Chapter 3012: Price War

2014 was definitely a brilliant year in the history of the domestic IT industry.

Chinese concept-listed game companies have delisted and returned to China to join the A-share market; the O2O business of mobile Internet is in full swing in China; the taxi war has allowed netizens to enjoy the Internet dividend; WeChat red envelopes and mobile payments are everywhere, allowing Beijing, Shanghai, Guangzhou and Shenzhen, which are at the forefront of the era, to enter a cashless society.

BAT has set sail.

Alibaba has successively invested in and acquired three e-commerce companies in the United States. After defeating Amazon in the domestic market, it intends to enter the US market to compete with Amazon; Penguin has adopted an investment model, spending money widely in the European and American markets, investing in a large number of social and game companies, and wants to replicate their core "social + game" architecture in overseas markets; Baidu has invested heavily in Uber, which is nothing. Baidu is not an American company and can not follow the rules of Silicon Valley. It has aggressively attacked Google and poached a large number of elite engineers from Google.

The domestic market is even more prosperous and bloody.

The twelve golden medals of radio and television are pressing the Internet box step by step, but they can't do anything about it. Manufacturers and users have their own countermeasures. What a "policy is ruthless, but there is true love in the world".

Previously, TV boxes were all produced by non-Internet technology companies, which were easily restricted by relevant agencies. Now it is different. Internet manufacturers have joined the game. The Internet is best at playing OTT. You have Zhang Liang's plan and I have a ladder. Faced with the high-end top-level design of the State Administration of Radio, Film and Television, the industry has interpreted the Qin and Han Wars in the open repair plank road and the secret crossing of Chencang to the core, quietly bypassing the supervision and continuing to develop business.

Coupled with the rapid development of the Internet and smart hardware, the Internet box has ushered in a round of explosive growth. Software and hardware manufacturers have joined in, and the industry sentiment is optimistic...

Of course, the most dazzling is the mobile phone industry!

For this reason, Zhou Shaoning made a special trip to the United States to meet with Boss Zhou.

"This Lei Jun is too much!"

Zhou Shaoning is coming aggressively.

Zhou Buqi was just about to go to the airport to pick up his two beauties, one was Huo Hua, the beautiful girl hired by the office, and the other was Wang Langli, the second wife he had snatched away personally, but he didn't expect Zhou Shaoning to come running over in a hurry.

"What's the matter?" Zhou Buqi was a little anxious. "I have a friend who came from China. Her father has leukemia. I want to take him to Stanford Medical School for treatment." Zhou Shaoning spoke faster. "Xiaomi has launched a new mobile phone series, Redmi mobile phone. Do you know?" "I heard about it." Zhou Buqi nodded. "I heard that the price is very low?" Zhou Shaoning said, "It's the price! I originally communicated with him and asked what the price range of Redmi mobile phones was. There was no need for both parties to be too tit-for-tat. He told me that it was 999 yuan." Zhou Buqi said, "Hmm," and then what?" Zhou Shaoning said angrily, "Redmi has been launched now. The Pro version of Redmi is 999 yuan, and the regular version is only 799 yuan!" "No wonder I see Redmi everywhere in the domestic news!" Zhou Buqi secretly admired it. This is like Boss Lei's method. Zhou Shaoning was very dissatisfied, "He didn't tell the truth!"

Zhou Buqi didn't think so, "It is indeed 999 yuan, but the enhanced version is only 999 yuan. It's useless to find me for this kind of thing. Well... 799 is a good thing. With such a price, domestic copycat phones will completely lose the market."

"Alas!"

Zhou Shaoning sighed.

Zhou Buqi was amused.

Why are they so stingy?

It's just that they were fooled. There is no such thing as gentleness, courtesy, frugality and modesty in commercial competition.

Especially the increasingly involuted mobile phone industry has entered a period of either you die or I die. It's what you deserve to be fooled. Meizu was fooled by Boss Lei, and it has to fight Xiaomi every day. How come you, the president of Estar, are the same as the boss of Meizu, a small factory?

Of course, Zhou Buqi can have such a mentality, which is also related to Boss Lei not infringing on his interests.

Boss Lei seeks development for Xiaomi, which is also something Zhou Buqi is happy to see.

Zhou Buqi smiled and said, "It's just a 799 Redmi, how can it be invincible? What about domestic peers, just let Xiaomi do this unscrupulously?" "Price war!" Zhou Shaoning was a little exhausted. This kind of desperate price war and super internal competition that harms others and does not benefit oneself is really unbearable for ordinary people. "Many mobile phone manufacturers have taken action. Huawei was the first to make a move. Its Honor brand launched the 998 yuan 3X Play. Lenovo is even more powerful. It launched a gold fighter S8, which is priced against Xiaomi. The regular version is priced at 788 yuan and the enhanced version is priced at 988 yuan. ZTE, Meizu, and OnePlus have also taken action. There will be new phones with surprises. OPPO and vivo also followed suit and entered the era of thousand-yuan phones. "

Zhou Buqi felt very excited, "Great, great! Looking around the world, which country's market can be so competitive? It can be said that a hundred flowers bloom and the seven powers of the Warring States Period are flourishing. This is a vibrant business market! Jump out and see, what a wonderful business war this is? Wonderful, wonderful!"

