Chapter 3061 High video cost

Zhou Buqi didn't come here this time to talk to Xu Baihui about music copyright.

In the opinion of Boss Zhou, this is a certain industry.

Don’t look at Weidian Music’s current heavy losses.

This is because the power of copyright has not yet been fully exerted. As long as Weidian Music can gain a firm foothold and suppress major competitors such as QQ Music, Evergrande Music, Alibaba Music, NetEase Music, and Baidu Music, then wait After music copyright is strictly restricted in the future, spring is here.

There is a crucial difference between streaming media, music streaming media and video streaming media.

That means music streaming has lower operating costs.

Music streaming media disseminates sound, while video streaming media disseminates images and sounds. Moreover, audiences are becoming more and more demanding and want to watch ultra-clear and ultra-high-definition film and television content, which consumes a huge amount of bandwidth and bandwidth. server.

If it is film and television streaming media, copyright fees account for 50% and operating expenses account for 50%. If you add some additional expenses casually, it will definitely lead to losses. Music streaming media is different. Copyright fees account for 50% and operating expenses only 20%. This gives a gross profit margin of nearly 30% and a foundation for long-term self-reliance.

One more thing.

When people listen to songs, they usually prefer old songs. The popularity and popularity of classic old songs will be more popular than new songs; the film and television dramas are different. Among domestic audiences, except for some senior film and television drama lovers, Very few people watch old movies.

Here comes a fundamental difference.

Previously, Zhou Buqi had instructed Xu Baihui to purchase a large number of music and film and television drama copyrights at low prices in advance. These were all old songs and old movies.

In the long run, the value of old songs is far greater than those of old movies!

Therefore, the copyright expenditure for music streaming media can be further reduced, while for video streaming media, you must work hard to compete for those new movies and dramas in the market at high prices, and the copyright cost will always remain high, even if you have With a massive film and television library, it still requires long-term purchase of copyrights.

In the same way, text streaming media has a similar logic.

For example, Internet articles.

Text information transmission data is very low, and it takes up very little bandwidth and servers, so the operating cost is lower. The copyright fee is 50%, and the operating cost is less than 10%. This leaves 40% of the gross profit margin for the online writing company, and there is a lot of room for imagination.

Therefore, it can be judged from basic cost accounting that in the domestic market, text streaming is more popular than music streaming. If you want to make money with film and television streaming... it is really difficult!

Zhou Buqi came here mainly to discuss some film and television matters with Xu Baihui around the movie "The Great Wall".

It is already the second half of 2014.

It’s time for Ziweixing to gradually turn its attention to the video business.

Xu Baihui said: "It's difficult, it's difficult! Old film and television films in the European and American markets can still be recognized in the market after decades. Many classic old films will be watched repeatedly by the audience and are worthy of constant recollection. In China, No more."

Zhou Buqi asked: "Why can't it work in China?"

Xu Baihui said: "There are many reasons. For example, there were basically no good movies and TV series in China a few decades ago. Even if there are individual high-quality films, they are now banned, prohibited from dissemination, and not allowed to be played on the Internet. Especially A series of movies and TV series in the 1980s were severely punished. Now even a series of scar literature is no longer allowed to be published, let alone movies and TV series.”

Zhou Buqi nodded, "This has indeed put a great constraint on the development of domestic film and television streaming media. Good films are not allowed to be broadcast, and bad films are not watched, which directly leads to the complete destruction of the entire library of old films. "

Xu Baihui said: "Fortunately, it didn't cost much."

"What about after the 1990s?"

"Still not working."

"No way? The period of scar literature has long passed, and film and television censorship has become increasingly strict. Except for a few films that secretly went to Europe for awards, most of them comply with policy requirements."

Zhou Buqi is a long-time movie fan and has watched few TV series. But when it comes to movies, he has basically watched all the excellent movies at home and abroad in his previous life.

Xu Baihui said: "This is not a policy restriction, but a media restriction. When you watch American or British dramas, even some old movies, the quality is very high. Even after decades, the quality is still high when you watch it now." Very good and the picture is very clear. ”

"right."

