Chapter 2909: Both and

From the perspective of the company's interests, Meng Houkun's strategy is definitely better.

Boss Zhou really cares too much about his personal halo.

And he ignores the interests of shareholders.

Among domestic IT companies, there is no civilized company. They all rushed into the market with a brutal and aggressive approach. Without a brutal charge and a "wolf-like" approach, it would be impossible to have a successful business position today.

Even Ziweixing, in the process of growing from small to large, has been constantly using dirty tricks.

Especially when competing with QQ on the PC side, Helo really used a lot of tricks, and also launched a network of water army to try to deal with them in the mode of black public relations, and even tried to use the "security intimidation" of Weidian Security Guard and Weidian Antivirus to clean up the battlefield.

Don't look at Zhou Buqi's friends all over the world and friendship all over the world now, that's all whitewashing after Ziweixing's success.

In the entrepreneurial stage of Ziweixing, it was also fighting with people to death at every turn.

There are more than a dozen companies that Zhou Buqi has killed, including 360, a security giant that once had an important position in the domestic Internet industry in the past, but has now become a thing of the past.

But later, Ziweixing became successful.

The basic foundation has been laid, the core products dominate the market, the moat has been dug, and the wall has been built... Boss Zhou's style of doing things has changed fundamentally. He no longer looks for opponents. Even if he encounters an opponent, he will try to turn hostility into friendship. If he can avoid fighting, he will not fight. At least he must maintain the dignity of each other in private.

Such a style is particularly prominent in the domestic business environment.

Boss Zhou's image is particularly tall.

Moreover, he has such capital.

Now, Ziweixing has successfully listed on NASDAQ, and has received more than 10 billion US dollars in financing from an IPO.

Things that can be solved with money are not a problem at all!

Ziweixing's current liquidity is the largest in China.

There are 32.2 billion Chinese yuan and 15.2 billion US dollars in foreign exchange.

Isn't it just a matter of making a big bet and providing a lot of subsidies in both the food delivery and online car-hailing industries? Isn't it possible to invest tens of billions for this? What does this mean? Ziweixing doesn't even need to use its reserve funds. Ziweixing's annual net profit can easily exceed 20 billion yuan of Chinese currency.

(In 2013, Baidu's net profit was 10.7 billion, Alibaba's net profit was 22 billion, and Penguin's net profit was 17 billion)

Baidu entered the food delivery industry, but did not participate in the online car-hailing business; Alibaba and Penguin both entered the online car-hailing industry, but did not enter the food delivery industry.

Ziweixing is the strongest.

It's not a big problem to take over these two industries at the same time!

Moreover, Ziweixing has a biggest competitive advantage compared to the other three giants, because Fantuan and Didi were both hatched from Ziweixing.

Fantuan.com is one of Zhou Buqi's earliest entrepreneurial projects. It is a campus meal delivery project for college students that was first launched by the "Ten Schools Entrepreneurship Alliance". After years of precipitation and accumulation, it has now become a domestic group buying giant. It not only survived the "Thousand Group Wars", but also acquired and integrated Dianping.com, and further developed in the takeaway meal delivery industry.

Didi is similar.

The founder of Didi is Cheng Wei. As early as seven or eight years ago, he joined Ziweixing with Chen Guohuan, who was then the director of Alibaba's marketing department, and came to Ziweixing's marketing department to develop. Later, seeing an opportunity, he jumped out to start a business and started online car-hailing.

It was not smooth at the beginning and was on the verge of death.

At the critical moment, he found his old boss and got an angel investment of 3 million yuan from Ziweixing through the relationship of his master Chen Guohuan. Later, under the leadership of Ziweixing's investment department, he got another 120 million yuan in A round and 260 million yuan in B round, which finally allowed Didi to gain a foothold in this industry.

Whether it is Fantuan or Didi, they have a genetic relationship with Ziweixing.

Especially Fantuan.com, which is Zhou Buqi's early entrepreneurial project.

Even if it is to take care of Boss Zhou's personal face, he must spend money to make this project a success!

Only success is allowed, not failure!

The most important topic of this decision-making committee proposed by Zhang Yiming is this topic.

Baidu, Alibaba, and Penguin, the three giants, are currently "choosing one of the two" in the food delivery and online car-hailing industries, and only do one of them.

After all, the signs have been seen now.

And there is historical experience.

If you want to do this kind of O2O business, you must spend money!

You have to spend money crazily, spend money infinitely, and rely on a lot of industrial subsidies to make this kind of thing happen!

