Chapter 2902 Big Star

The more they compare, the more they can feel the gap between Zhou Shaoning and Lei Jun.

Especially after being in close contact for a long time.

Rebus is really not good at covering up.

This feeling is far stronger than what the prophet felt first.

After the meal, Zhou Buqi asked Zhou Shaoning to get in his car and go to the company together.

In the car, Zhou Buqi mentioned a phenomenon that happened while eating, "While we were eating noodles, a few young guys came over to take photos, and they asked me and Lei Jun to take photos. They didn't even recognize you. How do you feel?" ?”

Zhou Shaoning smiled and said, "You and Lei Jun are both big stars among entrepreneurs."

Zhou Buqi shook his head, "Any big star grows up from an ordinary person."

"Um?"

Zhou Shaoning was slightly startled, hearing a different meaning in his words.

Zhou Buqi said: "Internationally, Asda's brand power is very strong, on the same level as Samsung. But in the domestic market, the most popular mobile phone brand is Xiaomi. Have you analyzed the reasons behind this?"

Zhou Shaoning is not convinced, "Xiaomi's products are indeed good, but most of them are mid- to low-end phones. In the high-end phone market, only the Aster series is competitive in China, whether domestically or overseas. The so-called Xiaomi brand It is stronger, but Xiaomi is currently stronger than our mid-to-low-end phone brand Motorola.”

"Why strong?"

"'Motorola' is an outdated brand. Xiaomi will have a certain brand popularity in the short term. Not only Motorola, but even established giants such as Huawei, ZTE, and Lenovo are not Xiaomi's opponents. Now the main audience for smartphones It’s still mainly young people, who prefer new and fashionable things.”

"Um."

Zhou Buqi nodded, this was really a reason.

Zhou Shaoning continued: "However, as time goes by and Xiaomi's freshness wears off, it will be different. Competition will enter the real product level. Whoever has better products and lower prices will win." There is a greater competitive advantage. Xiaomi now has one of the biggest advantages, which is that it is a new brand and has a great brand freshness bonus, which will make it more attractive among young people. But in fact, in the traditional market. In fact, the operator channels are still dominated by established giants such as Huawei, Lenovo, and ZTE.”

Zhou Buqi agrees.

Indeed.

In the previous life, Xiaomi could be said to be invincible in the early years. It had great brand appeal and directly squeezed the "Chinese Cool Alliance" out of the mainstream market. But after the initial novelty has passed, and when we return to the serious level of product competition, the situation has changed.

Huawei mobile phones have begun to rise strongly.

This is not surprising either.

Before being sanctioned, Huawei’s mobile phone products were stronger than Xiaomi’s.

After the sanctions were imposed, the supply chain was restricted. The quality of Huawei's mobile phones was no longer enough, and its product strength and cost-effectiveness were far from enough. It could only rely on faith to support it. How much is faith worth in the business market? Sony, which once believed in invincibility, must decline as it should.

In this way, Xiaomi will have the opportunity to regain lost ground in the mobile phone market.

The core business is stable.

The rear area can sit back and relax.

Xiaomi is now free to launch new challenges, and it can catch up with the evening market to join the game and build cars.

However, Zhou Buqi still holds some different views, "Looking around the world, in those well-known large companies, there are entrepreneurs who are not big stars. Even if the entrepreneur is very low-key, it is impossible to cover up his "Edge."

After a pause, Zhou Buqi said without humility: "Just like me, I never thought of becoming a big star. On the contrary, from the first day I started my business, I have always tried to be low-key. I When we formed the Ten-School Entrepreneurship Alliance, I promoted people like Guo Pengfei, Chen Dong, Ma Pingshan, Ji Zian, and Xu Baihui. My original plan was to hide behind the scenes and be a low-key behind-the-scenes boss. ? The brilliance cannot be covered at all. Now you can see... To be honest, I am now the biggest star among entrepreneurs in the world."

Zhou Shaoning smiled and said: "It's true, if Steve Jobs were alive, he might still be qualified to compete with you."

Zhou Buqi turned to look at him, "What about you?"

