Chapter 2936 Drivers’ Collaboration

The existence of the market for customized phones shows that there is a demand for it.

Not only does it exist, but there is a big demand in Europe and the United States, and the market is not small!

Many stars have their own customized phones.

Even for many ordinary people, they will add a mobile phone case to their phones in pursuit of individuality.

In Europe and the United States, mobile phones are not considered valuables. Unlike in China, people are extra careful when using mobile phones, and they need to apply films and add cases to protect them carefully. If you add a mobile phone case here, it is more about realizing your own individuality through the mobile phone case.

From the perspective of business operations, it is easier to make a mobile phone case.

However, adding a mobile phone case destroys the design aesthetics of a mobile phone and makes it look too bulky. The thin and streamlined shape designed by designers with countless efforts is completely ruined. It is still more desirable to disassemble and replace the case in the customized machine market.

It will not destroy the overall design aesthetics of the mobile phone, and you can also add some personalized designs.

Third-party customized machine companies are actually not very good.

Not only are the charges expensive.

Because the phone needs to be disassembled before it can be replaced with a customized shell. Once the phone is disassembled, the official warranty will not be valid.

This is a big risk for users who choose customized phones.

If Asda sets up a customized phone studio.

This problem can be solved.

First of all, the price is more favorable. It is impossible to be as unfettered as third-party customized phones. Another point is that this is Asda’s own studio and its own company’s business. Even if it is a customized phone, it can still provide subsequent after-sales service.

Shi Jingmei’s point is very reasonable. In terms of brand appeal, Asda is indeed in a weak position compared to Samsung and Apple.

Let’s not talk about Apple, which is the pearl in the technology industry.

Even if the advertising investment is not much, it will not affect Apple’s brand value.

Samsung is different.

Samsung Group is a super giant. More than 20 subsidiaries of Samsung Group have conducted business in Europe, which has a huge influence. When advertising, as long as the "Samsung" brand is promoted, all businesses can benefit.

2 billion euros are spent on advertising in Europe each year, which is only tens of millions of euros for each company.

In Europe, Samsung's advertisements are everywhere.

It is no exaggeration to say that in the past few years, Samsung has been the largest advertiser in the European market!

The advertisements are really all over the track. Not to mention other things, even in the football world, there are Samsung's shadows everywhere. Not only are there billboards everywhere, but Samsung has even become the main sponsor of Chelsea.

It is impossible for Asda to have such strength.

The annual advertising expenditure in Europe is only 200-300 million euros, and the most in a year is not more than 300 million euros.

It can't be compared with Samsung.

The brand power is naturally weak.

For Asda, the current situation is actually very dangerous.

At the beginning, there was actually only one mobile phone in the field of high-end Android phones, which was Asda's Aster series, which really dominated the entire market. Later, more and more mobile phone manufacturers joined Android, and there were more competitors.

Aster's market share plummeted.

Getting lower and lower.

Today, the Aster series of Asda is basically on par with the Galaxy series of Samsung.

The market share of Aster is decreasing year by year, while the market share of Galaxy is increasing year by year.

If Asda does not launch some new marketing measures, then in two or three years, the market share and sales of Samsung Galaxy will completely crush the Aster of Asda.

All mobile phones nowadays are copied.

All mobile phones of different brands are similar.

When Aster first launched the innovative function of fingerprint unlocking, it did set off a wave of heat in the market and suppressed Samsung. However, later Samsung Galaxy also launched the fingerprint unlocking function... and soon caught up.

Users don't care who the fingerprint unlocking idea belongs to, they only care whether a mobile phone has the interesting function of fingerprint unlocking.

Now Zhou Buqi is working again to make Aster the first mobile phone with face recognition.

It is estimated that the situation will not be much different.

Such product innovation can be very effective in the short term and have huge short-term dividends. When competitors have learned it, the dividend period will soon be over. Without a technological gap, in the long run, the market for products still depends on the brand halo to attract people.

Shi Jingmei's proposal is really worthwhile.

If Aisda wants to make up for its disadvantages, it must be more creative in marketing!

Co-branding with luxury cars is a good choice.

