Chapter 3082 E-commerce Advertising

Early the next morning.

I got up early this week to go to New York.

Alibaba is about to go public, so I have to go and take a look and help Boss Ma.

In addition to senior sister Zhen Yu and two secretaries Ning Lu and Gu Zanli who were determined to accompany him, Wang Langli also got up early.

Zhou Buqi was still having breakfast. He was surprised to see her and waved to her, "Why don't you sleep more? Do you want to go to New York too?"

"No..." Wang Langli was a little shy, "We made an appointment to go to Yellowstone Park."

Zhou Buqi noticed something and asked, "Is something wrong?"

Wang Langli was a little embarrassed. There were several sisters at the dining table, and she was embarrassed to say so. He turned around and ran away in a hurry. After a while, he ran back again, holding a small note in his hand, with very delicate words on it: "The flowers bloom and must be broken."

Zhou Buqi understood and winked at her, "I understand! I'll arrange it!"

"Well. Then... then I'll go back to the room and sleep some more."

Wang Langli's face turned red and she ran away quickly.

The sisters here are all experienced here, how could they not understand?

Zhen Yu ate her breakfast calmly, as if she didn't see anything.

Ning Lu was also very peaceful. Only Gu Zanli covered her mouth and laughed, and whispered: "Young girl, are you craving for spring?"

Zhou Buqi glared at her, "Weren't you like this before?"

Guzanli puffed up her chest and hummed softly: "I am much braver than her. As a man, all he pursues is power, wealth and beauty. Is there anything difficult to understand? It takes so long to think about it."

Zhou Buqi frowned and said, "What's so beautiful about it? Your boss's spirit of helping others has been ignored by you?"

Gu Zanli smiled and said, "Well, I am happy to help others and help her unblock her."

…

When I arrived in New York, I met Boss Ma.

This guy is really high-spirited!

It feels like it's windy when I walk.

With such energy, it felt like he was stepping on two somersault clouds under his feet. His short, thin and ugly appearance had actually become the center of the major capitalists on Wall Street, and all kinds of powerful people were surrounding him.

After seeing Zhou Buqi, Boss Ma couldn't hide his high profile and said excitedly: "The response has been great! Maybe with this wave of listings, Alibaba will surpass Ziweixing and become the company with the highest market value in China!"

Zhou Buqi laughed and said: "Ziweixing's current market value is US$240 billion."

Boss Ma's self-confidence has exploded, and he has already seen his business empire take off, "It's no big deal! Even if it may not be surpassed in the short term, in the long term, it has to be e-commerce. Businesses such as search and social networking seem to be gaining momentum. Big, in fact, there are serious problems with the money-making model.”

Although the recent boss Ma is a celebrity on Wall Street, there is a long queue of people who want to meet him and treat him to dinner.

But Boss Zhou is different.

As soon as he passed by, Boss Ma would naturally put all other things to the back. Even if he didn't talk about anything serious, he would just sit down with him to have a meal and brag.

"You can't socialize?" Zhou Buqi remembered something, "You didn't start your 'communication', and then you said you can't socialize?"

The two had some afternoon tea at a Michelin-starred restaurant in midtown Manhattan.

This price is really expensive.

A serving costs over $400.

Boss Ma said: "I didn't say that social networking is not good, but the current profit model of social products has great hidden dangers. Looking at the overall development pattern, the profit model of e-commerce is healthier."

"What conclusion is this?"

Zhou Buqi actually feels the same way.

Whether it’s search or social business, they mainly make money by selling ads. But when it comes to selling advertising, search and social networking are too flashy compared to e-commerce. They are far less stable than the e-commerce advertising model and can be cultivated in depth for a long time.

"Didn't you see it?" Boss Ma was surprised that he didn't feel this way, "No way, with your eyes, you should have noticed it a long time ago!"

Zhou Buqi smiled and said, "How about you tell me?"

Boss Ma said: "Let's just talk about Taobao. Compare it with those things like Weidian, Friends.com, WeChat, Weibo and so on. The main profit model of these products is advertising, through the sale of advertising space. Make money. Taobao's advertising is done by merchants on Taobao. In order to expand sales and have higher sales, Taobao stores need to advertise. This advertising model is very stable and has a long-term foundation. "

Zhou Buqi nodded, "Well, Taobao stores sell consumer goods, and most of them are consumable consumer goods. Users will need to buy again when they are finished, and there will be a strong repurchase rate."

Boss Ma said: "Yes, as long as consumption exists and e-commerce exists, this advertising model will exist. This is a model that can be used repeatedly. The more popular the e-commerce trend is, the higher the conversion rate of e-commerce advertising will be. High. E-commerce advertising is about consumption, but what about social advertising? "

Zhou Buqi said "hmm".

He had also discovered it long ago.

This is actually a long-term underlying reason why he chose Kurian as the CEO of Ziweixing International.

Even if you don't consider it from a geopolitical perspective, just from a business perspective, Kurian is a more suitable candidate.

Because Tang Binchen's business from home to abroad is all related to social interaction. He has made great contributions to its establishment, but the nature of the social industry means that the business model of this business is risky. It is far less reliable than cloud computing-related businesses, and it is not even as good as e-commerce.

Boss Ma can be said to be a spring breeze now.

He was very modest a few years ago.

He was very restrained when speaking in public. He said everywhere, "I am the worst", "We can't compare with Baidu, we can't compare with Ziweixing", "Ali has experienced countless difficulties", but now his status is different.

Boss Ma has transformed into Teacher Ma and wants to teach Boss Zhou.

"Social advertising is not good. The risk is too great. I have paid attention to what type of social advertising is now? It is App promotion!" Boss Ma asked himself and answered, "These App promotion ads are not safe at all. First, the repurchase rate is not good! If the user has already downloaded and installed this App, you can't have a conversion rate if you do such promotion ads. This is a one-time conversion, which is different from e-commerce. Good e-commerce ads have no conversion rate restrictions."

Zhou Buqi smiled, "Yes."

If a user downloads an App, the related App ads will be invalid for him. This type of App promotion ads, if converted, is just one conversion. E-commerce ads are different. These are all consumer products, linked to the consumption capacity of the public.

Take tissue paper advertisements for example. Users can keep buying tissue paper repeatedly, and can convert and repurchase dozens of times a year.

For e-commerce platforms, it means dozens of advertising fees.

This is where the difference comes into play.

E-commerce advertising is undoubtedly more long-term, more stable, and more profitable.

This is an advertising model that can break traffic restrictions.

In the past, Alibaba had the least traffic among BAT, but in fact, Alibaba earned more advertising fees each year than the other two combined. Before ByteDance's e-commerce was established, Alibaba was the largest advertising giant in China.

Boss Ma went on to say: "The second point is the trough changes in the industry. Industry changes have too much impact on social income."