"Well……"

A smart person like Zhou Shaoning would naturally understand what he meant.

It’s hard for Zhou Buqi to be too direct. Zhou Shaoning is also a well-known industry leader. It’s a bit disrespectful to criticize him in person. He can only remind him tactfully: “Do you think Meizu can succeed?”

Zhou Shaoning said: "The chance is not great. Meizu purchases processors from Samsung. A large part of their technical strength is used to optimize Samsung's chips. Samsung's chips cannot even be optimized well by Samsung mobile phones themselves. How can they possibly do it?" Good? If you want to break out in the mobile phone industry, you still need Qualcomm chips. Unless Meizu is willing to only make niche low-end phones.”

Zhou Buqi said: "You are talking about the product level. If you ask me, Meizu has one option that is destined to fail, which is Meizu's Mr. Huang and Mr. Bai. Neither of these two founders is an industry star. If Lei Jun had become The chairman of Meizu has the say in Meizu, and Meizu is today’s Xiaomi.”

Zhou Shaoning nodded and said: "Mr. Lei's ability is still strong."

"It's not about ability or lack of ability. We are all in the business. Who is worse than the other?" Zhou Buqi disagreed. "Industry giants such as Lenovo, Huawei, and ZTE, which one does not have experts? Which one does not have the most powerful industrial channels? ? Why was Xiaomi so shocked?"

“So the brand power of the product and the brand power of the company are closely related to the entrepreneur’s personal brand.”

Zhou Shaoning concluded.

This doesn't quite fit with his understanding.

If someone told him, he would definitely laugh and pass it by without taking it seriously at all.

But Zhou Buqi is different.

The prestige is there!

His dazzling achievements and his ever-victorious business miracle make it difficult to say no to him.

Zhou Buqi smiled and said: "Yes, that's what I mean. Huawei, ZTE, and Lenovo, haven't they all adjusted their industrial strategies recently? They need to make greater adjustments in the smartphone business to compete for a larger market. Well. Who can break out? It’s actually very simple. Just look at a signal and see who can produce an industry star first.”

Zhou Shaoning said: "Isn't this the fan economy?"

"It's smaller." Zhou Buqi doesn't really agree with the fan economy model, because it's a short-term model, and in the long run it depends on brand appeal. "The audience of fans is small, and the most important thing is popularity. Two movies, One was shot by an unknown director, and the other was shot by Director Feng. Even if you are not a fan of Director Feng, when making a choice, you will give priority to Director Feng's movies. This is the inertia of thinking in choice. For consumers, popularity means product reputation and brand power. Motorola, ZTE, Lenovo, Huawei, Coolpad, Haier, Hisense, TCL and other brands are all similar, and the products will not be much different. The star halo can become the appeal of the product!”

The most typical example is Huawei.

Huawei has really been crushed by Xiaomi in the past few years. It even feels that its own "Huawei" brand is too old-school and outdated. It has launched a new "Honor" brand, hoping to open up the market by relying on the freshness of the brand.

But it still didn't work, and Huawei once had to give up its mobile phone business.

It's so difficult!

At this time, someone from within stood up and issued a military order to lead Huawei's mobile phone business to take off. After taking over this business, he actually did not make much adjustments to Huawei's mobile phone business, because Huawei itself is an established mobile phone manufacturer with strong technical strength and channel resources.

The main achievement is bragging.

Many times, his bragging is so shocking that he is nicknamed "Yu Dazui" by the public. The outside world is even full of irony about this, thinking that this person is really out of tune and ridiculous.

Little do they know that this is their brilliance.

Relying on this move, he quickly became famous in a short period of time, and relying on a few nationwide famous mantras like "far ahead", he surpassed Lei Jun in one fell swoop and became the biggest star in the mobile phone industry!

In terms of product strength, Xiaomi has never been a rival to Huawei, and its star aura has also been surpassed. It is natural for Huawei mobile phones to surpass Xiaomi mobile phones.

Aisda has reached this level, but Zhou Shaoning is not known by the young people in China. This strategy is completely wrong.