Gray area?" Zhou Buqi didn't agree with it at all. "The gray area is whether Qualcomm is a monopoly or not a monopoly."

Zhou Shaoning said: "There is no suspicion of guilt."

"That's what Europe and America do!"

Zhou Buqi is very dissatisfied with Qualcomm's behavior and has made up his mind to stand out.

The domestic smartphone industry is looking bright.

Apart from Apple and Samsung, only domestic mobile phone manufacturers are competitive in this industry.

In particular, the domestic smartphone industry in this generation was created by Asda, which was single-handedly promoted by Zhou Buqi. Then the entire smartphone supply chain framework built with Asda as the main body of the industry transformed the domestic mobile phone industry from functional phones to smart phones. machine.

Qualcomm’s strategy is simply squeezing the domestic mobile phone industry.

It is unbearable!

It is indeed inappropriate to let Lei Jun and Zhou Shaoning come forward. They are the bosses of mobile phone manufacturers, including Lenovo, ZTE, Huawei, Coolpad, Meizu, etc. It is not convenient for them to come forward. They also look forward to maintaining long-term friendly cooperation with Qualcomm. .

However, if no one is willing to step forward, won't we have to watch Qualcomm continue to bully mobile phone manufacturers?

A mobile phone pays an additional US$5 in invalid patent fees and reverse licenses its own patents to it for free. It is not such a bully!

The responsibility is great, Zhou Buqi must stand up!

Zhou Buqi snorted coldly: "I think the management of Qualcomm is absolutely out of their minds to make such a ridiculous decision. This is a monopoly, it must be a monopoly! China, Japan and South Korea all have such strong national sentiments, especially In China and South Korea, public opinion is dominated by national sentiments. If you dare to do this, you are simply seeking death. "

Zhou Shaoning said: "Maybe you also think that the anti-monopoly efforts in China, Japan and South Korea are relatively weak, so you are confident?"

This is true.

In the field of antitrust, China, Japan and South Korea are really similar.

Needless to say, domestically, anti-monopoly is a sensitive area. If we really take up the anti-monopoly stick, only state officials will be allowed to set fires, and ordinary people will not be allowed to light lamps.

South Korea and Japan are both small countries. Unless they do something extremely excessive and cause extremely bad social impact, businesses can basically do whatever they want, and there are no anti-monopoly restrictions at all. For example, South Korea's big chaebols such as Samsung, Hyundai, and SK really cover every corner of every industry in South Korea; Japan is similar. Rakuten Market was originally an e-commerce company. After it became successful, it began to expand and started to open banks. , selling insurance, have all begun to enter the field of civil aviation.

This is also in line with the logic of market economy.

If a company has enough advantages, its scale and performance will continue to grow. However, South Korea and Japan are both small countries, and their core areas will soon reach their peak. The market is just that big and it can’t grow. what to do? Then we can only look for new growth points in other industries.

It’s similar domestically.

It’s nothing more than that the domestic market is big enough and the upper limit is high enough.

However, even if the upper limit is high, there is an upper limit after all.

For example, those Internet giants in previous lives. After the core business reaches its peak, it will no longer grow. What should we do? Just let the company's performance stagnate? Of course, this is not possible. We can only expand into other areas, such as takeout and community group buying and selling vegetables.

The reason why the technology giants in Silicon Valley do not do this is because the Silicon Valley giants are facing the global market. They are large enough and the ceiling is high enough, making it difficult to reach the top. Once the growth of Silicon Valley giants in their core fields reaches a peak and they still have strong development momentum, their subsequent development logic will not be much different from that of domestic Internet companies.

Qualcomm’s forced bundling strategy mainly targets China, Japan and South Korea.

It just so happens that China, Japan and South Korea are very weak in the field of antitrust.

So he rushed forward regardless.

Zhou Buqi said: "I don't think MediaTek's chips can really have any impact on Qualcomm's Snapdragon, as far as MediaTek's level... By the way, didn't you say that our self-developed 4G chips have achieved results, how about it? "

Zhou Shaoning shook his head, "Not very good."

"ah?"

"Didn't you make it?"

"The samples have come out, and the effect is far from what I expected. It cannot be compared with the Snapdragon chip." Zhou Shaoning sighed.

