Chapter 304 Social value is more important
The expected time for mobile group buying is 12 days.
In fact, at 10:00 a.m. on the ninth day of group buying, all mobile phones were declared sold out.
The daily sales statistics are a bit like an anti-parabola.
In the first two or three days, sales were huge.
In the next three or four days, sales decreased significantly.
When several models of mobile phones were sold out and the remaining mobile phones became less and less, users began to panic and began to place orders eagerly. After all, this kind of activity of buying mobile phones at ultra-low prices is rare.
If you miss it, there is no chance.
This is consumer psychology.
When everyone rushes to grab a certain product, even if this product may not be suitable for you, you must be restless and want to participate.
Some people have no money, so they may have to sell their kidneys to buy mobile phones...
Of course, the price of mobile phones purchased on Xiaonei.com is relatively low, and they are all college students with a certain degree of self-control, so this kind of thing will not happen.
Halfway through the whole event, sales exceeded 550 million!
Out of the purchase cost of 90 million, courier fees, operating expenses, and some expected returns and exchanges in the later period, the total expenditure is about 100 million.
A net profit of 450 million!
Xiaonei.com and JD.com split 70% to 30%, and Xiaonei.com won 315 million!
In addition, Xiaonei's advertising revenue this month is 22 million yuan, and Kingsoft's download service is 12 million yuan... This month, Xiaonei's net profit is 350 million yuan!
Counting the 190 million cash in the account before...
The cash flow on Ziweixing Technology's books has reached 540 million!
At present, Ziweixing Technology has three main businesses, Youyou.com, Xiaonei.com, and Dongfang Micropoint, with a total of more than 200 employees (not counting the stocked fantuan.com).
The total salary of the employees is close to 3 million yuan.
However, business expenses are different. There are five social insurances and one housing fund for employees, personal income tax, and various miscellaneous taxes, and another 3 million yuan has to be spent.
In addition, catering subsidies, travel subsidies, telephone subsidies, transportation subsidies, etc., have a monthly expenditure of 500,000 yuan; broadband fees, server damage fees, office space rental fees, water and electricity fees, office equipment purchases and other infrastructure expenses, monthly More than 2 million yuan.
Entertainment expenses, operating expenses, public relations expenses, not less than 1 million yuan.
In other words, for a company as big as Ziweixing Technology, the monthly regular expenditure is close to 10 million yuan.
Fortunately, Zhou Buqi has laid a good foundation.
The Xiaonei website is good enough.
In the Red Sea market of campus SNS websites, Xiaonei.com is the aircraft carrier sailing steadily on the sea, moving majestically forward, and there are also products such as Youyou.com and Weidian Security Guard as the escort fleet.
This is base camp.
In contrast, other campus social networking sites are basically a paper boat in the Red Sea, which can be easily blown over by a small wave or a sea breeze. Several well-established websites, including 5Q.com and Hainei.com, are still in the stage of burning money.
This is a major feature of the Internet, the winner takes all.
It is worth mentioning that this school season, Kingsoft's business development is also doing very well.
The free version of WPS and the free trial version of Kingsoft Internet Security, these two products ignited the entire university campus. In particular, Kingsoft Antivirus has been downloaded more than 8 million times, which is on par with Micropoint Security Guard.
It can be seen that college students attach great importance to computer security products, which is just needed.
Unfortunately, Kingsoft Internet Security's free trial period is only 1 month.
After 1 month, what should I do?
This is the entry point for Zhoubuqi to find out, and it is the best opportunity for Micropoint Antivirus to be introduced to the market.
The National Day holiday is coming soon.
Xiaonei is on vacation for three days, Friends.com is on vacation for two days, and Dongfang Weidian has too many tasks, so it takes one day off.
Zhou Buqi thought about it all night, and selected five people, Ji Zi'an, Guo Pengfei, Luo Ji, Zhang Yiming, and Wang Haoyang, to form a group of six as the strategic decision-making layer of Ziweixing Technology.
The topic of discussion was posted as early as a week ago.
Do you want to build a knowledge sharing platform?
What to do?
What is the platform value?
What will happen to the future development situation?
On the last day of September, everyone gathered in the conference room of Dongfang Weidian to discuss this matter.
Wang Haoyang is the most enthusiastic about this.
Specially produced up to 42 pages of PPT, which introduced his ideas in detail.
He is a financial officer, so his perspective is relatively conservative, and he pays special attention to the profit prospect of the project.
For this reason, he specifically listed ten possible profit models!
First, native advertising.
This is easy to understand, that is, to place advertisements on web pages.
Second, premium channels.
It is to set up a charging page. Using high-quality customers here, they can upload videos, design company slogans, corporate planning, etc., to provide paid services to those in need.
Third, the advanced account do not disturb mode.
Many people yearn for the quiz masters, want to make friends with them, or want to ask them some questions and so on. You have to pay to contact the premium account.
