Chapter 2844 Standardization

"Compared with Android..." Xu Baihui suddenly felt stressed, "You should let Ziweixing do such a big thing. I don't even understand what Android is, so don't delay your big thing. "

Zhou Buqi smiled, "The technical aspect is actually simple. It is nothing more than developing sophisticated electronic versions of movie tickets that cannot be cracked, as well as supporting ticket purchase systems, payment systems and verification systems. This is not a big deal for Ziweixing." Nothing. The real difficulty is at the operational level, how to get all the movie theaters and ticket purchase platforms across the country to use our system.”

Xu Baihui suddenly realized, "So we must seize the time now and quickly build three related ticket purchasing platforms: Damai, Maoyan and Douban Movies. According to the middle-stage idea you mentioned, they are all based on a unified platform developed by Ziweixing." Ticket purchase system and payment system. First capture the market share of online ticket purchase.”

Zhou Buqi nodded, "Yes, it is best to have a demonstration effect and a leading effect. If other ticket purchasing platforms emerge and can be added to Ziweixing's ticket purchasing system, then most of the success will be achieved, and the industry Even if the standard is basically established.”

"Is this possible?" Xu Baihui didn't get it for free, she curled her lips, "Didn't you say this is the payment entrance? When Alipay and QQ Pay understand it, they will definitely rush in, so they won't work for others to support Zi Where’s MSI?”

Zhou Buqi said: "So, we must seize the time and enter the market quickly to confirm this market before they can react."

Damai belongs to Jieyu Media, Douban Movies belongs to Ziweixing, and Maoyan belongs to Fantuan.com.

Belongs to three companies.

They are brothers-in-law.

This can better achieve a united front.

In the Internet industry, it is basically "three companies are promoted." No matter what field it is, the top three can survive. As long as it operates properly and the domestic online ticket purchase market is shared by Damai, Maoyan and Douban Movies, the industry structure will basically be determined.

And Zhou Buqi has never been Qualcomm's style.

In the short term, these three major ticket purchasing platforms will definitely play the role of strategic payment entrances, and only WeChat Pay will exist.

After two or three years, other industry giants have reacted and begun to pay attention to the payment entrance for online ticket purchase. These three major platforms should be liberalized and open to Alipay and QQ payment. This will reduce Alibaba and Penguin’s belief in vicious competition by participating in this field at all costs.

In this way, the online ticket purchasing market can develop in a "peaceful" way, avoid the emergence of troubled times, and give Zhou Buqi enough time to develop his set of electronic movie ticket model standards. Mature and perfect, and then move from domestic to international.

Zhou Buqi said: "The current movie theater model has been around for a hundred years, and you have to queue up to buy tickets. After buying the tickets, you have to check them at the entrance. The complicated process is not only troublesome for consumers, but also Cinemas are not friendly either. There will be many more manual posts for no reason, which will increase more operating costs. Digital management is the general trend, and electronic tickets are the only choice for the future. It is also in line with the concept of environmental protection and can be regarded as the future. A starting point for entering the European and American markets.”

Xu Baihui slapped her forehead and said, "I have no clue."

Zhou Buqi said with a smile: "Don't just sit and think about it. If you think about it now, it's very difficult. There must be a way to reach the mountain. In fact, it's simple. It's nothing more than walking in three steps. It's like closing an elephant in the refrigerator." There will always be a way to solve the specific implementation details of opening the refrigerator, loading the elephant, and closing the refrigerator.”

Xu Baihui laughed.

I feel that Boss Zhou can really stand and talk without back pain.

He is now only in charge of the strategic level and is not involved in execution, but he does not know the complexity of executing many things. Especially in the entertainment industry, there are human factors, profit factors, and sometimes unspoken demands regardless of profit.

If the purpose of a project is to make money, it will be easier to handle, as long as everything is done from the perspective of profit.

I'm afraid there's too much mixed in here.

Zhou Buqi said: "The first step is to develop Damai, Maoyan, and Douban Movies, and rely on the unified plan of China and Taiwan to determine the industry standards in the field of online ticket purchasing. With unified standards, it will be better for users and theaters It will be more friendly to the ticket purchasing platform. Especially for theaters, they can have a unified ticket collection system and verification system, which can reduce the complexity of their work. "

Xu Baihui nodded lightly, "Okay, I'll take action right away."

Zhou Buqi said: "The second step is to make good use of the industry's advantages and sign cooperation agreements with theater chains. It is best to be exclusive. Wanda Cinema Line is doing so well now that it can launch a pilot cooperation with Wanda to promote electronic version of the movie ticket.”

With unified ticket purchase standards and verification standards, electronic tickets can be launched.

However, this step is quite big.

The theater industry may not be so brave.

Can cooperate with Wanda Cinema Line.

With the relationship between Zhou Buqi and Lao Wang, it is not difficult to advance this matter.

Electronic tickets are so convenient and can greatly reduce the number of staff. More importantly, it can be more technological and more appealing and attractive to the times. Other theater chains have to buy, collect, and check tickets offline, but Wanda Cinema is all electronic. An electronic ticket is enough, which can greatly improve Wanda Cinema's industry status.

With the demonstration effect, you can follow the trend.

Thus, the standardized electronic movie tickets jointly formulated by Ziweixing and Jieyu Media will be fully promoted.

Once this standard is determined and implemented, it will be difficult to go back. Even if Jieyu Media really has control over the online ticket market, as more and more movie fans buy tickets online instead of offline, Jieyu Media's industry status will become higher and higher.

Especially for many movies, the producers want to promote to attract fans to enter, and the objects of choice are different.

In the past, they cooperated with theaters.

It will be different in the future.

This is an Internet OTT that bypasses the theater system.

Movie producers and distributors have to communicate directly with Jieyu Media and ask Jieyu Media to do things. Theaters don't need to take on such business, they just need to sell popcorn honestly and receive fans to watch movies.

"Well, what about the third step?"

"The third step is to cooperate directly with the upstream production company. Filming is a hot trend now, and many Internet companies have participated in it, such as Alibaba Pictures, Penguin Pictures, and LeTV Pictures. They started to promote electronic movie tickets from the upstream. Paper movie tickets are formatted, and are limited by printing equipment and ticket checking equipment, so movie tickets lack novelty. Electronic tickets are different. Different movies can have different movie ticket covers and can also be numbered. The first ticket sold is number 1, and the 1,000th ticket sold is number 1,000. With the numbering, some special numbered electronic tickets have a certain collection value, or become the lucky ones of the production company. In addition, if the film company has feedback and promotions, you can use the electronic ticket of a previous movie to watch a new movie, which can have more marketing tricks, which is an advantage that paper tickets do not have."

"And collect..."

Xu Baihui had a headache.

This Boss Zhou really thinks long-term. At the moment, she feels that the first step is a huge challenge.