Zhou Buqi smiled and said: "What's so strange about this? There's only one Qualcomm in the world, and it's not as good as Qualcomm Snapdragon. Isn't this normal? The key is whether it can be used and whether the cost is low enough."

Zhou Shaoning said: "It can be used, but it is best not to use models that cost more than 2,000 yuan."

Today’s mobile phone gear levels are mainly divided into three levels.

Those priced between 0 and 2,000 yuan are low-end phones; those priced between 2,000 yuan and 4,000 yuan are mid-range phones; those priced over 4,000 yuan are high-end phones. There are only Apple iPhones and iPhones on the market. Samsung's Galaxy series and Asda's Aster series are competitive.

Zhou Shaoning continued: "We have also recently made a judgment on whether the next step is to use our self-developed chips or MediaTek's chips. From a performance point of view, our chips may be stronger than MediaTek's chips, but the stability is certain It will be much different.”

"What about the cost?"

“The cost of self-developed and self-produced products is of course lower.”

"For low-end models, cost is still the main factor." Zhou Buqi definitely supports self-research in this regard. "For high-end models, we still need to ensure that the best supplied parts are used. Low-end models... What’s important is that the price is cheap enough. Especially when it comes to exploring the Indian and African markets, it’s impossible to do it without ultra-low-cost mobile phone manufacturing costs. It doesn’t matter if the performance and optimization are weak.”

Zhou Shaoning said with a smile: "If we use self-developed chips, we will be able to launch the first 4G smartphone equipped with our self-developed chips in June next year. Even if the price is less than a thousand yuan, we will still be profitable."

Zhou Buqi said: "That's enough! I see that there are still some feature phones and copycat phones in the domestic mobile phone market. The main reason is that these mobile phones are cheap enough, only five or six hundred yuan each. If the cost is If we go to the extreme and launch a Motorola-branded smartphone series priced at 700 to 800 yuan, it will definitely take over the domestic low-end mobile phone market. We have laid out the research and development of 4G chips so early, and it is time to bear fruit. ”

Zhou Shaoning said: "Well, the large promotions of Motorola and Xiaomi mobile phones sold only on the campus network cannot meet the needs of the college student market. Even college students urgently need a smartphone with a low enough price."

"Then do it! Launch one to try first. If the self-developed chip really doesn't work, it won't be too late to adopt MediaTek's solution after MediaTek's chip is launched. This is not an either-or option. It's totally fine. We will use self-developed chips and MediaTek chips together to explore in the field of low-end phones.”

There is no decision-making difficulty for Zhou Buqi.

Because he knows the operability of the African market and the Indian market in the future.

As long as these two markets are launched, ultra-low-priced smartphones will be needed. Performance, optimization, stability, etc. are not important. The most important thing is that it should be cheap and cheap enough. The main reason why it is difficult for mobile phone manufacturers in other countries to develop in markets such as Latin America, India, and Africa is that they cannot produce such low-cost mobile phones. Only domestic ones can.

Even if the self-developed chips are not good enough, as long as the cost is low enough, it is enough.

It is enough to dominate low-end markets such as Latin America, India, and Africa.

Zhou Shaoning felt a little relieved after receiving the instructions.

Because he had a black eye.

If you really have to choose between self-developed chips and MediaTek chips, it's really hard to choose. The former is too risky, and the latter is more expensive and may be launched a year later.

With Boss Zhou setting the tone, the business operation will be much simpler.

In business management, the most difficult things are actually strategic decisions and business decisions, but it is easier at the execution level.

Zhou Shaoning said: "Low-end phones can try to use our self-developed chips, including the chip that MediaTek contacted us and said they are developing. However, in the field of mid-to-high-end phones, Qualcomm's chips must still be used. Mid-range For mobile phones, you can use the previous generation Qualcomm chips; for high-end phones, you must use the latest generation flagship chips.”

Zhou Buqi nodded and said in a deep voice: "So, Qualcomm's matter must be resolved! We can't tolerate their mistakes! China, Japan and South Korea... forget about Japan, the mobile phone industry in China and South Korea will only get stronger and stronger, even if Apple’s iPhone is 90% dependent on the support of the Chinese and Korean mobile phone industry chains. If Qualcomm is allowed to continue like this, it will restrict the development of the Chinese and Korean mobile phone industries and not give them this opportunity!”