Chapter 301 Doing business cannot be exhausted

On the fifth day of group buying, a total of more than 300,000 mobile phones were sold.

Sales exceeded 300 million yuan.

Don't make this money too comfortably.

Zhou Buqi went to Jingdong, Liu Qiangdong looked ruddy, and opened a bottle of champagne in the office.

"Drinking at work, isn't it okay?"

"It's okay to drink two glasses, it's like soda, aren't you from the Northeast?"

"Northeast people must all be wine jars?"

Liu Qiangdong hurriedly said: "I don't mean that, I'm just praising you Northeast people for being bold."

Zhou Buqi snorted, "Whoever has the ability to change white!"

Liu Qiangdong laughed, took out two wine glasses, and drank champagne.

After two mouthfuls, Zhou Buqi waved his hands and said, "Tell me, why do you want me to come here?"

"A group buying thing."

Liu Qiangdong really loves to drink. He took a sip and tasted it carefully, as if he was enjoying endless aftertaste.

Zhou Buqi couldn't bear his drunken appearance, "Didn't I tell you that I told Shi Jinglin about the group buying, and I have already handed over the power and retired to the second line."

Liu Qiangdong almost sprayed his old blood on his face.

How old is your kid to retreat to the second line?

Not ashamed!

"It's a matter of strategy, I have to communicate with you." Liu Qiangdong waved his hand, his face solemn, "Have you not heard the news recently? The major manufacturers in the mobile phone industry are complaining about the market downturn, and there are many insinuations in it. JD.com and Xiaonei said that we are the black sheep. If this continues, a large number of employees may lose their jobs.”

Zhou Buqi sneered and said: "When the People's Republic was first founded, half of the country's workers were textile workers. Now? Not even 1%! But since the founding of the People's Republic, the production efficiency of the textile industry has increased by 60 times. The productivity is huge. The rate of increase has been automated, so of course there is no need for so many workers. Advanced business models and technological innovations, as well as increased productivity, will definitely bring about waves of unemployment.”

Liu Qiangdong nodded and said: "Decline in productivity will bring employment; increase in productivity will cause unemployment. This is the truth. The physical store can't make a lot of money, but it does solve the employment problem. My brother, it is the employment problem!"

"Um?"

"If it is the resistance of mobile phone manufacturers, we can still resist. However, JD.com has received a notification letter from the Ministry of Information Industry, suggesting that we can consider the national conditions. Of course, the increase in productivity is a good thing, but it must be done step by step, so as not to cause short-term Large swaths of the country are unemployed."

"A notice from the Ministry of Information Industry?"

"right."

Zhou Buqi snorted and didn't care, "It should be that the mobile phone manufacturer got through the relationship with some leader, and this is not on the table. Xiaonei did not receive the notice."

Liu Qiangdong was a little speechless, "Can JD.com compare with Xiaonei.com?"

"Why can't you compare? Isn't your ex-girlfriend..."

"Stop!"

"hey-hey."

Liu Qiangdong sighed: "Actually, I don't care about the notification letter from the Ministry of Information Industry. I think that if we want to start group buying, we should find a long-term and stable profit model. These two group buying mobile phones are special events in special periods. I made two waves of quick money, but this was based on sucking blood from mobile phone manufacturers.”

Zhou Buqi's heart skipped a beat, and he was not convinced, "The blood has been drained. If we don't suck it, someone else will suck it."

Liu Qiangdong said: "You are right, but this does not mean that this kind of behavior is right. JD.com and Xiaonei.com are just sales platforms, with a bit more attributes of dealers. The manufacturing industry is the backbone of the country. As a result, Other mobile phone manufacturers have worked so hard to make mobile phones, and they vomited blood at a loss, and our platforms have easily made hundreds of millions. This kind of thing... are you at ease?"

"What do you mean?"

"I think that if you make two waves of quick money, it's almost enough. Enough is enough, and you shouldn't waste your money."

"Then some mobile phone manufacturers can't sell their inventory machines, so what if they want to cooperate with us?"

"Let's make a profit!"

"What?"

Zhou Buqi opened his eyes wide, a little incredulous.

Liu Qiangdong made a pressing gesture and explained: "Listen to me, JD.com and Xiaonei.com group buying are not overnight platforms. They need to form a brand and build a reputation. When I say brand and reputation, I mean not only consumers, but also suppliers."

Zhou Buqi blinked, thoughtfully, "It makes sense."

Liu Qiangdong smiled and said sternly: "The advanced business model is bound to bring unemployment, but the unemployed should be the service industry and those second-tier dealers who don't have much value output. The manufacturing industry can't afford to lose. From the perspective of the country From a market point of view, the manufacturing industry is the mainstay. Who will supply us with the loss of the manufacturing industry? The supply of goods is insufficient, so what is the use of the best platform and business model?"

Zhou Buqi waved his hand, "It's not that serious, the market is not that fragile."

Liu Qiangdong said: "But we want to build our own reputation in the industry. The distributors make a lot of money, and the manufacturers secretly wipe their tears. This is too abnormal. The current electrical appliance market is divided equally between Gome and Suning. Their approach is very consistent. It is to desperately lower the prices of suppliers, and the profit of many suppliers is only 1%. Such an approach, after a long time, will definitely cause a rebound in the market, which is a waste of money.”

Zhou Buqi looked at him deeply.

I understand.