"That's because people have money and invest more in production. The American and British TV series they shoot use film and use the conditions for making movies to shoot TV series. Before the large-scale popularization of digital cameras, British and American TV series Many of the major TV stations and film and television production companies use film to shoot TV series, and the quality of their TV series is of course very high.”

"Isn't it in China?" Zhou Buqi didn't know much about this, "What's the point of not using film?"

Xu Baihui said: "It's a tape!"

"What?" Zhou Buqi, as an outsider, was very surprised, "Use tapes to shoot TV series?"

Xu Baihui rolled her eyes at him, "It's not just TV series. In the early years, many domestic movies were also shot on tapes. Compared with film, tape saves money! Film is exposed in real time and is a one-time shot. After one shot, the film is used up. If you shoot ten or eight shots, it will be a huge waste of film. The tape can be reused. "

When it comes to reuse, Zhoubuqi is no stranger to it.

When he was a kid, he had a tape recorder at home.

You can use tapes to listen to songs.

Those kinds of tapes can be recorded repeatedly. You can erase the content on the tape and then record a new section. Presumably the same logic applies to movies and TV shows. When shooting with tapes, it doesn't matter if you make a mistake. You can just erase the contents of the tape and re-record it. It won't be wasted like film.

Zhou Buqi said: "The TV series filmed on tape, the effect is not good?"

"You're right!" Xu Baihui sighed softly, "Tapes are cheap and easy to save. Before the advent of digital cameras, domestic TV dramas were all shot on tapes. But tapes have a drawback, which is the recorded information. Very limited. The resolution of film is theoretically unlimited. As long as the conversion equipment and broadcast equipment are advanced enough, the resolution can be as high as possible. The more advanced the technology, the greater the advantage of film. It’s the same, tapes have an upper limit. According to today’s resolution, tapes used for filming TV series are generally 480P.”

Zhou Buqi nodded, "It's true. Now when I watch those TV series from the past, I always feel that the pictures are blurry, as if they were mosaic-ed."

Xu Baihui said: "Yes, with such a low resolution, who would want to watch it? Today's TVs are all ultra-clear TVs. The TV programs broadcast are all shot by digital cameras, and the broadcast methods are also digital. The tastes of the audience have become sophisticated. Once they are used to a wealthy life, it will be difficult to go back to those old TV series. Even the top domestic TV series such as "A Dream of Red Mansions" and "The Romance of the Three Kingdoms" have no plot. No matter how exquisite and exquisite the production is, it is still limited by the resolution.”

Zhou Buqi sighed: "I'm still poor."

"Yes, it's just poverty." Xu Baihui was very calm, "Now the sequelae are here. The tape shooting used to save money back then has been greatly restricted in its dissemination after decades. But those American and British dramas , because I had the courage to invest in it in the early stages of production, dared to use film, and dared to be the first in the industry to use digital shooting, so it has been able to keep up with the times after decades.”

Zhou Buqi said: "Everything is shot digitally now, right?"

Xu Baihui said "Yeah", "But it just happened in the past few years. Before 2010, most domestic TV dramas were still shot on tapes. Those industry practitioners were not innovative enough and they all liked to live in their comfort zone. After using tapes all their lives, it would be very troublesome for them to switch to digital cameras. It wasn’t until it was fully popularized abroad and some new young practitioners emerged that digital shooting became popular in China.”

Just shoot digitally.

The cost can be greatly reduced.

Zhou Buqi said: "Today's IT technology is also very good. It can clear old movies from the past and convert 480P to 1080P. It seems that MSI and Netflix can do it."

"They are still oriented to film..." Xu Baihui stretched, "Even if there is, the cost of this kind of conversion is not low. It is not the artificial intelligence AI service you mentioned. It can be converted with one click. For video streaming media The platform will also have a lot of operating pressure. If you want to produce high-definition and ultra-clear video content in China, the time is not yet mature, and neither is digital shooting. At least the cost of conversion is still too high, and the computing power required is too great. ”

"Um."

Zhou Buqi is not in a hurry, so just wait.