Zhou Shaoning said unhappily: "We are insiders, how can we jump out?"

Zhou Buqi asked curiously: "Why is the price suddenly so low?"

Zhou Shaoning said: "It's caused by the times."

"Huh?"

"Domestic 4G licenses have been issued, but the laying of 4G base stations will still take time. This means that 3G mobile phones will still have a chance to survive, but it has entered the end of the era. At the end of this 3G era, all Suppliers and accessories surrounding 3G mobile phones will see a huge decline.”

"No wonder!"

Zhou Buqi once again felt the huge impact of the times on corporate choices.

The era of 4G mobile phones is coming soon!

This means that 3G mobile phones must be sold quickly, including a series of spare parts related to 3G mobile phones from suppliers, which need to be sold at huge discounts. Otherwise, when 4G base stations are rolled out, 3G mobile phones will completely lose the market.

Under this general situation, smartphones have finally entered the era of thousand-yuan phones and hundred-yuan phones with great fanfare.

You can buy a mobile phone from major brands such as Xiaomi, Huawei, Lenovo, ZTE, OnePlus, and Vivo for a few hundred yuan. How can knockoff phones survive?

It must be good money that drives out bad money, which gives Yan Guangming and Chen Guohuan the opportunity to integrate the domestic copycat phone industry.

For Zhou Buqi, there is no loss.

Zhou Shaoning was different. He said feebly: "What should we do now? Lei Jun is too ungrateful."

Zhou Buqi smiled and said: "Xiaomi jumped out first and offered a price of 799. Lei Jun is asking for trouble. Now he has become a living target of the entire industry. Isn't that great?"

"What about Esta?"

"Um?"

"You have said that Xiaomi has become a living target, so how does Aisda choose?" Zhou Shaoning came to the United States specifically for this matter, "If it is a target, I will also shoot!"

Zhou Buqi said without hesitation: "Shoot! Of course we have to shoot! Asda and Xiaomi are two companies, and Lei Jun teased you without any affection at all. How can you let him off easily?" Shoot! Shoot! Aisda must be the mainstay of the anti-Xiaomi group!”

"That's what you said!"

Zhou Shaoning seemed to have regained his energy all of a sudden. He was just worried that once Aisida and Xiaomi started fighting, each other's interests would be damaged. The one who suffered the most was naturally Zhou Buqi, the common big investor behind the two companies.

Zhou Buqi is not so stingy, "Originally, good companies are created by fighting in the market. Great companies cannot be created by forming cliques. Didn't we say it a few years ago that Lei Jun likes to be in the limelight? Let him come out as a target and just keep your eyes on the target and shoot."

Zhou Shaoning snorted: "I'm afraid that I might accidentally kill Xiaomi if I exert my strength."

Zhou Buqi laughed loudly, "Pull him down, you still killed Xiaomi, you have been tricked by Lei Jun. How about, Motorola is also going to launch a new thousand-yuan phone? A hundred-yuan phone?"

Zhou Shaoning said in a deep voice: "With your words, I feel relieved. In the middle of this month, Asda will have a new product launch conference. At that time, Asda will have a mobile phone priced at 777 yuan! Isn’t it just low-price competition? Who is afraid of who?”

"What about the cost?"

"It's basically balanced."

"That's fine." Zhou Buqi was a little worried about him, "Business competition is business competition, don't act on emotion. Once you have emotions, decisions can easily go wrong. Maybe this is Lei Jun's plan again. After deceiving you, , and then wait quietly for you to make a mistake in your emotional outburst.”

Zhou Shaoning seemed very calm, "No, Xiaomi is just a small company... To be honest, I have never targeted Xiaomi before. Now that you have said so, I will not be polite. This new phone now The price is 777 yuan, and when the on-campus group purchase comes in September, the price for college students will be 666 yuan. I’ll see what Xiaomi can do to compete with me!”

"That's good! That's good!"

Zhou Buqi laughed haha.

I didn't think that Zhou Shaoning would be Lei Jun's opponent at all.

He even had some mental preparation.

In the domestic low-end mobile phone market, Asda, led by Zhou Shaoning, may not be able to succeed. There are two main opponents who are too powerful. One is Xiaomi's Rebus and the other is Huawei's Yu Dazui. Both of them have mastered marketing to a superb level.

The quality of marketing can have a decisive impact on mid- to low-end phones.

Because the quality of low-end phones is generally mediocre, and the phones from all major manufacturers are almost the same. They are basically just a set of molds with different brand casings. The reason why sales vary widely is mainly to see who has better marketing skills.

Needless to say, Zhou Shaoning will definitely not be a match for those two great masters.

As for high-end phones, Asda has far stronger advantages than Xiaomi and Huawei. The most important thing is that Asda acquired Motorola. With Motorola's intellectual property and brand, Motorola's employees in the United States, tax declaration lists and decades of brand halo, there can be no restrictions on Asda's high-end phones. Across the world.

Zhou Buqi said: "Next year when Asda goes public, you have to come up with a beautiful financial report. Not to mention what happens in the future, in the coming year, you have to show strength that will convince the whole world!"