Fourth, cooperate with headhunters.
Since it is a high-end question-and-answer platform, there will definitely be a lot of talents here, and the recruitment company needs to cooperate with the platform to further obtain high-end user information.
Fifth, membership system.
The website is not open to the public, and all users must pay, and only after purchasing a membership can they read the content of the website.
Sixth, comment on the mall.
Cooperate with enterprises, let advanced users try their products, and then make reviews and score them. As long as the platform brand is established and has the right to judge, there will be organizations paying for it.
Sixth, subscription system.
All high-quality content on the website requires a subscription fee to read.
Seventh, the development of derivatives.
Magazine publishing with premium content, book publishing and more.
Eighth, business survey.
Cooperate with enterprises and do business research on high-end users to get more accurate and faster market feedback.
Ninth, business report.
Tenth, offline business.
Wang Haoyang was eloquent and spoke for more than 40 minutes in one breath.
There are many wonderful things in the content.
Unfortunately, the direction is wrong.
This is the strategic decision meeting!
As a corporate strategy, whether it is profitable or not, it doesn't matter at all. Even if you lose money year after year, you have to keep investing money in it. If it can promote the corporate strategy, it is valuable.
Sure enough, after this report was finished, everyone's performance was relatively indifferent.
This financial officer's thinking is not in the same dimension as everyone's.
"The public platform must be free! This is the principle! The soul of the Internet is free!"
Zhou Buqi first set the tone for today's seminar.
Luo Ji pondered: "We are targeting college students, and we cannot block their access to knowledge just because they don't have enough spending power."
Ji Zi'an said slowly: "The free one is the most expensive. In the theory of free economics, it is to transfer the cost of free goods or services to another kind of goods or follow-up services. First use free to build a user base. , and then launch products or services that have been proven monetizable by the market based on user needs. Derivative products will have lower testing costs, more testing feedback, lower promotion costs, faster growth, and higher competition barriers .”
Then he gave an example.
For Hollywood commercial films, the box office revenue only accounts for 25% of the entire film’s revenue. Of the remaining 75% of the revenue, 25% is copyright-related peripheral revenue, and 50% is derived from derivative revenue.
This is the biggest feeling he has had since he took over Dongfang Weidian.
Derivatives are full of profit margins.
Like Kingsoft Antivirus and Rising Antivirus, they have become big market leaders in the security field, so what? Earn a 25% share of income at most.
Micropoint Security Guard and Micropoint Antivirus have given up 25% of the revenue market, but they can use this to build competition barriers and compete in the larger market of derivatives.
This is the same as what Zhou Buqi often said, "high frequency beats low frequency, and multi-dimensional beats high frequency".
Zhou Buqi saw that Wang Haoyang's face was not very good-looking, so he had to take into account his dignity, and smiled and said in relief: "The fourth suggestion is still very practical."
Guo Pengfei said: "This really reminded me. In the recruitment business of Xiaonei.com, a very important concept is to grasp enough information about college students, and then help them connect with companies whose abilities they want to match. However, how to get college students It’s difficult to get more information. Xiaonei and Youyou.com have more information on entertainment habits and consumption habits, and it’s hard to have an accurate assessment of professional ability. This knowledge sharing platform makes up for this shortcoming.”
Zhou Buqi said: "Since it is a high-end question-and-answer platform, it must have certain depth and professional questions. Every answer is equivalent to a written test for college students. If you can become a question-and-answer expert, you must It is enough to show that he is superior in professional ability. Moreover, he also has good qualities of being willing to share knowledge and help more people. These can be reflected in the recruitment process."
Zhang Yiming was silent for a while, and then said: "I think it is inappropriate for such a platform to consider profit, and it is more meaningful to pursue its inherent social value. The more high-quality customers, the more disgusted they are about advertisements, including some Low-quality content, online violence, unfriendly behavior, etc. There must be a community policy to improve their user experience."
Ji Zian nodded and said: "I agree with this point of view. This knowledge sharing platform should still be operated with the idea of Weidian security guards, and build its own brand with free services and services. If one day, people's business cards will be printed with If a certain platform is certified as an expert, then this knowledge platform will be successful and famous, and it will boost the social image of the entire Ziwei Star."
Zhou Buqi waved his hand, "You are all right, the question is... how to defend against Baidu?"
Zhang Yiming was a little strange, "Why are you afraid of Baidu? Others are no rivals, so why not Google? Baidu can block our content, but will Google block it?"
Wang Haoyang seemed to have grasped at straws, and said repeatedly: "Yes! And Google! Google has just entered the country, and its market share is not too large. After a year or two, Google will definitely be able to compete with Baidu. Google will not Doing content, but indexing the entire web. If our knowledge platform is docked with Google to compete with Baidu’s self-produced content... I think that online encyclopedias can also be done!"