More than a decade ago, during the Internet bubble crisis in the United States, there were many similar O2O businesses, all of which relied on the model of industrial subsidies to develop. Only the consumer discounts formed by a large number of subsidies can make consumers change their living habits and give up offline services and use Internet services.

If there is no huge discount on the price, why would people take the risk of ordering an online ride-hailing car without a business license? Why would they place an order without even seeing the storefront?

Subsidy is the only rule of survival.

Does Ziweixing really have the strength to do both things at the same time?

Is it too dangerous?

Baidu, Alibaba, and Penguin are all "choosing one of the two", shouldn't Ziweixing also "keep" one, instead of being so bold as to want both.

After all, it is still unknown how much subsidies the food delivery industry and the online ride-hailing industry will need to subsidize. If each industry needs subsidies of US$10 billion or US$20 billion, it will be a bit too much for Ziweixing. Our own Ziweiyun and artificial intelligence are also bottomless pits.

Meng Houkun's black PR suggestion was also put forward under this general premise.

This allows Ziweixing to participate in both food delivery and online ride-hailing at the lowest cost.

For other executives present, this decision was a bit difficult.

After all, most of the time when you "want...and...", the final result is often empty-handed.

Giving up the fish for the bear's paw is often more effective in achieving the goal.

But for Zhou Buqi, there was no dilemma.

There’s nothing to hesitate about!

Both hands must be grasped, and both hands must be hard!

"Is there a subsidy war in the online ride-hailing industry?" Zhou Buqi first understood the situation.

Zhang Yiming said: "There are signs, but the war has not started yet."

Liu Qing, President of the Investment Department, spoke at this time and said: "Although the war has not yet begun, the signs of an imminent outbreak are already obvious. Kuaidi and Kuaidi are both actively launching the latest round of financing. It is said that the financing scale is at least There will be 2 billion. Didi is also actively looking for investment, and Cheng Wei hopes to obtain financing of less than 1.5 billion to cope with the next big challenges in the industry.”

Zhou Buqi said amusedly: "Are you all preparing for war?"

Liu Qingdao: "Yes, they are all expanding their forces, and the situation is quite radical. The food delivery industry is similar, and the situation is also very urgent. Fantuan.com also needs money to cope with the next wave of competition. The O2O industry must be the most important investment in China next. tuyere."

"How soon is it expected that a war will break out?"

"Soon!"

"ah?"

"Well... after this round of financing, the subsidy war in the domestic online ride-hailing industry will definitely begin." Liu Qing stood up and took the PPT control pen from Zhang Yiming. The third topic of this meeting was originally hers When it was proposed to the decision-makers, he skipped several pages and came to a PPT page, "The first thing to kick off will be the eight first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. It is expected... It is expected that after the winter comes, . The environment in winter is harsh. In the traditional taxi industry, the income in winter is at least 25% higher than in autumn.”

The PPT behind you is a set of tables.

It is a comparison of the online car-hailing and taxi industries, as well as the current status of the taxi industry in several major cities.

A lot of data is listed.

One of Zhou Buqi's most lacking skills is data analysis. Fortunately, he doesn't need to analyze data at all. He smiled and said: "That may be a new year and a new atmosphere."

Liu Qing nodded, "Well, it's very possible. Maybe after New Year's Day, at the beginning of 2014, the subsidy war for online ride-hailing will be about to break out. By then, it will be DiDi, KuaiDi, and KuDi. The big online ride-hailing platforms are competing head-on, while more than a dozen small online ride-hailing companies are fighting to survive. In fact, it’s a behind-the-scenes duel between Ziweixing, Alibaba and Penguin.”

"If you want to fight, just fight!" Zhou Buqi would not back down at this time. "Many times, negotiations under war can achieve unity more quickly."

"Then do both sides together?"

Liu Qing took a deep breath and looked at Zhang Yiming.

They are the two most worried.

None of the other senior executives were responsible for this, and Boss Zhou just made the decision and left. Zhang Yiming and Liu Qing have to be responsible for the actual execution stage. If it is not done well, it will be troublesome.

Zhang Yiming nodded, "Then let's do it together, how about... everyone raise your hands?"

Why vote for this?

Boss Zhou made a firm statement.

Which Ziweixing employee, from top to bottom, does not blindly worship him? Once there is a conflict of ideas, it will definitely be Boss Zhou’s idea that dominates!

Sure enough, the next step was a show of hands.

All passed.

Even Meng Houkun raised his hand to express support.

"Then let's do it! Let's do it together!"

Zhou Buqi made the final decision.