Chapter 2842 Electronic Ticket

Zhou Buqi went to Xu Baihui's place and told what happened this time, which made Xu Baihui laugh with joy at his misfortune. She also teased him, saying that he lacked concentration and if he needed anything, he could just come to her. With the current strength of Jieyu Media, what kind of people can’t be arranged?

Aren’t they just actresses from ethnic minorities? There are as many as you want!

Is it necessary for you, Boss Zhou, to come forward in person?

Zhou Buqi sighed, "It's for work!"

Xu Baihui pouted, "There are so many reasons."

Zhou Buqi said: "Really, it's about the online ticket purchase system. They intend to move closer to online ticket sales. This will have more channel advantages and terminal processing can be more flexible."

"That's it?"

Xu Baihui didn't believe it.

She knows Boss Zhou very well.

He must have been attracted by the beauty.

Unexpectedly, I thought that a new dish was served to him, but it turned out that the leftovers were brought to him after someone had eaten enough.

Zhou Buqi said seriously: "How is the development of Damai.com?"

Xu Baihui smiled and said: "It's good, number one in the industry! It's even more competitive than Ziweixing's Douban Movies!"

Zhou Buqi said angrily: "We are all one family, and you are still very proud after beating us?"

Xu Baihui said: "Not only proud, but also proud!"

"In the long term, Damai.com still lacks the necessary infrastructure." Zhou Buqi has said this idea before, "It should be connected at the bottom. They are all our own people. There is no need to waste money on the foundation structure. We still need to Taiwanese development. Maoyan, Douban Movies, and Damai.com should share a Taiwanese ticketing system.”

Xu Baihui nodded, "Well, as you said before, I also talked to Guo Pengfei specifically. But he didn't agree and said the time was not right."

"Ah?" Zhou Buqi was a little surprised, "What's wrong? What's wrong with a ticketing website?"

Xu Baihui said: "I'm not sure. He said it was a problem on Ziweixing's side. It seems that there are some problems with the structure of the center. The internals haven't been adjusted yet, so we won't introduce external ones yet. Wait until the adjustments are completed. , and then launch a unified ticket purchasing basic system, and hang the ticketing platforms of Damai, Maoyan, and Douban Movies on a unified basic framework.”

Zhou Buqi then remembered, "Well, the structure of the central office has been adjusted, and it should be completed soon. If we find an opportunity, we should communicate with them as soon as possible."

"Why are you in such a hurry?"

"Seize the first-mover advantage! BAT hasn't entered the market yet. You have to hurry up and join forces with Maoyan and Douban Movies to capture this market and form users' consumption habits, especially with theater chains and major theaters. Sign all the cooperation agreements. Otherwise, if BAT sees the situation clearly and rushes in, it will be troublesome to compete with them for the market. "

This kind of ticket purchasing website not only sells tickets online.

There will also be an offline ticket collection process.

This requires cooperation with cinemas and self-service ticket machines.

This is very un-Internet.

Because a lower-cost and more efficient way is to eliminate paper electronic movie tickets. Movie fans can buy electronic tickets directly online, then go to the cinema and show the electronic ticket for verification to enter the movie.

But the theater system is not so developed.

The cost of verification equipment for a set of electronic tickets is also very high. In the short term, paper tickets will still be used mainly. Only the physical form of paper tickets can better prevent people from taking advantage of loopholes or taking advantage of connections to get free admission to movies. , causing losses to theater owners.

However, in the long run, paperless electronic tickets will definitely be the general trend.

Xu Baihui obviously thought about it, and said: "Now we have to install self-service ticket machines, which not only increases the cost, but also creates trouble. The process of buying movie tickets online should be improved and electronic tickets should be sold directly instead of issuing a number. , go to collect tickets offline according to the number.”

Zhou Buqi said: "So we must act quickly now to let Damai, Maoyan and Douban Films quickly occupy this market, establish industry brands and consumption habits, and establish stable cooperative relationships with theaters."

"What does it matter?"

"It's a big deal! Electronic movie tickets are not as simple as you think. Who will make this electronic movie ticket? Will the cinema do it? Do they have the technical strength? If it is made by a platform, it will be launched by different platforms Movie tickets are different, and the electronic codes used are not in the same frequency band. This requires the theater to use several sets of digital verification systems to cancel these movie tickets, which will greatly increase the burden on the cinema and even the cinema. Computers may not be able to run so many write-off systems.”

When it comes to these technical business details, Zhou Buqi is not an expert.

But in front of Xu Baihui, he was already considered an expert.

Buying movie tickets is different from buying train tickets.

There is only one kind of train ticket across the country.

This is very easy to write off. From the upstream to the downstream, from the beginning to the end, the railway company is responsible for the development. It is a set of systems with strong internal correlations, and it will be easier to process at the terminal. .

The issuance of electronic train tickets can be quickly spread across the country. You don’t even need an electronic ticket, just swipe your ID card.

Not so with movie tickets.

Lack of uniformity.

The theater chains are different, the theaters are different, the ticket purchasing platforms are different, and the payment methods are also different.

The market is full of diversity and flowers.

Once diversified, management becomes complex.

Different theater chains, different theaters, different platforms, different payment tools, there can be hundreds of different combinations of solutions... Each solution is a different electronic ticket. It would be too complicated to write off such electronic movie tickets. Cinemas would have to prepare dozens of different write-off systems, which is not feasible.

In the past life, the domestic mobile Internet was so strong that major industry giants have followed up the business of selling movie tickets online. However, the mainstream model has always been the model of "buying a number online and collecting tickets offline based on the number".

This model seems cumbersome and far less convenient than electronic tickets. In fact, it is the most efficient, lowest-cost, and most feasible solution.

However, it will be different this time when Boss Zhou enters the game.

Zhou Buqi said: "If you want to popularize the online ticket purchasing model, especially if you want to launch electronic movie tickets, you must have a unified electronic ticket standard and a unified electronic ticket verification system. Who has Can Jieyu Media develop a sophisticated electronic ticket that is not easy to crack? "

Xu Baihui was not convinced, "Why not?"

Zhou Buqi snorted: "Even if it works, it's still very poorly done. The train ticket system was improved and optimized by Ziweixing's team. Ziweixing came to develop such an electronic ticket and verification system. Only then can it be more perfect and universal.”

Xu Baihui pouted, "Let's just focus on Ziweixing? This is a matter for the entertainment industry. If this matter is under my control, won't everyone in the entertainment industry have to look at my face? Which beautiful actress will you fall in love with in the future? What about my words?”

"What actress is not an actress? Let me tell you the business! This is business that benefits the country and the people and promotes the development of the domestic film industry!"

Zhou Buqi is a little angry.

This Xu Baihui really has evil thoughts and thinks about those messy things every day.

He wants to build a domestic online ticket purchase system, which can further promote the development of the domestic mobile Internet industry, facilitate ticket purchase for movie fans across the country, optimize the workflow of cinemas, and greatly improve social efficiency.

Fortunately for Xu Baihui, she saw this as an opportunity to unify the film industry.

When she gets the opportunity, she will have greater power in the industry.

Those actresses and so on must listen to her orders.

It's simply lustful.

Xu Baihui said angrily: "Then who am I doing it for? I'm not interested in women!"

Zhou Buqi coughed and said, "Let's talk about the serious things first, and we'll talk about the unserious things later."