No wonder Liu Qiangdong had such a good reputation in the domestic business district in his previous life. Everyone praised him, he was friends everywhere, and there were wine bureaus everywhere he went.

The pattern of this person is really unusual.

Yes, giving manufacturers and suppliers a living and making them profitable is the long-term way to a healthy business.

In fact, human hearts are made of flesh.

Jingdong voted for jujube, and the manufacturer rewarded it with Qiongyao.

After the word-of-mouth is formed, JD.com does not need to negotiate much when it goes to the manufacturer to pick up the goods, especially the big manufacturers such as Gree, Midea, Haier, and Lenovo.

As soon as people open their mouths, it is the lowest price in the industry!

Gome and Suning have to stand aside.

Liu Qiangdong didn't know what he was thinking, and was still expounding his own ideas: "As far as I know, the actions of Suning and Gome have caused strong dissatisfaction in the industry. Ms. Dong of Gree has turned against Gome. This is why JD.com came from behind. , the chance to beat Gome and Suning!"

Zhou Buqi agreed with his statement and nodded, "What do you think should be done?"

Liu Qiangdong said: "Group buying computers can be used as templates."

"oh?"

"For example, for a computer that costs 3,000 yuan, the manufacturer's profit is about 10%, and our profit is also about 10%. This is a reasonable profit distribution method. A computer that costs 3,000 yuan is generally sold in large shopping malls. About 5,000 yuan, we only sell 3,600 yuan, which still has a great price advantage.”

Zhou Buqi was a little strange, "Then why sell mobile phones? The industry is afraid that our prices will be too low and disrupt the market price mechanism. But selling computers, the computer industry is not worried."

Liu Qiangdong said: "Because the mobile phone industry is sluggish, the computer industry is booming. The more sluggish the industry, the more they want to stick to their original plate; the more prosperous the market, the more they are willing to embrace new changes."

Zhou Buqi laughed and said, "Sure enough, he is from the Department of Sociology, and his views are high!"

Liu Qiangdong shook his head and said seriously: "There is another reason. The leader in the computer industry is Lenovo. Mr. Liu is always a real entrepreneur. He is willing to embrace the Internet... By the way, have you met Mr. Liu?"

"without."

"When I have time, I will set up a bureau to introduce you. The feeling... can be described in four words, like a spring breeze. The name of the godfather of business is really not for bragging."

"OK."

Zhou Buqi is happy to see the success.

Boss Liu's life lived up to his name and was legendary enough. He helped the country take a lot of scapegoats, but never explained, and gave silently.

The most classic case is that Muddy Waters shorted New Oriental, and its stock price was cut in half overnight.

A chain reaction was triggered, and China concept stocks wailed.

It was Boss Liu who took the initiative to solve the crisis. He united with Boss Alima and other members of the Entrepreneurs Association, and immediately used overseas funds to forcefully pull up the stock price.

Moreover, New Oriental is not Ruixing Coffee. Yu Minhong is doing a decent and clean business, and there is no financial fraud.

A financial turmoil was quickly wiped out before it even started.

"Then this matter is settled like this?" Liu Qiangdong was very happy, thinking that Zhou Buqi was a good boy, not the kind of headstrong character.

Zhou Buqi frowned and said: "But, if... Let me give you an example, such as the Panda T160 mobile phone. The manufacturing cost given by Panda is 1650 yuan, the market price is 3250 yuan, and our group purchase price is 1599 yuan .According to what you said, the profit margin of the manufacturer is 10%, and we allow another 10% profit margin, so the group purchase price will exceed 2,000 yuan?"

Liu Qiangdong said helplessly: "There is no way to do this, unless..."

"Um?"

"Xiaonei.com's group buying platform is different from JD.com. JD.com needs a complete range of products. Group buying doesn't. Just focus on one or two products with high quality and low price."

"what are you saying?"

"Aren't you complaining to me that your dad is going to make a mobile phone?"

"Well……"

Zhou Buqi's face changed slightly.

Liu Qiangdong looked at him with a half-smile, "Unless you can significantly reduce the manufacturing cost of mobile phones. You can make mobile phones with 1,250 yuan that others made at 1,650 yuan. At that time, leave it to the manufacturers and sales platforms. The profit margin is just around 1,500 yuan, which is similar to the group buying price.”

Zhou Buqi laughed angrily, "What you said is so fucking reasonable!"

Liu Qiangdong laughed, then sighed, and said earnestly: "In the early days of entrepreneurship, whether it is JD.com or Xiaonei.com, corporate image is more important than making money."

"It's not important to make money anymore? You have such a big heart!" Zhou Buqi glanced at him with contempt.

"Money? Can it be financed?"

"Um?"

"Jingdong's latest financing quotation has reached 320 million US dollars."

Zhou Buqi snorted, and said nonchalantly, "It's only 320 million US dollars? Last year, when Amazon wanted to acquire Dangdang, it asked for 200 million US dollars in January, and it reached 1 billion US dollars in April."

Liu Qiangdong felt dizzy for a while, "Can it be the same? Dangdang has been doing it since 1999, and Jingdong Multimedia Network was only launched last year."

At this time, Zhou Buqi's cell phone rang.

From Ji Zi'an.

After answering the call, I heard Ji Zian complaining: "Boss Zhou, my senior recruited a technical secondary school student to be the project director, why don't you come and take care of it?"