Chapter 3029: Users, not customers

The acquisition of the Los Angeles Clippers still has some minor controversies.

It may take another month or two of operation.

This will save you the trouble and trouble.

Let Ballmer do it himself!

However, he was also quite interested in Hollywood, so he went to Ziweixing Global with Zhou Buqi. His main concern was Peacock, the video streaming platform that would be officially launched in a few months.

Regarding this matter, Zhou Buqi put forward his own requirements. This is an Internet product. We must pay attention to users. For the time being, we should not consider those platform plans and provide user services first. After attracting users first, the product can be slowly improved, upgraded slowly, and developed strategically and globally.

Compared with when Netflix promoted its streaming media business before, it is much easier for Ziweixing Global to do this now.

The most critical piece is online content.

That is to store online movies and TV dramas in various definitions, 480P, 720P, 1080P, etc., all have been taken care of and stored in Ziweiyun's server. Peacock can directly use Ziweiyun's services, and then use whatever content there is copyright to.

The process did not elude Ballmer.

Although Ballmer is an industry veteran with deep qualifications, he is also very aware that he is already a "has-been" and is considered a symbol of the old era within Microsoft.

Especially the Internet, it can be said that it is far behind the younger generation.

After Zhou Buqi sat on the sofa and had a meeting with several executives, Ballmer finally couldn't help but ask: "Do you think Microsoft has never been successful in the development of the Internet in the past few years? What is this?" What’s the reason?”

Zhou Buqi smiled and said, "How would I know? I don't know much about Microsoft."

Ballmer said: "Just say it."

Zhou Buqi said: "As I told them in the meeting just now, we are all about making and selling products. There is an essential difference between Internet products and traditional product thinking, that is, the Internet must be user-oriented. To understand the users Who are they? What problems do users encounter when using my product? What problems are not solved by competitors? What problems can I do better?"

Ballmer shook his head, "Easier said than done!"

Zhou Buqi said with a smile: "In traditional business, it's all about customer thinking, which is to serve customers. This is actually very bad, and it also seems to have no structure. It is no longer a modern business value. In many restaurants, you are not there When you shop in a restaurant, they won’t even let you go to the restroom. The reason why KFC has taken the world by storm is actually a kind of user mentality.”

He didn't know much about the situation in the United States.

But he knows the situation in the country.

Some outsiders come to the capital for medical treatment and are reluctant to spend money to stay in hotels, so they can stay in KFC at night. Many of them have not spent money in KFC. If they don’t spend money, they are not customers. But as long as you enter KFC, you are a user.

When a typical restaurant encounters this kind of situation, they will definitely kick people out.

KFC's purpose is not to drive away any customer.

This is user thinking.

It’s no surprise that it has become the largest and most successful hotel in the world.

If a certain restaurant has a sign on the wall saying "No Hitting or Scolding Customers" to warn the staff to be more friendly to customers, then such a restaurant will be taking advantage of the policy, even if it is a compulsory monopoly. The market cannot survive either.

Ballmer mused: "Indeed, Microsoft has paid more attention to customers in the past few years."

Zhou Buqi said: "For example, pirated systems. Many people in our country are using pirated Windows systems. They are indeed not customers of Microsoft, but they are all users of Microsoft. What is incredible to me is that Microsoft has repeatedly installed pirated Windows systems on the system. It’s not good at all to engage in piracy and discrimination on the Internet, it’s very bad!”

"Ah?" Ballmer opened his eyes wide, "You still condone piracy?"

Zhou Buqi said: "Don't say indulgence, at least don't be too mean. Treat them as users and use better services to guide them to the genuine version. Learn from KFC, instead of being like many restaurants who find that you don't Consumption drives people away. The more intense your attitude, the more resistant they will be. They might have become your customers, but they will refuse to consume because of your tough tactics.”

Ballmer asked: "What about Changyou? Changyou has many 3A masterpieces, and there will also be a lot of piracy, right?"

Zhou Buqi nodded, "There are indeed some games. Even if the game is exquisitely designed, it is easy to release a cracked version."

Pirated 3A games are not limited to the domestic market.

Playing large-scale AAA games has a very high threshold and requires an excellent computer. Ordinary laptops simply cannot run it. Due to some historical reasons, the culture of stand-alone games has not been formed in China, so the market for 3A masterpieces is very small.

Even the size of the piracy market is not large.

Ballmer asked: "What would you do if piracy of Changyou's games became rampant?"

Zhou Buqi sighed, "If you have money, who will use pirated copies? You should be kinder in your mentality. After all, not everyone in this world has the spending power. I have also seen some situations in American society. A few days ago, Alibaba’s boss Ma was talking to me about doing e-commerce business in the United States. One of the most important troubles in doing e-commerce in the United States is that there are some..."

He wanted to say "black" but immediately changed his mind.

God knows if Ballmer is recording right now.

Be careful!

Sterling, the owner of the Clippers, caused an uproar because he said something about black people in a private conversation and was recorded and played. It looked like the team was about to disappear.

Zhou Buqi paused for a moment before continuing: "There are some groups with insufficient spending power who will take advantage of loopholes in some e-commerce mechanisms and continue to make zero-dollar purchases online, but it is difficult for all parties to stop them. I I told Bezos before that Amazon loses more than $6 billion every year due to this type of dishonest transactions.”

"Um."

Ballmer has seen this kind of thing all the time and can only acquiesce.

Zhou Buqi said: "In our country, this kind of dishonest transactions can be controlled relatively easily, at least it will not spread on such a large scale as in the United States. But you guys are helpless. When I talked to Boss Ma, he couldn't find it. Believe me, I guess he will be as anxious as you. In fact, it is the same logic. Piracy can also be classified as dishonest. If you face this kind of dishonest transaction in the United States, Maybe there will be new considerations for some of the piracy issues in our country.”

You said it’s hard to do business in China because there are too many pirated copies; I also said it’s hard to do business in the United States and it’s hard to deal with zero-dollar purchases!

This is the same thing, but it is the difference between virtual goods and physical goods.

Don't look down on anyone.

It seems that there is no poor family, and there are no problems left over from history and policy.

Ballmer was silent for a long time, and then he said nonchalantly: "Forget it, I'm retired anyway. I won't care about Microsoft in the future. I just want to buy the team right now, and I want to build an NBA team." The strongest team!”

Zhou Buqi laughed and said, "Okay, you can also participate in Hollywood Vanity Fair when you have time."

"Forget it..." Ballmer coughed. After all, he is not as shameless as Ellison and Musk. "I don't want to be on the front page of the news because of some scandals in my personal life."

Zhou Buqi was a little amused and helped him give him some psychological comfort, "However, it is still okay to participate in private activities occasionally."

Ballmer thought for a while, as if thinking about something important, then took a deep breath and said with a serious face: "Well, it's not impossible to participate once in a while. After all, this is Los Angeles and there is no way around it. circle."