For example, Huawei in the past was nothing in the high-end mobile phone market in Europe and was not a rival to Samsung at all. Later, Huawei came up with a trick and the market for high-end mobile phones was opened up. One of the important strategies was to reach a strategic cooperation with Porsche.

Later, when other mobile phone manufacturers entered the European high-end mobile phone market, they also adopted a similar model. OnePlus cooperated with McLaren, OPPO cooperated with Lamborghini, iqoo cooperated with BMW... The most bizarre one is Xiaomi, which must first conquer It is in the low-end mobile phone market, and the first one to take action is the sub-brand Redmi, and it has started a "Redmi + Mercedes-Benz" cooperation, which is difficult to succeed.

It's still early!

The mobile phone industry is still in a period of fragmentation and has not entered the era of giant competition for hegemony.

All major mobile phone manufacturers are working hard on their products.

It has not yet entered a period where a hundred flowers bloom in marketing strategies.

If at this time, Aisda strikes in advance and takes the lead, occupying all the roads and leaving others with no way to go, this will be very attractive. According to Shi Jingmei's proposal, a number of top luxury car brands such as Ferrari, Lamborghini, McLaren, Rolls-Royce, Maserati, and Porsche were signed to create a wave of "driver linkage."

That will have a great promotion effect on Aster's brand marketing.

After dinner, Zhou Buqi thought about this matter for a long time in the study.

The more I think about it, the more it makes sense.

Now Asda is very difficult. It is not enough to just rely on Zhou Shaoning's ideas to buy technology patents in Europe. Users do not understand technology, they only care about fame, trend and popularity.

So much so that when Aunt Xue and Wang Yanan came together with a tray to ask him to turn over the brands, he wanted to express his special thanks to the second sister and go and look over her brands.

Unfortunately, there were a total of 20 white jade-carved name plates on the tray, and there was no Shi Jingmei at all.

Zhou Buqi opened one first, which was Ning Yameng.

Then he stopped turning.

"Then let's go to Yaxian and Yameng."

Zhou Buqi waved his hand gently.

Aunt Xue pursed her lips and smiled, "Okay, then 11 o'clock in the evening?"

Zhou Buqi checked the time and saw that it was just past 9 o'clock, so he nodded, "Okay, I'll go back to the room at 11 o'clock."

Wang Yanan hesitated for a moment and whispered: "Master, Huanhuan pouted just now, saying that you don't even pamper her anymore."

"How come?" Zhou Buqi was a little surprised, "Didn't I tell you that you two should get familiar with the environment and adjust your mentality first, and then I will specially choose a special day to pamper you two."

Wang Yanan said angrily: "Everything is ready!"

Zhou Buqi said amusedly: "Are you anxious?"

Wang Yanan pulled her hair around her ears. She didn't care if Aunt Xue was with her. She had already risked everything and said in a coquettish way: "Can't you be in a hurry? Who doesn't want to hurt me more?" ah."

Zhou Buqi thought for a while and said slowly: "It's better to find a good and auspicious day with commemorative value, how about Christmas?"

Wang Yanan bit her lip and said, "It might be inconvenient for me during that time, how about New Year's Day?"

"Well, New Year's Day is fine too, to bid farewell to the old and welcome the new."

"Thank you, sir."

"Go back and rest. I have something else to do and I need to make a phone call."

"Master, please let Huanhuan go to bed tonight."

Wang Yanan must think about his daughter.

Just like Aunt Xue always thought of Baoshan before.

Now that he is the deputy general manager in charge of the daily life of Mr. Zhou, the head of the family, there is always an opportunity to abuse his power. Baoshan was so favored before... Aunt Xue must have used her status as the chief manager to exert force behind her back!

Wang Yanan secretly had a plan.

Let it go on her own.

But she has to think about her daughter.

Sure enough, Zhou Buqi couldn't refuse her, so he agreed, "That's okay, then let her come too. You take her and go visit the two sisters Yaxian and Yameng first and bow. Offer tea or something, and be respectful. A family must have its own rules, and sisters must live in harmony. "

Wang Yanan smiled sweetly, "Okay, I'll go right away!"